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  •  
    Facebook Ad Spend Growth Outpacing Paid Search
    Facebook Ad Spend Growth Outpacing Paid Search
    Social Media
    Facebook ad spending among clients of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same period, according to a report by Kenshoo. more
  •  
    Social Media Users Prefer Social Login Over Traditional
    Social Media Users Prefer Social Login Over Traditional
    Social Media
    More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier, according to a ... more
  •  
    The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]
    The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]
    by Matthew Grant
    Social Media
    Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts. more
  •  
    Luxury Shoppers Use Social Media to Flaunt Purchases
    Luxury Shoppers Use Social Media to Flaunt Purchases
    Social Media
    After making a luxury purchase, most Americans (70.8%) "verbally tell someone" about their latest acquisition, while fully three in ten (30.3%) head to social media sites to share the news, according to a survey from Empathica. more
  •  
    Android Gains in Smartphone Market, Apple Also Up
    Android Gains in Smartphone Market, Apple Also Up
    Social Media
    Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market and Apple gained ground among handset manufacturers, according to data from the comScore MobiLens service. more
  •  
    SMBs Missing Email List-Building Opportunities
    SMBs Missing Email List-Building Opportunities
    Social Media
    Most small-to-midsize businesses have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any type of email-to-social collaboration, limiting the potential of cross-channel marketing, according to a study by GetResponse. more
  •  
    Five Tips for Building Brand Fidelity With Tumblr
    Five Tips for Building Brand Fidelity With Tumblr
    Social Media
    Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images. Might Tumblr be the engine to boost your social growth in 2012? Depends on how you answer the burning question: Is Tumblr right for ... more
  •  
    Six Tips for Practicing Safe Social Media [Slide Show]
    Six Tips for Practicing Safe Social Media [Slide Show]
    by Scott Oppliger
    Social Media
    Social media provides an open channel to engage customers in real-time communications, but that could also pose a risk. Here are six critical steps every organization should take to ensure it is practicing safe social media. more
  •  
    Social Graph Drives Brand Lift, Direct Response Ad Metrics
    Social Graph Drives Brand Lift, Direct Response Ad Metrics
    Social Media
    Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they generate large gains in brand lift and key direct-response metrics, according to a study by 33Across. more
  •  
    A Seven-Step Road Map for Your Content Marketing
    A Seven-Step Road Map for Your Content Marketing
    Social Media
    Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan to take small steps," suggests Michele Linn in "A 7-Step Plan for Getting Started With Content Marketing," featured in the ... more
  •  
    Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down
    Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down
    Social Media
    Facebook and LinkedIn are now the most popular and most effective social media tools among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research. Blogging among the Inc. 500 has fallen over the past year, as companies appear to ... more
  •  
    Gen-Y Won't Buy Without User-Generated Input
    Gen-Y Won't Buy Without User-Generated Input
    Social Media
    Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, such as the opinions of friends and family, according to a survey from Bazaarvoice. more
  •  
    Socialize Me! In Stages, Though, Please.
    Socialize Me! In Stages, Though, Please.
    Social Media
    The journey to complete socialization (the connected kind, not the 1984 kind) takes time, and it's okay to do it in steps. Sometimes it helps your advancement in the social direction when you can clearly see where you've been—and how that affects where you could be headed. That's why Chris ... more
  •  
    Five Tips for Online Public Relations Success [Slide Show]
    Five Tips for Online Public Relations Success [Slide Show]
    by Allie Gray Freeland
    Social Media
    It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of public relations. more
  •  
    Blogs Top List of Social Media Investments for 2012
    Blogs Top List of Social Media Investments for 2012
    Social Media
    Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, according to survey from Awareness. Many brands plan to focus efforts beyond the big three platforms (Facebook, Twitter, and LinkedIn) ... more
  •  
    Six Ways to Make Your Content Shareable
    Six Ways to Make Your Content Shareable
    Social Media
    Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More Leads." She offers these tips for getting folks to share your content online. Display Twitter buttons. Among the 10,000 largest websites, ... more
  •  
    Websites Trump Social Media for Finding Holiday Deals
    Websites Trump Social Media for Finding Holiday Deals
    Social Media
    When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications (13%), and Facebook (3%), according to a survey from Crowd Science. more
  •  
    Ad Agencies Slow to Adapt to Online Marketing
    Ad Agencies Slow to Adapt to Online Marketing
    Social Media
    Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the CMO Council. Moreover, such firms are likely to be challenged by specialized digital marketing providers in 2012. more
  •  
    Social Media Lessons From the GOP Race
    Social Media Lessons From the GOP Race
    Social Media
    Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching key constituents—and marketers can learn a lot by watching the political campaigns at work, according to a study by iContact. more
  •  
    Social Media Trends With Benefits in 2012
    Social Media Trends With Benefits in 2012
    Social Media
    The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media spend in 2012 (Booz Allen/Buddy Media). As the use of social media advances across the business spectrum, Edelman's David Armano has ... more
  •  
    2012 CES Wrap-Up: Top Trends, Devices, and Brands
    2012 CES Wrap-Up: Top Trends, Devices, and Brands
    Social Media
    Tech brands Microsoft and Motorola generated the most Twitter buzz at the 2012 International Consumer Electronics Show (CES) held January 10-13 in Las Vegas, each accounting for 5% of #CES-tagged Twitter mentions during the annual event, according to a study by Simply Measured. more
  •  
    Five Ways to Boost B2B Fan Engagement on Facebook
    Five Ways to Boost B2B Fan Engagement on Facebook
    Social Media
    Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how BrandGlue helped the company boost its Facebook community by 2,500%. (Yes, two zeroes.) "Although the presentation contains some beefy data, the ... more
  •  
    Top Shopping Tools: Web Browsers, Smartphones, and Facebook
    Top Shopping Tools: Web Browsers, Smartphones, and Facebook
    Social Media
    Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via smartphone rather than mobile apps, according to a new study by Zmags. more
  •  
    Integrating Social Media Still Challenges Marketers
    Integrating Social Media Still Challenges Marketers
    Social Media
    Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully integrated across the organization, according to a study by InSites Consulting. more
  •  
    Three Ways to Enhance SEO With Twitter
    Three Ways to Enhance SEO With Twitter
    Social Media
    "While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter remains a critical part of your search strategy, she notes: "Twitter has pulled ahead of many other social media platforms, ... more

