Be Awesome! Save 30% When You Go PRO in October. »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Most Recent - Marketing Resources

Access thousands of our online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

Most Recent: See all 8874 items

See all Marketing Smarts Podcasts

Most Recent online seminar broadcasts from the best minds in marketing

Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
  • How Social Media Can Help You Promote Your Event and Increase Attendees
    Broadcast on Oct 13, 2016 with Beatrice Whelan This online marketing seminar received 4.5 star(s)
    In this PRO seminar we'll share how to create a social media plan that will help you meet your specific event objectives and goals. We'll show you how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI. more
  • Couples Therapy: How to Combat Sales and Marketing Misalignment to Maximize Conversions
    Broadcast on Oct 11, 2016 with Gordon Jen, Leticia Rodriguez
    Join us for this free seminar to learn how to identify and tackle sales and marketing misalignment. You'll discover how to maintain a relationship that enables both teams to work together to increase pipeline—and live harmoniously. Sponsored by EverString more
  • MarketingProfs University: How to Plan and Build a Can't-Fail Content Marketing Strategy
    Broadcast on Oct 6, 2016 with Michael Brenner This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share key factors for content marketing success and how to deliver useful information to your customers without breaking the bank. You'll walk away with advanced tools, tactics, and templates that you can implement immediately to help you reach, engage, and convert new customers for your business, and stand out from the competition. more
  • Inspiring Action: The Future of Influencer Marketing
    Broadcast on Sep 29, 2016 with Heidi Sullivan This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share what the experts see as challenges, best practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions. more
  • How to Create Rapid Personas to Make Your Marketing More Effective
    Broadcast on Sep 27, 2016 with John Lane, Dave Baeumler
    Join us for this free seminar to learn how to pare back personas to the essentials. You'll discover that by doing this you get to market faster, as well as create more effective content. We'll provide you with the tools you need to create usable personas today—and improve them over time. Sponsored by Centerline Digital more
  • Break Through the Noise: Three Strategies to Double Sales
    Broadcast on Sep 22, 2016 with Amanda Holmes This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share real case studies from companies who have doubled their business and we'll walk you through the techniques they used to do it. You'll leave armed with email templates, marketing messaging fundamentals, and proven strategies you can start using today to grab your prospect's attention, surpass targets, and double sales. more
  • Agile Marketing: How to Move From Big Projects to Small Sprints
    Broadcast on Sep 20, 2016 with Scott Brinker, David Lesué
    Join us for this free seminar to discover how to get started with Agile Marketing. Don't worry, this won't be a discussion on pie-in-the-sky methodologies and strategies. Nope, we're getting tactical. You'll walk away with everything you need to start sprinting, optimizing, and being smarter with your campaigns—and your time. Sponsored by Workfront more
  • SEO for Growth
    Broadcast on Sep 13, 2016 with John Jantsch
    Join us for this free seminar as best-selling author, John Jantsch, reveals his method for conducting core keyword research with SEO, content, and marketing strategy firmly in view. Sponsored by Citrix ShareFile more
  • Make Your Copy Mobile-Friendly
    Broadcast on Sep 8, 2016 with Roberta Rosenberg This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away. more
  • Stop the Spray and Pray: Tips for Optimizing Email Campaigns
    Broadcast on Sep 7, 2016 with Malinda Wilkinson
    Join us for this free seminar to learn the key components of successful email campaigns. You'll discover a process for optimizing your campaigns so they are engaging and deliver results every time. That's right—there's no reason to take the spray and pray approach ever again. Sponsored by Salesfusion more
  • The #1 Method to Attract Customers: Refer-a-Friend
    Broadcast on Aug 23, 2016 with Jen Gray, Jordan Reed
    Join us for this free seminar to discover how a referral program can be a successful, predictable channel for creating and engaging brand advocates. Sponsored by Extole more
  • Why 'Always Be Testing' Is Wrong for Your Business
    Broadcast on Aug 18, 2016 with Justin Rondeau This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages. more
  • Seven Ways to Reach Revenue Goals With Instagram
    Broadcast on Aug 16, 2016 with Brendan Lowry
    Join us for this free seminar to learn seven ways you can reach your revenue goals with Instagram. Sponsored by Curalate more
  • Digital Trends for 2017: What You Need to Know Now
    Broadcast on Aug 11, 2016 with Mike Corak This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share the top digital trends that will deliver today and into the future. We'll walk through the best of what's ahead while gaining insight and tips for real-world application in digital communications, roadmap creation, and most importantly, performance optimization. We'll expose false predictions and shine a light on the trends you shouldn't ignore. You'll leave with the knowledge and actionable information you need to succeed in digital marketing in 2017. more
  • MarketingProfs University: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
    Broadcast on Aug 4, 2016 with Ian Lurie This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you how to target the human algorithm in online marketing—otherwise known as our "distance from perfect." You'll learn how to stop chasing elusive goals, and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes that don't rely on guesswork. more
  • Dominate LinkedIn: Connect and Engage With Your Prospects
    Broadcast on Jul 28, 2016 with Viveka von Rosen This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll show you how to leverage LinkedIn's "hidden" features to connect and engage with your ideal prospects, and ultimately close more sales. You'll learn how to identify your best leads, communication strategies that convert, and what LinkedIn tools will help seal the deal. more
  • Stand Out: How to Develop Breakthrough Ideas
    Broadcast on Jul 21, 2016 with Dorie Clark This online marketing seminar received 4.5 star(s)
    In this PRO seminar, Dorie Clark will explain where to look for breakthrough ideas that set you apart and how to promote them successfully. We'll also share how to cultivate an innovation mindset and how to become more adept at spotting emerging opportunities. more
  • The Broken Promise of Digital: Making the Customer the Center of What We Do
    Broadcast on Jul 14, 2016 with Scott Monty This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing! more
  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
    Broadcast on Jun 23, 2016 with Nick Westergaard This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself. more
  • Marketing to Today's Bionic Buyer
    Broadcast on Jun 9, 2016 with Kristin Zhivago This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share how to effectively reach consumers and the tools you need to make yourself invincible. You'll leave with an understanding of the current buyer environment and the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs. more

