Question

Topic: Branding

Motto For A Sports Betting Company??

Posted by chiedubeno on 9/22/2016 at 4:22 AM ET 250 Points
Hi Team,

I currently serve as the CMO of a new sports betting company in Nigeria.

I would appreciate some ideas on a motto that's so distinct it rings a bell. Colors also.

The industry in my country is highly competitive hence cutting edge ideas and in fact all ideas are welcomed.

Best Regards

Ben.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/22/2016 at 7:38 AM Accepted
    What distinguishes your company from your competition?
    Why should someone want to place a bet with you?
    Who specifically is likely to place a bet with you?
  • Posted by chiedubeno on 9/22/2016 at 11:23 AM Author
    Thank you Jay. Your comment kickstarted a serious brainstorming session that's yielding results already.
  • Posted by mgoodman on 9/22/2016 at 2:21 PM Accepted
    This is an excellent example of why the business and marketing plans should always precede naming and tagline (or motto) development ... and why the tagline/motto is far more nuanced than most novice marketers expect.

    The name and tagline should express the unique positioning the company wants to communicate to its target audience. If those are not well defined, then the challenge goes well beyond coming up with some clever words.
  • Posted by njambiqim on 9/26/2016 at 7:23 AM Accepted
    ALL IN, YOU WIN
  • Posted by chiedubeno on 9/26/2016 at 9:00 AM Author
    Thank you so much @mgoodwin and @njambiqim.

    I appreciate your inputs.
  • Posted by Shelley Ryan on 11/14/2016 at 5:45 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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