Question

Topic: Taglines/Names

People On The Street

Posted by Anonymous on 1/28/2013 at 7:05 AM ET 25 Points
I need to come up with tag lines that are catchy. The whole idea is that we are offering an online application for this NGO.
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RESPONSES

  • Posted by Moriarty on 1/28/2013 at 8:31 AM Accepted
    What NGO are you, what do you do and who do you do it for?

    Because the problem with taglines is that your target audience remember it - only it reminds them to go to the bank to get a loan instead of using your services.

    You need to target your audience, and your tagline needs to see your organization from their viewpoint. Otherwise it will be just another billboard that nobody takes any notice of in all the clutter.
  • Posted by Gary Bloomer on 1/28/2013 at 6:24 PM Accepted
    If that's the NGO in front of you, no one else can see it. Please provide more detail, and please understand that a catchy tag line won't help you: it needs to be relevant, NOT catchy.
  • Posted by mgoodman on 1/28/2013 at 8:35 PM Accepted
    Who is the target audience? Where? What valuable benefit are you going to deliver to them? Why should they care? Where will they learn about you?
  • Posted on 1/29/2013 at 3:07 AM Author
    Our company is creating a website on behalf of the NGO whereby businesses can log on to view the profile of a particular person(living on the street) & aid them(support) for as long as they desire. The website features an application that allow corporates to view a particular person's location & history. People however need to be encouraged to buy into this product-that's where the tagline comes in.
  • Posted by Moriarty on 1/29/2013 at 4:29 AM Member
    Is this an NGO - or a charity? Because the difference is important.

    What proportion of your income is used for operating/administrative costs? The answer to this is *crucial* as it will determine the success of your campaign.

    M
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