• 

  Five Tips to Emotionally Connect Readers to Your Writing

  by Chris Nosal

  Content

  Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to instantly transform an ordinary blog post into an empathetic work of art. more
• 

  How to Gauge the Power and Value of Your Content Marketing

  by Aaron Dun

  Content

  Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the power of content and the value of your content marketing initiatives? more
• 

  The Nitty-Gritty of Brand Story Power

  by Catherine Sherlock

  Content

  Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, and video as examples. more
• 

  The State of Digital Content [Infographic]

  by Verónica Maria Jarski

  Content

  In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic. more
• 

  Wherefore Art Thou, J. Peterman? The Quest for Social Engagement

  by Dilip Venkatachari

  Content

  J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing the cataloger. Here are our ideas to engage the J. Peterman fan base. more
• 

  Seven Online Marketing Activities You Can Start Today

  by Sonja Jobson

  Content

  Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your online marketing. more
• 

  #SocialSkim: Social Media This Week, Including a Content Marketing Children's Story

  by Angela Natividad

  Content

  Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ... more
• 

  7 in 10 Adults Access Content From Newspaper Media Each Week

  by Ayaz Nanji

  Content

  Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent report. more
• 

  Seven Steps You Can Take to Capitalize on the Mobile Video Viewing Shift

  by Frank Sinton

  Content

  Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest you get stuck in the last century. Here are seven steps to get started planning your mobile content strategy. more
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  Build a Customer-Centric Marketing Automation Strategy

  by Meghan Keaney Anderson

  Content

  The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have to be that way. more
• 

  Mobile Innovation (Part 5): Innovating Customer Experiences Through Mobile

  by Christina "CK" Kerley

  Content

  Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable. more
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  Turbocharge Your Content Marketing Machine

  by Alastair Kane

  Content

  Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three cylinders instead of being a turbocharged V8 behemoth. more
• 

  Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing Survey

  by Daniele Hagen

  Content

  The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot. more
• 

  Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)

  by Chris Warden

  Content

  Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the building blocks are all here. more
• 

  Online Video: 39B Watched, Ad Views Surpass 13B for First Time

  Content

  Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore Video Metrix data released this week. more
• 

  Marketing Training: How to Make E-Learning Effective

  by Tom Graunke

  Content

  When the need arises to train a large department within your organization on a new marketing campaign, or you find yourself having to relay crucial marketing information to partners or associates in a short amount of time, traditional e-learning methods just won't cut it. more
• 

  Mobile Minute [Video]: Are Smart Watches a Smart Move?

  by Diego Larrea-Puemape

  Content

  Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches? more
• 

  Mobile Innovation (Part 4): Innovating Product Offerings Through Mobile

  by Christina "CK" Kerley

  Content

  Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives to also improve the products and services they use: your offerings. more
• 

  Is Your Email Subject Line Creative... or Deceptive?

  by DJ Waldow

  Content

  So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)? more
• 

  Seven Essential Skills for the Content Strategist

  by Jason Hirthler

  Content

  Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets. more
• 

  #SocialSkim: Ebert, Government Vines, Facebook and Millennials, Twitter CVs, Branded Blockbusters

  by Angela Natividad

  Content

  Death was a big social theme with the passing of two cultural icons. See how government is using Vine and how MTV's voting via Instagram and Twitter works. Find stats on Tumblr, on youth, and on socnets that still command the most attention. And, of course, get how-to advice. Skim ... more
• 

  Six Reasons Your Website Will Fail

  by Ollie Bigler

  Content

  Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs are failing online. more
• 

  TV, Mobile, PCs Complement Each Other for News Consumption [Infographic]

  by Vahe Habeshian

  Content

  Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study to date on the consumption of news in the digital age. more
• 

  Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile

  by Christina "CK" Kerley

  Content

  The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via mobile, providing three examples of companies that are doing just that. more
• 

  How to Use the iPad for Content Marketing

  by Rusty Bishop

  Content

  The iPad is one of the best ways marketers can enhance their brand image and interact with today's mobile generation, but marketers are struggling to find innovative ways that encourage and enhance customer conversation. Here are a few basic steps you should keep in mind. more

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• 

  Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes. more
• 

  Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor. more
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  We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment. more
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  Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of." more
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  Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford. more
• 

  Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to Marketing Smarts. more
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  Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  "Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO." more
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  Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between marketing and sales. more
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  Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or maybe just not doing exactly what they wanted with their ... more
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  The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too... more
• 

  Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources to create the right kind of content for the right audience," argues Andrew Davis. more
• 

