Question

Topic: Other

How Do I Organize A Good Marketing Event From Scratch?

Posted by Anonymous on 3/2/2004 at 3:52 AM ET 250 Points
The IT market is overloaded with Seminars, Press-Conferences and press-releases and so on the questions is simple and difficult at the same time what is new in such event can attract the people now in 2004...
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  • Posted by ReadCopy on 3/2/2004 at 4:13 AM Accepted
    My top tip ... keep it personal and relevant.

    Look at the market and the key benefits you can provide them with, produce a roadshow (cost effectiveness), invite small numbers 15-20 people, make the invitees relevant (Decision Makers).

    Relevant and punchy presentation that focusses on key issues to markets and your benefits.

    Follow up with demos, more information.

    I'm going this in the UK telecoms market which has the same problems, we are finding these roadshow concepts working very well with high attendance and interest.

    Good Luck
  • Posted by Pepper Blue on 3/26/2004 at 9:15 PM Accepted
    ilyaz,

    Webinars are a very attractive way of staying in contact with attendees after the show. Capture their contact information, get their permission, and keep in contact via email marketing and webinars.

    Good Luck
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