Most Recent: See all 450 seminars

Most Recent Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

  • Take 10: Improve Website Effectiveness With an Optimized Contact Page
    Broadcast on Oct 7, 2016 with Krista Miller
    In just 10 minutes, you'll learn how to create a contact page that will grow your business. We'll show you how to optimize your page's content and layout to ensure your visitors feel comfortable reaching out to learn more about your business. You'll leave with tips you can put into action right away to increase your contact page's effectiveness. more
  • Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program
    Broadcast on Sep 23, 2016 with Stephan Hovnanian
    In just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow. more
  • Take 10: Seven Steps to a Successful Re-Engagement Campaign
    Broadcast on Sep 9, 2016 with Meera Kothand
    In just 10 minutes, we'll show you why a subscriber re-engagement campaign is an important part of your email marketing strategy. We'll share a seven-step process detailing how to set up and launch your re-engagement campaign from scratch. You'll leave with a thorough understanding of the different types of winback emails, the order in which to send them, and what to do with inactive subscribers. more
  • Take 10: How to Create and Leverage Testimonial Videos
    Broadcast on Aug 26, 2016 with Marsha Druker
    In just 10 minutes, you'll learn everything you need to get started creating testimonial video content for your company's marketing efforts. We'll show you how to harness the art of storytelling for better videos, along with various ways to promote the finished product across your website, social channels, and marketing campaigns. You'll walk away with actionable steps to plan, create, and leverage effective testimonial video content. more
  • Take 10: Four Essentials for Successful Event Planning
    Broadcast on Aug 5, 2016 with Matt Heinz
    In just 10 minutes, we'll share the four elements you need in your event planning to guarantee success. We'll cover best practices for how to organize, focus, and execute from pre-planning to post event follow-up. You'll leave with tools you can apply to any event to achieve your objectives and goals. more
  • Take 10: How to Build a Scrappy Brand Blueprint
    Broadcast on Jul 22, 2016 with Nick Westergaard
    In just 10 minutes, we'll show you how to build a five-part blueprint you can use to grow your brand's presence on any budget. You'll leave with actionable steps to create a clear and consistent brand experience across all channels. more
  • Take 10: DIY Public Relations in 15 Minutes a Day
    Broadcast on Jul 8, 2016 with Tom Gimbel
    In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, along with how to introduce and position your company or spokesperson as the go-to source for reporters. You leave with tools and resources to secure media coverage—without relying on outside help. more
  • Take 10: Get a Seat at the CEO's Table
    Broadcast on Jun 17, 2016 with Marc Rubner
    In just 10 minutes, you'll learn the keys to help advance your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table. more
  • Take 10: How to Optimize Your LinkedIn Profile With Keywords
    Broadcast on Jun 3, 2016 with Cindy Hagemann
    In just 10 minutes, we'll show you how to drive traffic to your profile with one of LinkedIn's best kept secrets—search engine optimization (SEO). We'll share how to add keywords to certain sections of your LinkedIn profile to increase visitors (improving your opportunities for employment), improve networking capabilities, or simply connect to the right people. You'll leave with a thorough understanding of the power of keywords and how to use them to get better visibility on LinkedIn. more
  • Take 10: Get the Most Out of Your Mobile SEO Strategy
    Broadcast on May 20, 2016 with Christina Inge
    In just 10 minutes, we'll walk you through the most recent—and upcoming—changes that will transform search and enable you to reach and win new customers. You'll walk away with actionable steps to get your site found by your customers on their phones and tablets. more
