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Most Recent online seminar broadcasts from the best minds in marketing

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  • Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
    Broadcast on Mar 26, 2015 with Karen Talavera This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn several approaches to integrating email into the lead nurturing, prospect qualification, and customer progression process at every stage of the sales funnel. We'll explore how content marketing is a key component of the process, and why marketing automation and triggered emails are critical to success. more
  • How to Deliver Results by Leveraging Individualized Insights
    Broadcast on Mar 24, 2015 with Wes Moore, Allison Pecora
    Join us for this free seminar to learn how companies are rising above silos and data barriers to provide an engaging and relevant experience for their customers, and deliver results. You'll discover that by getting marketing and technology teams on the same page to find hidden insights and act on them, you can start providing customers with the experience they expect. Sponsored by Teradata more
  • 10 Powerful Tips for Getting More From Your Analytics
    Broadcast on Mar 19, 2015 with Michele Kiss This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll provide you with 10 tips and actions you can implement immediately to do more with your data—no expensive tools required! Whether you have an analytics team or you have no support at all, we'll show you how to get more from your data and so you can stop struggling and start gaining valuable insight. more
  • The State of B2B Marketing Data 2015
    Broadcast on Mar 17, 2015 with John Donlon, Derek Slayton
    Join us for this free seminar as we announce the results of the annual benchmark report, The State of Marketing Data. This year, hundreds of millions of records from nearly a thousand companies were processed and analyzed. And we are excited to share the results with you. You'll discover how these companies scored and gain insights into where your data stands in relation to your peers. But most importantly, you'll learn how leading marketers are tackling the data challenge and succeeding—and how you can too. Sponsored by Dun & Bradstreet NetProspex more
  • Is Your Database Delivering? Essential Elements of a Hardworking B2B Database
    Broadcast on Mar 10, 2015 with Ruth P. Stevens
    Join us for this free seminar to discover the essential elements you need in your database, and why. We will review data at three levels: the enterprise, the account, and the individual contacts. You will learn where to find this data internally and externally, how to fill in any (inevitable) gaps, and how to keep your data fresh. You'll also get real-world examples of how data is used to drive awesome results. Sponsored by Infogroup Media Solutions more
  • Tune In to the Voice of the Competitor
    Broadcast on Mar 5, 2015 with Sean Campbell This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll cover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. We'll explain how to tap into the digital world to not only identify your competitors' customers and influencers, but uncover the messages they're sending, as well as share proven best practices to help bring your marketing in line with the world around you. You'll leave this seminar armed with tools and techniques that can provide both quantitative and qualitative measures of competitor voice. more
  • Brain Science and Web Marketing
    Broadcast on Feb 26, 2015 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll reveal the secrets of marketing masters and provide you with neuromarketing tactics applicable to the relationship between the brain, behavior, and marketing on the web. We'll share research, case studies, and specific neuromarketing tactics that any brand can use to better connect with their customers—including the use of social proof, psychological anchoring, and how to tap into cognitive biases in your writing. more
  • Best Practices Are Killing Marketing—It's Time to Get Agile
    Broadcast on Feb 17, 2015 with Donna Pahel, Joakim Holmquist
    Join us for this free seminar as we discuss how agile marketing can help deliver customer-centric digital experiences based on the unique needs and wants of your customers. We will discuss common customer challenges, and demonstrate how those challenges are solved with a combination of people, process, and technology. Sponsored by EPiServer more
  • Why Events Are the Best B2B Marketing Channel in the World
    Broadcast on Feb 17, 2015 with Jennifer Hawkins, Justin Gonzalez
    Join us for this free seminar to learn how to get your entire organization excited about and contributing to your corporate events. You'll discover how these events impact every part of the customer journey and what tools, tactics, and strategies (from mobile to social) you can use to ensure killer results. After this seminar, you'll be able to enthusiastically explain why events truly are the best B2B marketing channel in the world. more
  • MarketingProfs University: The Metrics That Matter—Making Sense of the Noise
    Broadcast on Feb 12, 2015 with Paul Roetzer This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn how to determine and separate the most important data from the extraneous. You'll walk away with the tools to use relevant data to bring a sense of structure to the numbers, and gain the clarity and confidence to direct future marketing campaigns. more
  • The Ultimate Guide to Growing Your Email List
    Broadcast on Feb 10, 2015 with Christopher Lester, Jamie Bradley
    Join us for this free seminar to learn how can you get more people to notice your email signup form and actually sign up. This lively conversation with two email experts will give you real-world examples and easy-to-implement strategies that are proven to send email lists soaring. Sponsored by Emma more
  • How to Integrate Your Brand's Story Into Your Marketing Arsenal
    Broadcast on Feb 5, 2015 with Jennifer Kane This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll move beyond the hype of storytelling and share the essential components of all good stories. You'll receive hands-on, practical advice on what to do after your story is developed and how to strategically weave it into your content marketing plan. We'll also discuss best practices on how to publish and distribute your story to increase audience engagement and improve your ROI. more
  • Leading a Culture of Innovation
    Broadcast on Jan 29, 2015 with Sir Ken Robinson This online marketing seminar received 5 star(s)
    In this PRO seminar, Sir Ken Robinson will identify the three myths about innovation that hold organizations back. Based on his personal experience working with some of the world's leading organizations in the corporate, educational, and cultural industries, Sir Ken will share basic practices that drive the most innovative organizations ahead of the pack. He'll explain the core roles of creative leaders, and present a three-tier strategy to generate systemic innovation across the whole organization. more
  • What's Next: Seven Marketing Trends to Watch in 2015
    Broadcast on Jan 27, 2015 with Ashley Lockridge, Liz McLemore
    Join us for this free seminar as we reflect on the current state of cross-channel marketing and predict the hottest trends for the New Year. You'll learn about the emerging technologies, strategies, and tactics that proactive marketers need to keep their marketing fresh and relevant. From tips to creating an awesome customer experience through all parts of the customer buying journey to the latest in mobile, you'll walk away ready to take your cross-channel marketing to the next level. Sponsored by Experian Marketing Services more
  • Make Something People Love
    Broadcast on Jan 22, 2015 with Alexis Ohanian This online marketing seminar received 4 star(s)
    In this PRO seminar, Alexis will share personal lessons learned from co-founding reddit, the world's largest platform for online communities. He'll discuss how he built hipmunk (a travel search comparison tool) in a crowded industry, and created Breadpig, a thriving community to support creatives in the age of crowdfunding—all with next to no marketing budget. more
  • Strategy and Campaign Assessment: Re-Upping Your Marketing Game
    Broadcast on Jan 20, 2015 with Jodi Wearn
    Join us for this free seminar to learn a framework for evaluating and improving your digital marketing efforts. You'll discover how to assess and improve engagement, your creative (content), your database (list building), and your marketing tools (automation). Make 2015 the year you take your marketing to the next level. Sponsored by Silverpop more
  • The Art of the Extraordinary Presentation
    Broadcast on Jan 15, 2015 with Dan Roam This online marketing seminar received 5 star(s)
    In this dynamic and inspiring PRO seminar, Dan Roam shows how, with a little planning and practice, making an extraordinary presentation can be easy and fun—both for you, and more importantly, for your audience. We'll discuss storylines, the use of visuals, and see examples from Dan's own work. You'll gain an understanding of how to add inspiration to your talks, and walk away with a simple set of tools for creating more exciting presentations. more
