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Content online seminar broadcasts from the best minds in marketing

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  • How to Integrate Your Brand's Story Into Your Marketing Arsenal
    Broadcast on Feb 5, 2015 with Jennifer Kane This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll move beyond the hype of storytelling and share the essential components of all good stories. You'll receive hands-on, practical advice on what to do after your story is developed and how to strategically weave it into your content marketing plan. We'll also discuss best practices on how to publish and distribute your story to increase audience engagement and improve your ROI. more
  • User-Generated Content: A Content Dream vs. a Rights Management Nightmare
    Broadcast on Jan 6, 2015 with Dan Kimball, Ann Handley, Debbie Rosenbaum
    Join us for this free seminar to learn about the legal and moral risks of user-generated content (UGC), including the best way to secure permission long-term. We'll explore the latest trends in marketing with UGC, and look at how three brands are using it successfully. Sponsored by Thismoment more
  • How to Create Visual Content That Gets Shared and Drives Traffic
    Broadcast on Nov 6, 2014 with Donna Moritz This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll cover the principles of using visual content and how it can contribute to your overall marketing mix. We'll discuss the key elements to creating visual content that drives traffic, and provide you with tactical tips on how to achieve maximum impact in minimum time. more
  • MarketingProfs University: Capitalize on the Content Marketing Obsession
    Broadcast on Oct 2, 2014 with Ginger Conlon This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn the core elements of a lucrative content strategy so you can successfully capitalize on the current content marketing obsession. more
  • Relevance is the Key to a Competitive Content Strategy
    Broadcast on Sep 25, 2014 with Ardath Albee This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll explain what it takes to achieve the level of relevance needed in this real-time environment to turn prospects into buyers. We'll discuss why relevance requires marketers to look beyond the one-off campaign approach to a more continuum approach that builds a story. You'll leave with several key skills that will help you improve the effectiveness of your content marketing efforts. more
  • How to Create Amazing Blog Content That Gets Seen and Shared
    Broadcast on Aug 21, 2014 with Mack Collier This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll show you how to take your blog from an afterthought to one of your most powerful customer acquisition tools. You'll learn how to maximize your business blogging efforts, write more compelling content, and organize posts that your customers will read, act on, and share. Plus, you'll learn how to create attention-grabbing headlines that are optimized for social sharing and will improve your search engine ranking. more
  • Using Visual Stories to Create an Urge to Act
    Broadcast on Apr 24, 2014 with Andrew Davis This online marketing seminar received 5 star(s)
    This PRO seminar will reveal the secrets to creating great video stories that actually drive revenue. more
  • How to Develop Effective Content for Each Stage of the Buying Journey
    Broadcast on Mar 13, 2014 with Shelly Kramer This online marketing seminar received 5 star(s)
    This PRO seminar will provide you with a solid understanding of how to develop the kind of content you need to propel your buyers along a path to purchase. You'll also learn how you can create content to retain these customers for a long time to come. more
  • Content Marketing Trends to Kick-Start Your Communications Plan
    Broadcast on Jan 16, 2014 with Gini Dietrich This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to give your communications plan a kick-start. Join us to draw inspiration from the best approaches and tactics in content marketing today. more
  • MarketingProfs University: How to Make Your Content the Belle of the Marketing Ball
    Broadcast on Dec 5, 2013 with Andy Ford This online marketing seminar received 4.5 star(s)
    This PRO seminar and live kickoff class for MarketingProfs University's Content Marketing Crash Course will focus on current tools and best practices that will help you drive great content to your target audience. more
  • Taming the Content Beast: How to Avoid Content Creation Overload
    Broadcast on Aug 29, 2013 with Kim Gusta This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll get actionable advice on how to efficiently engage your buyers—and avoid feeling overwhelmed—when compelling content is on the menu. more
  • Getting Flexible: Working Content into Responsive Design
    Broadcast on Apr 18, 2013 with Sara Wachter-Boettcher This online marketing seminar received 5 star(s)
    This PRO seminar will teach you how to incorporate your content strategy into responsive design effectively. more
  • How to Stand Out, Get Results, and Have Fun With Your Content Marketing
    Broadcast on Feb 28, 2013 with Hunter Boyle This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll explore several great marketing campaigns that took a personable approach to content marketing. You'll see what worked (and what didn't) and you'll walk away with proven tips to take your content to the next level. more
  • MarketingProfs University: The Daring Brand's Guide to Creating Content Worth Sharing
    Broadcast on Dec 6, 2012 with Ann Handley This online marketing seminar received 4.5 star(s)
    In this PRO seminar, MarketingProfs chief content officer and Content Rules co-author Ann Handley will share her philosophy about what brands like yours need to do to fully embrace content marketing to create content worth sharing. more
  • Using Crowdsourcing to Develop and Enhance Your Content
    Broadcast on Sep 27, 2012 with David Bratvold This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn what crowdsourcing is, why it's important, and how you can use it to beef up your content. more
  • Solutions to 10 Confounding Content Marketing Challenges
    Broadcast on Aug 16, 2012 with Stephanie Tilton, Ann Handley This online marketing seminar received 5 star(s)
    Many marketers are embracing content as a cornerstone of their marketing efforts. You probably are, too. In this PRO seminar, we'll answer your toughest content marketing questions. more
  • Sales Messaging That Closes the Deal
    Broadcast on Jun 21, 2012 with Tim Riesterer This online marketing seminar received 5 star(s)
    Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
  • MarketingProfs University: From Content to Conversation—The Changing World of Online Marketing Writing
    Broadcast on May 10, 2012 with Ginny Redish This online marketing seminar received 5 star(s)
    This PRO seminar and first class of MarketingProfs University's Marketing Writing Bootcamp will demonstrate how customers consume online content, share examples of effective online content, and provide practical guidelines for writing great online content. more
  • How to Build Personas that Persuade Buyers and Increase Sales
    Broadcast on Feb 23, 2012 with Adele Revella This online marketing seminar received 5 star(s)

    Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.

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  • B2B Social Media Power Hour
    Broadcast on Feb 2, 2012 with David B. Thomas, Nichole Kelly, Tim Washer This online marketing seminar received 5 star(s)
    Join us for this FREE preview seminar of SocialTech '12 and learn how to strengthen your customer relationships and increase revenues though social media marketing. more

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Content marketing guides and reports for the busy professional

  • Pump Up the Volume: How to Create a High-Frequency Content Development System
    In this 27-page guide, you'll learn how to establish an effective system for pumping out more content using the resources at your disposal—not just any content, mind you, but good quality, results-oriented content.
  • How to Create the Ultimate Case Study
    In this 28-page guide, you'll be given an 8-step plan for creating the ultimate case study—one that will meet your prospect's needs, and in turn, help you get the results you want.
  • Picture This: The Marketer's Guide to Visual Content
    In this 21-page guide, you'll discover how visual content is upending the way brands communicate with their customers—and which brands are doing it best.
  • Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming
    To be successful in content marketing, you need fresh, relevant, and tasty content—like, NOW. But, these days, good content is just not good enough. You need great content, and you need to churn it out. Becoming a finely tuned content creating machine isn't too difficult: just eat, sleep, and drink content creation.
  • The 25 E's of E-Book Marketing
    E-books have evolved. As a marketer, it's your responsibility to keep up. That's why we've put together this e-book. It spells out how marketers from all industries can use e-books to catalyze their business and marketing objectives and maximize engagement, loyalty, and advocacy.
  • Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
    MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  • Blog Marketing Guide
    From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
  • Benchmark Survey: Communication Skills
    Link directly to the raw (aggregate) data in this 2005 survey about the skill level survey respondents have in various ways of communicating. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for you.

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