Advertising/PR - Best Way to Communicate with Potential Clients? from susanal: MarketingProfs Question 45215

Topic: Advertising/PR

Best Way To Communicate With Potential Clients?

Posted by susanal on 5/12/2016 at 3:14 PM ET 25 Points

Our Company is going to be Marketing to Banks. Is the best way to reach them via a Postcard? Email Flyer?

What are some suggestions?

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Posted by Jay Hamilton-Roth on 5/12/2016 at 5:34 PM Accepted

Why not schedule a face-to-face informational interview with your local branch managers to learn more about their needs and find out when/if they'd hire a company like yours. Then you can tailor your marketing to their needs, rather than guessing with a generic postcard or flyer.
Posted by mgoodman on 5/12/2016 at 5:46 PM Accepted

The approach is likely to be very different if you are marketing legal services, for example, than if you are marketing pens or promotion items. Give us a better understanding of who at the banks you would want to reach and what benefit you can promise them.
Posted by Gary Bloomer on 5/13/2016 at 8:29 PM Accepted

Your postcard will wind up in the trash and your e-mail will probably be deleted. Track down names and make one-on-one contacts.
Posted by Shelley Ryan on 7/12/2016 at 6:44 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs