• 

  The Nitty-Gritty of Brand Story Power

  by Catherine Sherlock

  Content

  Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, and video as examples. more
• 

  Social Media Delivers Highest-Quality Users in Ad Campaigns

  by Ayaz Nanji

  Advertising

  Social media delivered the highest-quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, according to a recent report. more
• 

  The State of Digital Content [Infographic]

  by Verónica Maria Jarski

  Content

  In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic. more
• 

  Wherefore Art Thou, J. Peterman? The Quest for Social Engagement

  by Dilip Venkatachari

  Content

  J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing the cataloger. Here are our ideas to engage the J. Peterman fan base. more
• 

  #SocialSkim: A Real Kitchen (and Social Media) Nightmare, Facebook Fan Value, Pinterest Stress

  by Angela Natividad

  Social Media

  This week, a Scottsdale bakery made social headlines. Find out why. And get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set up marketing analytics, and why preppies want to give the homeless a makeover. more
• 

  How Small-Business Owners Are Using Mobile Technology

  by Ayaz Nanji

  Mobile

  Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report. more
• 

  Four Steps to Ensuring Your Strategy Achieves Results

  by Laura Patterson

  Marketing Strategy

  Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious resources. To avoid both and to achieve execution success, check out these four tips. more
• 

  Mobile Minute [Video]: Should Marketers Care About Google Glass?

  by Diego Larrea-Puemape

  Mobile

  This week, we're examining Google Glass (a wearable computer with head-mounted display). Will it ever be a mainstream product? Let's take a look at its expense and relative value, and how brands might use it as a marketing tool. more
• 

  50% of Moms Would Engage With Brands on Facebook If Rewarded

  by Ayaz Nanji

  Customer Behavior

  Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report. more
• 

  Manage Your Marketing Career in 3D

  by William Arruda, Deb Dib

  Career Management

  Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. Sound familiar? If so, it's time to switch from autopilot to manual mode and deliberately manage your career. more
• 

  4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]

  by Ayaz Nanji

  Marketing Strategy

  Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report. more
• 

  How to Properly Close the Loop... and the Sale

  by Peter Gracey

  Sales

  First impressions matter a great deal. That's why you need to structure your sales calls to establish rapport and drive toward a sense of trust and camaraderie with your prospects. Here are three tips for success on that first call. more
• 

  When Did Social Media Lose Its Way? [Infographic]

  by Verónica Maria Jarski

  Social Media

  In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way in social media, and how they can find a path back to its friendlier roots. more
• 

  Average Value of a Facebook Brand Fan Increases 28%

  by Ayaz Nanji

  Social Media

  The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report. more
• 

  Four Foundational Elements of Marketing Analytics Success

  by Mark Emond

  Metrics & ROI

  A lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant investment in four foundational areas to ensure analytics success. Here's a look at each area. more
• 

  Email Open and Click-Through Rates: Benchmarks by Vertical

  by Ayaz Nanji

  Email Marketing

  Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries. more
• 

  A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]

  by Verónica Maria Jarski

  Sales

  How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since the 1960s. more
• 

  Seven Online Marketing Activities You Can Start Today

  by Sonja Jobson

  Social Media

  Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your online marketing. more
• 

  #SocialSkim: Social Media This Week, Including a Content Marketing Children's Story

  by Angela Natividad

  Social Media

  Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ... more
• 

  7 in 10 Adults Access Content From Newspaper Media Each Week

  by Ayaz Nanji

  Content

  Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent report. more
• 

  Three Key Ways to to Help Your Business Find '2X' Profit Growth

  by Jeanne Hurlbert

  Customer Relationships

  Many companies turn to newer, hotter media and technology when they want to increase profits. But being successful isn't about tech; it's about effectively engaging customers. Here are three ways to do that. more
• 

  Seven Steps You Can Take to Capitalize on the Mobile Video Viewing Shift

  by Frank Sinton

  Mobile

  Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest you get stuck in the last century. Here are seven steps to get started planning your mobile content strategy. more
• 

  Internet Ad Revenue Breaks Record, Mobile Achieves 111% YOY Growth

  by Ayaz Nanji

  Advertising

  Internet advertising revenues in the United States totaled a record $10.31 billion in the fourth quarter of 2012, an increase of 12% from the third quarter of 2012 and up 15% from the fourth quarter of 2011, according to a recent report. more
• 