  People Respond to Stories: Rohit Bhargava Talks Likeonomics on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  Rohit Bhargava, author and social media strategist, thinks business books need to be useful—to help you solve a problem you're facing. So it has to speak to you from the get-go, draw you in, and convince you it's going to help you solve your problem. And the best way to ... more
• 

  Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social media, and the keys to effective, meaningful customer service. I ... more
• 

  Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  Brands are now publishers. That's no longer news. But what are the implications? For one, brands need editors—and not just for their content. In this episode, Tom Fishburne, the Marketoonist, explains that he learned the power of editing while working as a product marketer—and editing not just when creating content ... more
• 

  How Humor Can Humanize a B2B Brand: Tim Washer on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  In this episode, we talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central, an honor not many B2B marketing pieces can claim. Tim is now social media manager at Cisco, and he talks about how to make comedy an effective ... more
• 

  Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  Has your organization ever created buyer personas? If so, did you ever use them? Many don't—because they don't create truly useful personas in the first place. Ardath Abee lays out key elements of personas you can really use. more
• 

  Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one!). more
• 

  Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines—and implements—its content strategy. more
• 

  Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he has used content marketing to grow his business at the Content Marketing Institute. The resulting conversation focused a lot on ... more
• 

  Have You Sat Down with Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smarts

  by Matthew Grant

  Content

  Whether you are selling complex technical systems or burgers with fried pickles on them—like my guests in this week's Marketing Smarts—you need to understand your customers and interact with them face-to-face. more
• 

  A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts. more
• 

  The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast]

  by Matthew Grant

  Content

  In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to be successful in social is to "be social about content instead of being social about your company." more
• 

  F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]

  by Matthew Grant

  Content

  In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives on a host of marketing topics. more
• 

  Can Marketing Get You Out of Jail or Save Your Soul? Marketing Smarts Live [Podcast]

  by Matthew Grant

  Content

  We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church. more
• 

  Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast]

  by Matthew Grant

  Content

  Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better. more

See all Marketing Smarts Podcasts

Content online seminar broadcasts from the best minds in marketing

• 

  How to Increase Engagement and Drive Conversions with Interactive Content

  Broadcast on Apr 23, 2013 with Seth Lieberman, Michelle Chaplin

  This seminar will discuss how interactive content marketing enables marketers to go beyond the traditional "sign up for our whitepaper" approach and increase response rates. Sponsored by Eloqua. more
• 

  Getting Flexible: Working Content into Responsive Design

  Broadcast on Apr 18, 2013 with Sara Wachter-Boettcher

  This PRO seminar will teach you how to incorporate your content strategy into responsive design effectively. more
• 

  Three Tragic Flaws That Might Mean Curtains for Your Digital Strategy

  Broadcast on Mar 5, 2013 with Jason Thibeault

  Learn how to fix three basic digital marketing mistakes and attain a winning digital presence for your online story. Sponsored by Limelight Networks. more
• 

  How to Stand Out, Get Results, and Have Fun With Your Content Marketing

  Broadcast on Feb 28, 2013 with Hunter Boyle

  In this PRO seminar, we'll explore several great marketing campaigns that took a personable approach to content marketing. You'll see what worked (and what didn't) and you'll walk away with proven tips to take your content to the next level. more
• 

  MarketingProfs University: The Daring Brand's Guide to Creating Content Worth Sharing

  Broadcast on Dec 6, 2012 with Ann Handley

  In this PRO seminar, MarketingProfs chief content officer and Content Rules co-author Ann Handley will share her philosophy about what brands like yours need to do to fully embrace content marketing to create content worth sharing. more
• 

  Using Crowdsourcing to Develop and Enhance Your Content

  Broadcast on Sep 27, 2012 with David Bratvold

  In this PRO seminar, you'll learn what crowdsourcing is, why it's important, and how you can use it to beef up your content. more
• 

  Solutions to 10 Confounding Content Marketing Challenges

  Broadcast on Aug 16, 2012 with Stephanie Tilton, Ann Handley

  Many marketers are embracing content as a cornerstone of their marketing efforts. You probably are, too. In this PRO seminar, we'll answer your toughest content marketing questions. more
• 

  Sales Messaging That Closes the Deal

  Broadcast on Jun 21, 2012 with Tim Riesterer

  Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
• 

  MarketingProfs University: From Content to Conversation—The Changing World of Online Marketing Writing

  Broadcast on May 10, 2012 with Ginny Redish

  This PRO seminar and first class of MarketingProfs University's Marketing Writing Bootcamp will demonstrate how customers consume online content, share examples of effective online content, and provide practical guidelines for writing great online content. more
• 

