Question

Topic: Branding

Branding Exercise In Unknown Locations

Posted by bizyogi on 11/10/2013 at 9:04 AM ET 25 Points
Dear Sir,

I am from India. We have Ayurvedic Clinics and Hospitals in Maharashtra. The Brand is well known in the state. We are planning to give state franchisee in other states. Can you please suggest me what kind of low budgeting branding exercise we should do before we enter in those states? Generally we start with opening of a hospital and then clinics. Please guide.
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RESPONSES

  • Posted by Gary Bloomer on 11/10/2013 at 1:04 PM Member
    Public service announcements through local radio and TV, and through community organizations.
  • Posted by Moriarty on 11/11/2013 at 4:44 AM Accepted
    Facebook is also a good place to start getting yourself noticed. It works very well with the suggestions that Gary's given.
  • Posted by Gary Bloomer on 11/12/2013 at 9:52 PM Accepted
    Facebook only makes sense if your audience are already using that platform ... so yes, Randall (MONMARK) is 100% correct (as usual).
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