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Metrics & ROI: See all 769 items

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Metrics & ROI online seminar broadcasts from the best minds in marketing

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  • Data Diligence: Leveraging Data to Improve Email Marketing Results
    Broadcast on Jul 1, 2014 with Yvette Mitchell, Kelly Jo Crantas, Nicole Poulson
    Join us for this free seminar to learn how Joyus, a new and innovative e-commerce brand, is using their data to build out distinct customer personas. You'll get tips and best practices on collecting and utilizing cross-channel data to optimize your email campaigns and see real results. Sponsored by Experian Marketing Services more
  • Calls Are the New Clicks: Seven Secrets to Beating Competitors on Google and Bing
    Broadcast on Jun 17, 2014 with Angelo Tsakonas, Carrie Albright, Blair Symes
    Tracking calls is critical to your search marketing success. In this free seminar, you'll learn how to manage calls to optimize revenue and outdo your competitors. Sponsored by Ifbyphone more
  • Three Secrets to Measuring Marketing's Impact on Revenue
    Broadcast on May 20, 2014 with Adam Steinberg, Dave Kart
    Join us for this free seminar where you'll learn three secrets to effectively measuring marketing's impact on revenue. You'll be able to prove the worth of your campaigns and ensure a seat at the strategy table! Sponsored by Sliverpop more
  • The Power of More: How Knowing More About Your Website Visitors Drives Greater ROI
    Broadcast on Jun 20, 2013 with Marc Engelsman, Ben Yurchak This online marketing seminar received 3.5 star(s)
    This seminar will delve into some of the challenges marketers face when extracting meaningful and actionable insights from their web analytics data and lead you to more—more leads, more conversions, more sales, more ROI. more
  • How to Optimize and Measure Trade Show ROI
    Broadcast on Nov 8, 2012 with Skip Cox This online marketing seminar received 5 star(s)
    This PRO seminar will provide marketers with a proven approach to accurately measuring the results of their events efforts. more
  • How to Get the Most Out of Your Facebook Ads
    Broadcast on May 17, 2012 with Eshwar Belani This online marketing seminar received 3 star(s)
    Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments. more
  • Cognitive Surplus: How Sharing and Collaboration Can Benefit Marketers in a Connected Age
    Broadcast on Apr 19, 2012 with Clay Shirky This online marketing seminar received 4.5 star(s)
    In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration. more
  • MarketingProfs University:  Creating a Winning Web Presence
    Broadcast on Apr 12, 2012 with Philippa Gamse This online marketing seminar received 4 star(s)
    This PRO seminar and first class of MarketingProfs University's Websites That Work course will ensure that you're investing wisely, making the most of all opportunities, and maximizing your ROI when it comes to your Web presence. more
  • How to Become a Social Business: Your Framework for Success
    Broadcast on Mar 8, 2012 with Sandy Carter This online marketing seminar received 4 star(s)
    In this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners. more
  • How to Build Personas that Persuade Buyers and Increase Sales
    Broadcast on Feb 23, 2012 with Adele Revella This online marketing seminar received 5 star(s)

    Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.

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  • No BS Social Media: How to Drive Real Revenue with Social Media Marketing
    Broadcast on Feb 16, 2012 with Jason Falls This online marketing seminar received 4.5 star(s)

    Join us for the PRO seminar, No BS Social Media: How to Drive Real Revenue with Social Media Marketing, and discover a relentlessly practical, business-value perspective of social media marketing that focuses on achieving results: measurable improvements in sales, profitability, efficiency, and brand value.

