Question

Topic: Taglines/Names

Employee Newsletter Name For Software Company

Posted by Anonymous on 8/17/2012 at 9:18 AM ET 250 Points
I am looking for a clever title for the bimonthly employee newsletter HR/executive team will be publishing. There is an employee appreciation focus with input from all departments. Some of the subjects will be Tech Tips, Wellness/Health, Departmental Updates, New products, Current Event, etc.

We are a software company. If we were going to include a word within the title it would be some form of “Accrue”, but this is not absolutely necessary. Thank you for any direction you can provide!
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  • Posted by Gary Bloomer on 8/17/2012 at 9:52 AM Accepted
    Look, forget clever titles.

    The assumption on the part of management that members of staff will read something based on the implied intelligence of the title is a myth.

    In fact, the assumption by management that staff "need"
    a staff newsletter is also skewed.

    Staff feel far more valuable if they're given free food, greater autonomy, wider purpose, or if they're allowed to develop mastery of some skill that will also benefit the company.

    Google gives its staff 20 percent of their monthly time to work on projects that could help the whole company. Result? GMail, Google Maps, Google Translate, and a good many other services and products.

    As a software company, no name for any newsletter, "Accrue" or not, will empower your staff quite like management's investment in its people's skills and personal willingness to contribute.

    HR and C-Suite people the world over need to accept the fact that newsletters don't cut it.

    I ask that you ask your staff what they'd value more: a newsletter ... or the freedom to work on their own projects for 20 percent of their time, but projects that benefit the company. This notion stems back to the 1940s at 3M (which gave the world the Post-It Note in 1974).

    Naturally, this isn't what you came here for and my response may well fall on deaf ears. All I ask is that you look into it in more detail and that you consider NOT producing a staff magazine. Simply because you can, and simply because every other software company has a similar newsletter, it does not follow on that a similar publication will serve your bottom line (or staff morale) in any effective way.

    Why?

    Because the majority is always wrong (and this includes the thinking of management) and when all other individuals or companies zig ... to stand out ... and to be remembered ... YOU must zag.
  • Posted by mgoodman on 8/17/2012 at 8:11 PM Accepted
    What's the purpose of the newsletter? What do you want the name to communicate?

    If you can answer those questions, we have a chance of coming up with some good suggestions. If you can't answer those questions, how will you know when the right name shows up? What criteria will you use to pick a winner?
  • Posted by Jay Hamilton-Roth on 8/18/2012 at 6:13 AM Accepted
    What's the name of your company?
    What type of software do you create and for what market?
    Will this be an email, printed newsletter, and/or wiki/blog posting?
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