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  Wherefore Art Thou, J. Peterman? The Quest for Social Engagement

  by Dilip Venkatachari

  General Management

  J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing the cataloger. Here are our ideas to engage the J. Peterman fan base. more
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  Four Steps to Ensuring Your Strategy Achieves Results

  by Laura Patterson

  General Management

  Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious resources. To avoid both and to achieve execution success, check out these four tips. more
• 

  Manage Your Marketing Career in 3D

  by William Arruda, Deb Dib

  General Management

  Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. Sound familiar? If so, it's time to switch from autopilot to manual mode and deliberately manage your career. more
• 

  4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]

  by Ayaz Nanji

  General Management

  Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report. more
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  How to Properly Close the Loop... and the Sale

  by Peter Gracey

  General Management

  First impressions matter a great deal. That's why you need to structure your sales calls to establish rapport and drive toward a sense of trust and camaraderie with your prospects. Here are three tips for success on that first call. more
• 

  When Did Social Media Lose Its Way? [Infographic]

  by Verónica Maria Jarski

  General Management

  In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way in social media, and how they can find a path back to its friendlier roots. more
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  Four Foundational Elements of Marketing Analytics Success

  by Mark Emond

  General Management

  A lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant investment in four foundational areas to ensure analytics success. Here's a look at each area. more
• 

  A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]

  by Verónica Maria Jarski

  General Management

  How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since the 1960s. more
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  Seven Online Marketing Activities You Can Start Today

  by Sonja Jobson

  General Management

  Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your online marketing. more
• 

  How to Use Google Analytics to Increase E-Commerce Sales

  by Mor Friedman

  General Management

  Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on specific, actionable ways to increase sales. more
• 

  Social Sharing Boosts Email Results [Infographic]

  by Verónica Maria Jarski

  General Management

  Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put together the following infographic. more
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  SMBs Embracing Mobile Devices

  by Ayaz Nanji

  General Management

  Four out of five leaders at small and midsize businesses (SMBs) say the use of mobile devices by employees has a positive effect on productivity. Only 2% say remote technology has a negative impact, according to a survey by Sage North America. more
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  Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing Survey

  by Daniele Hagen

  General Management

  The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot. more
• 

  LinkedIn: Revolutionizing the World of Recruiting [Infographic]

  by Verónica Maria Jarski

  General Management

  To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic. more
• 

  Marketing Training: How to Make E-Learning Effective

  by Tom Graunke

  General Management

  When the need arises to train a large department within your organization on a new marketing campaign, or you find yourself having to relay crucial marketing information to partners or associates in a short amount of time, traditional e-learning methods just won't cut it. more
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  Big Data: What It Is, Why It's Important [Infographic]

  by Verónica Maria Jarski

  General Management

  The term "Big Data" keeps getting bandied about in business, but what does it mean exactly? And what makes data "big"? The following infographic by Wipro defines Big Data and highlights its importance. more
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  The Importance and ROI of Events: Marketers Still Face Challenges

  by Vahe Habeshian

  General Management

  Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, marketing executives—lacking visibility into the conversion pipeline—don't have sufficiently effective methods for measuring the impact of events and tradeshows on sales and revenue (and therefore can't prove ROI). more
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  The Women of Social Media: Digital Influencer Study [Infographic]

  by Verónica Maria Jarski

  General Management

  Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the following infographic based on the Digital Women Influencers study. more
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  Seven Tips for Managing Communications on the Go

  by Mike Pugh

  General Management

  Marketing professionals can use their mobile phones to maintain efficiency on the go and professionally manage day-to-day communication demands by applying the following tips and mobile features. more
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  Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity

  General Management

  Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid silos, unclear responsibilities, and a lack of leadership impede an organization from using Big Data to its full potential. more
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  Sales and Marketing at War: The Game of Thrones [Infographic]

  by Verónica Maria Jarski

  General Management

  Though not competing for the Iron Throne, Sales and Marketing have long warred against one another in struggles worthy of a "Game of Thrones" TV episode. Pardot has mapped out the battle between the House of Sales and the House of Marketing. more
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  Taxing Situation: A Lacking Web Presence for Local Tax Preparers [Infographic]

  by Verónica Maria Jarski

  General Management

  As Tax Day approaches, flustered US taxpayers head online for help filing their annual tax returns. This infographic shows how tax filers use the Web to seek help and how tax preparers can seize the opportunity to engage them. more
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  Managing Online Reputation: What to Listen for, and Where

  by Wilson Raj

  General Management

  The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up on mainstream media within hours. It pays to plan ahead. more
• 

