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  • What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing
    by Lauren Covello
    The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) about content marketing. more
  • How to Engage With Facebook Fans to Build a Successful Nonprofit
    by Melissa Hannon
    You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social media fans to build a more successful organization? more
  • Three Questions Nonprofits Should Not Ignore
    by Varda Meyers Epstein
    One of the keys to having a successful nonprofit is to ask pointed questions about your organization and to respond with truthful answers. It's better to see problems and fix them than to bury your head in the sand and risk permanent failure. more
  • Top 10 Tips for Using a Celebrity Spokesperson
    by Darcy Bouzeos
    We live in a celebrity-obsessed world. No wonder spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs. As you plan your next marketing effort, keep in mind these top 10 tips for using a spokesperson. more
  • Three Ways to Increase Your Nonprofit's Social Media Engagement
    by Elaine Fogel
    No matter how big or small, your nonprofit can improve its social media results by doing these three things. more
  • #SocialSkim: Social Media This Week: 2014 Trends, an Epic Year-in-Review, More...
    by Angela Natividad
    Where did the year go? Catch up on trend briefings for 2014, an epic year-in-review, the latest in Tumblr mobile ads, and a thought-provoking video that arrived just in time for International Disability Day. Skim to start winter break with social peace of mind. more
  • #SocialSkim: Social Media This Week: Facebook and Snapchat, Hashtag Campaigns, Batkid, More...
    by Angela Natividad
    Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), tips on launching cross-network hashtag campaigns... and a peek at Breaking Bad's fan-lovin' alternate ending. more
  • Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]
    by Vahe Habeshian
    Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US nonprofits. However, the long-term decline of email response rates is continuing, even as online revenues increase and social media audiences ... more
  • What Are the Top Nonprofit US Brands?
    The Girl Scouts of the USA, Best Friends Animal Society, Stand Up to Cancer, American Red Cross, and Goodwill are among the top nonprofit brands within their respective categories, according to the Harris Poll Non-Profit EquiTrend brand-equity tracking study of the health of some 87 nonprofits. more
  • Four Worthy Marketing Lessons From Kickstarter
    From its 2008 launch, Kickstarter has become a major funding platform for creative projects worldwide. More than $53 million has been pledged by users who believe in the projects they've seen, and its project success rate is a whopping 43%. How can that help you? Eloqua has compiled five marketing lessons ... more
  • 'Tis the Season for Holiday Branding
    Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts for sending social holiday greetings with panache. "While you should capture the magic and merriment of this time of year, ... more
  •  How to Use Social Media to Boost Response the Way Nonprofits Do
    You've no doubt seen the reports of organizations like the Red Cross blasting their response rates through the roof by seeking on-the-run mobile donations. But that's just part of the nonprofit social-media success story. The Dragonfly Effect, a book by Stanford University marketing prof Jennifer Aaker and marketing strategist Andy ... more
  • Craft an Online Quiz: Boost Leads and Results
    Few things are more fun than learning about yourself, right? At least when the Net makes it easy. Consider the explosion of personality test apps on sites like Facebook or MySpace—or quizzes on their own hosted sites: You can learn what superhero you are, what your kissing style is, or what city ... more
  • Just Say No
    Thought leaders in the email marketing industry are just about unanimous on the subject of randomly purchased lists. Their advice to marketers? Avoid them like the plague. You may, however, still encounter those who push the buying of email lists as a perfectly legal alternative to building lists through opt-in subscription. ... more
  • The Cause That Refreshes
    More companies seem to be realizing these days that they can use their power in the marketplace to aim for goals bigger than just bottom-line-related ones. That may be because more consumers, when buying similar products, are opting to choose ones that "give back" to a charitable cause. It's an easy way to ... more
  • Growing, Growing, Grown!
    "[C]ontinual email list growth is the Achilles heel of email marketing," says Karen Talavera in a Pro article at MarketingProfs. She says marketers face some tall challenges when they strive to maintain healthy list growth. For instance:  They must constantly replenish the subscriber pipeline. "For every sign-up you get there's a ... more
  • Will You Still Love Me Tomorrow?
    Some marketers might regard an opt-in subscription as the end of the permission process—but it's just the beginning, says Stephanie Miller in a post at the Daily Fix blog. "Permission does not give marketers a license to just send whatever, whenever," she argues. "In fact, more than just a one-time exercise, ... more
  • Incite Change in a Moment's Text
    Good news, nonprofits! At Le Web this year, Her Majesty Queen Rania of Jordan discussed how, in an era when a panoply of tech options are available to us at a finger-swipe, we can pick and choose the charitable causes we support in the same way we pick and choose ... more
  • Good, Good, Good, Good Vibrations
    Dudes: Are you ready to give off some fresh new surfer vibes? Search engines are constantly looking for new signals they can use to improve the quality of the results they provide to Internet surfers, says Eric Enge in a recent post at Search Engine Watch. "Search engines continue to ... more
  • Charm 'em Like Rhett and Scarlett
    Let's face it: If your marketing approach consists of sporadically touting your company's greatness via the overpopulated social mediaverse, you're about to get absolutely nowhere—except ignored. Or hated. Blacklisted, even.  Frustrated with today's confusing social-media etiquette? Well, don't be! There are sassy methods for making your outreach simply ooze old-fashioned Southern ... more
  • The Next Big Thing Is Already Here
    "In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next will wipe out whatever came before. Do you remember, for instance, when computers were going to make paper obsolete? Or ... more
  • Mix It Up, Baby
    In May 2009, Omniture and The CMO Club asked 102 CMOs to rate the relative effectiveness of digital-marketing media. The vast majority (78 percent) gave top marks to email marketing, but a sizable minority (33 percent) reported success in emerging social-media channels, too. That's because, these days, consumers "engage with a ... more
  • You Can Climb This Pyramid
    Before you start soliciting links and becoming active in online communities, it's best to first ensure that your site's content, structure, and design are in peak condition, Virginia Nussey advises in a recent post at the Bruce Clay blog: "Before you can expect a site to develop inbound links, you have ... more
  • I Chat for a Good Cause
    The Great Recession has certainly not spared nonprofit organizations. With contributions down an average of nine percent, many charitable organizations have been forced to cut services. Some even face closure. Fortunately, though, the news is not all bad. "With the right marketing mix, savvy nonprofits are able to leverage social-media marketing ... more
  • What Am I, a Magician?
    In a post at the Email Karma blog, Matt Vernhout discusses recent layoffs at AOL and the challenges facing employees who remain. "The individuals [who] do end up making it past the latest round of layoffs and buyouts will now have a major increase in workload," he notes. We can assume ... more

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  • Sharing is Caring
    Broadcast on Apr 11, 2013 with Stephanie Filer
    In this free MPU class from our MarketingProfs University course, Cracking the Facebook Code, you'll see examples of how Facebook can be used to attract and engage clients and learn how Facebook can be a powerful tool for non-profits and for-profits alike. more
  • Creating Profitable Marketing Partnerships with Nonprofits
    Broadcast on Aug 23, 2007 with Gail Z. Martin This online marketing seminar received 2 star(s)
    Looking for a way to support your community and extend your marketing? Want to "give back" while getting ahead?

    Nonprofit and community organizations can make perfect promotional partners, but there are crucial differences between the for-profit and not-for-profit worlds. Savvy marketers who can transcend those differences and create win-win partnerships that serve both mission and marketing can open up exciting new opportunities. more

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Non-Profit marketing guides and reports for the busy professional

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