  How to Keep It Human in the Robotized Socialverse

  by Alesia Krush

  Social Media

  Social networks were meant for real humans—for real-life conversations about real-life things. But, of course, we marketers saw an opportunity. Social media can become a powerful medium... so long as you preserve a human face while acting on behalf of your company. more
• 

  How to Use Google Analytics to Increase E-Commerce Sales

  by Mor Friedman

  Metrics & ROI

  Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on specific, actionable ways to increase sales. more

Most Recent: See all 6487 items

• 

  Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]

  by Kerry O'Shea Gorgone

  Career Management

  Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline. more
• 

  Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]

  by Kerry O'Shea Gorgone

  Marketing Strategy

  Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms. more
• 

  Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]

  by Kerry O'Shea Gorgone

  Public Relations

  Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly. more
• 

  Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]

  by Kerry O'Shea Gorgone

  Marketing Strategy

  Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community. more
• 

  Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]

  by Matthew Grant

  Career Management

  Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor. more
• 

  We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment. more
• 

  Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]

  by Matthew Grant

  Customer Relationships

  This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of." more
• 

  Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford. more
• 

  The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment. more
• 

  How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]

  by Matthew Grant

  Metrics & ROI

  Testing your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, among other things, that your organization must institute a culture of testing. more
• 

  Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast]

  by Matthew Grant

  Metrics & ROI

  Demonstrating value is certainly a fine reason to measure our actions and their results. But discussing marketing measurement with Jim Lenskold during this week's Marketing Smarts podcast got me thinking that we may be thinking about the purpose of measurement exactly backwards. more
• 

  The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast]

  by Matthew Grant

  Sales

  "Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. "They work if you listen to customers first." But to gather real, actionable customer intelligence, you need to talk to actual customers. That can be challenging for two reasons. more
• 

  Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]

  by Matthew Grant

  Social Media

  David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies. more
• 

  We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]

  by Matthew Grant

  Sales

  Dan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away from thinking of selling something as a kind of unnatural, scurrilous act," he insists. more
• 

  Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to Marketing Smarts. more
• 

  Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  "Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO." more
• 

  A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]

  by Matthew Grant

  Career Management

  "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this week's episode of Marketing Smarts. more
• 

  Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between marketing and sales. more
• 

  Don't Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast]

  by Matthew Grant

  Non-Profit

  Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits. more
• 

  Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]

  by Matthew Grant

  Career Management

  C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or maybe just not doing exactly what they wanted with their ... more
• 

  To Grow You Must Change: John Jantsch on Marketing Smarts [Podcast]

  by Matthew Grant

  General Management

  John Jantsch believes that if businesses are to grow, they need to be ready, willing, and able to change. To navigate and instigate such change, business leaders need a clarity of purpose and they need to set big, audacious goals. more
• 

  Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]

  by Matthew Grant

  Market Research

  Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer the question, "Did they see them?" more
• 

  The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too... more
• 

  Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources to create the right kind of content for the right audience," argues Andrew Davis. more
• 

  Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]

  by Matthew Grant

  Social Media

  "There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author (with Barry J. Moltz) of Small Town Rules, which, among ... more

See all Marketing Smarts Podcasts

Most Recent online seminar broadcasts from the best minds in marketing

• 

  Marketing Campaign Strategies for the Social and Mobile World

  Broadcast on May 16, 2013 with Rebecca Wardlow

  This PRO seminar will help you get your mobile-first plan in place by teaching you how consumers are using their mobile devices to connect with businesses! more
• 

  The New Email Marketer

  Broadcast on May 14, 2013 with Justin Orgel, Matt Schmitter

  As email continues to reign as one of the most profitable and successful marketing channels, today's email marketers are now expanding, embracing and integrating other channels into their email marketing programs. With email strategies often acting as connectors to website, mobile, social, print, and in-store strategies, email has become the hub in driving cross-channel integration. more
• 

  How to Create a Monster Fan Base

  Broadcast on Apr 25, 2013 with Jackie Huba

  This PRO seminar will share seven of Lady Gaga's success lessons that can be applied to any brand. Be sure to tune in, and learn how to build a strong and loyal base! more
• 

