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If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by Social Media Examiner. more![The Hyperconnected Life [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/A-Hyperconnected-Life-peek.jpg)
Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects. more
Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent report. more
Social media delivered the highest-quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, according to a recent report. more![The State of Digital Content [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/uberflip_digital_content_consumption_infographic-peek.jpg)
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic. more
J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing the cataloger. Here are our ideas to engage the J. Peterman fan base. more
This week, a Scottsdale bakery made social headlines. Find out why. And get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set up marketing analytics, and why preppies want to give the homeless a makeover. more![When Did Social Media Lose Its Way? [Infographic]](http://i.marketingprofs.com/assets/images/When-Did-Social-Media-Lose-Its-Way-peek.jpg)
In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way in social media, and how they can find a path back to its friendlier roots. more
The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report. more
Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your online marketing. more
Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ... more
Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest you get stuck in the last century. Here are seven steps to get started planning your mobile content strategy. more
Social networks were meant for real humans—for real-life conversations about real-life things. But, of course, we marketers saw an opportunity. Social media can become a powerful medium... so long as you preserve a human face while acting on behalf of your company. more![Social Sharing Boosts Email Results [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/social-sharing-boosts-email-results-peek.jpg)
Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put together the following infographic. more
Unlike Twitter and Facebook, where brands drive engagement with their content through official accounts and pages, 70% of brand engagement on Pinterest is generated by the community itself, according to a new report, which also found the best day/time to pin for optimum community engagement for three industries. more
Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to own smartphones and to shop online. more
Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing. more
Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for Life tries to kill a hashtag, and LinkedIn tries replacing—yes, replacing!—your personal assistant. more
Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world. more
The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot. more![LinkedIn: Revolutionizing the World of Recruiting [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/linkedin-revolutioning-recruiting-peek.jpg)
To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic. more
Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the building blocks are all here. more
Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's social goings on. more
Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving your marketing to Gen-Y. more
US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected to grow at a 26.4% CAGR, from $1.12 billion in 2012 to $3.62 billion in 2017, according to a forecast ... more
![Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/052213_mitch_joel_podcast_lg.jpg)
Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes. more![Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130515-podcast-Amy-Howell-lg.jpg)
Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline. more![Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130508-podcast-michael_stoner-lg.jpg)
Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms. more![Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130501-podcast-Andrea-Weckerle-lg.jpg)
Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly. more![Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130417-podcast-Dorie-Clark-lg.jpeg)
Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor. more![Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130206-podcast-David-B-Thomas-lg.jpg)
David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies. more![Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130123-podcast-bob-cohn-lg.jpg)
The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to Marketing Smarts. more![Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130116-podcast-sonia-simone-lg.jpg)
"Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO." more![A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/010813_ekatarina_walter_lg.jpg)
"All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this week's episode of Marketing Smarts. more![Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/matt-grant-lg.jpg)
We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between marketing and sales. more![Don't Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/121812_kanter_paine_podcast_lg.jpg)
Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits. more![The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/112112-ellen-valentine-podcast-lg.jpg)
Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too... more![Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/121114-andrew-davis-podcast-lg.jpg)
Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources to create the right kind of content for the right audience," argues Andrew Davis. more![Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/becky-mccray-lg.jpg)
"There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author (with Barry J. Moltz) of Small Town Rules, which, among ... more![Reaching the Unreachable: Boston University's Dean Elmore on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/1031012-podcast-dean-kenn-elmore-lg.jpg)
Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." During our conversation, I asked him to explain what he meant by "the unreachable." more![People Respond to Stories: Rohit Bhargava Talks Likeonomics on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/101612_rohit_bhargava_podcast_lg.jpg)
Rohit Bhargava, author and social media strategist, thinks business books need to be useful—to help you solve a problem you're facing. So it has to speak to you from the get-go, draw you in, and convince you it's going to help you solve your problem. And the best way to ... more![Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/100212_dave_carroll_podcast_lg.jpg)
Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social media, and the keys to effective, meaningful customer service. I ... more![How Humor Can Humanize a B2B Brand: Tim Washer on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/091212_tim_washer_podcast_lg.jpg)
In this episode, we talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central, an honor not many B2B marketing pieces can claim. Tim is now social media manager at Cisco, and he talks about how to make comedy an effective ... more![Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/082912_kipp_bodnar_podcast_lg.jpg)
HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one!). more![Email Marketing for Rebels: DJ Waldow and Jason Falls on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/080712_waldow_falls_podcast_lg.jpg)
All rumors to the contrary, email marketing is not dead or dying. In fact, email is thriving, according to DJ Waldow and his co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, which explodes many email myths and "best-practices." more![Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/080112_baratunde_podcast_lg.jpg)
Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and keep advertisers happy. Hear what he has to say. more![Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/071211_guy_kawasaki_lg.jpg)
Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot. more
Whether you are selling complex technical systems or burgers with fried pickles on them—like my guests in this week's Marketing Smarts—you need to understand your customers and interact with them face-to-face. more![The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/120612_jay_baer_podcast_lg.jpg)
In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to be successful in social is to "be social about content instead of being social about your company." more![F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/053012_podcast_lg.jpg)
In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives on a host of marketing topics. more
Social Media online seminar broadcasts from the best minds in marketing
Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
Broadcast on Apr 25, 2013 with Jackie Huba
This PRO seminar will share seven of Lady Gaga's success lessons that can be applied to any brand. Be sure to tune in, and learn how to build a strong and loyal base! more
Broadcast on Apr 11, 2013 with Jeff Bullas
In this PRO seminar, we will look at what Facebook means to the modern marketer, given its central role on an increasingly social Web. more
In this free MPU class from our MarketingProfs University course, Cracking the Facebook Code, you'll see examples of how Facebook can be used to attract and engage clients and learn how Facebook can be a powerful tool for non-profits and for-profits alike. more
Learn how to fix three basic digital marketing mistakes and attain a winning digital presence for your online story. Sponsored by Limelight Networks. more
Broadcast on Jan 10, 2013 with Ekaterina WalterThis PRO seminar will provide you with actionable tips to effectively engage your fans on Facebook. We'll discuss how to scale your social presence globally, across multiple brands and business units. more
Broadcast on Nov 29, 2012 with Rex BriggsIn this seminar, you'll discover why social media beats traditional media in terms of ROI, how to deliver the impact you need to, and how to forecast and plan your campaigns. more
Broadcast on Oct 11, 2012 with Tom Webster
This PRO seminar will provide genuine insight and actionable tips as Tom guides attendees through an interactive exploration of what America's "Social Habit" really means for content creators, marketers, and brands. more
Broadcast on May 17, 2012 with Eshwar Belani
Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments. more
Broadcast on Apr 26, 2012 with Scott MontyTwitter can be a very difficult platform to master. It takes time, practice, patience, and gumption. In this PRO seminar, you'll learn how to effectively take advantage of this social platform in a way that will yield positive results for your brand.
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Broadcast on Apr 19, 2012 with Clay ShirkyIn this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration. more
Broadcast on Mar 22, 2012 with Nicole GoodyearIn this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.
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Broadcast on Mar 8, 2012 with Sandy CarterIn this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners. more
Broadcast on Feb 16, 2012 with Jason FallsJoin us for the PRO seminar, No BS Social Media: How to Drive Real Revenue with Social Media Marketing, and discover a relentlessly practical, business-value perspective of social media marketing that focuses on achieving results: measurable improvements in sales, profitability, efficiency, and brand value.
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Broadcast on Feb 9, 2012 with Jeff RohrsThis PRO seminar and first class of MarketingProfs University's Social Media Marketing: The Full Monty will teach you how to effectively grow your fans, followers and subscribers with integrated social media and email marketing.
