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This question has been answered, and points have been awarded.
Agency For International Pr
2/9/2013 at 4:11 AM ET
Please advise a good agency for international PR coverage for the watch company/ brand which will participate in the Baselworld exhibition 2013. I will need editors interviews and just mentions in well-known titles. The watches are very unique and interesting, so it worth writing. Thanks in advance.
2/9/2013 at 9:32 AM
What are your strategic goals for the PR you're seeking?
2/9/2013 at 3:33 PM
What's your budget?
2/10/2013 at 4:35 AM
The budget is negotiable. The strategic goals are to let the watchmaking and business world know about the first Russian watchmaking manufacture wich does watches of luxury level, 30-50k euro each. The journalists who by chance saw the brand at the exhibitions in Paris and Beijing were quite excited and wrote good articles. In Basel we will have a good stand so I'd like to invite many foreign editors.
2/10/2013 at 4:57 AM
Are you re-branding Sekonda - or is this new? Why not emphasize the Russian-ness of the product, like ice and fur hats + vodka. It isn't something that others would do. There are those who like the feeling of cold! Russia has that in bucketfuls. The romance of the cyrillic lettering to.
What was it that excited the journalists? What aspect did they write about? Knowing this detail is crucial to a good campaign.
2/10/2013 at 10:09 AM
Guys, I just need a ggod agency. The nuances of the PR campaign are already done, I need good executors.
2/10/2013 at 4:17 PM
Here's a list of "good agencies".
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