Question

Topic: Branding

What Makes Television Branding Successful?

Posted by Anonymous on 125 Points
We're a multidisciplinary branding company based in Argentina and US, specialized in brnaidng for television and aerocommercial market.
We'd like to know what experts think make TV brnaidng successful. which are the features that a TV brand can't lack as from a marketing point of view.
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RESPONSES

  • Posted by ReadCopy on Accepted
    Not sure I understand the question 100% !!!!

    Branding is branding is branding, an element of which is how you promote the brand, its personality and the relevant messages, and TV, in my view, just acts as a media for these messages.

    Some branding has been particularly suited for TV exposure (Motor, health and beauty, comsumer etc) simply ecause of the demographics of media, sure it allows you to be more creative and its mass market which are additional appeals to TV, but the very basic reason must be is it the right vehicle for your message .. for your audience.

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