Question

Topic: Taglines/Names

Eisenbits - A Software House

Posted by stf.site.com.marketingprofs on 8/13/2012 at 4:06 PM ET 250 Points
Eisenbits: https://www.eisenbits.com/ is a small software house in Poland, Europe. We are aiming at software development on demand.

The company name is a play on our family name (Findeisen), and Eisen in German means iron.

Now we need a tagline/slogan. Any ideas?
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  • Posted by stf.site.com.marketingprofs on 8/14/2012 at 8:52 AM Author
    Thanks. To be more precise, we are aiming at software development on demand *and* other IT services like: R&D outsourcing, programmers for hire (rent a coder), IT consulting, FLOSS based systems support. See the website. Maybe some other things in the future too!

    So limiting this slogan to custom software development would not be good. Sorry for not being precise on this in the #1 post.
  • Posted by Jay Hamilton-Roth on 8/16/2012 at 11:23 AM Accepted
    It's hard to suggest a tagline if you haven't narrowed down your target market well. It currently sounds like you're hoping to be all IT things for all people, but it's not likely that everyone would want your skills. So, may I suggest that you provide more details: where are you clients likely to be located, what size company, why they would choose you, why they should trust you, etc. I'm not as much interested in your specific technology skillset - I'm looking to find out why people/companies would greatly benefit from hiring YOUR services.
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