Question

Topic: Branding

Product Launch - Street Marketing

Posted by Anonymous on 3/10/2004 at 11:07 AM ET 125 Points
IS IT USUAL IN NEW YORK A STREET MARKETEING PROJECT FOR A PRODUCT LAUNCH?
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  • Posted by Blaine Wilkerson on 3/10/2004 at 11:17 AM Accepted
    Sure! New York has an over abundance of people communting on the street every day.

    Just make sure your product is something that falls within the impulse buy price, or is "gimmicky" enough to attract passerbys.

    Good Luck!
  • Posted by tjh on 3/10/2004 at 11:09 PM Accepted
    Street launches remind of something a bit more sophisticated, but also similar enough to mention; pop-up retail, as discussed here:

    https://www.trendwatching.com/trends/POPUP_RETAIL.htm

    Street launches are a guerilla version of the similar concept.

    Hope this ads to your thinking...
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