  Want to Slash 50% Off Your Marketing Budget? Try Being Nice...

  by Peter Shankman

  General Management

  In the '80s, in the days of Michael Milken and Gordon Gekko, the rule on the street was "eat your young." Nice guys finish last. Hold your information. Keep the rules to yourself. Win at all costs. No matter who or what you have to trample. But not anymore... more
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  Big Disconnect: Only 12% Implementing Big Data Strategy

  by Vahe Habeshian

  General Management

  Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a survey of data management professionals by SAS and SourceMedia. more

General Management: See all 964 items

• 

  The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]

  by Matthew Grant

  General Management

  Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment. more
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  How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]

  by Matthew Grant

  General Management

  Testing your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, among other things, that your organization must institute a culture of testing. more
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  Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]

  by Matthew Grant

  General Management

  David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies. more
• 

  We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]

  by Matthew Grant

  General Management

  Dan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away from thinking of selling something as a kind of unnatural, scurrilous act," he insists. more
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  A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]

  by Matthew Grant

  General Management

  "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this week's episode of Marketing Smarts. more
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  To Grow You Must Change: John Jantsch on Marketing Smarts [Podcast]

  by Matthew Grant

  General Management

  John Jantsch believes that if businesses are to grow, they need to be ready, willing, and able to change. To navigate and instigate such change, business leaders need a clarity of purpose and they need to set big, audacious goals. more
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  Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]

  by Matthew Grant

  General Management

  "There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author (with Barry J. Moltz) of Small Town Rules, which, among ... more
• 

  Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]

  by Matthew Grant

  General Management

  Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he might have something interesting to say about the subject. I was not wrong. more
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  Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]

  by Matthew Grant

  General Management

  Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social media, and the keys to effective, meaningful customer service. I ... more
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  Smart Marketers Road Show Rundown With Jeff Mayersohn and Lou Imbriano [Podcast]

  by Matthew Grant

  General Management

  The final stop of the MarketingProfs Smart Marketers Tour was the beautiful deCordova Museum in Lincoln, MA, on July 10, and it was our best-attended. Our guests were Jeff Mayersohn, owner of the Harvard Bookstore in Harvard Square, Cambridge, and Lou Imbriano, CEO of TrinityOne and former CMO of the ... more
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  You Are Getting Lead Qualification Wrong: Dan McDade on Marketing Smarts [podcast]

  by Matthew Grant

  General Management

  "Most companies are either under-qualifying or over-qualifying leads," says PointClear's Dan McDade in this episode of the Marketing Smarts podcast. He goes on to explain what he means and offers a three-point solution to the problem. more
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  The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast]

  by Matthew Grant

  General Management

  In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to be successful in social is to "be social about content instead of being social about your company." more
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  If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast]

  by Matthew Grant

  General Management

  In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective—and become more human. more
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  Is Giving the Secret to Getting? Bob Burg Guests on Marketing Smarts [Podcast]

  by Matthew Grant

  General Management

  In this week's episode of Marketing Smarts, author Bob Burg explains why giving—consistently providing value to others—is not only a nice way to live life but also a financially profitable way that helps build valuable relationships. more
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  No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast]

  by Matthew Grant

  General Management

  One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts. more
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  The Mindset Is the Message: Amber Naslund and Matt Ridings Talk Social Business on Marketing Smarts [Podcast]

  by Matthew Grant

  General Management

  What does "social business" mean? On this week's episode of Marketing Smarts, Amber Naslund and Matt Ridings tell me why the key to being a social business depends less on technology and more on the application of social concepts internally. more
• 

  Marketing Is Habit-Forming: Charles Duhigg Talks About the Power of Habit on Marketing Smarts [Podcast]

  by Matthew Grant

  General Management

  "During major life changes, our habits are up for grabs," Charles Duhigg says in this week's episode of Marketing Smarts. But when companies gather customer data to shape future buying habits, are they helping customers or helping themselves? more
• 

  Marketing Smarts Podcast: Have You Killed an Innovation Today?

  by Matthew Grant

  General Management

  It's not always clear that the organizations that call for innovation actually want it. In this episode of Marketing Smarts, professor and author Dave Owens discusses the constraints that hamper creative thinking—and kill innovation. more

