Question

Topic: Taglines/Names

Spring In Store Event For A Luxury Watch Company

Posted by Anonymous on 1/29/2013 at 3:17 PM ET 125 Points
We are having an in store event this March for luxury timepieces and need a good email/subject tag line and theme for the event. Possibly something to do with the Spring Season and of course our watches.

Need ideas for another event in September also.
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RESPONSES

  • Posted by Moriarty on 1/29/2013 at 4:17 PM Accepted
    Danielle you have a store - what do your customers come to you for? What is the one thing that they all say about you - that they don't say about anybody else?

    Because selling watches - luxury timepieces - is one of the spammer's delights. They are all at it, they have used every sensible tagline on the planet - and a few more.

    My point is that your tagline will have been seen by your customers at least three times as of last month.

    So speak to them directly with the thing you can offer that nobody else can. Just being cheaper doesn't cut the mustard any more because there are too many on the internet willing to sell Rolexes at $19.99.

    so: we need to know what you do. That is when your tagline will connect. M xx
  • Posted by Jay Hamilton-Roth on 1/30/2013 at 7:52 AM Accepted
    Can you give us more details about the "event"? Is it a sale, or are you having the watch designers come and give free inspections/cleanings of watches (etc.)? Same question for September. Where are you located? Who are your clients?
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