  • Take 10: Three Sales Metrics Marketing Should Own
    Broadcast on May 6, 2016 with Samantha Stone
    In just 10 minutes, we'll explain why it's time for marketers to take shared ownership of three traditional sales metrics and how, by doing so, you can improve collaboration and focus on activities which drive the business forward. more
  • Take 10: How to Leverage Your Online Community
    Broadcast on Apr 15, 2016 with Paul Chaney
    In just 10 minutes, we'll share six practical tips that will help you tap into this valuable resource to grow your business and benefit your customers. From setting goals to becoming a good listener, you'll leave with actionable steps to build a stronger online community. more
  • Take 10: How to Use Your CRM Data to Boost Advertising ROI
    Broadcast on Apr 1, 2016 with Joseph Kerschbaum
    In just 10 minutes, you'll learn how to boost your return on advertising spend (ROAS) by leveraging the data you already have. We'll cover practical tips on how to segment your CRM lists, upload them into Google AdWords and Facebook advertising, and use them to help you expand and refine your campaigns. more
  • Take 10: Five Simple Ways to Lower Your Bounce Rates
    Broadcast on Mar 18, 2016 with Sherice Jacob
    In just 10 minutes, you'll learn five simple ways to lower your bounce rates. We'll discuss the importance of great copy, common layout and navigation issues, and little-known pitfalls that could cause visitors to leave. more
  • Take 10: Nine Things to Remove From Your Website
    Broadcast on Mar 11, 2016 with Andy Crestodina
    In just 10 minutes, we'll ask the tough questions about your website content including: do you really want people to click that? And does it even work as website content? From press releases and email links, to PDFs and cat videos, we'll show you nine things to remove from your website so you'll want to run (not walk) to your content management system for immediate changes. more
  • Take 10: Create Your Content Strategy in Eight Steps
    Broadcast on Feb 19, 2016 with Jennifer Smoldt
    In just 10 minutes, you'll learn how to create a killer content marketing plan. We'll discuss why it's so important to have a well-documented strategy in place, as well as how to identify your distinct differentiators and create a unique story that will appeal to your target audience. more
  • Take 10: What Does SEO Look Like Today?
    Broadcast on Feb 5, 2016 with Jon-Mikel Bailey
    In just 10 minutes, we'll show you what really matters to search engines today. You'll gain tips to build better search engine visibility with techniques you can implement right away. We'll also cover the importance of good content and context, how to apply social signals, and simple on-site optimization to improve your rankings. more
  • Take 10: How to Develop an Effective Podcast
    Broadcast on Jan 22, 2016 with Bob Knorpp
    In just 10 minutes, the creator of one of today's most successful B2B podcasts will break down the process of creating a program that provides your listeners with content they'll be eager to hear and achieves your business objectives. We'll also share expert tips on script development, the importance of consistency, and how to prepare your guests for a more interesting conversation. more
  • Take 10: Four Ways to Increase Your Email Clickthrough Rates
    Broadcast on Jan 8, 2016 with Stephan Hovnanian
    In just 10 minutes, we'll cover four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift they give your campaigns. more
  • Take 10: Personal Branding Strategy—How to Get Famous
    Broadcast on Jan 1, 2016 with Jeremy Miller
    In just 10 minutes, you'll learn how to grow your personal brand by scaling your influence. We'll share steps on how to stand out online, engage your audience, and enhance your reputation. You'll learn how to grow your audience, and leverage content-creating habits that drive results. more

