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Marketing and Public Relations Director

Posted on 8/21/2012
Company: Swire Group
Location: FL-Miami United States
Job Type: Full Time Employee
Education: Bachelors Degree
Experience: 6-8 years
Pay Rate: N/A
Contact: Yasser Rodriguez
Contact at: yasser.rodriguez@adp.com
Additional Information: Click here to read more

Job Description

Marketing and Public Relations Director

Swire Properties is seeking an experienced Marketing and Public Relations Director
to join the team in Miami, Fl.

Job Summary
Lead the marketing effort of a major, publicly-traded real estate developer with over thirty years’ experience in creating urban mixed use property in Miami, Florida. Critical role in strategic oversight of all marketing and public relations efforts of company, including implementation of marketing campaign(s) for major new development at Brickell CitiCentre, Miami, together with on-going marketing and PR efforts in such diverse areas such as newsletter, websites, charitable projects and marketing on behalf of condominium sales. Create and implement marketing plans and brand strategies in support of Miami-based effort of a 200 year old global company with impeccable reputation. Hit the ground running with a critical role in branding and campaign direction of B2B retail leasing effort for shopping center and continue with roll out of marketing plan and project elements for Brickell CitiCentre. Ideal candidate will be creative and strategic thinker with strong educational background, an eye for detail and depth of experience in agency or corporate marketing, with internet and web-based marketing a plus

About Us
Over the last quarter century, Swire Properties has grown to be South Florida’s leading developer of real estate projects with vision. We have planned meticulously, executed soundly, and transformed a barren island at the mouth of the Miami River into a floating city within the city – a vibrant urban sanctuary sought after by all those who prize luxury yet demand value.

To learn more about Swire Properties, please visit us at www.swireprops.com

Job Responsibilities
•Develop and implement project marketing plans, budgets and campaigns
•Oversee corporate communications including external communications, public relations efforts, external marketing vendors and consultants
•Create company annual marketing plan and budget
•Retain and oversee marketing consultants needed to execute plans
•Recruit and manage marketing and public relations team
•Direct market research and database development efforts
•Oversee company electronic marketing efforts including supervision of website design and maintenance, SEM and SEO
•Create and implement company social media marketing plan
•Oversee internal communications, including compliance with corporate brand guidelines, public company communications guidelines and internal PR

Requirements
•Bachelors’ degree
•Minimum 7 years experience in marketing management in agency or corporate setting in progressively responsible roles
•Must be highly organized, self-starter able to work within culturally diverse surroundings
•Pluses are experience in real estate development, international or public company
•Top level management, interpersonal and facilitation skills a must
•Proven ability to implement effective marketing campaigns on behalf of project teams

Compensation
•Competitive salary, commensurate with experience
•Comprehensive benefits package including:
o Medical
o Dental
o Vision

To apply please submit your resume via the APPLY NOW button
Equal Opportunity Employer

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