Question

Topic: Branding

Need A New Name For Our Apprenticeship Program

Posted by jillcincinnati on 6/8/2016 at 9:01 AM ET 250 Points
We are developing an apprenticeship program at the Business College and need to come up with a new name; the concept is, much like an internship, the student will simultaneously attend school and work, but they will receive training on the job as well as a working wage and possibly tuition reimbursement. The concept is, they can move seamlessly into a full-time paid gig with the company who has sponsored them upon graduation.
'Apprentice' is too close to 'co-op' and 'internship' and will cause confusion, we feel. Would really appreciate imput and suggestions - thanks!
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RESPONSES

  • Posted by mgoodman on 6/8/2016 at 12:28 PM Accepted
    Who is the name for -- students or the sponsoring companies?

    A few ideas:

    "Partnership Program"
    "Professional Edge"
    "Workplace Exchange"
    "Hands-On Career Preparation"

    Feel free to mix and match.
  • Posted by Jay Hamilton-Roth on 6/9/2016 at 8:22 AM Member
    Who is the name supposed to attract: students or businesses?
  • Posted by jillcincinnati on 6/9/2016 at 8:52 AM Author
    hello name should attract both students and partnership companies@
  • Posted by Jay Hamilton-Roth on 6/10/2016 at 2:09 PM Accepted
    (School/Work) Synergy
    Real World Education
    Field Experience
  • Posted by mgoodman on 6/10/2016 at 2:15 PM Moderator
    It would help us if you can tell us which of the suggestions we've made seem promising and which do not. Having that kind of feedback (and your rationale) will let us refine our thinking and give us better direction. Right now we don't really know what criteria you are using, or whether we're even on the right track.
  • Posted by dalcid on 6/14/2016 at 1:08 PM Accepted
    future 50/50
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