  • User-Generated Content: A Content Dream vs. a Rights Management Nightmare
    Broadcast on Jan 6, 2015 with Dan Kimball, Ann Handley, Debbie Rosenbaum
    Join us for this free seminar to learn about the legal and moral risks of user-generated content (UGC), including the best way to secure permission long-term. We'll explore the latest trends in marketing with UGC, and look at how three brands are using it successfully. Sponsored by Thismoment more
  • How to Use Testing to Improve Website Conversions
    Broadcast on Dec 11, 2014 with Justin Rondeau This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll cover the steps you should take to use testing to increase your conversion rates. You'll learn what elements to focus on, including lead generation pages, the homepage, and buttons. You'll walk away with new ideas that you can apply to your website and landing pages immediately. more
  • MarketingProfs University: Customers Trump Analytics—Why Email Marketing Is About People, Not Metrics
    Broadcast on Dec 4, 2014 with Michael Barber This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll cover the latest email trends and research, and dive into specific examples of email branding, acquisition, loyalty, and retention strategies. You'll learn how to maximize the return on your efforts through improved writing techniques, a deeper understanding of user groups and behaviors, and much more! more

Most Recent: See all 399 seminars

Most Recent Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

  • Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy
    Broadcast on Mar 20, 2015 with Courtney Herda
    In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals. more
  • Take 10: How to Create a Social Media Listening Strategy
    Broadcast on Mar 13, 2015 with Christine B. Whittemore
    In just 10 minutes, you'll learn how to create a social media listening strategy that will jumpstart your social monitoring efforts, find conversations you can engage in, and help you to better identify prospective customers and industry thought leaders. more
  • Take 10: Crafting Killer Subject Lines—Seven Techniques Your Target Can't Resist
    Broadcast on Mar 6, 2015 with Nancy Harhut
    In just 10 minutes, we'll show you how to craft killer subject lines that will ensure your emails get opened. You'll learn how to master seven subject line techniques that will instantly increase your open and read rates. more
  • Take 10: How to Create Calls-to-Action That Drive Conversions
    Broadcast on Feb 20, 2015 with Kath Pay
    In just 10 minutes, we'll reveal the secrets to creating a call-to-action that encourages the action you're after—whether it's downloads, sign-ups or sales. We'll discuss how to integrate your CTAS into your email program and how to make your CTAs appeal to your customers and prospects without being too pushy. more
  • Take 10: Five Ways to Refresh Your Website (Without Spending a Fortune!)
    Broadcast on Feb 6, 2015 with Sherice Jacob
    In just 10 minutes, we'll share five simple tips to improve and refresh your website. You'll be able to makeover your website so that it looks current, loads faster, and increases your search engine optimization ranking—without wasting your time and money. more
  • Take 10: Hire, Outsource, or DIY—How to Assess Your Marketing Needs
    Broadcast on Jan 30, 2015 with Christina Inge
    In just 10 minutes, you'll learn how to determine which projects you can DIY, and which projects you should outsource or hire a contractor to handle. We'll discuss the pros and cons of outsourcing, how to decide when to use it versus using in-house personnel, and how to communicate your needs clearly for the best results. more
  • Take 10: Strategic Resources to Better Manage Your Social Marketing
    Broadcast on Jan 23, 2015 with Guy Powell
    In just 10 minutes, we'll show you how to overcome common social marketing challenges (such as not having enough time, budget, or staff) and provide you with key dashboard dimensions, including how to set up specific improvement objectives and how to track your progress to improve your social marketing efforts. more
  • Take 10: The 10 Web Marketing Areas You Need to Focus on Now
    Broadcast on Jan 9, 2015 with Stoney deGeyter
    In just 10 minutes, we'll identify the top 10 online marketing areas you should be focusing on, and provide you with three action items for each. With your top 10 list and actionable to-dos in hand, you can eliminate the less impactful projects, and hone your time, money, and energy on what really matters and gives you the best ROI. more
  • Take 10: How to Develop a Dynamic Creative Briefing Document
    Broadcast on Jan 2, 2015 with R. Stephen Rayfield
