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- What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]
- Marketing Is Habit-Forming: Charles Duhigg Talks About the Power of Habit on Marketing Smarts [Podcast]
Market Research online seminar broadcasts from the best minds in marketing
- In this PRO seminar, we'll cover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. We'll explain how to tap into the digital world to not only identify your competitors' customers and influencers, but uncover the messages they're sending, as well as share proven best practices to help bring your marketing in line with the world around you. You'll leave this seminar armed with tools and techniques that can provide both quantitative and qualitative measures of competitor voice. more
- This PRO seminar, taught by Jeffrey Hayzlett, will reveal how to run and drive change through marketing and business, from getting ready to creating and sustaining momentum. more
- Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments. more
- In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration. more
- In this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners. more
- Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. more
- As the kick off of MarketingProfs University Social Media Marketing Fast Track, Edelman Digital's Steve Rubel and David Armano will share 11 digital trends to watch in 2011. Learn about these trends and their broader implications, and how you can use this information to design and modify effective marketing strategies for your organization. more
- Learn how to frame market research in terms of profitable impact. You'll discover how to establish the connection between using research to understand your customers and improved business performance. more
- The Hispanic population has become a powerful economic force in the United States. These 43 million consumers now command enough buying power to make companies sit up and pay attention. But in this booming market, it's easy to be misled by the varied demographic information (and the lack of a conceptual framework) available to marketers.
We will bring statistics to life in this online seminar, showing you how to pull together data that's relevant to your marketing goals. more
- The amount you spend on market research isn't the most important consideration. The key is asking the right high-gain questions and knowing what to do with the answers.
This seminar will cover not only the various options for market research, but also six do-it-yourself approaches that can yield better results than studies costing thousands of dollars. And the turn-around time is often a fraction of what a major project would involve. more
- Veteran Usability expert Kelly Goto takes you through the basics of informal usability testing—demystifying it in the process. Learn about rapid testing techniques that enable you to ramp up, execute and implement results in just a week. more
- Learn how you can become a Google expert searcher and extract invaluable data about your competitors and about the market like never before -- with laser-like accuracy and extreme efficiency. more
Market Research Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts
- In this Take 10 Author Series webcast, David Meerman Scott explores the implications of the "You are what you publish" mantra, then offers advice on producing good content on a regular basis. more
- In this Take 10, competitive intelligence expert Scott Swigart tells you which Q&A sites are prime spots for unearthing a mother lode of information on your competition and how best to stake your claim. more
- In this Take 10 webcast, competitive intelligence expert Scott Swigart explains how you can gather data from a variety of public information sources, such as Google and LinkedIn, and then connect the dots to gain insight into who your competition's customers actually are. more
- In this short webcast, community marketing principal Douglas Metzgar demonstrates how you can monitor conversations online for free. more
- Let competitive intelligence expert Scott Swigart show you the way as he explains which sources to tap, what types of information to look for, and how to corroborate your findings when researching publicly traded companies. more
- Take a quick tour of the advanced Google tools the pros use to guide their online research, gather insight on competitors, and get a solid read on the state of the industry in this Take 10 presentation by market research specialist Sean Campbell. more
- In this Take 10 webcast, market research specialist Sean Campbell outlines some of the basic search modes you can use to save time and push the good stuff to the top. more
- Find out how the competitive intelligence experts make the best use of their time on Twitter in this short, 10-minute presentation by Sean Campbell. more
Market Research marketing guides and reports for the busy professional
- Marketing Automation Management: Basics and Best PracticesMarketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
- Research Spotlight: TwitterA successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
- Research Spotlight: FacebookResearch Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
- Slowpoke's Guide to Digital MarketingFeel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
- LinkedIn Success StoriesLinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
- Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical InnovationEngaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
- B2B Marketing in 2009: Trends in Strategies and SpendingGet the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
- Benchmark Research: Marketing in the Economic CrisisThese economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
- Email Marketing Benchmark Report 2008This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
- B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 MediaResearch on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
- Small Biz How-To Guide: Market ResearchNeed to learn about your customers without the big price tag of market research firms? This guide on do-it-yourself market research will help you get the information you need to position your business without emptying the corporate coffers.
- Small Biz How-To Guide: Avoiding Key PitfallsLet's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
- SWOT Analysis How-To GuideThis comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
- Online Research How-To GuideSet clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
- Benchmark Survey: Voice of the CustomerLink directly to the raw (aggregate) data in this 2006 survey of the ways companies are incorporating the voice of the customer into their marketing, their product development, and their management. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
- Benchmark Survey: Marketing to HispanicsLink directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
- Competitive Analysis TemplateA thorough competitive analysis is a critical component of a solid marketing plan. It is an exercise that will provide you with valuable insights to guide the development of your business strategy. This 20-page template will make the project quick and easy, and you can end up with a leg up on your compeition.
- Using Google as a Research ToolThis in-depth handbook will walk you through the ins and outs of using Google as a powerful resource for market research. In 27 easy-to-follow pages with a dozen screen shots, this PDF is a handy tool you will want to print and keep nearby as you learn to incorporate the new techniques into your search routines.
- Sales and Marketing AlignmentIn January 2005, MathMarketing and MarketingProfs obtained the views of marketing professionals from around the world about the alignment between Sales and Marketing. With 1390 detailed responses from businesses headquartered in 84 countries, we have a solid base of considered opinion. 32% of businesses see the alignment between Sales and Marketing as a ‘top three’ priority for the year ahead. This report has been prepared to shed light on why, and what these businesses are doing about it.