• Gen-Y Women Viewed by Gen-X as Trendsetters Social Media
  Gen-Y women have emerged as a distinct and influential consumer demographic, and they wield significant brand influence over older Gen-X women, according to a study conducted by Radar Research for Sugar Inc. more
• VARs: Be YourselvesStrategy
  A value-added reseller's identity is not just about the vendors it keeps. In a tough economy and an ever-changing business environment, smart solution providers are working hard to promote their own brand, apart from their vendor affiliations. "In the past, many VARs stressed their own vendor certifications first and foremost ... more
• Moms Sacrifice Own Purchases for Family's SakeCustomer Behavior
  As mothers carefully budget for their families, they are sacrificing purchases that are for their own use in order to ensure their families get what they need, according to a study by the Marketing to Moms Coalition. more
• You Spent How Much on Lunch?Web Sites
  Prices on the lunch menu at Maloney & Porcelli are typical of restaurants in its segment: You can start with appetizers like the $14 tuna-and-avocado tartare or the $20 crab cake; a mixed-green salad goes for $10: and one of the eatery's signature filet mignons will cost at least $39. As ... more
• Somebody's Watching MeEmail Marketing
  In March 2008, Amber Duick began receiving email messages from a criminal fugitive who identified himself as Sebastian Fowler. "Amber, mate!" read one missive. "Coming 2 Los Angeles. Gonna lay low at your place for a bit till it all blows over." Over the course of five days, he advised ... more
• US Consumers Unprepared for Rainy DayCustomer Behavior
  Half of all US consumers would struggle if they had to meet an unexpected expense, and many lack the resources to meet an unexpected financial crisis, like sudden car or home repairs, or minor health-related expenses, according to a TNS Global survey more
• Weaker Online Holiday Spending ExpectedCustomer Behavior
  Despite a gradually improving economy, consumers plan to spend less and save more this holiday season, according to Nielsen's annual holiday retail survey. Some 42% of consumers plan to spend less this year on holiday gifts than last year; only 4% say they will spend more. more
• So Hot You're Cool, So Cool You're HotBrand Management
  "A hot brand ends up in one of two different ways," writes Laura Ries at the Ries' Pieces blog. "It burns bright too fast and fizzles. Brands like this are known as fads. Or a brand burns hot then continues at a steady simmer. Brands like this are known as ... more
• Half of Americans to Buy Toys During HolidaysCustomer Behavior
  This holiday season, 54% of Americans say they will buy toys as gifts, compared with 47% who said so last year, according to a Harris Poll. Among consumers who intend to purchase toys, 41% say they will spend the same amount as last year and 39% say they will spend ... more
• Readers Willing to Pay for Online NewsAdvertising
  Consumers are willing to spend small monthly sums to receive news on their personal computer and mobile devices, according to a study conducted by the Boston Consulting Group (BCG). more
• Brother, Can't You Spare the Time?Career Management
  Though the recession may be drawing to a close, we are still dealing with the stark reality of very high unemployment rates. Many people have been without work for far longer than they ever thought possible; many others, meanwhile, still have their jobs but live in a state of anxiety ... more
• Newspapers Still Reach the Affluent, EducatedCustomer Behavior
  Newspapers are read by a critical mass of adults in the US on a daily and weekly basis, according to the latest Integrated Newspaper Audience (INA)* study from Scarborough Research. more
• I Love How I Hate YouCustomer Relationships
  It strikes fear in the hearts of marketers worldwide: the dreaded online consumer complaint that goes viral. What's a good company to do when one angry customer threatens to destroy its image? Is there any way to win her back once she's decided she hates you? Some interesting new research looks ... more
• Why? Because I Can!Email Marketing
  "Give a man a hammer," says Lori Feldman at The Database Diva blog, "and everything looks like a nail. Email marketing campaign software often has the same effect on novice email marketers. They forget how much they hate advertising mail when they start sending it out themselves." It's a hazardous mindset—and ... more
• Free Shipping!Pricing
  Free shipping offers can cost your company a bundle, but they may produce ROI that makes them worth the expenditure. As you explore your options, you will probably be interested in a whitepaper from Experian CheetahMail that examines questions like these: Are more companies deploying free-shipping emails? ... more
• Social Media, Mobile to Guide Holiday ShoppingCustomer Behavior
  Nearly one in five holiday shoppers will rely on digital advancements such as social media and mobile phones for help with holiday shopping this year, according to Deloitte’s 24th Annual Holiday Survey of retail spending and trends. more
• Fee-Fi-Fo-FumCustomer Behavior
  Baggage fees have become nearly ubiquitous in the airline industry, and Southwest has capitalized on passenger hostility to the dreaded surcharge with its playful Bags Fly Free campaign. "Some airlines charge your bag up to $20 to ride in the bottom of the plane," says the narrator of one commercial. "In ... more
• Marketing-Performance Measurement Yields Competitive AdvantageStrategy
  Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study conducted by CMG Partners and Chadwick Martin Bailey. more
• Don't Forget Those News GuysSearch Engine Marketing
  Last month, we offered a bunch of options for optimizing your local search advertising. Well, here's a way to extend your local search marketing options even further: through your good-old local news guys. In a recent article at Search Engine Land, KeyRelevance's Chris Silver Smith suggests three ways to optimize ... more
• Shake It Up, BabyMarket Research
  Based on the premise that data's no fun (and no use!) without insight, BrandZ has launched BrandZ 100, an iPhone app that takes its annual Top 100 Brands Report and actually makes it fun to read. Developed by IconMobile, the app—decked out in crisp black, white and red—takes you straight to ... more
• Mobile Marketing Not for EveryoneAdvertising
  Mobile marketing is on track to grow 27% to a $2.1 billion market in 2010, according to the Mobile Marketing Association. The total mobile audience is still relatively small, however, and is confined to a limited market segment; moreover, marketers who reach out to the wrong mobile audience risk turning ... more
• [Your Name Here]Email Marketing
  Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes in a recent post at the Email Experience Council blog. "This never works for me. Never. I know it's fake. ... more
• Fear Not, NumerophobicsMetrics & ROI
  Speculate all you want about how successful an online marketing campaign has been. But once someone brings hard data to the table, all bets are off: The answers are plain to see. Surprisingly, however, the average company doesn't make marketing decisions based on data. Why? Some companies explain that they ... more
• More SMBs Use Online Media Than TraditionalAdvertising
  For the first time, the number of small and medium-sized businesses using digital/online media has surpassed the number using traditional media, according to the Kelsey Group. more
• So, It's Like a Barn?Web Sites
  "It's certainly not unusual that a stand up comedian like Tim Washer would be producing absurdist viral videos," notes AdAge. "What is surprising is that the IBM communications executive is doing so for his straight-laced corporate employer." Washer's first mini-mockumentary for the conservative company was called Mainframe: The Art of the ... more

