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Most Recent articles by the best and brightest in the field

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Most Recent case studies, deconstructing real life examples and illustrating lessons learned

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Most Recent online seminar broadcasts from the best minds in marketing

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Most Recent mini articles distilling bite-sized advice (from our Get to the Point newsletters)

  • Are You a Leader to Follow?Small Business
    In a post at Harvard Business Online, John Baldoni says true leadership has little to do with your position on an org chart. Just because you have an executive title,...
  • The Angel in Red Speaks to UsMarketing Inspiration
    According to Drew McLellan, there exist only a few rules for outdoor advertising—for instance, use provocative visuals and less than seven words. But in a blog post, he recalls a...
  • When the Big Boss Blogs ...B2B Marketing
    Is this the beginning of the end for the CEO blog as client outreach? A report by Forrester Research seems to think so, according to a recent article by Christine...
  • The Revolution Will Be WidgetizedNew Media
    Imagine you've got a great product, and you've opened your first boutique. You're drumming up customers, but getting traffic through the door is tough. Then you think, What if I...
  • Can You Do a Split?Email Marketing
    If you don't use A/B-split testing to analyze the results of your email campaigns, you probably aren't getting the full picture. According to a whitepaper from L-Soft, "Results can show...
  • Give to ReceiveSmall Business
    "There's still something to be said for a free sample of a product," says Mike Essex, who has made a sport of seeing how many he can receive in return...
  • Whoa! You're Scaring Me.Customer Behavior
    Careful how you say that! When introducing a new product whose usage may involve a slight risk, research is showing that a positive message is paramount. Many new products carry...
  • You Bored Me at HelloEmail Marketing
    In a post at the Marketing Interactions blog, Ardath Albee discusses the potentially calamitous effects a bad first sentence can have on your email campaigns. She highlights typical errors with...
  • Life Is TweetSmall Business
    "Twitter has become an essential tool for PR, and has relevance for almost every type of business," says Sandra Fathi, president of Affect Strategies. Here are only a few of...
  • Have You Considered an ... Open Relationship?Small Business
    Before you sign up for exclusive sponsorships, Rohit Bhargava suggests taking a hard look at what you really get out of the deal. Because if your sponsorship makes it difficult...
  • The Big ThreeMarketing Inspiration
    This October, MarketingProfs is hosting the Digital Marketing Mixer in Scottsdale, Arizona, where a stellar line-up of experts will address the Big Three of online marketing: Email, Search and Social...
  • Talk to Me—LessB2B Marketing
    Another Monday. Another newsletter to crank out. You've built a decent subscriber list, and your clients are happy to receive your ramblings. So why aren't you that happy to produce...
  • Go with the e-FlowEmail Marketing
    "Email is not dying in the midst of the Social Media revolution," says Anna Billstrom. But your email marketing strategy, she says, must evolve to go with the flow. Take...
  • Oh, Behave.New Media
    It's knowing where prospects are—and how they behave—that's paying off for today's New Media marketers. Their advertising dollars are in hot pursuit of a fragmented audience that now receives thousands of channels...
  • Make NiceSmall Business
    When General Motors first launched its Saturn division in 1990, the main attraction for many customers wasn't a line-up of fairly mundane economy cars wrapped in unusual polymer body panels....
  • I Remember YouCustomer Behavior
    As we mentioned last week, customers like to be woo'ed and won. Here's another way to look at it, with memory and immediacy each playing a part. This bit of...
  • Give 'Em What They Paid ForEmail Marketing
    "Transactional messages like membership confirmations and shipping notifications show some of the highest open rates in the inbox," says Aaron Smith at MediaPost's Email Insider blog. "Customers receiving these [are...
  • The Small Guys Really Know How to SocializeSmall Business
    If you're a small business, you're aware that Web 2.0 offers entirely new channels for attracting and cultivating customers. And in a post at the Acquiring Minds blog, Robert Lesser...
  • We're Short on Euphemism TodayMarketing Inspiration
    We live in an age of euphemism. A used car isn't "used," it's "pre-owned"; we're sold "bathroom tissue," not "toilet paper"; and no marketer in her right mind would dream...
  • Olympics of the MindSmall Business
    Colleen Coyne, a former member of the U.S. women's ice hockey team, earned a gold medal at the 1998 Winter Games. And in a post at the HubSpot blog, she...

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Most Recent marketing downloads for the busy professional

  • Lead Generation How-To Guide
    Learn how you can generate leads, qualify and track them through the sales cycle!
  • Web 2.0 Marketing Guide
    Here's a straight shooting guide to how Web 2.0 can really help you grow your business
  • Blog Marketing Guide
    From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
  • Marketing Strategy Guide
    This Guide explores the three stages of effective marketing, and how you can determine which approaches will give you the greatest bang for your buck.
  • B-to-B Marketing in 2008: Trends in Strategies and Spending
    MarketingProfs research provides B2B marketers guidance for making budget and media mix allocations by exploring the issues and emerging trends in 2008.
  • Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing
    Find out what's new, what's hot and what's not in B2B marketing trends.
  • Email Marketing How-To Guide
    Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
  • Inside Secrets for Using Blogs Effectively -- listen to the podcast
    MP3 Recording
  • Small Biz How-To Guide: Positioning, Naming & Taglines
    Spot-on positioning leads to names that attract customers and taglines that sing. Get your small business on the track to marketing success.
  • Benchmark Report: Marketing ROI (Year 3)
    In this 2007 survey, the third annual on ROI, respondents who use ROI for their marketing efforts expect greater growth and enjoy greater confidence from their senior management than respondents who don't use ROI.
  • Small Biz How-To Guide: Market Research
    Need to learn about your customers without the big price tag of market research firms? This guide on do-it-yourself market research will help you get the information you need to position your business without emptying the corporate coffers.
  • Small Biz How-To Guide: Avoiding Key Pitfalls
    Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  • E-Newsletter How-To Guide
    The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  • Marketing Metrics How-To Guide
    Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
  • SWOT Analysis How-To Guide
    This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
  • Online Research How-To Guide
    Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
  • Lead Generation How-To Guide
    Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  • B2B Direct Marketing How-To Guide
    Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  • Conducting a Marketing Job Search
    Here's your guide to landing that perfect marketing job. Complete with exercises, checklists, and a whole boatload of advice, you can be on your way to a better, more challenging, and more rewarding position.
  • Your Career Management Guide
    As marketers, you juggle many projects, priorities, and agendas all at the same time. This life of multitasking sometimes means you forget one of your most important professional projects: managing your career. Although we can't help you find the time to manage your career, this template to managing your career can tell you how. With exercises, checklists and step-by-step guidelines on how to make this lifelong project - your career - your biggest professional success.

Most Recent: See all 46 downloads


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