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This week, a Scottsdale bakery made social headlines. Find out why. And get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set up marketing analytics, and why preppies want to give the homeless a makeover. more
Social networks were meant for real humans—for real-life conversations about real-life things. But, of course, we marketers saw an opportunity. Social media can become a powerful medium... so long as you preserve a human face while acting on behalf of your company. more
The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up on mainstream media within hours. It pays to plan ahead. more![NOOB Technique Demystifies Cloud Computing [Infographic]](http://i.marketingprofs.com/assets/images/articles/lg/130401-eastwick-cloud.jpg)
With the launch of its patent-pending Neo-Organizational Optimization Brainstorm (NOOB) technique, independent strategic technology communications and PR practice Eastwick today announced it has exposed what really happens in the Cloud. more
It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with Shakespeare-worthy love. more![Five Complainer-Customer Personas and the Role of Social Media [Plus an Infographic]](http://i.marketingprofs.com/assets/images/articles/lg/130320-hand-with-sad-face-lg.jpg)
Consumers are using social media to interact with brands, but most customer complaints and comments there remain unanswered. Big mistake! You must deal with these five types of complainers on social media. more
This week was replete with value. Learn the "science of the Harlem Shake," see the first-ever Vine résumé, and score the story—and insights—on the Burger King Twitter hack. Also, we've got tools in droves... more
Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your search engine optimization (SEO), and you'll spark conversations that can generate leads. Take these three steps to get started. more
In an inaugural segment of our video series, we take a look at a fundamental question: In our newly social age, is it incumbent on brands to be always at the ready, prepared to respond—with content or with creative—to events as they happen, in real-time? more
Your PR folks have access to content treasure you didn't know you had—without weighing down your team or running up the bill. Here are some easy ways they can help you find those content gems. more
More than one-third (36%) of US executives say they either never consider (7%) or rarely consider (29%) their company's social media reputation when making important business decisions, according to a survey from Zeno Group. more
When Hurricane Sandy hit the East Coast, millions lost electricity, heat, and water. But just a few days later, many companies promoting to those millions had—cluelessly—gone back to business as usual. Here is a list for brands that "surged" and brands that "sank" in Sandy's aftermath. more
As marketers, we instinctively realize it's impossible to pinpoint when our prospects will be buying. That's why it's critical not just to keep in touch but also to make sure your company shows up in all of the right places when the prospect is selectively attracted to buy from you. more
Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths and weaknesses of the competing campaigns point to some interesting lessons for brands. more
A rebrand requires a compelling vision that can be understood and articulated by all—starting with your company's leadership and employees. After all, if they haven't bought into the rebrand and the philosophy behind it, why in the world would anyone else? more
Whether you like politicians or not, you've got to hand it to them: On either side of the aisle, they know how to connect with others and win hearts and minds. How they do it is how you can do it, too. more
You have a very good reason to join your local chamber of commerce: "One study on consumer preferences found that 63% of consumers prefer to shop and do business with chamber members," writes Mike Bowman at MarketingProfs. But the respectability of chamber membership isn't the only perk: It can also generate a steady ... more
When people want to know about you, your products, and your success story, the first thing they do is go to Google to see what you're doing, even before checking out your website. And if you look as if you don't have momentum, you may never get that call. It's ... more
You have a fiercely loyal audience that loves your content. Folks share it with their networks, provide feedback, and help generate leads. Problem is... your mighty audience is mighty small. What to do? You need to recruit influential people to help you expand your audience by talking about you and your ... more![16 Smarty-Pants Who Changed Marketing [Slide Show]](http://i.marketingprofs.com/assets/images/articles/lg/120927-franklin-slides-lg.jpg)
To inspire you in your marketing, we've put together a roster of 16 remarkable smarty-pants who over the past few centuries changed marketing—and, often, business itself. more
Companies often don't practice what they preach (or sell)—a classic case of "the cobbler's children have no shoes." Agencies and marketers are not exempt. Here's a guide to help you succeed at internal marketing. more
Most commonly, market research is viewed as a method to improve advertising and marketing initiatives and to develop products that are friendlier to specific markets. However, the true range of uses for market intelligence is much larger than most businesses think. more
Various variables contribute to customer experience: your product line, painless processes, engaged employees... Giving your employees the opportunity to maximize the impact they have on customers enables you to create successful (and profitable) customer experiences. more