  How to Increase Engagement and Drive Conversions with Interactive Content

  Broadcast on Apr 23, 2013 with Seth Lieberman, Michelle Chaplin

  This seminar will discuss how interactive content marketing enables marketers to go beyond the traditional "sign up for our whitepaper" approach and increase response rates. Sponsored by Eloqua. more
• 

  Getting Flexible: Working Content into Responsive Design

  Broadcast on Apr 18, 2013 with Sara Wachter-Boettcher

  This PRO seminar will teach you how to incorporate your content strategy into responsive design effectively. more
• 

  MarketingProfs University: The Expanding Facebook Universe

  Broadcast on Apr 11, 2013 with Jeff Bullas

  In this PRO seminar, we will look at what Facebook means to the modern marketer, given its central role on an increasingly social Web. more
• 

  Sharing is Caring

  Broadcast on Apr 11, 2013 with Stephanie Filer

  In this free MPU class from our MarketingProfs University course, Cracking the Facebook Code, you'll see examples of how Facebook can be used to attract and engage clients and learn how Facebook can be a powerful tool for non-profits and for-profits alike. more
• 

  How to Use a Customer Advocacy Program to Tap Into Your Customers' Hidden Budget

  Broadcast on Mar 28, 2013 with Bill Lee

  This PRO seminar will show you how a growing number of firms are devising creative and effective ways to involve their customers in marketing and selling for them. more
• 

  Trigger Happy: The Next Level of Campaign Automation

  Broadcast on Mar 26, 2013 with Jonathan Lagasse, Ross Miller

  Learn how to use campaign automation techniques across your welcome, order confirmation, and other communications programs to significantly lift program response and transaction rates (not to mention dramatically increase revenue). Sponsored by Experian Marketing Services. more
• 

  Five Common Pricing Roadblocks (and How to Get Around Them)

  Broadcast on Mar 21, 2013 with Heidi Cohen

  This PRO seminar will examine five major pricing challenges today's marketers face and how you can overcome them like a champ. more
• 

  Shopping Made Smarter: Employing Smart Marketing in E-Commerce

  Broadcast on Mar 19, 2013 with Doug Broujos, Tim Brechlin

  Join us to explore strategies and tactics you can use today to improve your e-commerce efforts. You'll learn the elements of a smart online commerce program, from planning and deployment to evaluation and refinement. Sponsored by WhatCounts. more
• 

  Brand Yourself: Busting the Nine-Second Barrier

  Broadcast on Mar 14, 2013 with KiKi L'Italien

  This PRO seminar will teach you how to establish a cohesive personal brand, have better personal relationships, and live the life you were meant to live. more
• 

  Leverage Your Data to Run Smarter Marketing Programs

  Broadcast on Mar 12, 2013 with Bill Bruno

  Learn how to connect the dots between your data, your analysis, and the actions your team takes to grow your business at this free online seminar. Sponsored by Tableau. more
• 

  Three Tragic Flaws That Might Mean Curtains for Your Digital Strategy

  Broadcast on Mar 5, 2013 with Jason Thibeault

  Learn how to fix three basic digital marketing mistakes and attain a winning digital presence for your online story. Sponsored by Limelight Networks. more
• 

  How to Stand Out, Get Results, and Have Fun With Your Content Marketing

  Broadcast on Feb 28, 2013 with Hunter Boyle

  In this PRO seminar, we'll explore several great marketing campaigns that took a personable approach to content marketing. You'll see what worked (and what didn't) and you'll walk away with proven tips to take your content to the next level. more
• 

  The State of B2B Marketing Data

  Broadcast on Feb 26, 2013 with Maribeth Ross

  Join us for this free online seminar to learn the best practices for demystifying data to maximize results from marketing campaigns. Plus, we'll share results from the new State of Marketing Data 2013 report. Sponsored by NetProspex. more
• 

  Using Market Frameworks to Analyze Your Competition

  Broadcast on Feb 21, 2013 with Sean Campbell

  In this PRO seminar, you'll learn how to use market frameworks to understand your market and analyze your competition, understand your own strengths, and uncover weaknesses you may not even know you have. more
• 

