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Advertising online seminar broadcasts from the best minds in marketing

Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.

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Advertising Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

  • Take 10: How to Effectively Use Traditional Marketing in the Digital Age
    Broadcast on Apr 6, 2012 with Elaine Fogel
    In just 10 minutes, you'll learn how you can use traditional marketing (print advertising, direct mail, etc.) as the perfect complement to your digital marketing strategy. more
  • Take 10:  How to Set Up and Manage Effective Facebook Ads
    Broadcast on Jul 22, 2011 with Paul Chaney
    In this Take 10, Internet marketing specialist Paul Chaney walks you through each step of setting up a Facebook Ad account. He makes sure that you know how to create a Facebook Ad, how to target the right people with it, and how to navigate the different pricing and scheduling options. more
  • Take 10: How to Put Your Business on the Map With Google Places
    Broadcast on Apr 22, 2011 with Janet Driscoll Miller This online marketing seminar received 5 star(s)
    In this Take 10, search engine optimization expert Janet Driscoll Miller explains how to get your brick and mortar location into Google Places so that your business shows up the way you want it to in Google Web search results, mobile search results, and Google Maps. more
  • Take 10: Create an Effective Corporate YouTube Video
    Broadcast on Dec 24, 2010 with Michael Miller This online marketing seminar received 2 star(s)
    In this short but extremely tactical presentation by online marketing specialist Michael Miller, he explains not only which online video formats to pursue, but also how to implement them to create more interesting and engaging viewer experiences. more
  • Take 10: YouTube Advertising in 7 Easy Steps
    Broadcast on Oct 15, 2010 with Michael Miller This online marketing seminar received 5 star(s)
    Join online marketing penman Michael Miller as he walks us through the seven steps to launching a YouTube Promoted Video campaign that supports your video's rise to prominence. more
  • Take 10: How to Select Your Keywords Using a Free Tool From Google
    Broadcast on Jun 11, 2010 with Janet Driscoll Miller This online marketing seminar received 5 star(s)
    Janet Driscoll Miller, president and CEO of Search Mojo, knows everything there is to know about keywords. In this webcast, she walks you through the basics about establishing keywords for search engine optimization. more

Advertising: See all 6 Take 10 Webcasts

Advertising marketing guides and reports for the busy professional

  • Big Data and Social Advertising: Finding the Sweet Spot
    This guide is for marketers who are stumped at just how to go about collecting and making good use of social media data. You'll learn how to get your arms around your data and how to apply it to better engage your target audience and convert prospects to customers.
  • A Quick Guide to YouTube & Creating Your Own YouTube Channel
    YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
  • Website Conversion Success Stories
    Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  • LinkedIn Success Stories
    LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
  • Mobile Marketing Success Stories
    Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  • Facebook Success Stories
    When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  • The Obama Playbook: How Digital Marketing and Social Media Won the Election
    Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  • Benchmark Research: Marketing in the Economic Crisis
    These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
  • Email Marketing Benchmark Report 2008
    This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  • Small Biz How-To Guide: Avoiding Key Pitfalls
    Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  • Lead Generation How-To Guide
    Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  • B2B Direct Marketing How-To Guide
    Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  • Paid Search Advertising Template
    If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  • Trade Show Marketing Template
    Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
  • Benchmark Survey: Marketing to Hispanics
    Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.

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