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![A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/a-new-don-infographic-sales-techniques-peek.jpg)
Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, marketing executives—lacking visibility into the conversion pipeline—don't have sufficiently effective methods for measuring the impact of events and tradeshows on sales and revenue (and therefore can't prove ROI). more
![Sales and Marketing at War: The Game of Thrones [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/GameofThrones-sales-and-marketing-infographic-peek.jpg)
US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to the results of a survey developed and fielded by Crain's BtoB magazine and business audience marketing company Bizo. more
![Omnichannel Loyalty: The New Customer Connection [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/Omnichannel-Infographic_peek.jpg)
Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact daily with clients via social media and 74% say social media helps them increase the financial assets under their management. more![The Magic Behind the Curtain: Marketing Automation [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/Marketo-Automation-Journey_infographic-sneak-peek.jpg)
![The Evolution of Modern Marketing Automation [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/evolution-of-marketing-infographic_mprofs-peek.jpg)
![Grow Revenue With Big Data: Get Sales and Marketing on the Same Page [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/LatticeInfographic_final_800_wide-peek.jpg)
![We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130403-podcast-Michael_Weiss-lg.jpg)
![Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130220-marketingprofs-podcast-jim-lenskold-lg.JPG)
![The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130213-podcast-revella-lg.jpg)
"Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. "They work if you listen to customers first." But to gather real, actionable customer intelligence, you need to talk to actual customers. That can be challenging for two reasons. more![We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130130-daniel-pink-podcast-lg.jpg)
![The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/112112-ellen-valentine-podcast-lg.jpg)
![Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/102412_rich_jensen_podcast_lg.jpg)
![Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/090412_ardath_albee_podcast_lg.jpg)
![Smart Marketers Road Show Rundown With Jeff Mayersohn and Lou Imbriano [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/072512_podcast_lg.jpg)
The final stop of the MarketingProfs Smart Marketers Tour was the beautiful deCordova Museum in Lincoln, MA, on July 10, and it was our best-attended. Our guests were Jeff Mayersohn, owner of the Harvard Bookstore in Harvard Square, Cambridge, and Lou Imbriano, CEO of TrinityOne and former CMO of the ... more![You Are Getting Lead Qualification Wrong: Dan McDade on Marketing Smarts [podcast]](http://i.marketingprofs.com/assets/images/articles/lg/07031_mcdade_podcast_lg.jpg)
![Is Giving the Secret to Getting? Bob Burg Guests on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/051612_bob_burg_podcast_lg.jpg)
Sales online seminar broadcasts from the best minds in marketing
Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
Join us for this free online seminar to learn the best practices for demystifying data to maximize results from marketing campaigns. Plus, we'll share results from the new State of Marketing Data 2013 report. Sponsored by NetProspex. more
Broadcast on Jul 12, 2012 with James W. Obermayer
This PRO seminar and first class of MarketingProfs University's B2B Lead Roundup course will show you how to set the stage for success by identifying your targets and basic metrics, establishing qualifying buying stages, generating demand, and converting and continually nurturing leads. more
Broadcast on Jun 21, 2012 with Tim Riesterer
Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
Broadcast on Jun 7, 2012 with Tony ZambitoThis PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more
Broadcast on Mar 22, 2012 with Nicole Goodyear
In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.
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Broadcast on Feb 23, 2012 with Adele RevellaJoin us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.