Most Recent: See all 987 items

Most Recent articles by the best and brightest in the field

• Start Smart: A 10-Step Social Media Guide for B2B Marketers by Christina "CK" Kerley
  There's no escaping it, marketers: Amid a flurry of headlines, bestsellers, and reports documenting social media's meteoric rise... the future has arrived. But for a B2B executive tasked with making sense of it all, wouldn't it be nice if the future came with a road map? Follow this 10-step guide. more
• Yes, Facebook Is a Business Tool by Paul Chaney
  Is Facebook really a tool for business? Paul Chaney says yes. Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses. Accordingly, it can be highly useful as a business tool. This article ... more
• Mobile Coupons: Your Message on the Move by Bob Bentz
  Ask most US consumers whether they want to receive mobile-marketing messages on their cell phones, and they will usually answer with a resounding "No." Consumers worry they'll start receiving unwanted Viagra ads and messages from a prince in Kenya. Nothing could be further from the truth. more
• Write From Your Reader's Perspective by David Fideler
  When potential customers arrive at your website or look over your marketing materials, they immediately want to know what's in it for them. If that's not obvious, chances are they will move on quickly. By using the word "you," you begin to establish a connection with readers because you address their ... more
• The Surprising Evolution of Online Marketing in Software Sales by Jayson Gehri
  Online marketing is nothing new for software marketers. It's only natural that the software industry and computer-software users migrated to the Internet early on. So although the idea of online marketing isn't new, how software is marketed online continues to evolve. more
• Want to Better Manage Web Content? Five Questions for Your IT Staff by Ryan Stocker
  Well-run marketing campaigns must be supported by well-run websites to deliver rapid return on investment. By posing these five simple questions to IT staff, marketers can take on a more active role in ensuring a positive Web experience for visitors—delivering campaign results and, ultimately, corporate success. more
• Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It by Morgan Stewart
  Most consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers are welcome in social networks at all. But here's how companies can connect with fans without turning them off. more
• Eight Ways Marketers Can Benefit From Using Alltop by Mack Collier
  In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an invaluable tool for marketers. This article shares eight ways that we can benefit from using Alltop. more
• Is Anybody Following Your Thought Leadership? Five Best-Practices by Paul McKeon
  A big part of making market leadership pay off is an ability to convey and promote thought leadership. Thought leadership is the outward expression of market leadership. It conveys your views on where your market-space is heading (or should be heading), and by communicating in that way, you show confidence ... more
• 22 Cheap or Free Web Usability Tools, Part 2 by Craig Tomlin
  In Part 1 of this series, we discussed the value of usability testing and talked about some testing tools. Here are more reviews of low-cost or no-cost usability tools. more
• Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Media by Christina "CK" Kerley
  Even though B2C companies get the lion's share of coverage about the benefits of social media, B2B organizations of vastly different sizes and industries are making striking gains in employing these technologies to increase their market share and solve revenue challenges. more
• The Three Most Popular Social Networks for Business (and Why You Should Use Them) by Paul Chaney
  An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a particular person you have, the stronger your overall relationship with that person will be. In constructing my social graph (i.e., my network of connections), ... more
• Marketing: Beware of 'Outkicking the Coverage' by Laura Patterson
  Although football metaphors abound in business, this article explores the idea of "outkicking your coverage," which is when an overly strong player can actually be harmful to a team's performance. "Outkicking" refers to when an exceptional punter kicks the ball so far down the field that the runner for the receiving ... more
• Making Your Email 'Social-able'  by Kara Trivunovic
  Take a minute and think about the folks with whom you socialize. You may have a professional network (LinkedIn) and a personal network (Facebook). You may tweet for fun or business, or for both—or maybe you just follow some sports figures on Twitter to keep up to date on the ... more
• Proving ROI for Search-Engine Optimization by Dan Skeen
  Search-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom line far more visibly than most marketing tactics. Yet despite all the potential, and the many SEO success stories, it can still be surprisingly difficult to make a case for investment ... more
• Moving From Data to Action by Justin Talerico
  Your site visitors are not one big herd of cattle moving from Point A to Point B. So to optimize response, you need to segment your visitors and your analysis. more
• 3-D Analysis, No More Guesswork by Scott Brinker
  Post-click marketing at its most basic is a conversion path rather than a single landing page. People who respond to your ad land on a path. As they move along this path, they make choices that give you information. more