  MarketingProfs University: Presentation Elevation—How to Educate, Inspire, and Engage

  Broadcast on Feb 14, 2013 with Michael Weiss

  This PRO seminar and kick-off class of MarketingProfs University's Presentations Unleashed will teach you how to make a powerful impression on your audience and leave them energized and inspired by your ideas. more
• 

  How to Use Agile Marketing to Get Measurable Results

  Broadcast on Jan 24, 2013 with Jim Ewel, Bob Canaway

  This PRO seminar will offer busy marketers a new way of doing their jobs that puts the focus on the customer experience and buyer's decision-making process while increasing ROI. more
• 

  How to Become a Trusted Brand and Industry Leader

  Broadcast on Jan 17, 2013 with John Morgan

  In this PRO seminar, you'll learn how to position your brand as a go-to authority in your industry. We'll discuss how to increase your visibility and explore the critical difference between marketing and branding (and how an understanding of that difference can help you). more

Most Recent: See all 328 seminars

Most Recent Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• 

  Take 10: A Step-by-Step Guide to Product Selection

  Broadcast on May 17, 2013 with Kathleen Schultz

  In just 10 minutes, we'll share a comprehensive step-by-step approach to product selection that will step up your selling success! more
• 

  Take 10: Six Ways to Build a Trusted Brand

  Broadcast on May 10, 2013 with John Morgan

  In just 10 minutes, you'll learn six tips that will help you become a trusted brand with loyal customers! more
• 

  Take 10: Getting Started in Social Media

  Broadcast on May 3, 2013 with Gail Z. Martin

  In just 10 minutes, you'll learn how to get started, engage your audience, choose the platforms that make sense for you, and more! more
• 

  Take 10: How to Create Mobile Friendly Content

  Broadcast on Apr 26, 2013 with Jon-Mikel Bailey

  In just 10 minutes, you'll get some easy tips on how to make your content mobile-friendly and easily digestible for your customers. more
• 

  Take 10: Five Ways to Keep Your B2B Email and Customer Data Clean

  Broadcast on Apr 19, 2013 with Mary Ann Kleinfelter

  In just 10 minutes, you'll learn five things you should be doing right now to keep your customer data clean and up-to-date. more
• 

  Take 10: Tips to Measure Your Trade Show Success in Real Time

  Broadcast on Apr 5, 2013 with Rob Murphy

  In just 10 minutes, you'll learn easy, do-it-yourself tips for measuring your trade show program—in real time. more
• 

  Take 10: Triggered Email Messages that Will Make Your Cash Register Ring

  Broadcast on Mar 29, 2013 with Reggie Brady

  In just 10 minutes, you'll learn about three types of triggered messages that you should add to your marketing arsenal. more
• 

  Take 10: Five Keys to Creating Case Studies That Sell

  Broadcast on Mar 22, 2013 with Gail Z. Martin

  In just 10 minutes, you'll learn five quick and easy ways to put case studies to use for your business. You'll walk away with tactical advice for making your case studies stand out and achieving big sales results. more
• 

  Take 10: How to Motivate Your Customers to Take Action

  Broadcast on Mar 15, 2013 with Ruth P. Stevens

  In just 10 minutes, you'll learn how to communicate best with your customers and motivate them to take action. more
• 

  Take 10: Five Rhymes for STORE Merchandising Success

  Broadcast on Mar 8, 2013 with Glenda Lehman Ervin

  Join Glenda Lehman Ervin as she shares five pithy rhymes that will help you turn your retail store into the #1 choice for your busy consumers. more
• 

  Take 10 Video Series: How to Integrate Social Media Into Your Marketing Strategy

  Broadcast on Mar 1, 2013 with Geoff Livingston

  In just 10 minutes, you'll learn four approaches for successfully incorporating social media into your marketing strategy. more
• 

  Take 10: Things to Consider Before Outsourcing Your Lead Gen Efforts

  Broadcast on Feb 22, 2013 with Jenny Vance

  In just 10 minutes, we'll walk you through a list of considerations that you'll want to have in mind before deciding the best course of action for your company's lead generation process. more
• 

