Meguchi

from my point of view, you are struggling with a tagline because you aren't looking from your customer's point of view. To save me the time to write it all out again, take a look at my response to Nicol here http://www.marketingprofs.com/ea/qst_question.asp?qstid=40617 which will give you an idea how to gauge their feelings.

Those who respond will FEEL something strongly about you. Good or bad, it is valid. So if you can do this simple - but demanding - task it will answer many of your problems. The best responses will be from your very best clients, and it is those you want to target. Because it isn't something we can decide for you.

You have 1600 likes (WOW!!!) that is powerful stuff and shows some serious dedication to your work. You can look at what else they liked too and tally it all up in general terms to get a better idea of the likes and dislikes of your best customers. You can get automated software for this somewhere.

When you have this info, post it back to us in general descriptive terms and we can do something truly powerful with it.

In the meantime how about "Happy Bags for Happy People"?

To your success,

Moriarty

I'll spare you a wordy response and simply say that without knowing the name of the business - and the types of "stuff" you sell - it will be difficult to to suggest any meaningful tagline. I'll also add that "happiness," like beauty, is in the eye of the beholder, very subjective...therefore not an appropriate word for inclusion in a tagline.