Question

Topic: Strategy

Communication Strategy

Posted by hans on 4/4/2014 at 10:20 AM ET 250 Points
Hi, Any that can support with a good book or site regarding this theme. Perhaps someone has a "template" for which headlines such a strategy should include?

Regards
Hans
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RESPONSES

  • Posted by mgoodman on 4/4/2014 at 12:09 PM Moderator
    That's a pretty broad subject, Hans. Can you tell us what you need to accomplish? What product or service? Who is the target audience? Where? What do you want to communicate?

    Or is this some kind of homework assignment?
  • Posted by Gary Bloomer on 4/4/2014 at 1:17 PM Member
    Who are you communicating to and about what?
  • Posted by hans on 4/7/2014 at 1:48 AM Author
    Hi, thanks for your feedback. I'am just lokking for the headlines that one should bear in mind writing a communication strategy. As for example one is communicative target groups and so forth. In my mind it's almost independent of what I'am going to communicate and in what channeles. Maybe I'am wrong but that's how we worked some years ago and now I need some input to what headlines to consider writing a communicative strategy. One headline should be target groups, another where to communicate and so forth. I hope this gives some more input. Best regards Hans
  • Posted by hans on 4/10/2014 at 2:33 AM Author
    Great ozdesign,

    Many thanks, it really gives me what I need.

    Regards
    Hans
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