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![The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/020812_glenn_engler_podcast_lg.jpg)
Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts. more
Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market and Apple gained ground among handset manufacturers, according to data from the comScore MobiLens service. more
Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending last year, and which ad was named the best Super Bowl ad of all time by Forbes.com readers. more
Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they generate large gains in brand lift and key direct-response metrics, according to a study by 33Across. more
In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king. "I can't say that I'm a fan of using this relatively grating term, but I can definitely defend its power," she writes. "Having fresh and unique content is an increasingly important factor ... more
When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications (13%), and Facebook (3%), according to a survey from Crowd Science. more
"When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article at MarketingProfs. And when they do, they're most likely to choose results that appear first. "Thus," Hanks continues, "'owning' the first page ... more
Tech brands Microsoft and Motorola generated the most Twitter buzz at the 2012 International Consumer Electronics Show (CES) held January 10-13 in Las Vegas, each accounting for 5% of #CES-tagged Twitter mentions during the annual event, according to a study by Simply Measured. more
Why is it that so many books, supposedly about marketing and business, seem more focused on self-actualization and personal empowerment? Author Julien Smith answers that question in this week's Marketing Smarts podcast. more
"While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter remains a critical part of your search strategy, she notes: "Twitter has pulled ahead of many other social media platforms, ... more
We all know that our marketing materials solve our problems. But do they solve other people's problems? I invited Laura Fitton, founder of oneforty, to explore the idea of useful marketing in our latest Marketing Smarts podcast. more
Paid-search spending among high-tech and consumer-electronics advertisers grew 28% in the fourth quarter of 2011 over the same quarter a year earlier, and up 7% over strong spending in 3Q11, according to a report by Covario. more
Despite continued business volatility, global executives plan to increase corporate spending cautiously in 2012—particularly the areas of IT (information technology) and marketing—according to a survey conducted by Doremus and the Financial Times. more
US retail e-commerce spending for the first 46 days of the November-December 2011 holiday season reached $30.9 billion, up 15% from the corresponding days in 2010, according to data from comScore. more
In this week's Marketing Smart's podcast, writer and social media manager Shannon Paul discusses the elements of a social strategy, the keys to effective content marketing, and the art of "being human." more
Group deals are gaining popularity among local businesses: 12% of surveyed local merchants say they have offered a group-deal promotion, up 33% (3 percentage points) from the 9% who said so in June 2011, according to the seventh annual MerchantCircle Confidence Index. more
How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into "core metrics your company is already measuring," Marketing Smarts guest Nichole Kelly says. more
"Marketers understand what rhetoric's all about," says Jay Heinrichs, this week's guest on Marketing Smarts. Rhetoric is about changing people's behavior. And yet, to many, rhetoric is a medieval oddity, an ancient artifact more![Seven Ways to Make Small Business Saturday Big for Your Business [Slide Show]](http://i.marketingprofs.com/assets/images/articles/lg/112211_slide-show_lg.jpg)
The Saturday after Thanksgiving has been dubbed Small Business Saturday, a day for customers to shop small—at their favorite local stores—and help fuel the economy. How can you use this shopping day to your advantage? more
Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, but not all industries will invest at the same pace, according to a new report by Forrester Research. more
Tablet users spent nearly 30% more time per session than desktop users watching online videos in the third quarter of 2011 and they were twice as likely as desktop viewers to complete those viewing sessions, according to Ooyala's Video Index Report. In addition, Facebook was the most popular way to ... more
People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon's session at the recent BlogWorld Expo, and the starting point of our conversation in this episode of Marketing Smarts more
People who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy, according to a study by Ipsos OTX MediaCT in partnership with Katz Marketing Solutions. more
If the 2011 holiday shopping season follows the trends of the 2010 season, consumers are likely to start searching online for holiday gifts early this year and Cyber Monday will edge out Black Friday as the most profitable day for online retailers, according to data from Marin Software's 2011 Online ... more
In this episode of Marketing Smarts, we talk with Scott Brinker of ion interactive about why marketing departments need marketing technologists and why software is the key to creating a memorable customer experience. more
Advertising articles by the best and brightest in the field
All Articles |
PRO Articles Only- A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability) by Gib OlanderIn today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing. more
- What's Wrong With This Picture? The Stauer Chronographby Barry DensaWe've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in your ad copy. more
- A Case Study in Landing Page Optimization: How to Double the Impact of Your Budgetby Bob HebeisenNeed help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate... more
- How to Sell Ad Space on Your Websiteby David MurtonIf you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad type, placement, and location can boost your website revenue. more
- Go Local: Seven Steps to Running Geotargeted Campaigns Like a Proby Kfir MoyalThis is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding process if you follow these seven steps. more
