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Email Marketing: See all 1190 items

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Email Marketing online seminar broadcasts from the best minds in marketing

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  • MarketingProfs University: On the Edge of Email—Top Trends and Personalization
    Broadcast on Dec 1, 2016 with Reed Pankratz This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn what email best practices and top trends are being used by savvy digital marketers to drive open and read rates, as well as increase relevancy. You'll leave with tools you can apply to your own email marketing, including personalization, to grow engagements and conversions beyond the inbox. more
  • MarketingProfs Makeover: Email Copy That Converts
    Broadcast on Oct 27, 2016 with Joanna Wiebe This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you how to write email copy that converts. Joanna Wiebe will review PRO member-submitted emails and show you how to blend the art of creative copy with the science of conversion optimization to generate more revenue and profit for your business. You'll leave with the tools to convert more subscribers into fans, more fans into customers, and more customers into happy referrers. more
  • Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?
    Broadcast on Oct 25, 2016 with Jill Johnson
    Join us for this free seminar as we dive into the data from IBM Marketing Cloud's "2016 Email Marketing Metrics Benchmark Study"—an analysis of emails sent by nearly 3,000 brands. You'll discover how you measure up and get tips and tactics you can employ today to take your email marketing to the next level. Sponsored by IBM Marketing Cloud more
  • Stop the Spray and Pray: Tips for Optimizing Email Campaigns
    Broadcast on Sep 7, 2016 with Malinda Wilkinson
    Join us for this free seminar to learn the key components of successful email campaigns. You'll discover a process for optimizing your campaigns so they are engaging and deliver results every time. That's right—there's no reason to take the spray and pray approach ever again. Sponsored by Salesfusion more
  • Email Design for Non-Designers
    Broadcast on Mar 24, 2016 with Justine Jordan This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn the basic design process. We'll explore design principles such as the use of white space, content hierarchy, color, images, and more. You'll discover how any marketer—no matter what skill level—can use this foundation to create effective communications and improve the performance of their email marketing programs. more
  • Eight Easy Ways to Amp Up Your Email List Growth
    Broadcast on Dec 10, 2015 with Austin Bliss This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll get actionable, no-cost strategies to collect the maximum quantity of email addresses and the tricks for keeping typos, errors, and bogus entries out of your database. We'll show you how to put these tips into action as well as how to effectively utilize third-party services to support your email efforts. more
  • MarketingProfs University: The Blueprint for Email Marketing Success
    Broadcast on Oct 8, 2015 with Karen Talavera
    In this PRO seminar, you'll learn the components of a successful email marketing plan and gain an understanding of the rationale behind the must-have message types, hierarchies, and priorities. You'll leave with a blueprint that will enable you to effectively map and improve your own messaging. more
  • Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
    Broadcast on Mar 26, 2015 with Karen Talavera This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn several approaches to integrating email into the lead nurturing, prospect qualification, and customer progression process at every stage of the sales funnel. We'll explore how content marketing is a key component of the process, and why marketing automation and triggered emails are critical to success. more
  • MarketingProfs University: Customers Trump Analytics—Why Email Marketing Is About People, Not Metrics
    Broadcast on Dec 4, 2014 with Michael Barber This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll cover the latest email trends and research, and dive into specific examples of email branding, acquisition, loyalty, and retention strategies. You'll learn how to maximize the return on your efforts through improved writing techniques, a deeper understanding of user groups and behaviors, and much more! more
  • Five Tips for Creating Email Subject Lines that Increase Conversions
    Broadcast on Apr 17, 2014 with Kath Pay This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll discuss five tactical tips that will revolutionize how you write subject lines. You'll learn the secrets to writing compelling subject lines that can increase your conversions. more
  • The Psychology of Email Response: Persuasive Tactics for Increasing Engagement and Conversion
    Broadcast on Feb 6, 2014 with Karen Talavera This online marketing seminar received 4.5 star(s)
    This PRO seminar will unearth the root of what motivates people to action and how we can leverage this knowledge to improve email marketing results. more
  • How to Successfully Break the “Rules” of Email Marketing and Get Better Results
    Broadcast on Oct 25, 2012 with DJ Waldow, Jason Falls This online marketing seminar received 5 star(s)
    Join DJ Waldow and Jason Falls as they highlight individuals and companies who don't follow the "best practices" of email marketing and have still found incredible success. more
  • MarketingProfs University:  Developing an Email Strategy That Keeps People Connected
    Broadcast on Mar 15, 2012 with Morgan Stewart This online marketing seminar received 5 star(s)

