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Email Marketing - Marketing Resources

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Email Marketing online seminar broadcasts from the best minds in marketing

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  • Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?
    Broadcast on Oct 25, 2016 with Jill Johnson
    Join us for this free seminar as we dive into the data from IBM Marketing Cloud's "2016 Email Marketing Metrics Benchmark Study"—an analysis of emails sent by nearly 3,000 brands. You'll discover how you measure up and get tips and tactics you can employ today to take your email marketing to the next level. Sponsored by IBM Marketing Cloud more
  • Stop the Spray and Pray: Tips for Optimizing Email Campaigns
    Broadcast on Sep 7, 2016 with Malinda Wilkinson
    Join us for this free seminar to learn the key components of successful email campaigns. You'll discover a process for optimizing your campaigns so they are engaging and deliver results every time. That's right—there's no reason to take the spray and pray approach ever again. Sponsored by Salesfusion more
  • Email Design for Non-Designers
    Broadcast on Mar 24, 2016 with Justine Jordan This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn the basic design process. We'll explore design principles such as the use of white space, content hierarchy, color, images, and more. You'll discover how any marketer—no matter what skill level—can use this foundation to create effective communications and improve the performance of their email marketing programs. more
  • Eight Easy Ways to Amp Up Your Email List Growth
    Broadcast on Dec 10, 2015 with Austin Bliss This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll get actionable, no-cost strategies to collect the maximum quantity of email addresses and the tricks for keeping typos, errors, and bogus entries out of your database. We'll show you how to put these tips into action as well as how to effectively utilize third-party services to support your email efforts. more
  • MarketingProfs University: The Blueprint for Email Marketing Success
    Broadcast on Oct 8, 2015 with Karen Talavera
    In this PRO seminar, you'll learn the components of a successful email marketing plan and gain an understanding of the rationale behind the must-have message types, hierarchies, and priorities. You'll leave with a blueprint that will enable you to effectively map and improve your own messaging. more
  • Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
    Broadcast on Mar 26, 2015 with Karen Talavera This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn several approaches to integrating email into the lead nurturing, prospect qualification, and customer progression process at every stage of the sales funnel. We'll explore how content marketing is a key component of the process, and why marketing automation and triggered emails are critical to success. more
  • MarketingProfs University: Customers Trump Analytics—Why Email Marketing Is About People, Not Metrics
    Broadcast on Dec 4, 2014 with Michael Barber This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll cover the latest email trends and research, and dive into specific examples of email branding, acquisition, loyalty, and retention strategies. You'll learn how to maximize the return on your efforts through improved writing techniques, a deeper understanding of user groups and behaviors, and much more! more
  • Five Tips for Creating Email Subject Lines that Increase Conversions
    Broadcast on Apr 17, 2014 with Kath Pay This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll discuss five tactical tips that will revolutionize how you write subject lines. You'll learn the secrets to writing compelling subject lines that can increase your conversions. more
  • The Psychology of Email Response: Persuasive Tactics for Increasing Engagement and Conversion
    Broadcast on Feb 6, 2014 with Karen Talavera This online marketing seminar received 4.5 star(s)
    This PRO seminar will unearth the root of what motivates people to action and how we can leverage this knowledge to improve email marketing results. more
  • How to Successfully Break the “Rules” of Email Marketing and Get Better Results
    Broadcast on Oct 25, 2012 with DJ Waldow, Jason Falls This online marketing seminar received 5 star(s)
    Join DJ Waldow and Jason Falls as they highlight individuals and companies who don't follow the "best practices" of email marketing and have still found incredible success. more
  • MarketingProfs University:  Developing an Email Strategy That Keeps People Connected
    Broadcast on Mar 15, 2012 with Morgan Stewart This online marketing seminar received 5 star(s)

    This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.