- Worst-Practices: Anatomy of an Awful Adby Barry DensaWhen I saw this ad, I thought it was a joke. A parody, a satire, a lampoon... anything but what it really is—totally legit and serious. If ever there was a marketing message completely unaware of the modern zeitgeist (and offensive), this ad is it! Here's what not to do ... more
- Need a Brilliant Brand Strategy? Go See a Movieby Duke GreenhillFilmmakers and marketers migrate toward one another because the key to their success is the same: story. Learn how Apple successfully created an emotional bond with its customers that transcends commerce and lives on. more
- Mobile Marketing: No Longer a Tradeoff Between Reach and Targetingby Gib BassettCommunicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost your mobile marketing ROI. more
- Secrets of Case Study Winners: How B2B Marketers Can Create Successful Programsby Paul McKeonThough social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets... and this article shares them with you. more
- Three Lesser-Known Ways to Enhance AdWords Quality Scoreby Larry KimAre you dissatisfied with the results of your Google AdWords ads? A low "Quality Score" could be to blame. If you've tried all else but aren't seeing results, give these three unconventional tips a shot at bumping up your score. more
- Boost Digital-Ad Yield by Knowing Your Audiences and the Content They Readby John ShomakerHow does advertising yield improve when targeting digital ads to certain audiences? How much influence does the type of content users are reading when the ad is shown have on yield? This article summarizes the results of an extensive study on the subject. more
- Evolving the Customer Experience With Mobile Technologyby Nathan PettyjohnRetailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss the opportunity to use these budding technologies to evolve the customer experience and boost profitability for your company. more
- How to Avoid the Great Social Media Crash of 2011by Jamie TurnerWarning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. Find out how the Fortune 500 use social media, learn the three categories of social media measurement, and discover the ... more
- Five Reasons Why App-vertising Is Right for Your Businessby Adam BoydenSimply put, "app-vertising" is the use of applications to deliver branding, messages, content, or functionality to reach target audiences. And if you're looking for a tool that offers affordability, ease of use, and significant return on investment (ROI), then app-vertising may well be right for you. more
- DRTV: There's Method in the Madnessby Dave Miller, Miguel FerrySome of the funniest comedy skits have been spoof TV spots—and they closely follow proven DRTV principles to make their sketch more believable and more poignant: They grab your attention; they frame a problem that needs to be solved; they state their offer as the solution; they show the product ... more
- Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers—and Your Companyby Dan HillLeading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's not good for a host of reasons. more
- How to Avoid Online Advertising's $1 Billion Mistakeby Russell GlassAlthough most online campaigns seek to drive conversion-based goals, many still use the click or CTR as the primary metric—mainly because it has been traditionally used to measure success and because it's easy to measure. But that's no excuse for making a mistake that's costing marketers $1 billion a year. more
- Bring Your Fans Home: How to Capitalize on Facebook Fatigueby Jessica ShiehIs the buzz around Facebook fading? That is just what a couple of recent studies suggest, so perhaps it's time to bring your fans home—back to your website. Marketers should give serious thought to supplementing their social-media strategies with a strong content-driven website. more
- The '8Ps' of Buying Triggersby Adrian OttTime is today's scarcest resource, and everyone is suffering from attention overload. Many marketers have therefore resorted to just getting louder (literally and figuratively). Rather than pushing (and annoying) customers, one way to break through the cacophony is via triggers that redirect customer behavior. more
- Why 'Free' Text Messages Will Cement Mobile as a Critical Component of the Marketing Mixby Matt SilkWith short message service (SMS) reaching 5 billion mobile phones around the world, marketers can no longer ignore the significance of texting as a marketing channel. Some consumers, however, are hesitant to take advantage of those mobile marketing programs, in part because of the fees associated with branded messages. Enter ... more
- Why Mobile Is Driving a New Approach to Data Managementby Brian DeaganAs the mobile channel continues its rise to prominence among marketers and consumers, the lines between the digital marketing and the physical marketing worlds have become blurred. If mobile is meant to connect the two worlds, a new approach to data management is crucial for marketing to remain effective and ... more
- Three Ways to Find Negative Keywordsby Larry KimKeyword discovery is a huge component of pay-per-click advertising. You need to find relevant keywords so you can create topical ad groups, text ads, and landing pages. But for truly cost-effective, high-ROI PPC campaigns, it's equally important to find negative keywords—those that aren't relevant to your offerings or customers—so you ... more
- Four Social Media Tips for Small Businessesby Peter BingamanSocial media can be an effective marketing tool for small businesses. However, different businesses have different needs and different reasons for adopting social media. Regardless of the reason, social media can serve as an efficient, low-cost marketing tool for businesses seeking to generate measurable business results. more
- Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging
by Niren SirohiThe right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal message. more - Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?by Joseph JaffeThe iPad has the potential to provide an all-in-one tablet that people are going to use everywhere—on their couch, while on vacation, and from all the places in between. No doubt brands are salivating at the chance to use the device to connect with consumers. Since many are hitching their ... more
Advertising case studies, deconstructing real life examples and illustrating lessons learned.
