Question

Topic: Taglines/Names

Name & Tagline For Billing & Collection Campaign

Posted by vasudev_kamath on 125 Points
Hi,

We are planning to launch 2 new Billing & Collection related campaign for our team.

We are a global Telecoms service provider

Campaign 1: A Collection bad debt drive campaign to bring the collection recovery period to less than 30 days

Campaign 2: A automation initiative to make all paper bills available online

Could you suggest a positive & motivating sounding name & tag line for each of the 2 campaigns mentioned above.

Example: Box office - Where there is a BILL there is a pay.

However in the above example the word Box office is a bit misleading since it leads to Movie Collections & not revenue collections & where there is a Bill there is a pay tag line sounds slightly negative and leads to if there is no collection that means the employee wont have a job or salary.

Thanks for your help.
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RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    Campaign 1: Pay Up
    Campaign 2: Easy Billing
  • Posted by vasudev_kamath on Author
    thanks Jay for the options however these sound more like a action or process for end customers.

    We need to come out with a name that will help employees connect with the name and also help them know what action they need to take.

    Example for campaign 1: Employees need to focus on reducing the bad debt collection days

    Option 2: The organisation, employees needs to know that all bills are now online on a single platform and are paperless.

    Thanks for your time and options
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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