  • Subject Lines: The Hidden Impact on Email Subscriber Behavior
    Broadcast on Aug 18, 2011 with Dela Quist This online marketing seminar received 5 star(s)
    Uncover the keys to developing a successful subject line strategy that focuses subscriber behavior over time during this PRO seminar. Learn why open rate alone doesn't indicate success. more
  • MarketingProfs University: 5 Email Marketing Trends You Can't Ignore
    Broadcast on May 12, 2011 with Loren McDonald This online marketing seminar received 3.5 star(s)
    Join us for this special PRO seminar and kickoff to the all-new MarketingProfs University Email Marketing Essentials and learn how you can meet the challenges of email marketing in a world gone "mocial." more
  • Charting New Frontiers: Marketing Discoveries from the B2B Forum
    Broadcast on Apr 21, 2011 with B2B Forum Speakers This online marketing seminar received 4.5 star(s)
    Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing. more
  • Fireside Chat: Hot Tips about Digital Marketing from DMF
    Broadcast on Dec 16, 2010 with Jen Kane, DJ Waldow, Janet Driscoll Miller, and Aaron Strout This online marketing seminar received 5 star(s)
    Join us for this FREE online seminar and learn the latest techniques in digital marketing. Our experts—speakers at our upcoming Digital Marketing Forum—will touch on the topics that'll get your digital marketing all fired up in 2011. more
  • Leveraging Email, Mobile, and Social Media to Engage and Retain Customers
    Broadcast on Nov 18, 2010 with Joel Book This online marketing seminar received 5 star(s)
    You'll discover how two innovative companies—ScottsMiracle-Gro and Volvo Construction Equipment—integrate email, mobile and social media to attract, engage and retain customers. more
  • A No-Panic, 10 Step Self-Audit for Email Deliverability Failure
    Broadcast on Oct 21, 2010 with Tom Sather This online marketing seminar received 5 star(s)
    You know it's a bad day when you realize that Yahoo! is blocking all your email messages. We'll discuss some real email marketing deliverability failures and how they were resolved, and provide tips to expedite solving similar problems should this ever happen to you. more
  • The Digital Marketing Mixer Sneak Peek: Fire-up Your Digital Marketing Strategy
    Broadcast on Oct 1, 2009 with The Mixologists This online marketing seminar received 5 star(s)
    If you are considering attending our October event in Chicago, here’s your chance to listen to some of the thought leaders who will be speaking there ... more
  • How to Motivate Online Action: Compelling Incentives for B2B Lead Generation
    Broadcast on Nov 6, 2008 with Ruth Stevens This online marketing seminar received 5 star(s)
    How do you turn a B2B website visitor into a legitimate lead? With an offer they can't refuse. Learn more ... more
  • Getting Through and Staying Clean: Improving Your Email Sender Reputation
    Broadcast on Aug 15, 2008 with Karen Talavera, James O'Brien This online marketing seminar received 5 star(s)
    Email marketers have more challenges than ever when it comes to breaking through inbox barriers. This is the second of two seminars aimed at helping you get your messages to your intended readers. more

Email Marketing: See all 44 seminars

Email Marketing Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

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Email Marketing marketing guides and reports for the busy professional

  • Build a Mighty Email List With Attractive Lead Magnets
    In this 36-page guide, you'll learn about lead magnets, how they can make your marketing more magnetic, and how you can use them to build a higher quality email list that delivers more business.
  • Email Essentials: Chief Strategies for Maximizing Click Rates
    This 32-page guide will teach you how to optimize your email efforts to maximize your clickthrough rates. You'll walk away ready to tackle your next email campaign!
  • Email Essentials: The Keys to Increasing Open Rates
    In this 24-page guide, we begin by introducing email open rates, current industry averages, and ways to maximize your data accuracy. Then, we delve into six key factors that greatly impact email opens and offer various tips for improving your efforts in these areas.
  • Seven Trends That Are Changing Email Marketing (and What to Do About Them)
    The growth of social and mobile technologies has created new habits, attitudes, and assumptions. These things haven't demolished email, but they've changed the environment in which it exists. This 38-page report highlights recent changes and the steps email marketers need to take to keep up and generate positive returns.
  • Social Media Integration Success Stories
    Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  • Email Success Stories: How 11 companies are pushing the (electronic) envelope
    Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
  • The Obama Playbook: How Digital Marketing and Social Media Won the Election
    Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  • Benchmark Research: Marketing in the Economic Crisis
    These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
  • Email Marketing Benchmark Report 2008
    This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  • Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing
    Find out what's new, what's hot and what's not in B2B marketing trends.
  • Email Marketing How-To Guide
    Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
  • Small Biz How-To Guide: Avoiding Key Pitfalls
    Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  • E-Newsletter How-To Guide
    The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  • Lead Generation How-To Guide
    Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  • B2B Direct Marketing How-To Guide
    Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  • Paid Search Advertising Template
    If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  • Trade Show Marketing Template
    Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
  • Benchmark Survey: Marketing to Hispanics
    Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  • Benchmark Survey: Email Marketing
    Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  • Marketing ROI and the Sales Funnel
    In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.

Email Marketing: See all 20 downloads

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