Check out our marketing Case Study Collections on hot topics including Social Media ROI, Mobile Marketing, Facebook and Twitter.
- How Pioneer Achieved a Whopping 60%+ Click-Through Rate for Its Online AdsPioneer Electronics (USA) Inc.CASE STUDY: Here's how Pioneer Electronics earned amazing click-through rates on its targeted online ads. more
- SEO and Sex: A Recipe for SuccessDr. Helaine Smith, DMDCASE STUDY: How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success! more
- How One Website Doubled Its Ad RevenuePlanningFamily.comCASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander... more
- How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for SamsungSamsung Electronics CanadaCASE STUDY: When your product competes with the iPhone, you have to get creative. Which is just what Samsung did. more
- A Facebook Experiment in Ad TargetingOne Day, One JobCASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network. more
- Generating Serious B2B Buzz With Dead Bugs... and VideoGrasshopper.comCASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in. more
- How an Interactive Game Stimulated Product Awareness and SalesSony UnitedCASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products. more
- Three Small (Biz) Steps to Increased Product & Service Sales, Recession EditionPaul Hyland Salon & Day SpaCASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how. more
- How a Viral Campaign Gave OfficeMax Brand Recognition, Drove ShoppersOfficeMax, Inc.CASE STUDY: Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers. more
- How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales ForecastsNHL.comCASE STUDY: Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut through the clutter and delivered the brand message. Here's how. more
- How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral CampaignThe Blue CrossCASE STUDY: Founded in 1897, the Blue Cross is one of the UK's oldest animal welfare charities. It built an online community of pet owners - then launched a viral campaign, including rich media, that had people flocking to the social network. more
- How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp ElectronicsSharp Electronics CorporationCASE STUDY: Sharp Electronics may have led the LCD revolution, but consumers don't view it as an agent of change. As part of a multichannel campaign to change consumers' minds, Sharp turned to an innovative effort on Facebook. more
- How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand AwarenessLenovoCASE STUDY: Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and created a new level of athlete and fan interaction. more
- How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand AwarenessGotVMail Communications, LLCCASE STUDY: GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign starring Gary Busey. more
- How a Technology Company Leveraged March Madness Live Streaming to Increase Visibility for Its Own ProducteTelemetryCASE STUDY: When CBS Sports announced that it would once again live-stream the NCAA March Madness tournament during regular business hours, eTelemetry jumped at the chance to use the event as a prime backdrop for its own campaign. more
- How a Young Company's History-Making Soccer-Jersey Sponsorship Increased Sales, Brand Recognition and MoreXanGo, LLCCASE STUDY - Here's how a unique Major League Soccer sponsorship helped a new beverage product score big in both sales and brand recognition. What's more, here are three lessons you can apply to your own sponsorship efforts. more
- How a CEO Uses Twitter to Convey the 'Sole' of His CompanyZapposCASE STUDY: While others are still hashing out whether their CEO should be Twittering, blogging, or Plurking, Zappos Tony Hsieh has been using Twitter for over a year. Here, he reveals what he gets out of micro-blogging, and why he thinks it's important for his company and others to embrace social media tools. more
- How Weekly Reader Boosted Renewals by Altering Its Direct Marketing Package and CollateralWeekly ReaderCASE STUDY: Weekly Reader, a publisher of materials for elementary and secondary schools, needed to improve direct mail renewal rates, which had been trending downward. A simple redesign and copy change worked to increase the response rate and orders for the fall school year. more
