Question

Topic: Other

Can You Give Me Some Advice About This Questionnaire?

Posted by Anonymous on 2/27/2004 at 12:36 PM ET 45 Points
Hello, everyone, now I really need your help. I designed the questionnaire below. Can you give me some advice about how to improve it?

The questionnaire

------About the bear factory
The bear factory opened the first shop in 2000, four years later, now it has been one of the most popular toyshops in UK. In order to improve our service and satisfy more children, we really need you helps. Please fill in the questionnaire and let us know what do you want.

Name: age: sex:

1) How do you know the bear factory?
a) From friends/ parents /relatives
b) The logo attract you to come in the shop when you on the street.
c) From different kinds of media (TV, children’s magazine, radio station)

2) How much do you spend in the bear factory during the last year?
a) Less than 50 pounds
b) From 51 pounds to 100 pounds
c) More than 100 pounds

3) Comparing with other toyshops, how do you think the price of the toys in the bear factory?
a) A little expensive
b) Suitable
c) Cheap

4) What is your favorite toy?
a) Bear
b) Rabbit / monkey / tiger /cow
c) Others______________________

5) Which element attracts you to buy the toys in the bear factory?
a) The process of making toys
b) The shape of the toys are cute and lovely.
c) The nice party organized by staffs
d) Other_________________________

6) Comparing with other similar toyshop, which element of the bear factory that you think should be improved?
a) The service can be better
b) The place is a little crowd
c) More new products should be produced

7) Besides furry friends, do you like other products in the bear factory?
a) absolutely
b) just some of them I like
d) not really
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RESPONSES

  • Posted by Blaine Wilkerson on 2/27/2004 at 4:30 PM Accepted
    All my corrections/suggestions are in bold:

    Name: age: sex:

    1) How did you discover The Bear Factory?
    a) Friends/ Parents /Relatives
    b) I noticed the store from the street.
    c) Other- (TV, children’s magazine, radio station)

    2) How much did you spend in The Bear Factory during the past year?
    a) Less than 50 pounds
    b) 51 pounds to 100 pounds
    c) More than 100 pounds

    3) Compared to other toyshops, how would rate The Bear factory Prices?
    a) Too expensive?
    b) The same?
    c) More affordable?

    4) What is your favorite toy from The Bear Factory?
    a) Bear
    b) Rabbit / monkey / tiger /cow
    c) Others______________________

    5) What attracts you to buy toys at The Bear Factory?
    a) The process of making toys
    b) The shape of the toys are cute and lovely.
    c) The nice parties organized by the staff
    d) Other_________________________

    6) Compared to similar toyshops, which element of The Bear Factory do you think needs improvement?
    a) Service
    b) Store Size
    c) Product Selection
    d) All of the Above
    e) Other ________________

    7) Besides Furry Friends, do you like other products in The Bear Factory?
    a) Absolutely
    b) Some
    c) Not really

    Good Luck!

    - Jett Enterprises, Inc.
  • Posted by ReadCopy on 3/1/2004 at 6:47 AM Accepted
    How about that, I live in the UK with kids and I have never heard of "Bear Factory", you even have one 40 miles away in Nottingham!

    Back to your questionnaire:

    Firstly ensure that you have your objectives from the questionnaire known, this can include some or all of these:

    - The potential market for a new product or service
    - Ratings of current products or services
    - Employee attitudes
    - Customer/patient satisfaction levels
    - Corporate images

    I realise that some of these are answered in the questionnaire, but its worth checking.

    Also remember that questionnaires can be used to find out about peoples attitude, awareness, intention and behaviors. In a socialty today where loyalty is fairly low with most businesses and markets intention and behaviour data is vital.

    Kinda based on Jetts new question 6 above (which I like btw), it may be better phrased as:

    How important are the following to you:

    [Very] [Important] [Unimportant] [Very
    Important]
    Service
    Store Size
    Product Selection
    Price

    Then ask:

    On a scale of 1 - 10 how would you rate Bear Factory:

    ...........................[score]
    Service
    Store Size
    Product Selection
    Price

    This way you find out what is important and how you score against that, for example if Store Size isn't important, why spend more on getting a bigger location! You always need to know what your scores mean in relation to the customers expectations.

    Good Luck
  • Posted on 3/11/2004 at 4:46 PM Accepted
    What is the objective of your research? How do you plan on using the information once you have it?
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