Social Media: See all 853 items

Social Media articles by the best and brightest in the field

All Articles  |  Benefit of PRO Membership PRO Articles Only

  • Seven Key Metrics for Rebalancing Your Social StrategyPRO Contentby Liza Hausman
    The key questions businesses should ask are, What am I doing to optimize my own site to drive social participation and socially referred traffic? and, How do I measure success? more
  • Four Ways Email Can Strengthen Relationships in Other Channels (and Why You Should Care)PRO Contentby Karen Talavera
    most marketers realize how important good email integration with other marketing (especially digital) channels and sales systems is to success. But once you've created a regular email-communications program, are you remembering to strategically use email to strengthen and encourage relationships with your list members in other channels? more
  • Eight Tips for Optimizing YouTube VideosPRO Contentby Larry Kim
    Video is 50 times more likely to appear on the first page of Google search results than text. But in order for your intended audience to find your video, you need to optimize it for maximum visibility in Google and other search engines. Here are eight tips for optimizing YouTube ... more
  • Nine Effective Tactics to Get Opt-In Email SubscribersPRO Contentby David Godot
    The sweeter the deal, the better your chances that your visitor will become a subscriber. Many email-list managers offer a e-book or video download or special one-time discount. Those are basic techniques for email list-building. Here are nine more-advanced list-building techniques. more
  • The Top Five Things Marketers Must Do in 2010PRO Contentby Joel Book
    This year will be another year of key strategic and tactical decisions for marketers. With flat or reduced budgets, marketers will once again have to determine where to invest for the best return. So if you want to get the most juice for the squeeze for your marketing dollar in ... more
  • 10 Tips for Using LinkedIn to Generate LeadsPRO Contentby Brian Carroll
    You need to rethink the way you use LinkedIn. Without some of us even noticing, it has developed into a useful lead-generation tool for marketers and salespeople who are looking to build relationships with prospects. more
  • The State of Social Media Marketing, by the Numbers: A Sneak PeekPRO Contentby Tim McAtee
    Before writing The State of Social Media Marketing—an in-depth, thorough study of social media use among marketers—we looked around at the existing research to see what other organizations were asking in their surveys. Much of it seemed interesting, but lacking in nuance. Here are a few rich examples of the ... more
  • Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 2PRO Contentby Christina "CK" Kerley
    It's year's end, and you need to rally internal support for integrating social media into your marketing mix… or have it play a much larger role. Here's how to win over the Executive Committee members, who are sure to have questions, critiques, and objections aplenty. more
  • Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 1PRO Contentby Christina "CK" Kerley
    It's that time to rally internal support for the "newest" programs in your marketing plans. If yours is a B2B company, 2010 is the year you'll want to start integrating social media into your marketing mix… or have it play a much larger role. But you must first win over ... more
  • Start Smart: A 10-Step Social Media Guide for B2B MarketersPRO Contentby Christina "CK" Kerley
    There's no escaping it, marketers: Amid a flurry of headlines, bestsellers, and reports documenting social media's meteoric rise... the future has arrived. But for a B2B executive tasked with making sense of it all, wouldn't it be nice if the future came with a road map? Follow this 10-step guide. more
  • Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social MediaPRO Contentby Christina "CK" Kerley
    Even though B2C companies get the lion's share of coverage about the benefits of social media, B2B organizations of vastly different sizes and industries are making striking gains in employing these technologies to increase their market share and solve revenue challenges. more
  • Blogging From Scratch: Four Elements Your New Business Blog Must HavePRO Contentby Mack Collier
    You've decided to launch a blog for your business and you're busy laying the groundwork. You've selected a name for it, and you know what you want to blog about and who your bloggers will be. But do you have the right elements and information on your blog? What information should ... more
  • Measuring What's Meaningful in Social MediaPRO Contentby Mack Collier
