Name Ideas for Sanitary Napkins Company

Topic: Branding

Searching Name For Newly Launching Sanitary Pads

Posted by savita_shinde on 2/13/2016 at 5:27 AM ET 250 Points

We are launching new product of sanitary napkins n searching attractive name for our brand so need suggestions for name.

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Posted by Jay Hamilton-Roth on 2/13/2016 at 8:37 AM Accepted

Since a name needs to appeal to your target market, can you share details of who specifically is likely to purchase your product, where these people are located, why they'd purchase this product from you, what distinguishes it from the competition, and other brand names of your company?
Posted by mgoodman on 2/13/2016 at 4:12 PM Accepted

The best name will be one that evokes a positive emotional connection with the product, expresses the benefit in the most meaningful way, and perhaps suggests the uniqueness of your product. (Full disclosure: I've been involved in this category before as a Marketing VP.)

Who is your primary target audience? Where? Why might they prefer/use your product instead of a competitive offering? What do you want the name to convey? What is new and different about your product?
Posted by Shelley Ryan on 6/21/2016 at 6:26 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs