Question

Topic: Branding

Name For A Pet Cremation In Belgium

Posted by Anonymous on 2/9/2015 at 7:22 AM ET 25 Points
We will start up a pet cremation in Belgium. We only can not find a name which is written in 1 word but which means everything. (no names like heaven, sleep)

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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/9/2015 at 8:08 AM Accepted
    In what language? What do you want the name to convey?
  • Posted on 2/9/2015 at 8:14 AM Author
    The name can be in English or French. We want to have a name which combines cremation/ pets/ dignity/ eternal friendship
  • Posted by Gary Bloomer on 2/9/2015 at 8:52 AM Accepted
    Why must it be one word?
  • Posted on 2/9/2015 at 8:55 AM Author
    I prefer one word because people will easier remember a short name instead of a long name.
  • Posted by Gary Bloomer on 2/9/2015 at 9:49 AM Accepted
    What you prefer is one thing. What your customers are looking for is another. You are not your customer.
  • Posted on 2/9/2015 at 10:03 AM Author
    Perhaps this can be true. I only see names as

    pets heaven
    pet cremation
    etc.

    I prefer a strong name which also reflects the same.
  • Posted by Gary Bloomer on 2/9/2015 at 10:06 AM Accepted
    What you prefer is not the point.

    You're not offering pet cremation, you're offering an eternal memorial to a dearly loved family friend.
  • Posted by saul.dobney on 2/10/2015 at 3:55 AM Member
    Mascotium / Mascotia /Mascoteum

    The Last Call

    Pets in Peace / Pets At Peace

    Carum

    Beloved Pets
  • Posted on 2/10/2015 at 7:16 AM Author
    Hello,

    What is the meaning of mascotium and carum

  • Posted by saul.dobney on 2/10/2015 at 8:29 AM Accepted
    Mascotium is a portmanteau from mascot and crematorium (or mausoleum)

    Carum means 'dear' (as in 'dearly beloved') in Latin.

    In general, if a word or name has to be explained it doesn't work...
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