Marketing Resources: Most Recent

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  Super Bowl Ad Stats: Top Advertisers, All-Time Best Ads

  Advertising

  Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending last year, and which ad was named the best Super Bowl ad of all time by Forbes.com readers. more
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  Three Tricks for Getting Your Lead Gen Program Where You Want It To Go

  Sales

  "According to an old expression, even a man lost in the woods knows where he wants to go," writes Dan McDade at MarketingProfs. That adage can apply to the lead gen jungle as well. Say there's a disconnect that is undermining the success of your marketing and sales teams, and ... more
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  Six Tips for Practicing Safe Social Media [Slide Show]

  by Scott Oppliger

  Social Media

  Social media provides an open channel to engage customers in real-time communications, but that could also pose a risk. Here are six critical steps every organization should take to ensure it is practicing safe social media. more
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  Social Graph Drives Brand Lift, Direct Response Ad Metrics

  Social Media

  Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they generate large gains in brand lift and key direct-response metrics, according to a study by 33Across. more
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  A Seven-Step Road Map for Your Content Marketing

  Content

  Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan to take small steps," suggests Michele Linn in "A 7-Step Plan for Getting Started With Content Marketing," featured in the ... more
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  Four Ways to Optimize Your Email's Call to Action

  Email Marketing

  Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During a slight redesign, the inbound marketing firm decided to test a few alternatives. "We were pretty shocked to discover that ... more
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  Marketing Smarts Podcast: Making the Most of the Mobile Moment

  by Matthew Grant

  Mobile

  "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast. more
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  Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down

  Social Media

  Facebook and LinkedIn are now the most popular and most effective social media tools among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research. Blogging among the Inc. 500 has fallen over the past year, as companies appear to ... more
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  Three Ways to Optimize Your Online Content Program

  Content

  "In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it's a good idea to have a support system in place to make sure your content has a fighting chance," writes Jason Miller at MarketingProfs Daily Fix blog. And ... more
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  Gen-Y Won't Buy Without User-Generated Input

  Customer Behavior

  Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, such as the opinions of friends and family, according to a survey from Bazaarvoice. more
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  Three Ways to Make Your Content Search-Friendly

  Search Engine Marketing

  In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king. "I can't say that I'm a fan of using this relatively grating term, but I can definitely defend its power," she writes. "Having fresh and unique content is an increasingly important factor ... more
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  Web Traffic via Mobile Up 102%

  Mobile

  Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% a year earlier, and Android was the top smartphone OS during the period, accounting for nearly half of mobile traffic to websites, according to the Walker Sands Quarterly ... more
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  Socialize Me! In Stages, Though, Please.

  Social Media

  The journey to complete socialization (the connected kind, not the 1984 kind) takes time, and it's okay to do it in steps. Sometimes it helps your advancement in the social direction when you can clearly see where you've been—and how that affects where you could be headed. That's why Chris ... more
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  Forrester: 'Customer Experience' Roles Gaining Popularity

  Customer Relationships

  Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the entire company, according to a new report by Forrester Research. more
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  Four Tips for Generating Leads With Email

  Sales

  "Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But a successful email program doesn't just happen. You must convince prospects to open your message, read it, and take action. ... more
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  Five Tips for Online Public Relations Success [Slide Show]

  by Allie Gray Freeland

  Public Relations

  It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of public relations. more
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  Blogs Top List of Social Media Investments for 2012

  Social Media

  Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, according to survey from Awareness. Many brands plan to focus efforts beyond the big three platforms (Facebook, Twitter, and LinkedIn) ... more
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  Six Ways to Make Your Content Shareable

  Content

  Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More Leads." She offers these tips for getting folks to share your content online. Display Twitter buttons. Among the 10,000 largest websites, ... more
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  Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee

  by Matthew Grant

  Customer Behavior

  What if you opened a coffee shop and needed to stand out from a slew of competitors? You'd need to create a fascinating aura around your product. One way to do that, according to Sally Hogshead, this week's guest on Marketing Smarts, would be to offer a $500 cup of ... more
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  Four Ways Small Businesses Can Make a Big Email Splash

