| Director Marketing
|
| Posted on 8/26/2008 |
| Company: |
Zycus Inc |
| Location: |
NJ-Princeton USA |
| Job Type: |
Full Time Employee |
|
| Education: |
Bachelors Degree |
| Experience: |
8-10 years |
| Pay Rate: |
N/A |
|
| Contact: Sweta Gandhi |
| Contact at: sweta@zycus.com |
| Additional Information: Click here to read more |
|
Job Description:
Company Profile:
Zycus is a provider of spend management software solutions with more than 100 customers in 14 countries. Zycus has an employee strength of more than 260 across US, Europe and APAC. is recognized as a global leader in this space by leading Analysts like Forrester Research, AMR Research and Gartner etc. Zycus is experiencing a very high growth of more than 70% YoY since last two years. As a result, we are continuously in search for dynamic, result oriented managers who can sustain and enhance this growth further.
Job Description:
• Designing marketing strategies for Go-to-Market solutions and offerings of Zycus.
• Ensuring correct messaging, positioning and branding for all the solutions and services of Zycus
• Preparing Marketing brochures and other collaterals explaining positioning of Zycus
• Designing and implementing the account marketing plan (Media, customer testimonials etc.)
• Leveraging all the channels of marketing (Media, Events, Online and Analyst Relations) for messaging to reach the target audience.
• Providing Marketing Support to the teams spread in other parts of assigned geography
• Plan,, execute and measure Marketing program according to the team MBO (management by objectives)
• Responsible for online campaigns / promotions of solutions related collaterals. Identify and analyze market trends and customer requirements from a business perspective to develop effective marketing collaterals (Brochures, Sales Deck, Case studies deck, POVs/Whitepapers etc)
Manage leads tracking process for Zycus with lead generation being the primary goal.
Manage and maintain Zycus' website on a regular basis.
• Promotion of solutions at targeted events & conferences that that the unit participates in, plan and execute pre and post event activities. Track and manage events to ensure cost effectiveness and continuous improvement.
• Organizing and managing webinars for solution specific activities.
• Intensive research to target the most relevant analyst for the practice. Reaching out to analysts from firms like Gartner, Forrester and AMR with the support of the in-house Analyst Relations team. Work with technical teams on the precise message/s to be delivered in analyst briefings. Coordinating with Analysts & Investor for analyst briefing, preparation of content, strategizing, etc.
• Assist sales and account managers in understanding and participating in marketing programs and to collaborate with other unit for providing integrated sales solutions to customers.
• Maintaining media relations like Press Releases, Press Briefs, One on One Interviews, etc.
• Independently manage various International Events for Zycus in India, US, Europe and Asia Pacific.
• Instrumental in formulating and managing marketing budgets.
Reporting to: VP Marketing
Experience:
Minimum 8 years of experience in strategy marketing, lead generation, brand awareness.
Education:
BE/ B.Tech / MS / MBA
Contact: Sweta Gandhi: 9821886969
|
