Be Awesome! Save 30% When You Go PRO in October. »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Product Tagline That Stands For Quality & Life
Posted by Anonymous on
1/4/2013 at 11:24 PM ET
We are a building material manufacturing, marketing and distribution company. Quality, Integrity and Teamwork are our core values. We are looking for a tagline, that includes words "QUALITY" & "LIFE" .. tagline must convey a larger than life message.
1/5/2013 at 3:10 AM
To be quite honest with you, to be really effective, your tagline needs to describe how your business makes your customers' lives better. How does your business express the virtues of quality, integrity and teamwork, because in our modern world such claims are so common as to be meaningless. Quality itself can have a negative connotation: poor quality.
So please, what do you do that is specific to the way you deal with your customers.
Because if you tell them something bland and meaningless, they will think your business is bland and meaningless. Either that or they will be disappointed, and I assume you don't want that.
So what makes your business larger than life?
1/5/2013 at 8:28 AM
"Quality, Integrity and Teamwork" are assumed values. What makes you unique in your prospective customers' eyes (and who are your customers)?
1/5/2013 at 9:04 AM
Sadly, and as much as you want it to, a tag line that conveys a larger than life message won't help you.
When something sounds too good to be true it puts people off, it gives people the wrong message, If you really must have a tag line (and I'm not convinced you do—the best tag lines are NOT tag lines, they're the ways you delight your customers so that the experience of buying from you drives the message, not the tag line), use one that offers solid, usable benefits.
1/5/2013 at 3:03 PM
You Think It...We Nail It.
1/7/2013 at 11:21 AM
"...larger than life," huh? Well, good luck with that. Anything that unrealistic is sure to be dismissed by those who see it 'cause too good to be true is usually too good to be true. My suggestion: Get real...realistic, actually.
Quality, integrity and teamwork do nothing to set you apart from anyone else in your field. All three are presumed by your potential customers. Start your tagline search by spelling out exactly how you're better than your competition. A SWOT analysis will go a long way toward helping to identify any differences.
1/19/2013 at 9:41 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
BACK TO TOP
Post a Comment
2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency ...
by Ayaz Nanji
How Google Search Has Changed in 2016 [Infographic]
by Ayaz Nanji
Six Content Marketing Principles You Shouldn't Be Ignoring (but ...
by Timothy Carter
The Best Days and Times to Post on Five Major Social Networks
by Ayaz Nanji
Brand It Like Beyoncé
by Roger Dudler
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with