Know-How Exchange : Taglines/Names

"Catchy and Contemporary" is a tricky balance against the types of issues your clients face. If it's too "catchy" it may give the sense that you're not "serious". Can you be more specific about the types of problems you generally see and the treatment you provide - especially if you can highlight who specifically is an ideal client and why specifically they would want to choose you.

What important benefit would you want the name to communicate? The very best names (and taglines) communicate a specific [unique] benefit to a specific target audience. The more targeted you can be, the more likely the name is to grab the attention of prospective clients. "Catchy" is a poor substitute for "meaningful."

Good evening. When you say you're practice helps "children/adolescents" where are they being referred from? Is it through local health services, school psychologists, or parents? In each case you would need a slightly different approach. Now this is a public forum so I appreciate that you cannot be too forthright, however a general indication of who is referring these youngsters will be most helpful.

Now as the resident psychologist, my understanding of most problems is that they are more emotional than cerebral. This is closer to the truth than your idea of a head, but way harder to put into graphic form - the problem for you is that too many psychologists use this approach too. I will remind you that in behavioural problems it is largely a question of re-organizing the 'connections' between the head (thoughts) and the limbs (actions, behaviours). The head does the thinking, the limbs the work - and limbs are not the most intelligent parts of our body, and will always be in need of direction! Limbs do not walk off of their own accord. Generally speaking, that is.

More importantly I see your task as taking a wayward and difficult child and turning them into the child they ought to be. Not morose and withdrawn, but quiet yet shiny-eyed. Not dangerously violent but actively energetic. A re-connection as it were, where the child is fulfilled not frustrated - no easy thing to do in our modern society that works against these things in so many ways. Does this speak to you? Because the parents will see not a child that's been flattened but one who's returned to their true nature.

So my apologies if you feel that I have overstepped the mark; my business is doing this for company owners, not parents. The essence of my business is at the same level of insight. It has also allowed me to enter your sphere - and if this has been the wrong approach then I apologize. It has however allowed my thoughts to come up with some possibilities for names that are perhaps a little less "ordinary" and may allow you to imagine the imagery that would accompany them by way of a logo. An example of this is that my own logo is that of a bridge, as communications are the essence of marketing and communication over a barrier is usually in the form of a bridge - or it's inverse, the tunnel.

Here we go!

The Child Minder [not sure about that, but I'll run it by you ... ]
Child Reformation
The Child reformer [too sterile and redolent of reform schools - however it may provoke a thought]
The child whisperer [hackneyed]
Rerailing adolescence

Are these any good? Is there anything you would like to add - or would you prefer to ignore me altogether - much as the others on this forum usually do ;-) ?

Again, no offence is intended and all outraged emails should be sent in my direction where they will be considered and responded to with all the seriousness they deserve from a professional person.

Thank you for your responses. I provide assessment, evaluation, testing and consultation for children with ADHD, Autism, Learning disabilities such as dyslexia, processing and memory issues, depression and anxiety. Potential sources of referrals are parents, schools/teachers, lawyers.

The specific services that I provide are: psychological testing, neurological testing,
psychoeducational testing as well family consultation.


I do want a meaningful name and at the same time a name that explains what I do

The ideal client is a parent that is concern about their child academic/social/emotional functioning for the consultation services. For the testing service the client will be the child. A child that is struggling either academically, socially or emotionally. His parents need accurate information about what is happening so they and school can help the child.

Heart of NYC
Child-Centered Therapy
Improving Young Minds

Puzzle Child Clinic
Kiddos Therapy Care Center

Poppins

Rejuven Child Psychology

MindMatters Child Centre

The Well Family Centre

Hopeway

I like "MindMatters" - succinct.

How about

The family togetherness centre
Child centered togetherness

Here are a few name with tagline examples ..

Jonathan A. Smith Psychology, LLC
Testing First, Then Child Help

Manhattan Psychology Center, Inc.
Testing Clarifies Children's Solutions

I like the MindMatters, but change it slightly to MindsMatter.