Most Recent: See all 241 Take 10 Webcasts

Most Recent marketing guides and reports for the busy professional

  • Engage Customers and Generate Leads With Interactive Content
    This 27-page guide will answer all your questions about interactive content. It'll show you that it's about more than just games. It may even inspire you to "interactivate" your own content and engage your readers.
  • Build a Mighty Email List With Attractive Lead Magnets
    In this 36-page guide, you'll learn about lead magnets, how they can make your marketing more magnetic, and how you can use them to build a higher quality email list that delivers more business.
  • Four Requisites for Agile Marketing Success
    In this 36-page guide, we'll run through four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion.
  • Build Your Content Marketing Dream Team
    In this 22-page guide, we'll explain how to identify the key hires you need to get your content marketing dream team started, how to add players to the bench from some unexpected places, and what skills will be required of the people you hire.
  • The Marketer's Guide to Social Media Content
    In this 43-page guide, you'll learn how to, plan, develop, and optimize social content that captures and engages the attention of your audience.
  • Email Essentials: Chief Strategies for Maximizing Click Rates
    This 32-page guide will teach you how to optimize your email efforts to maximize your clickthrough rates. You'll walk away ready to tackle your next email campaign!
  • The Post-Mobilegeddon Survival Guide
    This 24-page guide will teach you how to optimize your website for mobile so that your home base can be badged "mobile friendly" and earn the search rank it deserves.
  • 62 Best Practices of Top Business Bloggers
    This 24-page guide will provide you with valuable nuggets of wisdom that will help you supercharge your business blog. You’ll learn directly from a long list of strategies that have proven effective for top business bloggers.
  • The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action
    In this 33-page guide, we'll cover how to get those players into the best shape for winning over your audience. You'll learn strategic insights and actionable tips that you can immediately start using to up your game and improve your results.
  • Video Marketing: How to Roll Video Into Your Media Mix
    In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video.
  • A Step-By-Step Guide to Marketing Automation Success
    In this 24-page guide, you'll learn step-by-step what to do to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results.
  • The Three Cs of Successful Positioning
    In this 15-page guide, you'll learn how to research the three Cs, their importance, and their impact on the positioning process. Just as positioning is the foundation for successful marketing, understanding the three Cs is the foundation for a positioning strategy that will set you apart from your competitors.
  • Website Metrics: What to Measure and How to Improve
    In this 27-page guide, you'll learn how to focus on the website data that matters most when you're intent on getting the most from your website—specifically, that which concerns website traffic, the visitor journey, visitor engagement, and conversions. It covers the various metrics to track in order to assess your website's performance in these areas and offers actionable tips for improving those results.
  • Email Essentials: The Keys to Increasing Open Rates
    In this 24-page guide, we begin by introducing email open rates, current industry averages, and ways to maximize your data accuracy. Then, we delve into six key factors that greatly impact email opens and offer various tips for improving your efforts in these areas.
  • Pump Up the Volume: How to Create a High-Frequency Content Development System
    In this 27-page guide, you'll learn how to establish an effective system for pumping out more content using the resources at your disposal—not just any content, mind you, but good quality, results-oriented content.
  • SEO for Content Marketers: How to Push Your Content to the Top
    In this 23-page guide, we cover five steps for optimizing your content and making Google (and the other search engines) happy so that she'll share your content with the right folks and send those prospects your way.
  • Inbound Marketing: The Art of Attraction
    In this 22-page guide, you'll learn how to understand the true value your company has in the marketplace, create great content in multiple iterations that meets customers where they are, and market your content across multiple channels to cement the relationship and convert prospects to leads.
  • How to Create the Ultimate Case Study
    In this 28-page guide, you'll be given an 8-step plan for creating the ultimate case study—one that will meet your prospect's needs, and in turn, help you get the results you want.
  • Picture This: The Marketer's Guide to Visual Content
    In this 21-page guide, you'll discover how visual content is upending the way brands communicate with their customers—and which brands are doing it best.
  • The Marketer's Guide to Campaign Measurement, Tracking, and Analysis
    In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis.

Most Recent: See all 103 downloads

Most Recent: See all 12362 items

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!