Question

Topic: Student Questions

Below-the-line- Promotion (urgent Please)

Posted by Anonymous on 11/19/2004 at 12:13 PM ET 50 Points
What is below-the-line promotion?
Can you give some examples??
Thanks very much
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RESPONSES

  • Posted by SRyan ;] on 11/19/2004 at 7:07 PM Member
    Szec, click the link to Search Questions on the right side of this page. Use the keyword "BTL" and you'll find a ton of answers.
  • Posted by Mushfique Manzoor on 11/20/2004 at 2:03 AM Accepted
    hi szec

    Randall has covered everything in both BTL and ATL promotion. Adding to Randalls BTL list of materials used to communicate and promote

    Instore:
    Leaflets and Leaflet Dispensers, Buntings/Streamers, Posters, Dangler, Dummy Pack (enlarged, reduced), Shelf Branding, Shelf Talker, Wobblers etc.

    ATL:
    I will add the Branded Shopsigns/ShopBoards to Randall's list.

    To Randall, as per my understanding and knowledge, Posters are part of BTL which contradicts your answer. Would you please clarify.

    cheers!!
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