See all Marketing Smarts Podcasts

General Management online seminar broadcasts from the best minds in marketing

• 

  Leverage Your Data to Run Smarter Marketing Programs

  Broadcast on Mar 12, 2013 with Bill Bruno

  Learn how to connect the dots between your data, your analysis, and the actions your team takes to grow your business at this free online seminar. Sponsored by Tableau. more
• 

  MarketingProfs University: Presentation Elevation—How to Educate, Inspire, and Engage

  Broadcast on Feb 14, 2013 with Michael Weiss

  This PRO seminar and kick-off class of MarketingProfs University's Presentations Unleashed will teach you how to make a powerful impression on your audience and leave them energized and inspired by your ideas. more
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  How to Collaborate Effectively Within Your Organization to Strengthen Your Brand

  Broadcast on Nov 15, 2012 with Elaine Fogel

  This PRO seminar will give marketers the resources and inspiration they need to collaborate with other departments. You'll learn how to turn employees into brand ambassadors who will enhance customer relationships, advocate branding compliance, promote trust, and help your business. more
• 

  Not Your Father's B2B: Building Business in Today's New World of Marketing

  Broadcast on Aug 2, 2012 with B2B Forum Speakers

  Join us for this free sneak peek for MarketingProfs' B2B Forum 2012 and uncover the latest techniques and coolest concepts that work for real companies like yours. Featuring conference speakers Michael Brenner, Veronica Fielding, Nedra Sadorf, and Roberta Rosenberg. more
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  Six Steps to Creative Problem Solving

  Broadcast on May 24, 2012 with Alicia Arnold

  In this PRO seminar, you'll learn techniques for generating more quality ideas in a shorter amount of time and how to use creative thinking to tackle your organization's toughest challenges by leveraging the scientifically proven, globally tested, six-step Osborn-Parnes Creative Problem Solving process (CPS).

  more
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  Turning Social Referrals into Measurable Business Results

  Broadcast on Mar 22, 2012 with Nicole Goodyear

  In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.

  more
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  How to Become a Social Business: Your Framework for Success

  Broadcast on Mar 8, 2012 with Sandy Carter

  In this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners. more
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  Adapt or Die: the Changing Behavior of Today's Connected Customer

  Broadcast on Jan 19, 2012 with Brian Solis

  Presented by Brian Solis: Stop addressing customer demands in business as usual mode and start understanding how technology influences customer behavior—and why. more
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  MarketingProfs University: Killing Giants—Outmaneuvering Larger Competitors

  Broadcast on Jan 12, 2012 with Stephen Denny

  Learn to turn your larger competitors' lack of speed and agility to your advantage in this PRO seminar and MPU Marketing Your Small Business kickoff class. more
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  How to Rapidly Grow Your Business by NOT Marketing

  Broadcast on Aug 11, 2011 with Michael Stelzner

  Uncover the secrets to quickly grow a loyal following AND your business as Michael Stelzner shares the strategy he used to transform Social Media Examiner into one of the world's top blogs in this PRO seminar. more
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  Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your Industry

  Broadcast on Jun 23, 2011 with Stephen Denny

  Author and consultant Stephen Denny discusses how speed can be used as a weapon to beat your competition in this insightful PRO seminar. Learn how creating a speed culture can not only help you move faster, but push you to make better decisions and pull forward revenue. more
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  Accelerating Sales with Competitive Intelligence

  Broadcast on May 19, 2011 with Sean Campbell, Scott Swigart

  Sean Campbell and Scott Swigart explain how you can obtain clear and correct competitive insights (on a moment's notice)—and then use that information to strengthen to your marketing and business plans, and accelerate sales growth. more
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  Seven Keys to a Successful Blog

  Broadcast on Apr 28, 2011 with Jennifer Cisney

  Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. more
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  Charting New Frontiers: Marketing Discoveries from the B2B Forum

  Broadcast on Apr 21, 2011 with B2B Forum Speakers

  Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing. more
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  MarketingProfs University: 11 Digital Trends to Watch in 2011

  Broadcast on Apr 7, 2011 with Steve Rubel

  As the kick off of MarketingProfs University Social Media Marketing Fast Track, Edelman Digital's Steve Rubel and David Armano will share 11 digital trends to watch in 2011. Learn about these trends and their broader implications, and how you can use this information to design and modify effective marketing strategies for your organization. more
• 