  How to Build Personas that Persuade Buyers and Increase Sales

  Broadcast on Feb 23, 2012 with Adele Revella

  Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.

  more
• 

  B2B Social Media Power Hour

  Broadcast on Feb 2, 2012 with David B. Thomas, Nichole Kelly, Tim Washer

  Join us for this FREE preview seminar of SocialTech '12 and learn how to strengthen your customer relationships and increase revenues though social media marketing. more
• 

  MarketingProfs University: Presentations that Resonate With Me! How to Persuade Any Audience

  Broadcast on Nov 18, 2011 with Nancy Duarte

  Join us for this special PRO seminar with Nancy Duarte and learn a new way of structuring a presentation and connecting with an audience. more
• 

  The Next Generation of Landing Pages: What's New, What's Hot, What's Performing

  Broadcast on Nov 10, 2011 with Scott Brinker

  Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action. more
• 

  MarketingProfs University: How to Build and Maintain a Thriving Content Ecosystem

  Broadcast on Nov 3, 2011 with Ann Handley, Matthew T. Grant

  Ann Handley and Matthew T. Grant walk you through creating, implementing, and sustaining a content marketing program by remaining what you already have. more
• 

  MarketingProfs University: Getting Your Website Strategy Right

  Broadcast on Jul 14, 2011 with Gerry McGovern

  You don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion. more
• 

  MarketingProfs University: How to Become a Content Juggernaut

  Broadcast on Jun 16, 2011 with Mitch Joel

  Learn how to write effectively for the social Web—to get attention, invite interaction, and encourage sharing. Join Mitch Joel as he provides practical advice on producing a variety of social content, plus inspiration to help you achieve more with your writing, both personally and professionally. more
• 

  Creating Fresh B2B Video Content All Year Long

  Broadcast on May 26, 2011 with Pete Savage

  Whether you're new to video or not, your ability to consistently generate and nurture leads with this medium comes down to one critical area—the ability to quickly and confidently map out and produce video content that prospects actually want to watch. Learn how to to keep turning out enough fresh, quality online video content to last the next 18 months. more
• 

  Seven Keys to a Successful Blog

  Broadcast on Apr 28, 2011 with Jennifer Cisney

  Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. more
• 

  Charting New Frontiers: Marketing Discoveries from the B2B Forum

  Broadcast on Apr 21, 2011 with B2B Forum Speakers

  Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing. more
• 

  MarketingProfs University: Content Rules! How to Create the Right Kind of Content

  Broadcast on Dec 3, 2010 with Ann Handley, C.C. Chapman

  Your brand is a publisher now. It's not just an option to create awesome online content—it's imperative for your business to thrive. Find out why content matters and why it's right for your company with this special, FREE seminar, featuring Ann Handley and C.C. Chapman. more

Content: See all 32 seminars

Content Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• 

  Take 10: Five Keys to Creating Case Studies That Sell

  Broadcast on Mar 22, 2013 with Gail Z. Martin

  In just 10 minutes, you'll learn five quick and easy ways to put case studies to use for your business. You'll walk away with tactical advice for making your case studies stand out and achieving big sales results. more
• 

  Take 10 Video Series: Ten Tips for Making Your Content Marketing Portal a Success

  Broadcast on Jan 4, 2013 with Frank Days

  From choosing the right domain name and picking your keyword, to determining and measuring goals, you'll discover ten tips about where to focus your efforts that will put you on the path to content marketing success. more
• 

  Take 10: How to Use Mindmapping to Cure Writer's Block

  Broadcast on Dec 14, 2012 with Daphne Gray-Grant

  In just 10 minutes, you'll learn what mindmapping is, tactical tips for implementing it yourself, and how it can help you get back to writing killer content in no time. more
• 

  Take 10: How to Create a Killer Content Plan

  Broadcast on Nov 9, 2012 with Alan Belniak

  In just 10 minutes, you'll learn an effective and manageable approach to implementing an awesome content marketing plan. more
• 

  Take 10: Ten Tips to Make Writing More Fun

  Broadcast on Nov 2, 2012 with Daphne Gray-Grant

  In just 10 minutes, you'll learn how to combat writer's block and enjoy writing great content! more
• 

  Take 10: Seven Easy Tips to Improve Your Proofreading

  Broadcast on Aug 24, 2012 with Daphne Gray-Grant

  Learn seven simple steps to making the proofreading process easier and more effective. more
• 

  Take 10: Three Tips for Creating a Great Mobile Website

  Broadcast on Jul 27, 2012 with Heather Clancy

  In just 10 minutes, you'll learn three simple and fool-proof tips to help you create an effective mobile website. more
• 