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  • Measuring and Sustaining Social Media Success
    Broadcast on Aug 25, 2011 with Geoff Livingston This online marketing seminar received 5 star(s)
    Learn how to apply SMART goals (Specific, Measureable, Attainable, Relevant, Time-Bound) to your social media campaigns and measure audience Attention, Attitude, and Action. Includes advice based on use studies from Dell, LinkedIn, the Humane Society of the United States, and others. more
  • Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your Industry
    Broadcast on Jun 23, 2011 with Stephen Denny This online marketing seminar received 4.5 star(s)
    Author and consultant Stephen Denny discusses how speed can be used as a weapon to beat your competition in this insightful PRO seminar. Learn how creating a speed culture can not only help you move faster, but push you to make better decisions and pull forward revenue. more
  • Charting New Frontiers: Marketing Discoveries from the B2B Forum
    Broadcast on Apr 21, 2011 with B2B Forum Speakers This online marketing seminar received 4.5 star(s)
    Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing. more
  • MarketingProfs University: 11 Digital Trends to Watch in 2011
    Broadcast on Apr 7, 2011 with Steve Rubel This online marketing seminar received 4.5 star(s)
    As the kick off of MarketingProfs University Social Media Marketing Fast Track, Edelman Digital's Steve Rubel and David Armano will share 11 digital trends to watch in 2011. Learn about these trends and their broader implications, and how you can use this information to design and modify effective marketing strategies for your organization. more
  • The NOW Revolution: Make Your Business Faster, Smarter & More Social
    Broadcast on Mar 24, 2011 with Jay Baer, Amber Naslund This online marketing seminar received 5 star(s)
    In this session, social strategists and authors, Jay Baer and Amber Naslund, will explain the key changes companies are making to succeed—and thrive—in a world where five minutes feels like an eternity. more
  • The Truth About Leads
    Broadcast on Mar 17, 2011 with Dan McDade This online marketing seminar received 5 star(s)
    Learn the little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations, and drive revenue growth. Seminar instructor Dan McDade will present 10 provocative questions to help you determine the effectiveness of your sales and marketing efforts. more
  • MarketingProfs Makeover: Optimizing Content for SEO
    Broadcast on Dec 9, 2010 with Heather Lloyd-Martin This online marketing seminar received 5 star(s)
    Join us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site. more
  • Don't Be a Report Monkey: Three Steps to Optimizing Online Marketing
    Broadcast on Sep 16, 2010 with Jim Sterne This online marketing seminar received 5 star(s)
    Discover what it takes to make the most of the tools and data you have to become an indispensable source of business insight for your organization. more
  • Multi-Channel Analytics: Tackling the Toughest Measurement Challenge
    Broadcast on Jun 3, 2010 with Avinash Kaushik This online marketing seminar received 5 star(s)
    Learn how to run multi-channel analytics to measure your non-line impact. You'll get practical tips that will help you identify how to measure your campaigns (and hence claim as much of the credit as possible for your hard work!). more

Metrics & ROI: See all 41 seminars

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Metrics & ROI marketing guides and reports for the busy professional

  • The Marketer's Guide to Campaign Measurement, Tracking, and Analysis
    In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis.
  • The Modern Market for Market Research
    Market research is no longer a tactic isolated to the largest corporations with the biggest budgets and executed by door-to-door foot soldiers painstakingly collecting small samples of customer data. The data in this report reveals a clear disconnect between businesses' appetite for customer information and the budget and execution they use to acquire it. This report explores that further and dives into several other interesting revelations.
  • Marketing Automation Management: Basics and Best Practices
    Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
  • Research Spotlight: Twitter
    A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  • Website Conversion Success Stories
    Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  • Social Media ROI Success Stories
    Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  • Benchmark Research: Marketing in the Economic Crisis
    These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
  • Email Marketing Benchmark Report 2008
    This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  • B2B Lead Generation: Marketing ROI & Performance Evaluation Study
    MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
  • Benchmark Report: Marketing ROI (Year 3)
    In this 2007 survey, the third annual on ROI, respondents who use ROI for their marketing efforts expect greater growth and enjoy greater confidence from their senior management than respondents who don't use ROI.
  • Small Biz How-To Guide: Avoiding Key Pitfalls
    Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  • E-Newsletter How-To Guide
    The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  • Marketing Metrics How-To Guide
    Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
  • SWOT Analysis How-To Guide
    This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
  • B2B Direct Marketing How-To Guide
    Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  • Benchmark Report : Marketing ROI (Year 2)
    This 2006 survey, the second annual ROI study, demonstrates that companies are definitely getting the ROI message. This study shows a significant increase in the number of companies that have implemented some form of Marketing ROI measurements. And let's face it, Marketing ROI is here to stay. Jim Lenskold says, "Marketing ROI will continue to be a priority as long as maximizing profits is a priority for corporations." Well said, Jim.
  • Benchmark Report: Marketing ROI (Year 1)
    In a 2005 survey, the first in an annual series, Jim Lenskold found that only 1 in 5 respondents was actually using ROI measures for marketing efforts -- 99% of those respondents indicate increased profitability due to the use of ROI. See this and subsequent reports for a full picture of the evolution of marketing ROI.
  • Sales & Marketing Alignment - Apr. 2005
    Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
  • Marketing ROI and the Sales Funnel
    In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.

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