    This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.

    more
  • Subject Lines: The Hidden Impact on Email Subscriber Behavior
    Broadcast on Aug 18, 2011 with Dela Quist This online marketing seminar received 5 star(s)
    Uncover the keys to developing a successful subject line strategy that focuses subscriber behavior over time during this PRO seminar. Learn why open rate alone doesn't indicate success. more
  • MarketingProfs University: 5 Email Marketing Trends You Can't Ignore
    Broadcast on May 12, 2011 with Loren McDonald This online marketing seminar received 3.5 star(s)
    Join us for this special PRO seminar and kickoff to the all-new MarketingProfs University Email Marketing Essentials and learn how you can meet the challenges of email marketing in a world gone "mocial." more
  • Charting New Frontiers: Marketing Discoveries from the B2B Forum
    Broadcast on Apr 21, 2011 with B2B Forum Speakers This online marketing seminar received 4.5 star(s)
    Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing. more
  • Fireside Chat: Hot Tips about Digital Marketing from DMF
    Broadcast on Dec 16, 2010 with Jen Kane, DJ Waldow, Janet Driscoll Miller, and Aaron Strout This online marketing seminar received 5 star(s)
    Join us for this FREE online seminar and learn the latest techniques in digital marketing. Our experts—speakers at our upcoming Digital Marketing Forum—will touch on the topics that'll get your digital marketing all fired up in 2011. more
  • Leveraging Email, Mobile, and Social Media to Engage and Retain Customers
    Broadcast on Nov 18, 2010 with Joel Book This online marketing seminar received 5 star(s)
    You'll discover how two innovative companies—ScottsMiracle-Gro and Volvo Construction Equipment—integrate email, mobile and social media to attract, engage and retain customers. more
  • A No-Panic, 10 Step Self-Audit for Email Deliverability Failure
    Broadcast on Oct 21, 2010 with Tom Sather This online marketing seminar received 5 star(s)
    You know it's a bad day when you realize that Yahoo! is blocking all your email messages. We'll discuss some real email marketing deliverability failures and how they were resolved, and provide tips to expedite solving similar problems should this ever happen to you. more
  • The Digital Marketing Mixer Sneak Peek: Fire-up Your Digital Marketing Strategy
    Broadcast on Oct 1, 2009 with The Mixologists This online marketing seminar received 5 star(s)
    If you are considering attending our October event in Chicago, here’s your chance to listen to some of the thought leaders who will be speaking there ... more

