Question

Topic: Taglines/Names

Need A Professional, Catchy Name For Web Co.

Posted by Anonymous on 1/15/2013 at 2:49 PM ET 250 Points
Hello,

I have started a web marketing company and I need a catchy but polished, professional name.

My services include everything from building semi-custom websites to managing a site's content strategy to helping with marketing, branding (e.g. logo design) and customer acquisition (e.g. SEO).

I need a name for my LLC that somehow evokes positive feelings, is catchy and professional. My unique differentiator is that I can provide small to mid-sized businesses with more holistic services as opposed to one thing.

I like names that have hidden meetings or are mystical, metaphorical or have a cool/funny back story.

Here's how I describe myself on my website:

My name is Sarah and I create cool things for the web. I am a small business owner and an online media professional with years of experience in content strategy, marketing, media relations, branding, software development and project management.

I am hugely passionate about helping business owners leverage today’s technologies and informational avenues to build and grow their grand visions. In addition to my full-time work as a Product Manager (web & mobile app development), I work with individuals who seek to grow their online reach through effective branding, consumer-friendly websites, content strategies and social media presence.

My network includes industry leaders in the area of content strategy, design and branding, product management and engineering and search engine marketing. I also work with talented videographers and photographers. Every project I take on is different and I look forward to creating a tailored media plan for your unique goals and vision.

There’s no time like the present to build your brand and turn web consumers into clients and customers. Let’s get started!
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RESPONSES

  • Posted by Gary Bloomer on 1/15/2013 at 3:51 PM Accepted
    The fact that you "like names that have hidden meetings or are mystical, metaphorical or have a cool/funny back story" is nice but sadly, irrelevant.

    What you like is not the point.

    You are not buying your services, your clients are.

    A "catchy" name isn't a selling point—it never has been and it never will be—if the most memorable element about your business is its name you may need to revisit your business plan.

    Simply tell people your name and what you do.
  • Posted on 1/15/2013 at 4:01 PM Author
    @Gary --

    Great points. A name is certainly not the most memorable element of my business.

    Interested to hear constructive ideas on a name that helps communicate what I do to end consumers.
  • Posted by Moriarty on 1/15/2013 at 4:09 PM Accepted
    For a start, I suggest any names we might come up with are treated as just suggestions. Naming a company in the way you want to is no matter for a comment box. The sort of insights I need to begin to establish your USP - and this would be the crux of your business name in this case - can take a good while to discover.

    One question: what do you really like about the job you do. It doesn't have to be the most profitable, it has to be the most enjoyable. Oh, and what is the thing you hate most about clients? These two things can help when discovering a name.

    You like things that are mystical - well we can't do better than look to the Greek myths. They are chock full of buried meanings.

    There's Hephaestus the god of craftsmen and a few other things. They are all makers of one kind or another. He became the Roman Vulcan. You have the Roman Vesta who has some doings with architecture - that is structuring buildings. Again, analogous to your business. What about a caryatid? The figurative pillars who support the frieze of a temple?

    Do you like this direction?
  • Posted by mgoodman on 1/15/2013 at 4:47 PM Accepted
    If you are serious about your business, you probably ought to prepare a solid Creative Brief and turn it over to a professional who specializes in naming (and perhaps taglines). We may stumble upon a name that YOU like, but there's no guarantee that it will appeal to your primary target audience.

    Case in point: We recently hired a professional who developed a series of name candidates for us. We eventually narrowed the list to three candidates on a short list. We felt that any of them would be suitable, and each had certain advantages. Using Adwords, we devised a three-way test design and found that two of the names outperformed the third by a significant margin -- and were equally preferred overall. We were even able to look at results among a few simple market segments.

    Without the outside naming help, and without the research, we could very well have selected the losing name -- since we thought all three names were great.

    Conclusion: If you want this done right, go through the steps and use professional input. Trying to do this on your own, even with help from us, is an iffy way to pick a name/tagline.
  • Posted by NovaHammer on 1/15/2013 at 8:53 PM Accepted
    QAZ it

    The first three letters learned in typing class and also always in your face on the left of a qwerty keyboard..
    Gotta a Web design problem? QAZ it

    KIJIJI was built on proximity of letters so it does happen to work ... if you offer something of value to clients.

  • Posted by Jay Hamilton-Roth on 1/15/2013 at 9:12 PM Accepted
    Milking The Web
    Web Spinner
    Online To Income
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