Know-How Exchange : Taglines/Names

Slogans don't brand. If anything slogans position the business they're supporting and they condition the prospect's thinking. But in terms of "branding", the element that does all the heavy lifting is the client's experience of the service they receive.

What do you want your client's experience of working with you to be? If a client asked you to show them apartments or houses that were more housey or more apartmenty, what would your reaction be? The same applies in marketing to the request for something "catchy".

Slogans don't need to be "catchy". They need to be relevant to the need you're serving, and they need to connect to the experience and the memory you want to create.

So, the outstanding benefit you feel you will provide your customers is familiarity with the market and neighborhoods? If so, is that what you want to push?
Do you (or are you) using your name as the business name; or do you want to use it in the slogan?

How is your familiarity with the area a benefit for your prospective clients? Why does a homeowner care if you are familiar with the area? What's in it for them?

You need to present a BENEFIT for your target audience. Otherwise the tagline will just be a set of meaningless words. Stop searching for something "catchy" and do the hard work of defining your desired brand image. Once you have that, everything else (including the tagline) will fall into place.