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General Management: See all 1041 items

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General Management online seminar broadcasts from the best minds in marketing

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  • The Missing Link: Why Your B2B Marketing Tactics Won't Lead to Revenue
    Broadcast on Mar 19, 2014 with Christine Crandell, Amit Varshneya
    Join us for this free seminar to learn why the buyer's journey is the linchpin of all your marketing activity. Discover how understanding this journey will provide you with insight you can leverage to produce campaigns that yield and technology solutions that deliver. Sponsored by Demandbase more
  • Making Big Data Smaller
    Broadcast on Mar 11, 2014 with Tom Webster, Dustin Smith
    Join us for this free online seminar and discover how to tame big data to a manageable size. You'll learn the framework for clearly understanding your company's data and you'll be able to immediately apply the framework to any data about your business. Sponsored by Tableau Software more
  • Five Tips for Solving Today's Multichannel B2B Marketing Challenges
    Broadcast on Mar 4, 2014 with Ruth P. Stevens, Jeff Adee
    Join us for this free seminar where we'll cover the thorniest problems facing multichannel B2B marketers today. You'll learn a variety of best practices and helpful solutions to overcome these obstacles and drive success. Sponsored by Infogroup Targeting Solutions more
  • The Dangerous Myth That Adding Resources Increases Output—Busted!
    Broadcast on Feb 18, 2014 with Richard Whitehead, Brian Jaffe
    In this free seminar, we'll bust the myth that additional resources will make your team more productive. You'll explore ways to streamline processes and workflow for greater output—without more resources. Sponsored by AtTask more
  • Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits
    Broadcast on Jan 23, 2014 with Jeffrey Hayzlett This online marketing seminar received 4.5 star(s)
    This PRO seminar, taught by Jeffrey Hayzlett, will reveal how to run and drive change through marketing and business, from getting ready to creating and sustaining momentum. more
  • Don't Just Generate the Lead, Control the Outcome
    Broadcast on Jan 21, 2014 with Eric Marcy, Rupen Shah
    In this free seminar, you'll learn how to deliver proactive coaching and just-in-time content to help your sales team push through obstacles and generate higher conversion rates. Sponsored by SAVO more
  • The New Business Development Ecosystem
    Broadcast on Aug 15, 2013 with Mark O'Brien This online marketing seminar received 5 star(s)
    This PRO seminar will examine the three primary components of the new business development ecosystem: the conversion-focused website, marketing automation, and CRM. more
  • The NEW New Rules of Marketing and PR for 2013
    Broadcast on Jul 25, 2013 with David Meerman Scott This online marketing seminar received 5 star(s)
    David Meerman Scott, author of the internationally best-selling book, The New Rules of Marketing & PR, will share what's NEW with the New Rules in this PRO seminar. more
  • MarketingProfs University: Presentation Elevation—How to Educate, Inspire, and Engage
    Broadcast on Feb 14, 2013 with Michael Weiss This online marketing seminar received 5 star(s)
    This PRO seminar and kick-off class of MarketingProfs University's Presentations Unleashed will teach you how to make a powerful impression on your audience and leave them energized and inspired by your ideas. more
  • How to Collaborate Effectively Within Your Organization to Strengthen Your Brand
    Broadcast on Nov 15, 2012 with Elaine Fogel This online marketing seminar received 4.5 star(s)
    This PRO seminar will give marketers the resources and inspiration they need to collaborate with other departments. You'll learn how to turn employees into brand ambassadors who will enhance customer relationships, advocate branding compliance, promote trust, and help your business. more
  • Not Your Father's B2B: Building Business in Today's New World of Marketing
    Broadcast on Aug 2, 2012 with B2B Forum Speakers This online marketing seminar received 5 star(s)
    Join us for this free sneak peek for MarketingProfs' B2B Forum 2012 and uncover the latest techniques and coolest concepts that work for real companies like yours. Featuring conference speakers Michael Brenner, Veronica Fielding, Nedra Sadorf, and Roberta Rosenberg. more
  • Six Steps to Creative Problem Solving
    Broadcast on May 24, 2012 with Alicia Arnold This online marketing seminar received 4.5 star(s)

    In this PRO seminar, you'll learn techniques for generating more quality ideas in a shorter amount of time and how to use creative thinking to tackle your organization's toughest challenges by leveraging the scientifically proven, globally tested, six-step Osborn-Parnes Creative Problem Solving process (CPS).

