Question

Topic: Strategy

In Store Activation

Posted by Anonymous on 11/27/2014 at 12:36 PM ET 250 Points
what are key actions for a perfect FMCG
in store execution/Activation
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RESPONSES

  • Posted by mgoodman on 11/27/2014 at 2:48 PM Accepted
    It's not completely clear what you're asking. Is this a question about effective in-store merchandising? Shelf-position? Packaging? Pricing? Location within the store?

    What would a "perfect FMCG in store execution/Activation" be? What makes it perfect? Is it just that it generates a sale, or is there more to it?
  • Posted by Gary Bloomer on 11/28/2014 at 2:13 PM Accepted
    You'd do well to offer more detail.
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