    In just 10 minutes, we'll discuss the key components of a creative briefing document. You'll be able to take what you learned and develop a document that provides solid direction and parameters to your agency, internal marketing communications team, and/or any other group that has a hand in developing your product or brand campaign. more
  • Take 10: Communication Is Key—How to Organize a Successful Distributed Team Meeting
    Broadcast on Dec 12, 2014 with Pam Didner
    In just 10 minutes, we'll show you how to close the gap between cross-regional teams and establish an effective communications process. You'll walk away with best practices for rallying everyone to work towards the same goals and an agenda of healthy topics to address in your team meetings. more
  • Take 10: How to Guide Customers Through Your Content
    Broadcast on Dec 5, 2014 with Melissa Breker
    In just 10 minutes, we'll discuss the various stages of the customer journey and five considerations to help improve your conversion rate. You'll walk away with a framework to assess your current content and determine where there are opportunities to improve the customer experience. more
  • Take 10: How to Drive New Business With SEO
    Broadcast on Nov 21, 2014 with Peter Platt
    In just 10 minutes, you'll learn how to shift your SEO strategy from branded to non-branded traffic. We'll share what data you should analyze, and basic improvements you can make to generate new (and more qualified) business opportunities. more
  • Take 10: How to Gain More Search Visibility From Blog Posts
    Broadcast on Nov 14, 2014 with Lorrie Thomas Ross
    In just 10 minutes, we'll share how you can optimize your blog for search with easy architectural tactics and tools. Plus, you'll learn simple steps that you can add into your blogging routine to give your content more SEO power. more
  • Take 10: Five Scannable Hot Spots in Your Copy That Boost Response
    Broadcast on Nov 7, 2014 with Donna Baier Stein
    In just 10 minutes, you'll learn how to highlight the key selling points and calls to action by strategically placing them in the five hot spots your readers' eyes gravitate to. You'll walk away with tips on how to develop more persuasive and effective copy that is organized in a way that will encourage response. more
  • Take 10: Simple Tweaks to Attract More On-the-Go Mobile Users
    Broadcast on Oct 31, 2014 with Christina Inge
    In just 10 minutes, you'll learn design tips to optimize your mobile site and emails, and what statistics can help you create a satisfying mobile experience for your on-the-go customer. With these simple tweaks, your mobile site can be used quickly and efficiently, and will keep your customers coming back. more
  • Take 10: Customer Engagement—How to Turn a Negative Into a Positive
    Broadcast on Oct 24, 2014 with Jeannie Walters
    In just 10 minutes, you'll learn how to handle customer experience mishaps with finesse. You'll also learn how to create a greater level of brand trust and loyalty despite the customer issue, and ultimately, how to turn an unhappy customer into a loyal one. more
  • Take 10: UX for the Non-Techie—How to Better Guide the User Through Your Site
    Broadcast on Oct 3, 2014 with Jon-Mikel Bailey
    In just 10 minutes, you'll learn some simple UX tricks to improve your website and your clients' journey to ensure that each page contains useful information and a meaningful call to action. Plus, you'll learn how staying agile can quickly enhance the UX and keep your clients' coming back. more
  • Take 10: How to Interpret Data to Create Great Content
    Broadcast on Sep 26, 2014 with Hana Abaza
    In just 10 minutes, you'll learn what data can drive key areas of your content marketing strategy, including content ideation and content distribution. You'll walk away with a clear understanding of how to interpret your data, and how to turn that insight into great content. more
  • Take 10: How to Become a Trade Show Rock Star—10 Trade Show Pitfalls to Avoid
    Broadcast on Sep 19, 2014 with Jim Beretta
    In just 10 minutes, you'll learn about 10 trade show pitfalls and how you can avoid them. Eliminating these trade show 'fails' will save you time and money, and help you release your inner trade show rock star. more
  • Take 10: Get Personal—How to Make a Physical Connection in a Digital World
    Broadcast on Sep 12, 2014 with Brian Blake
    In just 10 minutes, you'll learn how to reach through the screen and touch your digital audience. These tactical tips will teach you how to create a long-lasting impression that truly counts and impacts your business. more

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