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Most Recent online seminar broadcasts from the best minds in marketing

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  • The Art of Retention: How to Create Customers for Life
    Broadcast on Jul 17, 2014 with John Morgan This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to implement key strategies that will increase brand loyalty with your current customer base, so you don't have to constantly chase down new prospects. You'll walk away with an action plan to ensure your customers look forward to doing business with you again. more
  • Value-Based Segmentation: Leveraging Customer Engagement Using Segmentation
    Broadcast on Jul 15, 2014 with Mike Phillips
    Join us for this free seminar where we will walk through case studies and outline an approach that enables actionable segmentation of customer portfolios. Sponsored by Cvent more
  • Everything You Ever Wanted to Know About Mobile But Were Afraid to Ask
    Broadcast on Jul 10, 2014 with Jamie Turner This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll take a deeper dive into the world of mobile. We'll address some of the most frequently asked questions including how to get past the basics and take the next steps, how to measure the ROI of your campaigns, the most common mistakes made, and more. more
  • Data Diligence: Leveraging Data to Improve Email Marketing Results
    Broadcast on Jul 1, 2014 with Yvette Mitchell, Kelly Jo Crantas, Nicole Poulson
    Join us for this free seminar to learn how Joyus, a new and innovative e-commerce brand, is using their data to build out distinct customer personas. You'll get tips and best practices on collecting and utilizing cross-channel data to optimize your email campaigns and see real results. Sponsored by Experian Marketing Services more
  • The Fifth P of Marketing: People, Email, and the Shifting Power Paradigm
    Broadcast on Jun 24, 2014 with Christopher Lester
    Join us for this free seminar to learn best practices and proven strategies for creating small but meaningful conversions at every point in your multi-channel marketing strategy. We'll share insightful statistics and inspiring examples from successful brands that use their channels (with email marketing at the center) to leverage the power of their customers and fans. Sponsored by Emma more
  • How to Use Twitter for Real Business Impact
    Broadcast on Jun 19, 2014 with Laura Fitton This online marketing seminar received 5 star(s)
    This PRO seminar will take an in-depth look at how your business can source and nurture leads, build a community with real business impact, develop relationships with influencers and the media, and attract a very targeted, engaged following. You'll walk away with tactical tips, tools, and examples you can apply right away to put Twitter to work for your company. more
  • Calls Are the New Clicks: Seven Secrets to Beating Competitors on Google and Bing
    Broadcast on Jun 17, 2014 with Angelo Tsakonas, Carrie Albright, Blair Symes
    Tracking calls is critical to your search marketing success. In this free seminar, you'll learn how to manage calls to optimize revenue and outdo your competitors. Sponsored by Ifbyphone more
  • MarketingProfs University: Talk Savvy—Smart Communication for a Social World
    Broadcast on Jun 12, 2014 with Amber Naslund This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web. more
  • How to Create a Content Marketing Culture for Real Traffic, Leads, and Sales
    Broadcast on Jun 10, 2014 with Marcus Sheridan, Bairam Rizai
    This free seminar will discuss how you can build a culture of content within your organization. You'll learn proven content strategies that have helped drive leads and sales for hundreds of businesses. more
  • 10 Skills Every Marketer Needs to Enhance the Customer Experience
    Broadcast on Jun 5, 2014 with Larry Weber, Lisa Leslie Henderson This online marketing seminar received 3.5 star(s)
    In this PRO seminar, you'll learn how customer experience leaders are using an expanded marketing toolkit to build a competitive advantage, one interaction at a time. You'll walk away with 10 skills that will help you provide a game-changing customer experience including analytics, marketing automation, website personalization, private and public social community building, and more. more
  • How to Get Your Sales and Marketing Teams on the Same Page to Meet Customer Needs
    Broadcast on May 22, 2014 with John Jantsch This online marketing seminar received 4 star(s)
    In this PRO seminar, veteran sales and marketing strategist John Jantsch will outline today's customer perspective and how to collaborate effectively with your sales team to adapt to your customers' changing needs. more
  • Three Secrets to Measuring Marketing's Impact on Revenue
    Broadcast on May 20, 2014 with Adam Steinberg, Dave Kart
    Join us for this free seminar where you'll learn three secrets to effectively measuring marketing's impact on revenue. You'll be able to prove the worth of your campaigns and ensure a seat at the strategy table! Sponsored by Sliverpop more
  • Using Buyer Personas to Make an Impact on Your Marketing ROI
    Broadcast on May 15, 2014 with Adele Revella This online marketing seminar received 3.5 star(s)
    In this PRO seminar, we'll cover a practical plan to ensure that your buyer personas have a direct, measurable impact on marketing ROI. more
  • How Does Your Marketing Stack Stack Up?
