11:00am–12:00pm ET
(find your local time)

Give your Email Programs a Dynamic Boost with Customer Data

Speakers:
Mike Hotz, Director of Strategic Services, Responsys
Marc Schweid, Online Marketing Manager, Ascena Retail Group

Open rates, click rates, abandoned items, oh my! All of this valuable data—along with your customers' purchase and browsing histories—can help you dramatically improve the ROI of your email programs. So what are you waiting for? Kick-off to the day by learning how to incorporate customer data into your email programs to create more relevant campaigns and more impressive results.

You will learn:

• How to identify the data that is most useful for your email programs
• Which data integration techniques to employ
• How to create dynamically populated and personalized emails based on customer data

12:30pm–1:30pm ET
(find your local time)

Keynote Presentation: Believable Business Blogging

Speaker:
Kevin Hunt, Social Media Manager, General Mills

Blogs help companies communicate with their customers in ways that short status updates on other platforms simply cannot. Informative and meaningful blog content will engage your customers and can help you attract new ones. During this keynote presentation you'll get a glimpse into how one consumer product goods company is using a blog to engage with its community.

You will learn:

• How General Mills has used a blog to build and maintain their blogging voice
• How to take what your customers are asking and saying about you to create useful, shareable content
• The impact a business blog can have on your company and brand reputation

2:00pm–3:00pm ET
(find your local time)

Engaging Customers Before, During, and After the Sale

Speaker:
Kyle Lacy, Senior Manager of Content Marketing & Research, ExactTarget

Retailers work hard to create the perfect in-store customer experience. But the fact is, Internet influence on the retail sales industry is here to stay, and today's smartphones, barcode scanning apps, and comparison-shopping tools can make brick and mortar institutions feel under siege. Indeed, the balance of informational power has shifted to consumers, and retailers are scrambling to fend off competition in every aisle of their stores.

Using data from ExactTarget’s Retail Touchpoints Exposed!—a study of the 100 fastest growing retailers—the day's closing session breaks down how the most successful retailers are engaging with digitally-savvy customers through their online, email, mobile, and in-store channels. You'll learn what these retailers have done well, where there is room for improvement, and how to build—and enhance—customer relationships before, during, and after the sale.

You will learn:

• Why using data is extremely important to the success of any brand
• How the in-store experience can drive email acquisition
• Five trends changing consumer behavior