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Broadcast on Feb 2, 2012 with David B. Thomas, Nichole Kelly, Tim WasherJoin us for this FREE preview seminar of SocialTech '12 and learn how to strengthen your customer relationships and increase revenues though social media marketing. more
Broadcast on Jan 19, 2012 with Brian SolisPresented by Brian Solis: Stop addressing customer demands in business as usual mode and start understanding how technology influences customer behavior—and why. more
Broadcast on Dec 1, 2011 with Paul GillinLearn 10 tactics you can put to work to leverage search and social tools to generate more leads and deliver results during this PRO seminar. more
Broadcast on Oct 13, 2011 with Steve StockmanDuring this PRO seminar you'll learn how to rethink your approach to video and create videos that don't suck. Uncover the 10 critical elements of an effective video, including why audiences watch videos and how to make your story a success. more
Broadcast on Sep 29, 2011 with Jeremiah Owyang
Join us as analyst and thought leader Jeremiah Owyang presents his latest research with MarketingProfs detailing how companies plan for social business crises. more
Broadcast on Aug 25, 2011 with Geoff LivingstonLearn how to apply SMART goals (Specific, Measureable, Attainable, Relevant, Time-Bound) to your social media campaigns and measure audience Attention, Attitude, and Action. Includes advice based on use studies from Dell, LinkedIn, the Humane Society of the United States, and others. more
Social Media Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts
In just 10 minutes, you'll learn how to get started, engage your audience, choose the platforms that make sense for you, and more! more
In just 10 minutes, you'll learn four approaches for successfully incorporating social media into your marketing strategy. more
In just 10 minutes, you'll learn how to define all aspects of your brand, from colors to images, sound, video, the tangible and intangible elements, and more. more
In just 10 minutes, you'll learn ten tips that will help you plan for your evolution into a social business by leveraging people, processes, and technology. more
In just 10 minutes, you'll get all the information you need to create a cohesive personal brand using social media and the Web. more
In just 10 minutes, Jane Price will help you weigh the pros and cons of a global social media plan. You'll also learn five important things to consider before going global. more
In just 10 minutes, you'll learn how to create customer advocates and how to leverage them in a way that will help your bottom line! more
Learn five easy-to-implement steps that will help you improve your Twitter presence faster than you can type and schedule your next 140-character tweet. more
In just 10 minutes, David B. Thomas will walk you through a step-by-step approach that will help you understand how to measure the bottom-line value of your social media efforts. more
You may think that you've got the platform mastered, but Viveka von Rosen is here to teach you five ways to beef up your profile that you may not have even known about or considered. more
Broadcast on Jun 1, 2012 with Nick WestergaardIn just 10 minutes, you'll learn how to proactively prepare your brand for this social visual revolution and ensure that you have a sexy and cohesive brand image that's ready for consumption by your audience. more
Just like everything else, there's a right way and a wrong way to add daily deals into your marketing mix. In just 10 minutes, you'll learn the right way to make daily deals lucrative for your business. more
In this Take 10, you'll learn three rules for effectively engaging with your audience on Facebook. more
In just 10 minutes, you'll learn how to integrate social media into your marketing mix effectively by working it into your daily routine. more
In just 10 minutes, you'll learn the basics of Pinterest, so you can make an informed decision if it is right for your brand. more
In just 10 minutes, learn how to integrate free (or inexpensive) tools like Google Analytics and HootSuite Pro into your website and social media campaigns to help track social media performance and report on social media results. more
In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. For companies hesitant to embrace social, she offers a lot of encouragement and practical suggestions on how to experiment. more
In just 10 minutes, digital marketing expert and author Mitch Joel shares how to create content that delights your customers, engages your audience, and differentiates you from the competition. more
In this Take 10, MarketingProfs content marketing specialist Corey O'Loughlin walks you through the fundamentals of podcast production. more
In this Take 10, copywriting maven Erika Napoletano gives you tips for effectively posting links on popular social media platforms. more
Social Media marketing guides and reports for the busy professional
- A Step-by-Step Guide to a Successful Social Media ProgramThis 14-step guide will teach you best-practices for garnering social media buy-in, determining strategy, developing a corporate policy, preparing your workforce, creating a strong presence for your brand, keeping fans and followers engaged (and happy), and handling any bumps along the way.
- The Marketer's Guide to Facebook AdvertisingFacebook is not only the leading advertising platform among social media sites, it's officially the largest publisher of online display ad impressions and has single handedly eclipsed all the traditional players which dominated this industry for so long. This 35-page guide will give you a 10-step process for getting started with Facebook Ads the right way, so you can get the most out of your investment.
- Tame the Giant: The Complete Field Guide to Facebook MarketingMarketingProfs' 55-page How-To Guide, Tame the Giant: The Complete Field Guide to Facebook Marketing, provides insights into the Facebook audience, strategies for engagement, tactics and tools for success, and loads of real-life examples.
- Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 WeeksMarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
- A Quick Guide to YouTube & Creating Your Own YouTube ChannelYouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
- Research Spotlight: TwitterA successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
- Social Media Integration Success StoriesTwitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
- Research Spotlight: FacebookResearch Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
- Slowpoke's Guide to Digital MarketingFeel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
- LinkedIn Success StoriesLinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
- Mobile Marketing Success StoriesMobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
- Facebook Success StoriesWhen it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
- A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and teamThe adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
- Social Media ROI Success StoriesLearn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
- Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a TimeTwitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
- The Obama Playbook: How Digital Marketing and Social Media Won the ElectionWant to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
- Email Marketing Benchmark Report 2008This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
- B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 MediaResearch on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
- Web 2.0 Marketing GuideHere's a straight shooting guide on how Web 2.0 can help you grow your business
- Blog Marketing GuideFrom establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
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