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Most Recent online seminar broadcasts from the best minds in marketing

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  • Single Customer View: The Missing Link to Cross-Channel Success
    Broadcast on Jun 30, 2015 with Martin Gilliard, Matt Tipperreiter
    Join us for this free seminar to learn how to build a single customer view. You'll discover why understanding your customers' behavior across channels—and linking that understanding at an individual level—is core to the success of any cross-channel marketing strategy. Sponsored by Experian Marketing Services more
  • Capturing Customers: How to Transition From Product Promoters to Trusted Advisers
    Broadcast on Jun 18, 2015 with Carla Johnson This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll talk about why marketers need to change their approach to capture and keep buyer attention. You'll learn how to transition your marketing from being product-centered into thought leadership centered, and ultimately, how to establish yourself as a trusted adviser within your industry. We'll also share the tactics that the best B2B brands are using to do exactly this. more
  • The Official Explorer's Guide to Modern Marketing
    Broadcast on Jun 16, 2015 with Jamie Bradley
    Join us for this free seminar to learn how to harness the power of email inboxes, landing pages, and new tools on the marketing horizon to become an expert guide for your most valuable customers. By using smart automation, segmentation, and dynamic content in your emails, you'll be ready to lead the most amazing digital expedition! Sponsored by Emma more
  • MarketingProfs University: The Ultimate Recipe for a Great Brand Story
    Broadcast on Jun 11, 2015 with Meg Tripp This online marketing seminar received 1 star(s)
    In this PRO seminar, we'll guide you through the brand storytelling tips, tools, and techniques you'll need to create something your audience can't resist—and that they won't get tired of sharing. more
  • Your Mission: Defeat the Top Five Data Villains
    Broadcast on Jun 9, 2015 with Sean Crowley, Barbara Ellis
    Join MarketingProfs for this free seminar as we rank the top five most evil data villains and prepare you to take them down with your superior brainpower (invisibility is not required for this mission). Sponsored by Dun & Bradstreet NetProspex more
  • Turn Marketing Technology Into a Competitive Advantage
    Broadcast on Jun 4, 2015 with Scott Brinker This online marketing seminar received 3 star(s)
    In this PRO seminar, you'll receive an overview of the current state of the marketing technology landscape and we'll discuss the principles by which you can harness it as a competitive advantage. You'll walk away with a better understanding of the intersection between marketing and technology, and gain tips to build a better relationship between marketing and IT. more
  • Learn How to Create a Successful 'Voice of the Customer' Program
    Broadcast on Jun 2, 2015 with Jonathan Hinz, Ian MacDonald
    Join us for this free seminar to learn how to implement a formal VoC strategy that allows you to listen, measure, and act. You'll discover that once a strategy is defined, it becomes much easier to correlate increases in revenue and decreases in cost back to your VoC programs. Sponsored by Trustpilot more
  • Three Secrets to Measuring Marketing's Impact on Revenue
    Broadcast on May 27, 2015 with David Pyrzenski
    Join us for this free seminar as we reveal three secrets to effectively measuring marketing's impact on revenue. You'll learn how to pull all your data together to prove the worth of your campaigns and ensure your seat at the strategy table. Sponsored by Silverpop more
  • Breathe New Life Into Your Blog
    Broadcast on May 21, 2015 with Christina Inge This online marketing seminar received 3.5 star(s)
    In this PRO seminar, you'll learn the secrets of making your blog better than ever. From getting more people to read your posts to proving the ROI of blogging with lead generation techniques, you'll walk away with ideas that will make your blog more than nice-to-have—it'll be a cornerstone of sales growth. more
  • Enterprise Scale Refer-a-Friend: Your Best Acquisition Channel
    Broadcast on May 19, 2015 with Jen Gray, Jordan Reed
    Join us for this free seminar to learn how to give everyone who interacts with your brand the tools and desire to easily refer your brand. You'll also discover how to gather referral and social data for a better understanding of your customers. And best of all, you'll learn how a referral program can help you drive customer acquisition and revenue. Sponsored by Extole more
  • MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
    Broadcast on May 14, 2015 with Viveka von Rosen This online marketing seminar received 4.5 star(s)
    In this PRO seminar, LinkedIn expert Viveka von Rosen will review member-submitted Company Pages and make suggestions that will have an immediate impact. You'll see examples of companies doing it right and those that could benefit from a bit more TLC when it comes to their Company Pages. We'll also discuss the elements of a well-designed page—from what to include in your Company Description to how to properly add images—and how to use your page to stimulate prospect relationships and drive more business. more
  • Five Ways to Justify Your Event Spend
    Broadcast on May 12, 2015 with Justin Gonzalez
    Join us for this free seminar and discover how to use events to reach your target audience, nurture leads, and build your brand. Most importantly, you'll learn how to measure your event effectiveness, so you can defend your spend. Sponsored by DoubleDutch more
  • Going All In: How to Avoid the Perils of a Website Redesign
    Broadcast on May 7, 2015 with Brian Massey This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll discuss the perils of a website redesign, and show you how to design a site for improved performance. We'll also share case studies of redesigns that have succeeded and failed, and you'll leave with practical advice on how to assess your existing site. (You'll also find out how Finish Line ultimately saved its online business!) more
  • UnMarketing: Stop Marketing, Start Engaging
    Broadcast on May 5, 2015 with Scott Stratten
    Join us for this free seminar as we discuss both online and offline methods of staying in front of your target audience. From social media to traditional local events, learn proven ways to build customer relationships and loyalty, so when they are ready to buy, they choose you. Sponsored by Sitecore more
  • Increase Your Productivity by Breaking Five Common Habits
    Broadcast on Apr 28, 2015 with Shelbi Gomez, Marcus Varner
    Recent research has identified five habits that occur in most marketers' workdays that waste time and negatively impact productivity—and the results may shock you. Join us for this free seminar to learn how to break these habits and become a more productive and happy marketer. Sponsored by Workfront more
  • How to Build a Successful Content Marketing Plan
    Broadcast on Apr 23, 2015 with Michael Brenner This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share the key factors for content marketing success and the core components of a content marketing strategy. You'll leave with some advanced tactics you can implement immediately to help you stand out and achieve success from your content marketing. more
  • Crash Course in Real-Time Advertising
    Broadcast on Apr 21, 2015 with Cynthia Hanson
    In this free seminar, we'll discuss the fundamentals of advertising (the players and the platforms) and teach you how to leverage today's technologies for optimal performance and ROI. Sponsored by Quantcast more
  • Hooked: How to Create Addictive Content for Your Brand
    Broadcast on Apr 16, 2015 with Andrew Davis This online marketing seminar received 5 star(s)
    In this PRO seminar, Andrew Davis will discuss six simple secrets to create a hook—a twist on a familiar theme designed to catch and keep your audience's attention. He'll share personal lessons learned that you can apply to your content strategy and teach you the A-to-Zs to building your list, driving new revenue, and solidifying a true relationship with an ever-growing fanbase. more
  • Optimizing Search, Social, and Display in a Mobile World: From Click to Call to Sale
    Broadcast on Apr 14, 2015 with Blair Symes, Brian Lee
    Join us for this free seminar to learn how to create search, social, and display campaigns for today's mobile world. We'll share best practices and real-world success stories to help you drive engagement, and ultimately, sales. Your ROI will thank you for it. Sponsored by DialogTech more
  • MarketingProfs University: Modern Sales and Marketing Alignment
    Broadcast on Apr 9, 2015 with Mathew Sweezey This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll discuss modern strategies and sales tools for aligning your marketing campaigns to support sales goals and show you how to identify sales-ready leads using behavioral scoring. You'll learn specific techniques to predict future lead handoffs, hold sales accountable for passed leads, and put safety nets in place to catch any that fall through the cracks. more