    Broadcast on May 13, 2014 with Panel of Experts
    Join us for this free seminar to gain a unique insight on marketing technology. Listen in as a panel of leading marketers discuss their own marketing stacks, how they're using them, and how these systems are delivering strong, measurable results. Sponsored by Bizo more
  • 10 Keys to Creating a Winning Marketing Concept
    Broadcast on May 8, 2014 with Martha Guidry This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn the keys to marketing concept success. We'll examine real world examples to illustrate the challenges faced when creating marketing concepts, giving you a clear understanding of what an ownable positioning concept really is and setting you up to hit the ground running. more
  • Social Monitoring and Listening: The Key to Delivering an Amazing Customer Experience
    Broadcast on Apr 29, 2014 with Michael W. Thomas, Cory Johnson
    In this free seminar, you'll and discover how to gain insights from social listening. Use these insights to empower your marketing, sales, and customer care teams to create more focused campaigns, spot new opportunities, and respond to competitive threats with precision. Most importantly, you'll better understand you customers' needs and desires. Sponsored by Tribridge more
  • Using Visual Stories to Create an Urge to Act
    Broadcast on Apr 24, 2014 with Andrew Davis This online marketing seminar received 5 star(s)
    This PRO seminar will reveal the secrets to creating great video stories that actually drive revenue. more
  • Five Tips for Creating Email Subject Lines that Increase Conversions
    Broadcast on Apr 17, 2014 with Kath Pay This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll discuss five tactical tips that will revolutionize how you write subject lines. You'll learn the secrets to writing compelling subject lines that can increase your conversions. more
  • MarketingProfs University: Finding the True Value of Your Online Marketing Campaigns
    Broadcast on Apr 10, 2014 with Ruth Burr This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn how web marketing programs should target the "sweet spot" between website performance and campaign performance, allowing marketers to take a whole-funnel approach. more
  • Transform Your Business to Be the Most Highly Recommended Brand in Your Category
    Broadcast on Mar 27, 2014 with Paul Rand This online marketing seminar received 5 star(s)
    In this PRO seminar, one of the pioneers of word-of-mouth marketing will share best practices and real-world examples showing how you can become the most highly recommended brand, and gain a competitive edge. more

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Most Recent marketing guides and reports for the busy professional

  • Inbound Marketing: The Art of Attraction
    In this 22-page guide, you'll learn how to understand the true value your company has in the marketplace, create great content in multiple iterations that meets customers where they are, and market your content across multiple channels to cement the relationship and convert prospects to leads.
  • How to Create the Ultimate Case Study
    In this 28-page guide, you'll be given an 8-step plan for creating the ultimate case study—one that will meet your prospect's needs, and in turn, help you get the results you want.
  • Picture This: The Marketer's Guide to Visual Content
    In this 21-page guide, you'll discover how visual content is upending the way brands communicate with their customers—and which brands are doing it best.
  • The Marketer's Guide to Campaign Measurement, Tracking, and Analysis
    In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis.
  • Excite, Ignite, Unite: The Keys to Inspiring, Persuading, and Motivating Your Audience
    This 25-page guide will teach you how to excite, ignite, and unite your audience, however big or small, so that they'll be inspired, persuaded, and motivated to move forward with your recommendations.