  Email Marketing

  "Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the mountains of data would suggest two breeds of email campaign: the outstanding … and the invisible. Your emails need to ... more
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  Websites Trump Social Media for Finding Holiday Deals

  Web Sites

  When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications (13%), and Facebook (3%), according to a survey from Crowd Science. more
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  Three Tips for the Introverted Conference Attendee

  Sales

  Conferences are ideal venues for plugging into the zeitgeist and networking with colleagues. But they're also expensive. "[And] if you happen to be an introverted marketer, which likely means a conference is not the most comfortable of settings, you'll need a strategy for ensuring your company gets its money's worth—in ... more
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  Ad Agencies Slow to Adapt to Online Marketing

  General Management

  Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the CMO Council. Moreover, such firms are likely to be challenged by specialized digital marketing providers in 2012. more
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  Four Ways to Own the First SERP

  Search Engine Marketing

  "When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article at MarketingProfs. And when they do, they're most likely to choose results that appear first. "Thus," Hanks continues, "'owning' the first page ... more
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  Social Media Lessons From the GOP Race

  Social Media

  Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching key constituents—and marketers can learn a lot by watching the political campaigns at work, according to a study by iContact. more

Most Recent: See all 2594 items

Most Recent articles by the best and brightest in the field

• The Inside Scoop on Using Twitter Lists for Profit and Sanityby Dave Wieneke
  The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business. more
• 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Successby Hanna Andrzejewska
  Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve seasonal sale success. more
• Five Tips for Implementing a Successful QR Code Campaignby Michelle Eichhorn
  QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign. more
• Four Easy Tactics for Becoming a Must-Follow Account on Twitterby Slavik Volinsky
  Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight in your industry. more
• Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing by Ron Person
  Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is possible. more
• Three Keys to Accelerating Marketing Measurement and a Fact-Based Cultureby Laura Patterson
  If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture. more
• Seven Tablet and Mobile Trends to Expect in 2012by Thierry Costa
  In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012. more
• Follow AMEX's Example of a Successful Facebook Campaignby Kimberly Smith
  Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement. more
• Five Ways to Create a Data-Driven Marketing Culture by Jim Bergeson
  When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results. more
• A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability) by Gib Olander
  In today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing. more
• How Your Customers and Analytics Can Help Increase Online Salesby Nick Stamoulis
  Increasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost your website's conversion rate. more
• You Botched That Marketing Email. Now What?by John Murphy
  Mistakes will happen—even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively. more
• Strategy Is Fun Too, You Know (Well, Fun-ish) by Pete Gaioni
  It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts. more
• Content Marketing Trends for 2012: What's in and What's Out by Pawan Deshpande
  No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and radio advertising. But what's in store for 2012? more
• Personal Branding Trends for 2012 (Part 2) by William Arruda
  Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand as a marketer in tune with the times. more
• Writers for Hire: How to Get What You Pay for on Elanceby Anita Williams Weinberg
  When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you bargained for (literally). How can you make sure you don't get burned? more
• Why Marketing Needs Objectives... Not Just Goalsby Brett Johnson
  Many companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing strong tactics to support them. more
• What's Wrong With This Picture? The Stauer Chronographby Barry Densa
  We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in your ad copy. more
• Redesigning the Site Redesign RFP: Eight Do's and Don'tsby Eric Anderson
  Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn eight invaluable guidelines for creating your site redesign RFP. more
• Case Study: Why Targeting by Level of Engagement Worksby Becca Wright
  The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, active, and casual fans. more
• How to Streamline Site Navigation to Attract and Retain Customersby Shaun Ryan
  A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your customers coming back. more
• Seven Tips for Forging an Appropriate Online Apologyby Denise Keller
  Despite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers—the right way—and assure them that you are still worthy of their trust, confidence, and respect. more
• Personal Branding Trends for 2012 (Part 1)by William Arruda
  Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack. more
• The Email Marketer's Success Kit: Five Trends for 2012by Maciej Ossowski
  Now that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to reign this year. more
• Managing Chaos: The Marketing Approachby John Thomson
  Nowadays, the marketer's world is chaotic and cluttered. Effectively meeting a myriad of demands can seem impossible. That's why connected marketing solutions are critical to success in today's marketing landscape. more

See all Marketing Articles

Most Recent case studies, deconstructing real life examples and illustrating lessons learned.