    How do you measure the effectiveness of your social media efforts? Many companies are not properly tracking the right metrics. Or they are tracking the right metrics but aren't applying those metrics to their full effect. Here's a look at four metrics that companies use to assess their social-media efforts ... more
  • Five Social Media Tools You Can't Afford to IgnorePRO Contentby Mack Collier
    Sure, social media is big. But even if your company doesn't have the resources for a dedicated social media strategy, here are five social media sites and tools you can't afford to ignore. more
  • 18 Favorite Tools of Twitter Rock StarsPRO Contentby Kimberly Smith
    You can immensely improve your Twitter experience and micro-blogging effectiveness with Twitter-related tools, apps, and services. But which among the more than 1,300 (and counting!) are the best tools to use? Here, we cover the "tried and true" favorites of some of the industry's most expert users. more
  • How To Generate Blogger Buzz: Eight Proven TipsPRO Contentby Kimberly Smith
    For those accustomed to traditional PR, the blogosphere seems an entirely different beast—but one that has the potential to turn your message into a viral sensation. The following eight tips will help you capture the right kind of attention from bloggers. more
  • A Corporate Field Guide to Social-Media Policy DevelopmentPRO Contentby Kimberly Smith
    Your employees are already on Facebook, Twitter, LinkedIn, and the like... so isn't it high time for companies to acknowledge that activity and implement a protective framework that will assist them in mitigating the risks related to employee productivity, confidentiality, brand representation, and company reputation? more
  • Social Media: Three Essentials Your Business Needs Before You EngagePRO Contentby Elaine Fogel
    It's true that social media has become the most popular marketing channel since the advent of the Internet, but marketers need to develop a solid strategy first before testing the new waters. Whether yours is a small or midsize company, nonprofit, or public institution, if it's not yet in the social-media ... more
  • A Newbie's Field Guide to Twitter for Business: 29 Questions (and Answers) About Starting OutPRO Contentby Beth Harte, Ann Handley
    So you've heard that Twitter is a great tool for connecting with customers in ways that haven't been previously possible. But you still don't get it, right? Not only doesn't Twitter make obvious and immediate sense, but it's also marked by protocols and terms that can be perplexing to anyone new ... more
  • Getting Buy-in for Social Media: Six Tips for Convincing a Skeptical BossPRO Contentby Mack Collier
    Convinced that social media will further your marketing goals but having trouble getting the message across to your skeptical boss? Try speaking in terms that he or she will understand. more
  • Why You Are Unpopular Online: Six Ways to Doom Your Community-Building EffortsPRO Contentby Mack Collier
    Companies are increasingly looking to create vibrant and healthy online communities for their businesses. But many companies are seeing their efforts fail or produce flat results. Here are six reasons why many online communities never materialize, and what you can do to improve your own efforts to build online communities. more
  • How Businesses Can Use Social Media to Shorten the Sales CyclePRO Contentby Barbara Bix
    How can businesses use social media to shorten the sales cycle? And how can marketers measure the ROI of their social media investments? more
  • Secrets of Viral Video: Three Keys to Launching a Campaign That ResonatesPRO Contentby Kimberly Smith
    Video viewing is way up, but so are video postings. These days, it takes more than a dancing baby to attract eyeballs and gather viral momentum. Here's a straightforward guide for netting your audience's attention, with advice from organizations that are working video to their advantage. more
  • Whether and How to Build a Branded Customer CommunityPRO Contentby Kimberly Smith
    First, there were blogs. Next came mass-market social-networking sites. Now some companies are bringing it all under one roof and hosting their own interactive online customer communities. Should yours be doing the same? Well, to quote an oft-quoted answer, "it depends." more
  • Social Media's 'Gee-Whiz Factor' Must Die: Time to Get Down to BusinessPRO Contentby Chris Brogan
    Social media is cool! Blogging and podcasts are cool! We're so cutting edge! Yeah, whatever. The people looking at social media long and hard fall into a few camps, and this article is for those who are scrunching their noses up and asking, "How exactly does social media improve my business?" more

