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Product Marketing Manager

Posted on 8/6/2012
Company: Badgeville
Location: CA-Menlo Park USA
Job Type: Full Time Employee
Education: Bachelors Degree
Experience: 2-4 years
Pay Rate: Competitive
Contact: Tamara Cooksey
Contact at: jobs@badgeville.com
Additional Information: Click here to read more

Job Description

Description:

As a Product Marketing Manager, your focus is on supporting Badgeville’s core product positioning, messaging and field enablement. In addition to working with your marketing colleagues, you’ll be interacting directly with sales, product and professional services, helping highlight the value Badgeville brings to the market and its customers.

Core responsibilities:

Create messaging and positioning materials that support new product launches, use cases and industry verticals in a variety of forms.
Research, and write case studies & testimonials highlighting Badgeville customer success.
Create appropriate sales tools to effectively sales team with presentations, demonstrations, data sheets, white papers, competitive analysis, etc.
Manage content for Badgeville Council and Badgeville Community, Badgeville’s premier customer advocacy program
Perform ongoing research on pricing and packaging The Behavior Platform
Create collateral and presentations for webinars and events
Educate the sales team on new products, use cases, and customer stories

Personal Skills:
2+ years in product marketing experience, preferably for a tech firm or start-up
Excellent writing and communication skills
Ability to think critically, and translate market research into actionable insights
Bachelors degree needed; MBA a plus
Comfort with Salesforce.com or equivalent sales & marketing tools

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