Branding - GI PIPES-hollow section,structural pipes,roofing from Anonymous: MarketingProfs Question 43811

Topic: Branding

Gi Pipes-hollow Section,structural Pipes,roofing

Posted by Anonymous on 1/20/2015 at 1:45 PM ET 25 Points

Hello

PLEASE SUGGEST A BRAND NAME FOR GI PIPES.. .GI PIPES MEAN PRE GALVANIZED PIPES.LIKE STRUCTURAL PIPES.

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Posted by mgoodman on 1/20/2015 at 8:19 PM Moderator

Who is the primary target audience for GI pipes? Where? What is the primary benefit of GI pipes for that audience? What are the alternatives? And why will this company be the best source of GI pipes? Why should the target audience buy from them instead of someone else?
Posted on 1/20/2015 at 8:43 PM Author

Prime targets are ROOFING dealers,Fabricators.it can also use for building godowns with roofing sheets.Primary benefits GI pipe price is cheaper than stainless steel pipes and aluminium pipes.can give good quality products with guarantee and good price.
Posted by mgoodman on 1/23/2015 at 5:51 PM Accepted

If your only benefit is lower price, you don't need a brand name as much as you need a legitimate positioning platform that features a REAL benefit. You may need to back up and do your strategic homework first.

Price isn't a benefit. It's ... well, a price. A benefit refers to how something will make a person's life better. Would you have a business if the price of stainless steel pipes suddenly plummeted?
Posted by Shelley Ryan on 2/9/2015 at 3:19 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been any activity in at least 10 days.

Thanks for participating!

Shelley
MarketingProfs
Customer Service Samurai