See all Marketing Articles

Social Media case studies, deconstructing real life examples and illustrating lessons learned.

Check out our marketing Case Study Collections on hot topics including Social Media ROI, Mobile Marketing, Facebook and Twitter.

Social Media: See all 48 case studies

Social Media online seminar broadcasts from the best minds in marketing

Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.

Social Media: See all 93 seminars

Social Media Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

Social Media: See all 34 Take 10 Webcasts

Social Media marketing downloads for the busy professional

  • Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
    MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  • A Quick Guide to YouTube & Creating Your Own YouTube Channel
    YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
  • Research Spotlight: Twitter
    A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  • Social Media Integration Success Stories
    Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  • Research Spotlight: Facebook
    Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
  • Slowpoke's Guide to Digital Marketing
    Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
  • LinkedIn Success Stories
    LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
  • Mobile Marketing Success Stories
    Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  • Facebook Success Stories
    When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  • A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
    The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
  • Social Media ROI Success Stories
    Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  • Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
    Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
  • The Obama Playbook: How Digital Marketing and Social Media Won the Election
    Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  • Add Social Media to Your Mix - listen to the podcast
    MP3 recording
  • Email Marketing Benchmark Report 2008
    This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  • B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media
    Research on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
  • Web 2.0 Marketing Guide
    Here's a straight shooting guide on how Web 2.0 can help you grow your business
  • Blog Marketing Guide
    From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
  • E-Newsletter How-To Guide
    The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.

Social Media: See all 19 downloads

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