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Topic: Student Questions

Does This Question Make Sense?

Posted by Adriana_Dawson on 2/21/2015 at 4:55 PM ET 125 Points
What do you think about this research question?Do you think it needs to be asked in a different way and if yes please feel free to suggest.

Can Social Media encapsulate "the wrong spirit" of a destination and as a consequence influence tourists not to book?

I know from experience how Social media have the power to enhance destination's image and influence people to book their holidays but I want to prove otherwise too. By "encapsulate the wrong spirit" I mean for example the destination has beautiful beaches,lots of places to relax and lots of family activities but instead someone makes a movie about how people drink, fight, go to hospitals etc.. and for someone who hasn't been there this might change their thoughts of ever going there.

Please feel free to share your thoughts.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/21/2015 at 5:08 PM Accepted
    It doesn't seem to be a compelling research topic. Does "bad news" affect people to not do something while "good news" causes action? Likely so. But "wrong spirit" means different things to different people, so it's likely you're going to have a hard time clarifying your thesis.
  • Posted by Adriana_Dawson on 2/21/2015 at 5:50 PM Author
    Ok so you just confirmed doubts. What about this one then - Does the Social media influence men, aged 18-26, easier than women in their choice of destination? (I though about this from my personal experience in different destinations that I've been a few years in a row. I've noticed a change that with the years a summer destination that used to have 50:50 men/women now has each year less and less ladies visiting. This was also a problem for the bars,clubs etc as guys were finding it boring to dance with other guys...) Just as another option?
  • Posted by mgoodman on 2/22/2015 at 3:20 PM Accepted
    This won't be an easy topic to research, but if you can narrow it to a specific location for both the resort and the visitors there may be a way to salvage it. Not sure where you are going to get the data regardless. There are many factors that affect the choice of a destination, so you'll have to control for most of them if you want to look only at the impact of social media.

    Perhaps something like "Factors affecting the choice of a vacation destination among Italians aged 18-26." You could then survey your target audience and get them to tell you what research they did prior to their last holiday, where they went, what the main deciding factor was, etc.
  • Posted by Shelley Ryan on 3/5/2015 at 4:38 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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