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  • Turning Social Referrals into Measurable Business Results
    Broadcast on Mar 22, 2012 with Nicole Goodyear This online marketing seminar received 4.5 star(s)

    In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.

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  • How to Become a Social Business: Your Framework for Success
    Broadcast on Mar 8, 2012 with Sandy Carter This online marketing seminar received 4 star(s)
    In this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners. more
  • Adapt or Die: the Changing Behavior of Today's Connected Customer
    Broadcast on Jan 19, 2012 with Brian Solis This online marketing seminar received 5 star(s)
    Presented by Brian Solis: Stop addressing customer demands in business as usual mode and start understanding how technology influences customer behavior—and why. more
  • MarketingProfs University: Killing Giants—Outmaneuvering Larger Competitors
    Broadcast on Jan 12, 2012 with Stephen Denny This online marketing seminar received 3.5 star(s)
    Learn to turn your larger competitors' lack of speed and agility to your advantage in this PRO seminar and MPU Marketing Your Small Business kickoff class. more
  • How to Rapidly Grow Your Business by NOT Marketing
    Broadcast on Aug 11, 2011 with Michael Stelzner This online marketing seminar received 5 star(s)
    Uncover the secrets to quickly grow a loyal following AND your business as Michael Stelzner shares the strategy he used to transform Social Media Examiner into one of the world's top blogs in this PRO seminar. more
  • Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your Industry
    Broadcast on Jun 23, 2011 with Stephen Denny This online marketing seminar received 4.5 star(s)
    Author and consultant Stephen Denny discusses how speed can be used as a weapon to beat your competition in this insightful PRO seminar. Learn how creating a speed culture can not only help you move faster, but push you to make better decisions and pull forward revenue. more
  • Accelerating Sales with Competitive Intelligence
    Broadcast on May 19, 2011 with Sean Campbell, Scott Swigart This online marketing seminar received 5 star(s)
    Sean Campbell and Scott Swigart explain how you can obtain clear and correct competitive insights (on a moment's notice)—and then use that information to strengthen to your marketing and business plans, and accelerate sales growth. more
  • Seven Keys to a Successful Blog
    Broadcast on Apr 28, 2011 with Jennifer Cisney This online marketing seminar received 4.5 star(s)
    Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. more

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General Management marketing guides and reports for the busy professional

  • D.I.Y. Marketing Essentials for Small Business
    Learn everything you need to know to grow your small business--from taglines, to marketing plans, to websites and more--in our handy, 65-page guide, D.I.Y. Marketing Essentials for Small Business. Consider it your secret weapon for small business success (or domination, for that matter).
  • Marketing Automation Management: Basics and Best Practices
    Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
  • Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
    MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  • Influencer Marketing Success Stories
    Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  • Research Spotlight: Twitter
    A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  • A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
    The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
  • B2B Marketing in 2009: Trends in Strategies and Spending
    Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  • Benchmark Research: Marketing in the Economic Crisis
    These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
  • Small Biz How-To Guide: Market Research
    Need to learn about your customers without the big price tag of market research firms? This guide on do-it-yourself market research will help you get the information you need to position your business without emptying the corporate coffers.
  • Small Biz How-To Guide: Avoiding Key Pitfalls
    Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  • Marketing Metrics How-To Guide
    Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
  • SWOT Analysis How-To Guide
    This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
  • B2B Direct Marketing How-To Guide
    Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  • Market Forecasting Template
    This guide will give you a mini-seminar on the art and the science of forecasting. Learn the four different ways to create forecasting models and choose the ones that best suit your needs. Then follow these easy-to-follow steps to creating a model where you too can predict the future.
  • Paid Search Advertising Template
    If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  • Competitive Analysis Template
    A thorough competitive analysis is a critical component of a solid marketing plan. It is an exercise that will provide you with valuable insights to guide the development of your business strategy. This 20-page template will make the project quick and easy, and you can end up with a leg up on your compeition.
  • Sales & Marketing Alignment - Apr. 2005
    Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
  • Sales and Marketing Alignment
    In January 2005, MathMarketing and MarketingProfs obtained the views of marketing professionals from around the world about the alignment between Sales and Marketing. With 1390 detailed responses from businesses headquartered in 84 countries, we have a solid base of considered opinion. 32% of businesses see the alignment between Sales and Marketing as a ‘top three’ priority for the year ahead. This report has been prepared to shed light on why, and what these businesses are doing about it.

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