Most Recent: See all 411 seminars

Most Recent Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

  • Take 10: Use LinkedIn's Newest Features to Boost Your Profile
    Broadcast on Jun 26, 2015 with Viveka von Rosen
    In just 10 minutes, LinkedIn expert Viveka von Rosen will share how you can start using LinkedIn's newest features to boost the effectiveness of your profile. You'll learn how to create a custom hero image to help define your business and how to add media to increase your credibility and add life to your profile. Plus, you'll walk away with tips on using Publisher and the new keyword feature to attract more leads. more
  • Take 10: Digital Marketing Is a Circle of Trust
    Broadcast on Jun 12, 2015 with Jon-Mikel Bailey
    In just 10 minutes, you'll learn how to create utility content—content that serves a purpose or solves a problem—and how this helps drive qualified traffic. In addition, we'll share insight on paid, owned, and earned media, how to use it to keep you in the circle of trust, and how to make it work to your advantage. more
  • Take 10: How to Attract Customers to Your Tradeshow Booth
    Broadcast on May 29, 2015 with Jim Beretta
    In just 10 minutes, you'll learn seven key customer attraction strategies to ensure a consistent flow of traffic to your booth. We'll go beyond how to pick the ideal booth location and will provide you with tips on how to train your team to drive attendees in, booth promotions that work, creative differentiation ideas, and more—so you'll leave each event with a list of qualified leads and a positive ROI. more
  • Take 10: Email Marketing Strategies—Out With the Old, In With the New
    Broadcast on May 15, 2015 with Christina Inge
    In just 10 minutes, you'll learn how to align your email efforts with changing technology, increase open and click through rates, and grow your email ROI. We'll show you how to create a whole new life for your emails by sweeping away dusty, outdated practices. more
  • Take 10: How to Beat the Weekly Deadline Blues (and Get Ahead!)
    Broadcast on May 1, 2015 with Roger C. Parker
    In just 10 minutes, you'll learn how to map out your editorial calendar for the year with 12 easy, monthly decisions instead of 52 weekly decisions. With the innovative ideas and tips covered in this Take 10, you'll be able to effortlessly manage your daily and weekly marketing activities. more
  • Take 10: How to Create a YouTube Content Library With Google Hangouts On Air
    Broadcast on Apr 17, 2015 with Stephan Hovnanian
    In just 10 minutes, you'll learn the basic framework to build a content library of video with Google Hangouts On Air. This free and easy tool syncs up with your branded YouTube channel so you can build a content library with the support of experts, vendors, customers, and more. You'll also learn how to turn these videos into additional pieces of content to connect your brand with your target audience. And bonus—it'll help boost your SEO, too! more
  • Take 10: Three Steps to Creating Elite Brand Ambassadors
    Broadcast on Apr 10, 2015 with Robin Samora
    In just 10 minutes, you'll learn how to identify employees or subcontractors as a brand ambassadors who can represent your product, service, or brand. We'll discuss how to educate them on your company's unique story, company values, and how to help you attract new talent to keep your brand top of mind. more
  • Take 10: How to Make Your Graphs and Charts Effective Communication Tools
    Broadcast on Apr 3, 2015 with Richard Goring
    In just 10 minutes, we'll show you how to achieve more with your graphs and charts. You'll learn how to create and use visuals in PowerPoint more effectively, which graphs you should use to illustrate your data, as well as how to avoid common mistakes. more
  • Take 10: Five Tips to Create Successful Nurture Campaigns
    Broadcast on Mar 27, 2015 with Cyndi W. Greenglass
    In just 10 minutes, we'll provide you with five key tips on how to create successful nurture campaigns. You'll learn how to develop and engage your prospects in an ongoing conversation that's proven to increase your conversion rates over time, and in a way that's easily measurable. more
  • Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy
    Broadcast on Mar 20, 2015 with Courtney Herda
    In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals. more
  • Take 10: How to Create a Social Media Listening Strategy
    Broadcast on Mar 13, 2015 with Christine B. Whittemore
    In just 10 minutes, you'll learn how to create a social media listening strategy that will jumpstart your social monitoring efforts, find conversations you can engage in, and help you to better identify prospective customers and industry thought leaders. more
  • Take 10: Crafting Killer Subject Lines—Seven Techniques Your Target Can't Resist
    Broadcast on Mar 6, 2015 with Nancy Harhut
    In just 10 minutes, we'll show you how to craft killer subject lines that will ensure your emails get opened. You'll learn how to master seven subject line techniques that will instantly increase your open and read rates. more
  • Take 10: How to Create Calls-to-Action That Drive Conversions
    Broadcast on Feb 20, 2015 with Kath Pay
    In just 10 minutes, we'll reveal the secrets to creating a call-to-action that encourages the action you're after—whether it's downloads, sign-ups or sales. We'll discuss how to integrate your CTAS into your email program and how to make your CTAs appeal to your customers and prospects without being too pushy. more
  • Take 10: Five Ways to Refresh Your Website (Without Spending a Fortune!)
    Broadcast on Feb 6, 2015 with Sherice Jacob
    In just 10 minutes, we'll share five simple tips to improve and refresh your website. You'll be able to makeover your website so that it looks current, loads faster, and increases your search engine optimization ranking—without wasting your time and money. more
  • Take 10: Hire, Outsource, or DIY—How to Assess Your Marketing Needs
    Broadcast on Jan 30, 2015 with Christina Inge
    In just 10 minutes, you'll learn how to determine which projects you can DIY, and which projects you should outsource or hire a contractor to handle. We'll discuss the pros and cons of outsourcing, how to decide when to use it versus using in-house personnel, and how to communicate your needs clearly for the best results. more
  • Take 10: Strategic Resources to Better Manage Your Social Marketing
    Broadcast on Jan 23, 2015 with Guy Powell
    In just 10 minutes, we'll show you how to overcome common social marketing challenges (such as not having enough time, budget, or staff) and provide you with key dashboard dimensions, including how to set up specific improvement objectives and how to track your progress to improve your social marketing efforts. more
  • Take 10: The 10 Web Marketing Areas You Need to Focus on Now
    Broadcast on Jan 9, 2015 with Stoney deGeyter
    In just 10 minutes, we'll identify the top 10 online marketing areas you should be focusing on, and provide you with three action items for each. With your top 10 list and actionable to-dos in hand, you can eliminate the less impactful projects, and hone your time, money, and energy on what really matters and gives you the best ROI. more
  • Take 10: How to Develop a Dynamic Creative Briefing Document
    Broadcast on Jan 2, 2015 with R. Stephen Rayfield
    In just 10 minutes, we'll discuss the key components of a creative briefing document. You'll be able to take what you learned and develop a document that provides solid direction and parameters to your agency, internal marketing communications team, and/or any other group that has a hand in developing your product or brand campaign. more
  • Take 10: Communication Is Key—How to Organize a Successful Distributed Team Meeting
    Broadcast on Dec 12, 2014 with Pam Didner
    In just 10 minutes, we'll show you how to close the gap between cross-regional teams and establish an effective communications process. You'll walk away with best practices for rallying everyone to work towards the same goals and an agenda of healthy topics to address in your team meetings. more
  • Take 10: How to Guide Customers Through Your Content
    Broadcast on Dec 5, 2014 with Melissa Breker
    In just 10 minutes, we'll discuss the various stages of the customer journey and five considerations to help improve your conversion rate. You'll walk away with a framework to assess your current content and determine where there are opportunities to improve the customer experience. more

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