Many businesses are members of their local chamber of commerce but don't take advantage of opportunity to increase sales and brand awareness. Here are five ways business owners can derive value from their chamber membership. more
Customers are now using video to educate themselves on products and services before they buy, and that extends across both the consumer and business-to-business markets. Here are five tips from five companies that are making online video work for them. more
![Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130501-podcast-Andrea-Weckerle-lg.jpg)
Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly. more![Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130320-podcast-sam-ford-lg.jpg)
Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford. more![Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130206-podcast-David-B-Thomas-lg.jpg)
David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies. more![People Respond to Stories: Rohit Bhargava Talks Likeonomics on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/101612_rohit_bhargava_podcast_lg.jpg)
Rohit Bhargava, author and social media strategist, thinks business books need to be useful—to help you solve a problem you're facing. So it has to speak to you from the get-go, draw you in, and convince you it's going to help you solve your problem. And the best way to ... more![Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/100212_dave_carroll_podcast_lg.jpg)
Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social media, and the keys to effective, meaningful customer service. I ... more![Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/091812_tom_fishburne_podcast_lg.jpg)
Brands are now publishers. That's no longer news. But what are the implications? For one, brands need editors—and not just for their content. In this episode, Tom Fishburne, the Marketoonist, explains that he learned the power of editing while working as a product marketer—and editing not just when creating content ... more![Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/071211_guy_kawasaki_lg.jpg)
Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot. more![What Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/050212_michelle_mccormack_podcast_lg.jpg)
In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success—and what it takes to attain it. more![How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/041112_podcast_lg.jpg)
In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. more![Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/022212_paul_barrett_podcast_lg.jpg)
In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this week's episode of Marketing Smarts. more
Public Relations online seminar broadcasts from the best minds in marketing
Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
Broadcast on Nov 18, 2011 with Nancy Duarte
Join us for this special PRO seminar with Nancy Duarte and learn a new way of structuring a presentation and connecting with an audience. more
Broadcast on Sep 29, 2011 with Jeremiah Owyang
Join us as analyst and thought leader Jeremiah Owyang presents his latest research with MarketingProfs detailing how companies plan for social business crises. more
Broadcast on Apr 21, 2011 with B2B Forum Speakers
Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing. more
Broadcast on Dec 16, 2009 with Jeff WidmanLearn what other businesses are doing with Facebook, then decide what's most effective for your own business. more
Broadcast on Dec 10, 2009 with Carla WhiteThink putting your brand in someone's pocket is impossible? Maybe not! more
Broadcast on Aug 27, 2009 with Brian SolisIs Social Media killing PR? Yes, if you're ignoring the communities that influence what people say about your brand. more
Broadcast on Feb 12, 2009 with Andrew WinstonWhy are the world's biggest, toughest, most profit-seeking companies talking about the environment? Simply put, because they have to. You should, too. more
Broadcast on Jan 7, 2009 with David Meerman ScottKick off 2009 with a shake-down of the outdated assumptions too many marketers won't abandon. It's time to shift some tactics! more
Broadcast on Dec 4, 2008 with Joe PulizziWhat's the best way to start building a relationship with potential buyers? Educate them about your industry, possible solution choices, best practices, and the right questions to ask. more
Broadcast on Sep 11, 2008 with Gail Z. MartinGo beyond the idea of the Direct-to-Consumer press release and put the 'public' back into PR with a new look at ways to take the corporate message straight to the purchaser. more
Broadcast on Apr 24, 2008 with Gail Z. MartinTraditional PR focuses on reaching mass media with a mass message. That doesn't cut it with today's multicultural consumer. Does your PR have what it takes to compete? more
Broadcast on Feb 14, 2008 with Gail Z. MartinCompelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies become a marketer's secret weapon for creating an emotional link with valuable prospects. more
Broadcast on Nov 15, 2007 with Gail Z. MartinReporters have a 24/7 news cycle to fill. Without press releases from companies, reporters can’t possibly find enough content for all those stories. But nothing is more frustrating to a reporter on deadline than not being able to get vital information right away. That's where a press kit comes in ... more
Broadcast on Oct 18, 2007 with Daryl T. LogulloReferrals are the fastest and easiest way for any company to build deep relationships and bring in more revenue. But the typical business professional does not receive all the referrals they want or deserve—despite providing excellent service for others. In this online seminar, learn how to prime the pump for customer references. more
Broadcast on Aug 9, 2007 with Jeremiah OwyangOnline communications are changing. Customers are now sharing their brand and product experiences with each other using podcasts, online video, and now live video streaming.
