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Most Recent online seminar broadcasts from the best minds in marketing

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  • Marketing Campaign Strategies for the Social and Mobile World
    Broadcast on May 16, 2013 with Rebecca Wardlow This online marketing seminar received 4.5 star(s)
    This PRO seminar will help you get your mobile-first plan in place by teaching you how consumers are using their mobile devices to connect with businesses! more
  • The New Email Marketer
    Broadcast on May 14, 2013 with Justin Orgel, Matt Schmitter
    As email continues to reign as one of the most profitable and successful marketing channels, today's email marketers are now expanding, embracing and integrating other channels into their email marketing programs. With email strategies often acting as connectors to website, mobile, social, print, and in-store strategies, email has become the hub in driving cross-channel integration. more
  • How to Create a Monster Fan Base
    Broadcast on Apr 25, 2013 with Jackie Huba This online marketing seminar received 5 star(s)
    This PRO seminar will share seven of Lady Gaga's success lessons that can be applied to any brand. Be sure to tune in, and learn how to build a strong and loyal base! more
  • How to Increase Engagement and Drive Conversions with Interactive Content
    Broadcast on Apr 23, 2013 with Seth Lieberman, Michelle Chaplin
    This seminar will discuss how interactive content marketing enables marketers to go beyond the traditional "sign up for our whitepaper" approach and increase response rates. Sponsored by Eloqua. more
  • Getting Flexible: Working Content into Responsive Design
    Broadcast on Apr 18, 2013 with Sara Wachter-Boettcher This online marketing seminar received 5 star(s)
    This PRO seminar will teach you how to incorporate your content strategy into responsive design effectively. more
  • MarketingProfs University: The Expanding Facebook Universe
    Broadcast on Apr 11, 2013 with Jeff Bullas This online marketing seminar received 4 star(s)
    In this PRO seminar, we will look at what Facebook means to the modern marketer, given its central role on an increasingly social Web. more
  • Sharing is Caring
    Broadcast on Apr 11, 2013 with Stephanie Filer
    In this free MPU class from our MarketingProfs University course, Cracking the Facebook Code, you'll see examples of how Facebook can be used to attract and engage clients and learn how Facebook can be a powerful tool for non-profits and for-profits alike. more
  • How to Use a Customer Advocacy Program to Tap Into Your Customers' Hidden Budget
    Broadcast on Mar 28, 2013 with Bill Lee This online marketing seminar received 5 star(s)
    This PRO seminar will show you how a growing number of firms are devising creative and effective ways to involve their customers in marketing and selling for them. more
  • Trigger Happy: The Next Level of Campaign Automation
    Broadcast on Mar 26, 2013 with Jonathan Lagasse, Ross Miller
    Learn how to use campaign automation techniques across your welcome, order confirmation, and other communications programs to significantly lift program response and transaction rates (not to mention dramatically increase revenue). Sponsored by Experian Marketing Services. more
  • Five Common Pricing Roadblocks (and How to Get Around Them)
    Broadcast on Mar 21, 2013 with Heidi Cohen This online marketing seminar received 3.5 star(s)
    This PRO seminar will examine five major pricing challenges today's marketers face and how you can overcome them like a champ. more
  • Shopping Made Smarter: Employing Smart Marketing in E-Commerce
    Broadcast on Mar 19, 2013 with Doug Broujos, Tim Brechlin
    Join us to explore strategies and tactics you can use today to improve your e-commerce efforts. You'll learn the elements of a smart online commerce program, from planning and deployment to evaluation and refinement. Sponsored by WhatCounts. more
  • Brand Yourself: Busting the Nine-Second Barrier
    Broadcast on Mar 14, 2013 with KiKi L'Italien This online marketing seminar received 3.5 star(s)
    This PRO seminar will teach you how to establish a cohesive personal brand, have better personal relationships, and live the life you were meant to live. more
  • Leverage Your Data to Run Smarter Marketing Programs
    Broadcast on Mar 12, 2013 with Bill Bruno
    Learn how to connect the dots between your data, your analysis, and the actions your team takes to grow your business at this free online seminar. Sponsored by Tableau. more
  • Three Tragic Flaws That Might Mean Curtains for Your Digital Strategy
    Broadcast on Mar 5, 2013 with Jason Thibeault
    Learn how to fix three basic digital marketing mistakes and attain a winning digital presence for your online story. Sponsored by Limelight Networks. more
  • How to Stand Out, Get Results, and Have Fun With Your Content Marketing
    Broadcast on Feb 28, 2013 with Hunter Boyle This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll explore several great marketing campaigns that took a personable approach to content marketing. You'll see what worked (and what didn't) and you'll walk away with proven tips to take your content to the next level. more
  • The State of B2B Marketing Data
    Broadcast on Feb 26, 2013 with Maribeth Ross
    Join us for this free online seminar to learn the best practices for demystifying data to maximize results from marketing campaigns. Plus, we'll share results from the new State of Marketing Data 2013 report. Sponsored by NetProspex. more
  • Using Market Frameworks to Analyze Your Competition
    Broadcast on Feb 21, 2013 with Sean Campbell This online marketing seminar received 3.5 star(s)
    In this PRO seminar, you'll learn how to use market frameworks to understand your market and analyze your competition, understand your own strengths, and uncover weaknesses you may not even know you have. more
  • MarketingProfs University: Presentation Elevation—How to Educate, Inspire, and Engage
    Broadcast on Feb 14, 2013 with Michael Weiss This online marketing seminar received 5 star(s)
    This PRO seminar and kick-off class of MarketingProfs University's Presentations Unleashed will teach you how to make a powerful impression on your audience and leave them energized and inspired by your ideas. more
  • How to Use Agile Marketing to Get Measurable Results
    Broadcast on Jan 24, 2013 with Jim Ewel, Bob Canaway This online marketing seminar received 4.5 star(s)
    This PRO seminar will offer busy marketers a new way of doing their jobs that puts the focus on the customer experience and buyer's decision-making process while increasing ROI. more
  • How to Become a Trusted Brand and Industry Leader
    Broadcast on Jan 17, 2013 with John Morgan This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to position your brand as a go-to authority in your industry. We'll discuss how to increase your visibility and explore the critical difference between marketing and branding (and how an understanding of that difference can help you). more

