Know-How Exchange : Student Questions

I am an MSC Innovation Management and Entrepreneurship student on the Uni of Portsmouth. I have to hand in my research proposal of 2000 words in 10 days and i am still trying to decide what to research about. I have developed an interest on social media marketing, after researching about topics. Also i want to include on the dissertation my family's business (Effective methodology - interviews) as its probably my future career. Please comment/ provide feedback on my topic and suggest ideas.

Possible Topic:
The effect of social media on consumer’s buying behavior (or Sales- not sure yet). Embracing social media on a specific SME in Cyprus.

(The SME is a company offering a wide range disposable catering supplies in Cyprus, mostly by importing and currently has no social media presence - Its an opportunity to increase sales and awareness)

Possible Research Questions
Mass media and social media. What is the difference?
What would be the outcomes of ineffective social media presence?
What are the most effective ways of maintaining successful a social media presence?
What other benefits could social media bring to the SME?

Regards,
Michalis