• Give the Gorilla the Banana by Justin Talerico
  Have you heard the concept of “giving the gorilla the banana”? In post-click marketing, the gorilla is the audience you want to convert and the banana is the reason they clicked your ad in the first place. more
• Which Type of Landing Experience is Right for You?  by Justin Talerico
  The type of landing experience that’s best for you depends on the situation. Check out these guidelines to make sense out of the options. more
• Message Mapping by Scott Brinker
  Landing page strategy is about rising above the tactics of landing page optimization to focus on post-click marketing at a higher level. In the spirit of that mission, I’d like to share with you the idea of a “message map” that can be used for broader landing page planning. more
• Lead Generation Tactics Based on Prospect “Temperature” by Justin Talerico
  When you’re in the trenches of post-click marketing, it’s easy to forget the relationship of what you’re doing to the wider context. This is especially true in lead generation because of the significant number of variables that impact success. more
• Offer Alternatives to Identify Your Best Prospects by Justin Talerico
  The art of aligning your strategic objectives with the needs within your clickstream is critical to targeting your message and converting those people who are the best fits for your offering. more
• How Many Segments Do I Need? by Anna Talerico
  Sheena Iyengar is a full professor in the Management Division of the Columbia Business School. I learned of her work in Malcolm Gladwell’s Blink. Iyengar is one of the leading experts on choice, and how choice impacts our decision-making. She is also my new hero. more
• Customer-Centric Segmentation by Scott Brinker
  Sometimes, when we talk about segmentation, we can get caught up in thinking about it as merely categorization—we’re deciding what labels to put on people into and who belongs where. This is like thinking of segmentation as a kind of filing system. more
• Segmented Audiences are 4X More Valuable  by Justin Talerico
  Segmentation is immensely valuable. Behavioral targeting of ads is hot because—surprise, surprise—when you give people more relevant messaging and content, you get better results. more

See all Marketing Articles

Most Recent case studies, deconstructing real life examples and illustrating lessons learned

• How a B2C Website's Landing-Page Tests Increased Conversions 67%BabyCenter
  CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page? more
• How AAA Went to Where Its Members Needed Help: Social Media SitesAmerican Automobile Association (AAA)
  CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond. more
• How a Small Company Went Global (Without Breaking the Bank)Lingo24.com
  CASE STUDY: In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it. more
• How Domino's Managed a Viral Video NightmareDomino's Pizza
  CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight? more
• How IBM Offset the Impact of a Down Economy on Event AttendanceIBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners. more
• How Getting Personal Helped Spur Renewals for the Golden State WarriorsGolden State Warriors
  CASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have? more
• How One Website Doubled Its Ad RevenuePlanningFamily.com
  CASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander... more
• How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for SamsungSamsung Electronics Canada
  CASE STUDY: When your product competes with the iPhone, you have to get creative. Which is just what Samsung did. more
• A Facebook Experiment in Ad TargetingOne Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network. more
• How Low-Cost Conversation Starters Built Community, Generated LeadsOpen Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.) more
• How a User-Focused Website Boosted Sales at Jelly BellyJelly Belly Candy Company
  CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.) more
• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User InterestsCisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic. more
• Twitter + Coffee = A Delicious Elixir for Customer Acquisition and SalesCoffee Groundz
  CASE STUDY: The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared. more
• A Fresh Way to Use Email as an Interactive ToolGarden Fresh Restaurant Corp.
  CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool. more
• Reviving the Dead List to Grow Email RevenuesPerricone MD
  CASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made. more
• Generating Serious B2B Buzz With Dead Bugs... and VideoGrasshopper.com
  CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in. more
• How an Interactive Game Stimulated Product Awareness and SalesSony United
  CASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products. more
• Tips From Microsoft on Cultivating Customer Satisfaction & Loyalty on a Global ScaleMicrosoft Corporation
  CASE STUDY: With millions of customers in more than 90 countries, Microsoft has its hands full keeping customers satisfied and loyal. But it has found a way to do so—by using Web-monitoring tools, social-media analytics, and the energy of influencers. Read on for valuable insights. more
• Three Small (Biz) Steps to Increased Product & Service Sales, Recession EditionPaul Hyland Salon & Day Spa
  CASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how. more
• Using Video to Reel in Record High Traffic and ConversionsKinaxis
  CASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month. more