  The NOW Revolution: Make Your Business Faster, Smarter & More Social

  Broadcast on Mar 24, 2011 with Jay Baer, Amber Naslund

  In this session, social strategists and authors, Jay Baer and Amber Naslund, will explain the key changes companies are making to succeed—and thrive—in a world where five minutes feels like an eternity. more
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  The Truth About Leads

  Broadcast on Mar 17, 2011 with Dan McDade

  Learn the little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations, and drive revenue growth. Seminar instructor Dan McDade will present 10 provocative questions to help you determine the effectiveness of your sales and marketing efforts. more
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  How To Be a Social Media Strategist, Not the Social Help Desk

  Broadcast on Jan 27, 2011 with Jeremiah Owyang

  In this seminar, social media master Jeremiah Owyang points out the tremendous opportunity for marketers to develop social media programs that get ahead of day-to-day demands and instead operate as part of a longer-term, strategic plan. more
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  Kick Off the New Year With Seth Godin: 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for You

  Broadcast on Jan 13, 2011 with Seth Godin

  In 90-minutes with business luminary Seth Godin, learn how can you up customer engagement, be seen as a thought-leader and broaden the reach of your brand. These are real ideas you can use from a master of marketing. Don't miss this fun, fast-paced seminar packed with ideas you'll want to implement immediately. more
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  Becoming the Über-Connected Company with Social Media

  Broadcast on Dec 2, 2010 with Sandy Carter

  In this seminar, we'll address the hows and whys, in addition to the dos and don'ts of using social media to reach ecosystem partners as well as how to leverage your partners as part of your total social marketing efforts. more

General Management: See all 49 seminars

General Management Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

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  Take 10: Five Tips to Help You Get Organized

  Broadcast on Sep 7, 2012 with Jill Duffy

  Get back on track with five organizational tips you can put into place right away to help increase your productivity (and that means more success, more revenue!) more
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  Take 10: Four Ways to Monetize Local Daily Deals

  Broadcast on May 18, 2012 with Amy Fowler

  Just like everything else, there's a right way and a wrong way to add daily deals into your marketing mix. In just 10 minutes, you'll learn the right way to make daily deals lucrative for your business. more
• 

  Take 10: How to Convince People to Take Action for Your Cause

  Broadcast on Mar 30, 2012 with Katya Andresen

  In just 10 minutes, you'll learn how to make your cause stand out by making it relatable; compelling donors to take action. more
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  Take 10 Author Series: How Everything You Learned About Motivation Is Wrong—And How to Do It Right

  Broadcast on Dec 9, 2011 with Daniel H. Pink

  In this Take 10, Dan debunks the many myths surrounding motivation and offers a number of tips and tricks for cultivating a true culture of motivation in the workplace. more
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  Take 10: How to Create a Digital Marketing Plan with 8 Key Elements

  Broadcast on Jan 28, 2011 with Michael Miller

  This webcast is your guide to creating an effective plan for your digital marketing and traditional marketing activities. more

See all Take 10 Webcasts

General Management marketing guides and reports for the busy professional

• D.I.Y. Marketing Essentials for Small Business
  Learn everything you need to know to grow your small business--from taglines, to marketing plans, to websites and more--in our handy, 65-page guide, D.I.Y. Marketing Essentials for Small Business. Consider it your secret weapon for small business success (or domination, for that matter).
• Marketing Automation Management: Basics and Best Practices
  Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
• Research Spotlight: Twitter
  A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
• Benchmark Research: Marketing in the Economic Crisis
  These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
• Small Biz How-To Guide: Market Research
  Need to learn about your customers without the big price tag of market research firms? This guide on do-it-yourself market research will help you get the information you need to position your business without emptying the corporate coffers.
• Small Biz How-To Guide: Avoiding Key Pitfalls
  Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
• Marketing Metrics How-To Guide
  Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
• SWOT Analysis How-To Guide
  This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
• B2B Direct Marketing How-To Guide
  Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
• Market Forecasting Template
  This guide will give you a mini-seminar on the art and the science of forecasting. Learn the four different ways to create forecasting models and choose the ones that best suit your needs. Then follow these easy-to-follow steps to creating a model where you too can predict the future.
• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
• Competitive Analysis Template
  A thorough competitive analysis is a critical component of a solid marketing plan. It is an exercise that will provide you with valuable insights to guide the development of your business strategy. This 20-page template will make the project quick and easy, and you can end up with a leg up on your compeition.
• Sales & Marketing Alignment - Apr. 2005
  Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
• Sales and Marketing Alignment
  Benchmark Sales Mtkg Alignment

General Management: See all 18 downloads