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Most Recent marketing guides and reports for the busy professional

  • Rock That Presentation: The Guide to Prepping and Presenting Like a Pro
    Presentations can be highly persuasive tools for influencing decisions, as well as for obtaining compliance. But the information you present, and how you present it, must be interesting enough for your audience to pay attention and hear your message—an honor that doesn't come as easily as you may think. We're here to help!
  • No-Nonsense Media Mix Guide for Your Marketing Plan
    This 36-page how-to guide will give you the information you need to make informed decisions about your media mix for your marketing plan and your marketing campaigns. You'll learn how to best reach your target audience (while working within the boundaries of your budget), the pros and cons of various media, and much more!
  • Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming
    To be successful in content marketing, you need fresh, relevant, and tasty content—like, NOW. But, these days, good content is just not good enough. You need great content, and you need to churn it out. Becoming a finely tuned content creating machine isn't too difficult: just eat, sleep, and drink content creation.
  • A Step-by-Step Guide to a Successful Social Media Program
    This 14-step guide will teach you best-practices for garnering social media buy-in, determining strategy, developing a corporate policy, preparing your workforce, creating a strong presence for your brand, keeping fans and followers engaged (and happy), and handling any bumps along the way.
  • The Marketer's Guide to The ABC's of SEO
    Why SEO? Because the majority of online experiences--including those of your customers and prospects--begin with search. This 38-page guide will teach you just about everything you need to know about SEO from how to win top rank in Google's search results to which keywords you should target and why.
  • Pay-Per-Click: A Practitioner's Handbook
    PPC marketing is one of the most popular online methods of getting information to customers quickly so you can sell your products and services. This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential.
  • Mastering Lead Marketing: How to Steer the Buying Cycle Your Way
    This 29-page guide explains how to engage prospects earlier in the process and steer them into your company's direction in a way that supports prospects' research and decision-making processes. You'll learn 16 "road rules" for lead marketing success in the digital age and you'll get a graphic road map of the B2B buyer's journey marking out where and how you can merge into the flow of traffic.
  • The Modern Market for Market Research
    Market research is no longer a tactic isolated to the largest corporations with the biggest budgets and executed by door-to-door foot soldiers painstakingly collecting small samples of customer data. The data in this report reveals a clear disconnect between businesses' appetite for customer information and the budget and execution they use to acquire it. This report explores that further and dives into several other interesting revelations.
  • The Marketer's Guide to Facebook Advertising
    Facebook is not only the leading advertising platform among social media sites, it's officially the largest publisher of online display ad impressions and has single handedly eclipsed all the traditional players which dominated this industry for so long. This 35-page guide will give you a 10-step process for getting started with Facebook Ads the right way, so you can get the most out of your investment.
  • The 25 E's of E-Book Marketing
    E-books have evolved. As a marketer, it's your responsibility to keep up. That's why we've put together this e-book. It spells out how marketers from all industries can use e-books to catalyze their business and marketing objectives and maximize engagement, loyalty, and advocacy.
  • The Marketer's Guide to Strategic Landing Pages: Learn How to Boost Conversion
    You have only a matter of seconds to make a good impression and convince prospects to stay on your site. This 38-page report highlights why landing pages are important, what makes a great landing page, how to integrate them into your marketing mix, and how to get organizational buy-in.
  • Seven Trends That Are Changing Email Marketing (and What to Do About Them)
    The growth of social and mobile technologies has created new habits, attitudes, and assumptions. These things haven't demolished email, but they've changed the environment in which it exists. This 38-page report highlights recent changes and the steps email marketers need to take to keep up and generate positive returns.
  • D.I.Y. Marketing Essentials for Small Business
    Learn everything you need to know to grow your small business--from taglines, to marketing plans, to websites and more--in our handy, 65-page guide, D.I.Y. Marketing Essentials for Small Business. Consider it your secret weapon for small business success (or domination, for that matter).
  • Tame the Giant: The Complete Field Guide to Facebook Marketing
    MarketingProfs' 55-page How-To Guide, Tame the Giant: The Complete Field Guide to Facebook Marketing, provides insights into the Facebook audience, strategies for engagement, tactics and tools for success, and loads of real-life examples.
  • Landing Pages 101: Common Mistakes that Confuse and Confound -- And How to Fix Them
    The web is a cluttered and oversaturated place; your landing pages shouldn't be. Landing pages are an integral part of your marketing mix that can drive revenue, increase efficiency and create the ultimate brand experience. Landing Pages 101: Common Mistakes that Confuse and Confound -- And How to Fix Them is a step-by-step guide.
  • Marketing Automation Management: Basics and Best Practices
    Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
  • Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
    MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  • A Quick Guide to YouTube & Creating Your Own YouTube Channel
    YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
  • Influencer Marketing Success Stories
    Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  • Research Spotlight: Twitter
    A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.

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