Most Recent: See all 141 case studies

Most Recent online seminar broadcasts from the best minds in marketing

• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Attendee rating:  - Nov 19, 2009
• Monetizing the Long Tail of Search: Rethink Your Keyword StrategyAttendee rating:  - Nov 12, 2009
• Love or Marketing? How Word-of-Mouth Will Save Your BrandAttendee rating:  - Nov 6, 2009
• The Anatomy of Buzz: Real Life Marketing Lessons, with Emanuel RosenAttendee rating:  - Nov 5, 2009
• Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their TrustAttendee rating:  - Oct 29, 2009
• Kicking Butt with Twitter: Guy Kawasaki's Marketing Tips and ToolsAttendee rating:  - Oct 15, 2009
• Social Media in the B2B Universe: What's Working NowAttendee rating:  - Sep 23, 2009
• The New Consumer and Social Media: Energizing Your BrandAttendee rating:  - Sep 10, 2009
• Create Once, Deliver Twice: Spreading Content Across Social NetworksAttendee rating:  - Sep 3, 2009
• Engage or Die: The Insider’s Guide to Social Media for Marketing and PRAttendee rating:  - Aug 27, 2009
• Getting Buy-in with Social Media Measurement: Don't Sweat the Small StuffAttendee rating:  - Aug 20, 2009
• Building and Sustaining Brand Communities: This Ain’t Your Mama’s Discussion ForumAttendee rating:  - Aug 13, 2009
• Street Stories: Social Media and the Sales CycleAttendee rating:  - Aug 6, 2009
• Putting Why Before How: Seven Steps for Focusing Your Social Media StrategyAttendee rating:  - Jul 30, 2009
• The Art Of Social Media: It's All About The RelationshipsAttendee rating:  - Jul 16, 2009
• Twitter Power: How to Dominate Your Market One Tweet at a TimeAttendee rating:  - Jul 2, 2009
• Cracking the Code: Web Analytics for Paid Search AdvertisingAttendee rating:  - Jun 25, 2009
• What to Do When Growth StallsAttendee rating:  - Jun 19, 2009
• You 2.0: Measuring (and Improving) Your Personal Brand on the WebAttendee rating:  - Jun 12, 2009
• It's All About the Click: Fundamentals of Paid Search MarketingAttendee rating:  - Jun 4, 2009

Most Recent: See all 186 seminars

Most Recent marketing downloads for the busy professional

• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
• Mobile Marketing Success Stories
  RU ReD 2 launch a gr8 mobile mktg campaign? Check out 11 mobile marketing success stories to see how you can best reach your customers via their mobile devices and also boost sales, improve customer relations and save money.
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
• Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
  Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
• Facebook Success Stories
  Learn about Facebook, the fastest-growing and largest social network, and discover how you can leverage it to meet your marketing goals.
• Benchmark Research: Marketing in the Economic Crisis
  These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
• Email Marketing Benchmark Report 2008
  This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
• B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media
  Research on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
• Web 2.0 Marketing Guide
  Here's a straight shooting guide on how Web 2.0 can help you grow your business
• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
• Marketing Strategy Guide
  This Guide explores the three stages of effective marketing, and how you can determine which approaches will give you the greatest bang for your buck.
• B-to-B Marketing in 2008: Trends in Strategies and Spending
  MarketingProfs research provides B2B marketers guidance for making budget and media mix allocations by exploring the issues and emerging trends in 2008.
• Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing
  Find out what's new, what's hot and what's not in B2B marketing trends.
• Email Marketing How-To Guide
  Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
• Small Biz How-To Guide: Positioning, Naming & Taglines
  Spot-on positioning leads to names that attract customers and taglines that sing. Get your small business on the track to marketing success.

Most Recent: See all 57 downloads