• How One Company's Thought-Leadership Content Is Driving New Business, ExposureRoberts & Durkee, P.A.
  CASE STUDY: Emulate these best-practices for launching a well-trafficked corporate blog, and you'll be well on your way to establishing yourself as a trusted authority in your marketplace. more
• How a Mom-and-Pop Operation Turned Itself Into a Cult BrandCoconut Bliss
  CASE STUDY: Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers. more
• How Icebreaker Drove Holiday Sales With EmailIcebreaker
  Case Study: How a unique approach to email helped New Zealand-based clothing brand Icebreaker dramatically improve its 2009 holiday sales. more
• How Pioneer Achieved a Whopping 60%+ Click-Through Rate for Its Online AdsPioneer Electronics (USA) Inc.
  CASE STUDY: Here's how Pioneer Electronics earned amazing click-through rates on its targeted online ads. more
• Lessons From Martin Guitars: Three Ways to Survive a DownturnC. F. Martin & Co.
  CASE STUDY: C. F. Martin & Co. survived the Civil War, the Great Depression, and both World Wars. Inspired by its past, the guitar maker thrived in 2009. more
• SEO and Sex: A Recipe for SuccessDr. Helaine Smith, DMD
  CASE STUDY: How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success! more
• How a B2C Website's Landing-Page Tests Increased Conversions 67%BabyCenter
  CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page? more
• How AAA Went to Where Its Members Needed Help: Social Media SitesAmerican Automobile Association (AAA)
  CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond. more
• How a Small Company Went Global (Without Breaking the Bank)Lingo24.com
  CASE STUDY: In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it. more
• How Domino's Managed a Viral Video NightmareDomino's Pizza
  CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight? more
• How IBM Offset the Impact of a Down Economy on Event AttendanceIBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners. more
• How Getting Personal Helped Spur Renewals for the Golden State WarriorsGolden State Warriors
  CASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have? more
• How One Website Doubled Its Ad RevenuePlanningFamily.com
  CASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander... more
• How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for SamsungSamsung Electronics Canada
  CASE STUDY: When your product competes with the iPhone, you have to get creative. Which is just what Samsung did. more
• A Facebook Experiment in Ad TargetingOne Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network. more
• How Low-Cost Conversation Starters Built Community, Generated LeadsOpen Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.) more
• How a User-Focused Website Boosted Sales at Jelly BellyJelly Belly Candy Company
  CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.) more
• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User InterestsCisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic. more
• Twitter + Coffee = A Delicious Elixir for Customer Acquisition and SalesCoffee Groundz
  CASE STUDY: The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared. more
• A Fresh Way to Use Email as an Interactive ToolGarden Fresh Restaurant Corp.
  CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool. more

