Question

Topic: Branding

What Is The Brand's Concept Presentation?

Posted by Anonymous on 2/27/2004 at 3:42 PM ET 250 Points
When we determine, the brand identity, brand personality, associations and values of the brand, what additional value does the concept presentation provide?
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RESPONSES

  • Posted by Blaine Wilkerson on 2/27/2004 at 4:35 PM Member
    Brand Utility - Does it work?

    This kinda ties into retention as well.

    Good Luck!

    - Jett Enterprises, Inc.
  • Posted by ReadCopy on 3/1/2004 at 5:08 AM Member
    I agree with VanSmick and abhatla, I have used Brand Concept presentations to show how we are viewed outside of the business by different segments of the market.
    You must remember that a brand is only a concept, until the brand value/promise is delivered.
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