  • Post-Production Game Plan: How to Distribute, Promote, and Repurpose Your Content for the Win
    This 30-page guide covers a four-point conversion strategy for ensuring your content is seen, found, and consumed, with detailed information on where to distribute, how to promote, and how to repurpose your content for the win.
  • Go Mobile or Go Home: How to Transform Your Marketing With Mobile
    This 20-page guide will outline a framework of five mobile innovation strategies supported by a host of brand examples across a variety of industries and mobile tools.
  • Competitive Intelligence: How to Dig Up Data on Your Competitors and Play for the Win
    This 10-page guide will allow you to dig in and learn how to think strategically about your competitors' next moves and the most effective ways to respond and stay one step ahead.
  • Big Data and Social Advertising: Finding the Sweet Spot
    This guide is for marketers who are stumped at just how to go about collecting and making good use of social media data. You'll learn how to get your arms around your data and how to apply it to better engage your target audience and convert prospects to customers.
  • Picture Perfect: How to Manage Your Brand's Online Reputation
    This 26-page how-to guide will give you a step-by-step walkthrough of how to help your company foster credibility and dazzle in brand search.
  • Once Upon a Marketing Message: How to Craft Stories That Sell
    This 27-page how-to guide will teach you step-by-step how to choose an appropriate story for your audience and goal, and tell it in a way that captures their hearts and minds.
  • Facebook Marketing: 10 Keys to Lasting Success
    It seems like every time we figure things out on Facebook, Zuck and the gang change it up and throw a monkeywrench in the works. We've had enough and have decided to do something about it. No, we're not ditching Facebook. We've found the source of lasting Facebook success, and we've decided to share it with you.
  • Rock That Presentation: The Guide to Prepping and Presenting Like a Pro
    Presentations can be highly persuasive tools for influencing decisions, as well as for obtaining compliance. But the information you present, and how you present it, must be interesting enough for your audience to pay attention and hear your message—an honor that doesn't come as easily as you may think. We're here to help!
  • No-Nonsense Media Mix Guide for Your Marketing Plan
    This 36-page how-to guide will give you the information you need to make informed decisions about your media mix for your marketing plan and your marketing campaigns. You'll learn how to best reach your target audience (while working within the boundaries of your budget), the pros and cons of various media, and much more!
  • Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming
    To be successful in content marketing, you need fresh, relevant, and tasty content—like, NOW. But, these days, good content is just not good enough. You need great content, and you need to churn it out. Becoming a finely tuned content creating machine isn't too difficult: just eat, sleep, and drink content creation.
  • A Step-by-Step Guide to a Successful Social Media Program
    This 14-step guide will teach you best-practices for garnering social media buy-in, determining strategy, developing a corporate policy, preparing your workforce, creating a strong presence for your brand, keeping fans and followers engaged (and happy), and handling any bumps along the way.
  • The Marketer's Guide to The ABC's of SEO
    Why SEO? Because the majority of online experiences--including those of your customers and prospects--begin with search. This 38-page guide will teach you just about everything you need to know about SEO from how to win top rank in Google's search results to which keywords you should target and why.
  • Pay-Per-Click: A Practitioner's Handbook
    PPC marketing is one of the most popular online methods of getting information to customers quickly so you can sell your products and services. This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential.
  • Mastering Lead Marketing: How to Steer the Buying Cycle Your Way
    This 29-page guide explains how to engage prospects earlier in the process and steer them into your company's direction in a way that supports prospects' research and decision-making processes. You'll learn 16 "road rules" for lead marketing success in the digital age and you'll get a graphic road map of the B2B buyer's journey marking out where and how you can merge into the flow of traffic.
  • The Modern Market for Market Research
    Market research is no longer a tactic isolated to the largest corporations with the biggest budgets and executed by door-to-door foot soldiers painstakingly collecting small samples of customer data. The data in this report reveals a clear disconnect between businesses' appetite for customer information and the budget and execution they use to acquire it. This report explores that further and dives into several other interesting revelations.

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