- How Sherwin-Williams Used Digital Collateral for a Newly Launched Product to Engage Retailers and ConsumersSherwin-Williams Company, Krylon divisionYou have a snazzy new product and need marketing collateral to show it off. You want to rally your sales force around it, and at the same time excite the retailers who'll carry it. Print won't do. But digital will. more
- How a Video Podcast Series Garnered a Top Industry Award and 68,500 views in 12 MonthsTellabsLast spring, telecom player Tellabs launched its "Get Schooled" video-podcast series as both a way to communicate with customers as well as showcase the depth and breadth of its offerings. Get Schooled did that and more... generating tens of thousands of views, landing a coveted interview, and garnering an industry award. more
Advertising online seminar broadcasts from the best minds in marketing
Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
- Turbocharge Your Google AdWords and Other Paid Online Media CampaignsBroadcast on Jul 1, 2010
- New YouTube Features That Will Make You Stand Out from the CrowdBroadcast on Jun 10, 2010
- Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You ThinkBroadcast on Dec 10, 2009
- It's All About the Click: Fundamentals of Paid Search MarketingBroadcast on Jun 4, 2009
- How to Create Advertising Campaigns that Make Men Do What You WantBroadcast on May 28, 2009
- Mobile Marketing: How to Harness the Power of the Small ScreenBroadcast on Nov 20, 2008
- How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationBroadcast on Nov 6, 2008
- Promotions: Instant Gratification for Small Business MarketersBroadcast on Dec 14, 2007
- Customer Carewords: Words on the Web that Make the SaleBroadcast on Dec 13, 2007
- Small Business Series: How to Advertise on a Modest BudgetBroadcast on Oct 19, 2007
- Marketing Through Stories: The Selling Power of NarrativeBroadcast on Mar 22, 2007
- Search Marketing Essentials for Online RetailersBroadcast on Feb 8, 2007
- Crash Course #7: Integrated Media Planning in B-to-B Direct MarketingBroadcast on Feb 1, 2007
- Hitchhiker’s Guide to the Metaverse: Second Life for MarketersBroadcast on Jan 11, 2007
- Crash Course #4: Integrated Media Planning in Direct Marketing to ConsumersBroadcast on Dec 14, 2006
- BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer WomanBroadcast on Oct 26, 2006
- Evaluating Marketing Mix TradeoffsBroadcast on Oct 5, 2006
- Advanced Topics in Paid Search MarketingBroadcast on Mar 9, 2006
- Essentials of Paid Search MarketingBroadcast on Mar 8, 2006
- Partnership Brand Marketing: How to Connect Your Brand to Other Brands to Win CustomersBroadcast on Jan 12, 2006
Advertising Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: How to Set Up and Manage Effective Facebook AdsReleased on Jul 22, 2011
- Take 10: How to Put Your Business on the Map With Google PlacesReleased on Apr 22, 2011
- Take 10: Create an Effective Corporate YouTube VideoReleased on Dec 24, 2010
- Take 10: YouTube Advertising in 7 Easy StepsReleased on Oct 15, 2010
- Take 10: How to Select Your Keywords Using a Free Tool From GoogleReleased on Jun 11, 2010
Advertising marketing downloads for the busy professional
- A Quick Guide to YouTube & Creating Your Own YouTube ChannelYouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
- Website Conversion Success StoriesMany marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
- LinkedIn Success StoriesLinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
- Mobile Marketing Success StoriesMobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
- Facebook Success StoriesWhen it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
- The Obama Playbook: How Digital Marketing and Social Media Won the ElectionWant to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
- Benchmark Research: Marketing in the Economic CrisisThese economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
- Email Marketing Benchmark Report 2008This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
- Small Biz How-To Guide: Avoiding Key PitfallsLet's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
- Lead Generation How-To GuideGreat product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
- B2B Direct Marketing How-To GuideDirect marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
- Paid Search Advertising TemplateIf you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
- Trade Show Marketing TemplateTrade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
- Benchmark Survey: Marketing to HispanicsLink directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
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