  Take 10: Five Ways to Streamline Your Content Approval Process

  Broadcast on Jun 29, 2012 with Daphne Gray-Grant

  In just 10 minutes, you'll learn five simple ways to make your content approval process less painful and more effective. We're going to guide you through the content creation and approval process so that you can focus on more important things, like your bottom line. more
• 

  Take 10: A Recipe for Success—7 Content Marketing Tips from The Best Chefs in the Biz

  Broadcast on May 11, 2012 with Verónica Maria Jarski

  In just 10 minutes, you'll learn seven easily digestible and tactical tips taken from some of the top chefs in the biz. Paired with your handy Take 10 checklist, these tips will allow you to tackle your content marketing challenges with no reservations. more
• 

  Take 10: How to Effectively Use Traditional Marketing in the Digital Age

  Broadcast on Apr 6, 2012 with Elaine Fogel

  In just 10 minutes, you'll learn how you can use traditional marketing (print advertising, direct mail, etc.) as the perfect complement to your digital marketing strategy. more
• 

  Take 10: Pinterest Basics for B2B Marketing

  Broadcast on Mar 9, 2012 with Anne Yastremski

  In just 10 minutes, you'll learn the basics of Pinterest, so you can make an informed decision if it is right for your brand. more
• 

  Take 10: Five Tips for Starting an E-Newsletter That People Want

  Broadcast on Mar 2, 2012 with Margie Clayman

  In just 10 minutes, learn the basics you need to know before you launch an e-newsletter: how to start (and grow) a list for your newsletter, how to create a manageable content plan for your newsletter, and how to retain your readers once you have them. more
• 

  Take 10: Three Tools for Website Success

  Broadcast on Feb 10, 2012 with Jon-Mikel Bailey

  In this Take 10, you'll learn about why content is your site's lifeblood and how navigation and layout guide the viewer to take action. more
• 

  Take 10: How to Write Vivid, Engaging Copy

  Broadcast on Jan 6, 2012 with Paul Gillin

  In just 10 minutes, learn how to purge your writing of the everyday and replace it with the awe-inspiring. more
• 

  Take 10: How to Produce High-Quality Audio Recordings With Audacity

  Broadcast on Dec 23, 2011 with Anne Yastremski

  In just 10 minutes, you'll learn how to record a professional-quality audio file with Audacity. Follow the quick and easy tips to purge your audio file of pauses, audio mistakes, and choppiness, too. more
• 

  Take 10: How to Create Home Page Content That Engages Visitors

  Broadcast on Oct 28, 2011 with Heather Lloyd-Martin

  In just 10 minutes, learn how to create killer home page content that engages your visitors and invites them to take action. more
• 

  Take 10 Author Series: How to Inject Your Company's Voice Into Content

  Broadcast on Oct 21, 2011 with Mitch Joel

  In just 10 minutes, digital marketing expert and author Mitch Joel shares how to create content that delights your customers, engages your audience, and differentiates you from the competition. more
• 

  Take 10: Six Quick Tips for Writing SEO-Friendly Content

  Broadcast on Oct 14, 2011 with Erika Napoletano

  In this Take 10, you will get the low-down on writing copy that is keyword-rich but never boring or forced. more
• 

  Take 10 Author Series: How to Win Big with Content Marketing

  Broadcast on Sep 23, 2011 with David Meerman Scott

  In this Take 10 Author Series webcast, David Meerman Scott explores the implications of the "You are what you publish" mantra, then offers advice on producing good content on a regular basis. more
• 

  Take 10 Author Series: How to Present Ideas That Inspire Change

  Broadcast on Sep 16, 2011 with Nancy Duarte

  In this Take 10, author and presentation expert Nancy Duarte shares her insights into what makes an engaging presentation and offers ideas for harnessing the power of possibilities in your presentation. more

Content: See all 25 Take 10 Webcasts

Content marketing guides and reports for the busy professional

• Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming
  To be successful in content marketing, you need fresh, relevant, and tasty content—like, NOW. But, these days, good content is just not good enough. You need great content, and you need to churn it out. Becoming a finely tuned content creating machine isn't too difficult: just eat, sleep, and drink content creation.
• The 25 E's of E-Book Marketing
  E-books have evolved. As a marketer, it's your responsibility to keep up. That's why we've put together this e-book. It spells out how marketers from all industries can use e-books to catalyze their business and marketing objectives and maximize engagement, loyalty, and advocacy.
• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
• Benchmark Survey: Communication Skills
  Link directly to the raw (aggregate) data in this 2005 survey about the skill level survey respondents have in various ways of communicating. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for you.

See all guides and reports