Email Marketing: See all 46 seminars

Email Marketing Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

  • Take 10: How to Avoid Spamtraps
    Broadcast on Nov 11, 2016 with Austin Bliss
    In just 10 minutes, we'll share an overview of the incredible power of these innocent-looking email addresses. You'll learn what spamtraps are, what they look like, why they exist, and how they may have ended up in your email list. You'll understand the risks of traps and know how to respond if you have the misfortune of hitting them. more
  • Take 10: Seven Steps to a Successful Re-Engagement Campaign
    Broadcast on Sep 9, 2016 with Meera Kothand
    In just 10 minutes, we'll show you why a subscriber re-engagement campaign is an important part of your email marketing strategy. We'll share a seven-step process detailing how to set up and launch your re-engagement campaign from scratch. You'll leave with a thorough understanding of the different types of winback emails, the order in which to send them, and what to do with inactive subscribers. more
  • Take 10: Four Ways to Increase Your Email Clickthrough Rates
    Broadcast on Jan 8, 2016 with Stephan Hovnanian
    In just 10 minutes, we'll cover four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift they give your campaigns. more
  • Take 10: Reduce Your Email Bounce Rate
    Broadcast on Dec 11, 2015 with Austin Bliss
    In just 10 minutes, we'll show you how to reduce your email bounce rate for a fraction of the cost of replacing names. We'll share easy-to-use strategies that you can apply right away to help you reconnect with lost customers. more
  • Take 10: Shed Light on Email Traffic With Google Analytics
    Broadcast on Oct 2, 2015 with Michele Kiss
    In just 10 minutes, we'll show you how to use campaign tracking to keep email traffic out of the dreaded "Direct Traffic" bucket in Google Analytics. You'll learn what reports and features you should use to better understand your site visitors and how to measure performance based on your own email goals. more
  • Take 10: Email Marketing Strategies—Out With the Old, In With the New
    Broadcast on May 15, 2015 with Christina Inge
    In just 10 minutes, you'll learn how to align your email efforts with changing technology, increase open and click through rates, and grow your email ROI. We'll show you how to create a whole new life for your emails by sweeping away dusty, outdated practices. more
  • Take 10: Crafting Killer Subject Lines—Seven Techniques Your Target Can't Resist
    Broadcast on Mar 6, 2015 with Nancy Harhut
    In just 10 minutes, we'll show you how to craft killer subject lines that will ensure your emails get opened. You'll learn how to master seven subject line techniques that will instantly increase your open and read rates. more
  • Take 10: Three Principles That Will Increase Your Email Marketing Conversions
    Broadcast on Feb 28, 2014 with Kath Pay
    In just 10 minutes, you'll discover strategies you can implement immediately to make a noticeable difference in the success of your email marketing campaigns. more
  • Take 10: Email Design for the Mobile Customer and Multi-Device World
    Broadcast on Jan 10, 2014 with Tim Watson
    In just 10 minutes, you’ll learn best practices and approaches for email design in a mobile, multi-device world. more
  • Take 10: Zero in on Your Audience to Improve Email Opens, Clicks, and ROI
    Broadcast on Aug 23, 2013 with Reggie Brady
    In just 10 minutes, you'll learn six ways to segment your customers. You'll learn how to make your emails more relevant to your audience and improve your opens, clicks, and overall ROI. more
  • Take 10: Five Ways to Keep Your B2B Email and Customer Data Clean
    Broadcast on Apr 19, 2013 with Mary Ann Kleinfelter
    In just 10 minutes, you'll learn five things you should be doing right now to keep your customer data clean and up-to-date. more
  • Take 10: Triggered Email Messages that Will Make Your Cash Register Ring
    Broadcast on Mar 29, 2013 with Reggie Brady This online marketing seminar received 5 star(s)
    In just 10 minutes, you'll learn about three types of triggered messages that you should add to your marketing arsenal. more
  • Take 10: Three High Impact Email Marketing Tests You Can Implement Today
    Broadcast on Oct 26, 2012 with Hunter Boyle This online marketing seminar received 3 star(s)
    In just 10 minutes, you'll learn how to implement a few quick and easy high-impact tests that will garner results. more
  • Take 10: Using Email to Nurture Your Leads on a Budget
    Broadcast on Mar 16, 2012 with Christine B. Whittemore
    In just 10 minutes, you'll learn how to effectively nurture your leads via email without breaking the bank. more
  • Take 10: Five Tips for Starting an E-Newsletter That People Want
    Broadcast on Mar 2, 2012 with Margie Clayman
    In just 10 minutes, learn the basics you need to know before you launch an e-newsletter: how to start (and grow) a list for your newsletter, how to create a manageable content plan for your newsletter, and how to retain your readers once you have them. more
  • Take 10: How to Create a Lead Generation Form in MailChimp
    Broadcast on Jan 13, 2012 with Christine B. Whittemore
    In just 10 minutes, learn how to create a basic lead generation form in MailChimp. more
  • Take 10: How to Build a Better, Smarter Email List
    Broadcast on May 20, 2011 with Michael Miller
    In this Take 10, Michael Miller, author of The Ultimate Web Marketing Guide, takes you through the steps of building an email list, including where (and how) to get the right folks on it. He also offers suggestions for providing an email preference center for subscribers. more
  • Take 10: How to Socialize Your Email Campaigns
    Broadcast on Mar 18, 2011 with Jesse Luna This online marketing seminar received 1 star(s)
    This short webcast shows you how to add social links to your email. Jesse Luna, founder of JP Luna Media, has built and managed email-marketing systems for years. In this webcast, he walks you through the exact process of adding the necessary code to your email communications to help it run wild on the social web. more
  • Take 10: How to Future-Proof Your Marketing Today
    Broadcast on Mar 11, 2011 with Michael Miller This online marketing seminar received 5 star(s)
    In this short webcast, Michael Miller, author of The Ultimate Web Marketing Guide, will give you a glimpse of the changes we can expect to see in six fields of digital marketing. more
  • Take 10: How to Write the Perfect Email Marketing Subject Line
    Broadcast on Sep 3, 2010 with Stephanie Miller This online marketing seminar received 4.5 star(s)
    Presenter Stephanie Miller, vice president of Market Development for Return Path, gives you valuable tips for learning how to build great subject line writing into your process in five steps. It's hard work to get a great subject line every time. These five steps are so simple they are almost deceptive—just like a brilliant subject line. more