Most Recent: See all 147 case studies

Most Recent online seminar broadcasts from the best minds in marketing

• B2B Social Media Power HourBroadcast on Feb 2, 2012
• Website Translation: Conquering New Language Markets to Gain New SalesBroadcast on Jan 31, 2012
• Dan Pink on How to Apply Motivation 3.0 to Drive Customer ActionBroadcast on Jan 26, 2012
• Get into the Game: How B2B Marketers Can Engage Customers Through Social ApplicationsBroadcast on Jan 25, 2012
• Adapt or Die: the Changing Behavior of Today's Connected CustomerBroadcast on Jan 19, 2012
• MarketingProfs University: Killing Giants—Outmaneuvering Larger CompetitorsBroadcast on Jan 12, 2012
• Reduce Barriers to the Sale and Make it Easy for Customers to BuyBroadcast on Dec 15, 2011
• Make Your Next Tradeshow a Qualified SuccessBroadcast on Dec 8, 2011
• 10 Ways to Generate Leads Using Social MediaBroadcast on Dec 1, 2011
• MarketingProfs University: Presentations that Resonate With Me! How to Persuade Any AudienceBroadcast on Nov 18, 2011
• Video Marketing ROI: The Video Strategy FrameworkBroadcast on Nov 15, 2011
• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on Nov 10, 2011
• MarketingProfs University: How to Build and Maintain a Thriving Content EcosystemBroadcast on Nov 3, 2011
• The Art of Sales Conversations: Winning Clients and Increasing RevenueBroadcast on Oct 27, 2011
• The Six Golden Rules of Location-Based MarketingBroadcast on Oct 20, 2011
• MarketingProfs University: Winning the Video RevolutionBroadcast on Oct 13, 2011
• Is Your Company Ready to Respond to a Social Media Crisis?Broadcast on Sep 29, 2011
• The State of the Thank You EconomyBroadcast on Sep 22, 2011
• MarketingProfs University: What Marketers Should Know About GoogleBroadcast on Sep 15, 2011
• Measuring and Sustaining Social Media SuccessBroadcast on Aug 25, 2011

Most Recent: See all 278 seminars

Most Recent Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10 Author Series: How to Be Bold with Your Social Business AgendaReleased on Jan 27, 2012
• Take 10: How to Create a Lead Generation Form in MailChimpReleased on Jan 13, 2012
• Take 10: How to Write Vivid, Engaging CopyReleased on Jan 6, 2012
• Take 10: How to Produce High-Quality Audio Recordings With AudacityReleased on Dec 23, 2011
• Take 10: How to Create a Simple Lead Generation Form in Google DocsReleased on Dec 16, 2011
• Take 10 Author Series: How Everything You Learned About Motivation Is Wrong—And How to Do It RightReleased on Dec 9, 2011
• Take 10: How to Generate Big Ideas in Small, Easy StepsReleased on Dec 2, 2011
• Take 10 Author Series: Eight Commonly Misused Words and How to Use Them CorrectlyReleased on Nov 25, 2011
• Take 10: Five Proven Tactics for a Successful Fundraising CampaignReleased on Nov 18, 2011
• Take 10 Author Series: How to Enchant and Engage Your CustomersReleased on Nov 11, 2011
• Take 10: Three Ways to Outsmart Your Biggest CompetitorsReleased on Nov 4, 2011
• Take 10: How to Create Home Page Content That Engages VisitorsReleased on Oct 28, 2011
• Take 10 Author Series: How to Inject Your Company's Voice Into ContentReleased on Oct 21, 2011
• Take 10: Six Quick Tips for Writing SEO-Friendly ContentReleased on Oct 14, 2011
• Take 10: How to Stop Multitasking and Become More ProductiveReleased on Oct 7, 2011
• Take 10 Author Series: How to Fascinate People with 7 Key TriggersReleased on Sep 30, 2011
• Take 10 Author Series: How to Win Big with Content MarketingReleased on Sep 23, 2011
• Take 10 Author Series: How to Present Ideas That Inspire ChangeReleased on Sep 16, 2011
• Take 10: How to Podcast Like a RockstarReleased on Sep 9, 2011
• Take 10: How to Hook More Customers with Tasty LinkbaitReleased on Sep 2, 2011

Most Recent: See all 79 Take 10 Webcasts

Most Recent marketing downloads for the busy professional

• Marketing Automation Management: Basics and Best Practices
  Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
• A Quick Guide to YouTube & Creating Your Own YouTube Channel
  YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
• Research Spotlight: Twitter
  A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
• Research Spotlight: Facebook
  Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
• LinkedIn Success Stories
  LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
• Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
  Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
• Add Social Media to Your Mix - listen to the podcast
  MP3 recording

Most Recent: See all 61 downloads