With the web evolving to also include these richer media channels, the savvy marketer must learn how to listen, understand, and use the same mediums.
more
Broadcast on Jul 25, 2007 with Lisa JohnsonOld business models are collapsing and there’s a new generation of inspired, renegade consumers who are rewriting the rules. Marketing is quickly moving from a push advertising model to one where highly networked customers spread the word about new products and services, and pull in only the information that they find interesting or useful. Want to crack the code of this new market?
more
Broadcast on Jun 21, 2007 with Gail Z. MartinLooking for a big bang without big bucks? Want the secrets behind "free" publicity? Positive media exposure is cheaper than paid advertising—and it can be much more effective—but nothing valuable is really "free."
Good Public Relations and great media relations require work, preparation, media savvy and some risk-taking! more
Broadcast on Jun 14, 2007 with Josh HallettLearn how to take monitoring to the next level. Discover how customers, clients and bloggers help generate content and ideas for your blog. What can you learn from your customers? more
Broadcast on Apr 19, 2007 with Nick Usborne
This seminar will shed some light on the issue of content generation, and will explore a number of ways to source and create content, much of it free. You'll find out it's not as hard as you thought. more- Broadcast on Apr 11, 2007 with Dana VanDen HeuvelExplore the world of Social Media and how it relates to B2B marketing. You'll leave with an understanding of the strategy, tactics, tools, techniques and measurements you need to establish as you venture into the world of Social Media. more
Public Relations Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts
In this Take 10, author and presentation expert Nancy Duarte shares her insights into what makes an engaging presentation and offers ideas for harnessing the power of possibilities in your presentation. more
Broadcast on May 6, 2011 with Michael MillerIn this Take 10, Michael Miller gives you the skinny on how to create an online press room that generates publicity and new business. Learn what to include, how to promote it, and give investors and the press easy access to the news they're looking for. more
Broadcast on Apr 1, 2011 with Shelley RyanIn just 10 minutes, Shelley Ryan of Killer Webinars offers down-to-earth advice on getting your webinars off to a strong start, keeping them engaging, and ending them with focus and style. What's more, she tells you exactly what openings and closings are bound to put attendees to sleep—and which ones will keep them listening. more
Broadcast on Aug 20, 2010 with Megan LeapIn just 10 minutes, learn proven techniques to significantly grow your Twitter following in less than a week. Whether you want to grow a personal or business Twitter account, this webcast is packed with everything you need to know to dramatically increase your Twitter reach. more
Broadcast on Jul 16, 2010 with Jason AlbaLearn the finer points of LinkedIn Groups, find Groups appropriate for you and discover how to share your brand once you are a member. more
Broadcast on Jul 16, 2010 with Jason AlbaThis webcast teaches you how to craft questions that put your brand in front of your prospects and clients as well as establish you as a thought leader in your space. Plus, LinkedIn expert Jason Alba shows you how to participate by answering questions from other LinkedIn members as well. more
Public Relations marketing guides and reports for the busy professional
- A Quick Guide to YouTube & Creating Your Own YouTube ChannelYouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
- Sales and Marketing AlignmentBenchmark Sales Mtkg Alignment
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