Email Marketing: See all 20 Take 10 Webcasts

Email Marketing marketing guides and reports for the busy professional

  • Build a Mighty Email List With Attractive Lead Magnets
    In this 36-page guide, you'll learn about lead magnets, how they can make your marketing more magnetic, and how you can use them to build a higher quality email list that delivers more business.
  • Email Essentials: Chief Strategies for Maximizing Click Rates
    This 32-page guide will teach you how to optimize your email efforts to maximize your clickthrough rates. You'll walk away ready to tackle your next email campaign!
  • Email Essentials: The Keys to Increasing Open Rates
    In this 24-page guide, we begin by introducing email open rates, current industry averages, and ways to maximize your data accuracy. Then, we delve into six key factors that greatly impact email opens and offer various tips for improving your efforts in these areas.
  • Seven Trends That Are Changing Email Marketing (and What to Do About Them)
    The growth of social and mobile technologies has created new habits, attitudes, and assumptions. These things haven't demolished email, but they've changed the environment in which it exists. This 38-page report highlights recent changes and the steps email marketers need to take to keep up and generate positive returns.
  • Social Media Integration Success Stories
    Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  • Email Success Stories: How 11 companies are pushing the (electronic) envelope
    Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
  • The Obama Playbook: How Digital Marketing and Social Media Won the Election
    Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  • Benchmark Research: Marketing in the Economic Crisis
    These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
  • Email Marketing Benchmark Report 2008
    This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  • Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing
    Find out what's new, what's hot and what's not in B2B marketing trends.
  • Email Marketing How-To Guide
    Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
  • Small Biz How-To Guide: Avoiding Key Pitfalls
    Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  • E-Newsletter How-To Guide
    The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  • Lead Generation How-To Guide
    Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  • B2B Direct Marketing How-To Guide
    Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  • Paid Search Advertising Template
    If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  • Trade Show Marketing Template
    Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
  • Benchmark Survey: Marketing to Hispanics
    Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  • Benchmark Survey: Email Marketing
    Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  • Marketing ROI and the Sales Funnel
    In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.

Email Marketing: See all 20 downloads

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