  Take 10: How to Build a Socially Savvy Brand

  Broadcast on Feb 15, 2013 with Heidi Cohen

  In just 10 minutes, you'll learn how to define all aspects of your brand, from colors to images, sound, video, the tangible and intangible elements, and more. more
• 

  Take 10: How to Humanize Your Brand Through Video

  Broadcast on Feb 8, 2013 with Tim Washer

  In just 10 minutes, you'll learn how to connect with your customers using relevant and appealing video content that does more than just push your products. more
• 

  Take 10: How to Monetize Your Website with Google Ad Sense

  Broadcast on Jan 25, 2013 with Chloe Spencer

  In just 10 minutes, you'll discover important tips on how to get your site approved by Google. more
• 

  Take 10: Is Your Company Ready for Social Business?

  Broadcast on Jan 18, 2013 with Daria Steigman

  In just 10 minutes, you'll learn ten tips that will help you plan for your evolution into a social business by leveraging people, processes, and technology. more
• 

  Take 10: A Crash Course in Pricing Strategies

  Broadcast on Jan 11, 2013 with Heidi Cohen

  In just 10 minutes, you'll get a thorough overview of pricing strategies and options you'll want to consider before establishing a price for your products. more
• 

  Take 10 Video Series: Ten Tips for Making Your Content Marketing Portal a Success

  Broadcast on Jan 4, 2013 with Frank Days

  From choosing the right domain name and picking your keyword, to determining and measuring goals, you'll discover ten tips about where to focus your efforts that will put you on the path to content marketing success. more
• 

  Take 10: How to Use Mindmapping to Cure Writer's Block

  Broadcast on Dec 14, 2012 with Daphne Gray-Grant

  In just 10 minutes, you'll learn what mindmapping is, tactical tips for implementing it yourself, and how it can help you get back to writing killer content in no time. more
• 

  Take 10: How To Create a Consistent and Professional Personal Brand Using Social Media

  Broadcast on Dec 7, 2012 with Jill Duffy

  In just 10 minutes, you'll get all the information you need to create a cohesive personal brand using social media and the Web. more

Most Recent: See all 133 Take 10 Webcasts

Most Recent marketing guides and reports for the busy professional

• Rock That Presentation: The Guide to Prepping and Presenting Like a Pro
  Presentations can be highly persuasive tools for influencing decisions, as well as for obtaining compliance. But the information you present, and how you present it, must be interesting enough for your audience to pay attention and hear your message—an honor that doesn't come as easily as you may think. We're here to help!
• No-Nonsense Media Mix Guide for Your Marketing Plan
  This 36-page how-to guide will give you the information you need to make informed decisions about your media mix for your marketing plan and your marketing campaigns. You'll learn how to best reach your target audience (while working within the boundaries of your budget), the pros and cons of various media, and much more!
• Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming
  To be successful in content marketing, you need fresh, relevant, and tasty content—like, NOW. But, these days, good content is just not good enough. You need great content, and you need to churn it out. Becoming a finely tuned content creating machine isn't too difficult: just eat, sleep, and drink content creation.
• A Step-by-Step Guide to a Successful Social Media Program
  This 14-step guide will teach you best-practices for garnering social media buy-in, determining strategy, developing a corporate policy, preparing your workforce, creating a strong presence for your brand, keeping fans and followers engaged (and happy), and handling any bumps along the way.
• The Marketer's Guide to The ABC's of SEO
  Why SEO? Because the majority of online experiences--including those of your customers and prospects--begin with search. This 38-page guide will teach you just about everything you need to know about SEO from how to win top rank in Google's search results to which keywords you should target and why.
• Pay-Per-Click: A Practitioner's Handbook
  PPC marketing is one of the most popular online methods of getting information to customers quickly so you can sell your products and services. This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential.
• Mastering Lead Marketing: How to Steer the Buying Cycle Your Way
  This 29-page guide explains how to engage prospects earlier in the process and steer them into your company's direction in a way that supports prospects' research and decision-making processes. You'll learn 16 "road rules" for lead marketing success in the digital age and you'll get a graphic road map of the B2B buyer's journey marking out where and how you can merge into the flow of traffic.
• The Modern Market for Market Research
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• The Marketer's Guide to Facebook Advertising
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