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Topic: Student Questions

Assignment Topic

Posted by mayurishah1596 on 4/16/2019 at 5:51 AM ET 250 Points
Hi
I am looking for a topic for my assignment in Brand Management. I have an interest in hotel branding or restaurants but I need to find a topic where the primary data is available to me online. where shall I find such data and what topic would you suggest?
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  • Posted by Jay Hamilton-Roth on 4/16/2019 at 11:31 AM Accepted
    Start by looking at local hotels/restaurants, where the data may already be online or perhaps with a few informational interviews with these establishments, they may help you to obtain the data. The bonus is that such an outreach may provide future employment opportunities for you.
  • Posted by mgoodman on 4/16/2019 at 12:08 PM Accepted
    You can start your search for project ideas by doing a Google search for "hotel industry challenges" or something like that. I tried it and came up with several possible datasets.

    Here's one from the top of the list: https://www.soegjobs.com/top-management-issues-hospitality-industry/ There are several more.
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