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Broadcast on Dec 15, 2011 with Kristin ZhivagoPRO seminar with Kristin Zhivago: Learn a process for uncovering what your customers want to buy from you and how they want to buy it, plus how to apply this new customer insight to make it easier for your customers to do business with you. more
Broadcast on Dec 8, 2011 with Rob Murphy, Ed JonesEverything you need to know about generating real, qualified leads from your tradeshow investment, including tips on setting your ROI strategy, capturing quality data, and keeping prospect engagement alive after the show. more
Broadcast on Dec 1, 2011 with Paul GillinLearn 10 tactics you can put to work to leverage search and social tools to generate more leads and deliver results during this PRO seminar. more
Broadcast on Oct 27, 2011 with Mike SchultzMaster the skills needed to influence prospects through better sales conversations during this insightful PRO seminar. Learn how uncovering your clients' needs throughout the conversation process can help you increase their desire to buy from you (and for full price). more
Broadcast on Jun 9, 2011 with Tim Ash
Online conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers. more
Broadcast on May 26, 2011 with Pete SavageWhether you're new to video or not, your ability to consistently generate and nurture leads with this medium comes down to one critical area—the ability to quickly and confidently map out and produce video content that prospects actually want to watch. Learn how to to keep turning out enough fresh, quality online video content to last the next 18 months. more
Broadcast on May 19, 2011 with Sean Campbell, Scott SwigartSean Campbell and Scott Swigart explain how you can obtain clear and correct competitive insights (on a moment's notice)—and then use that information to strengthen to your marketing and business plans, and accelerate sales growth. more
Broadcast on Apr 21, 2011 with B2B Forum SpeakersJoin us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing. more
Broadcast on Apr 14, 2011 with Adrian OttLearn how to manage customer time to your advantage with the eight key triggers that drive customer time and attention. more
Broadcast on Mar 17, 2011 with Dan McDadeLearn the little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations, and drive revenue growth. Seminar instructor Dan McDade will present 10 provocative questions to help you determine the effectiveness of your sales and marketing efforts. more
Broadcast on Feb 17, 2011 with Bob KnorppLook beyond the logistics of trade show marketing and examine the underlying strategies necessary for achieving success. Uncover new ideas that can increase the number of qualified leads you generate. more
Broadcast on Feb 10, 2011 with Mark O'BrienPersona development is one of the most important and overlooked aspects of website planning. During this 90-minute PRO seminar, learn everything you need to know to create personas and use them to develop a highly effective website. more
Broadcast on Mar 25, 2010 with Roy Young, and featured MarketingProfs B2B Forum SpeakersGet expert advice on how to turn more leads into customers through the latest techniques in lead management and integration of social media into your marketing programs. more
Broadcast on Jan 21, 2010 with Gerry McGovernTraditional marketing is about getting attention. Web marketing is about giving attention. There’s a world of difference between the two. more
Sales Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts
In just 10 minutes, you'll learn easy, do-it-yourself tips for measuring your trade show program—in real time. more
In just 10 minutes, we'll walk you through a list of considerations that you'll want to have in mind before deciding the best course of action for your company's lead generation process. more
Just like everything else, there's a right way and a wrong way to add daily deals into your marketing mix. In just 10 minutes, you'll learn the right way to make daily deals lucrative for your business. more
In just 10 minutes, you'll learn how to effectively nurture your leads via email without breaking the bank. more
In just 10 minutes, learn how to create a basic lead generation form in MailChimp. more
In just 10 minutes, learn how to create a basic lead-generation form in Google Docs. Along the way, you'll discover how to set up an enticing offer, how to get the form in front of people, and, most importantly, how to measure the results. more
In just 10 minutes, discover five key tactics for successful fundraising campaigns. Learn about the pros and cons of forming partnerships for fundraising, how to use storytelling to garner more interest, and how to create an army of fundraisers to help you raise the flag for your cause. more
In this Take 10 Author Series webcast, Sally Hogshead explains how people and brands become fascinating. She discusses how to capitalize on your competitive advantage and identify your most fascinating trait. more
In this Take 10 Author Series webcast, David Meerman Scott explores the implications of the "You are what you publish" mantra, then offers advice on producing good content on a regular basis. more
In this Take 10, MarketingProfs content marketing specialist Corey O'Loughlin walks you through the fundamentals of podcast production. more
In this Take 10 tactical webcast, you'll be guided through a checklist of must-haves for creating calls-to-action that convert. more
In this Take 10, Carlos Hidalgo of the Annuitas Group lays out the eight critical elements of a lead management framework that's built to last. more
In this Take 10, social media expert Alan Belniak shares tips for using the most popular social media networks to build interest for special events. He also provides ideas for inspiring your business colleagues to use their social networks to promote conferences, forums, seminars, webinars, and much more. more
Broadcast on Apr 22, 2011 with Janet Driscoll MillerIn this Take 10, search engine optimization expert Janet Driscoll Miller explains how to get your brick and mortar location into Google Places so that your business shows up the way you want it to in Google Web search results, mobile search results, and Google Maps. more
Broadcast on Apr 1, 2011 with Shelley RyanIn just 10 minutes, Shelley Ryan of Killer Webinars offers down-to-earth advice on getting your webinars off to a strong start, keeping them engaging, and ending them with focus and style. What's more, she tells you exactly what openings and closings are bound to put attendees to sleep—and which ones will keep them listening. more
Broadcast on Aug 13, 2010 with Bob DeStefanoIn just 10 minutes, Bob DeStefano will show you how to boost your leads by fixing your forms. Bob will share a number of successful tips and best practices you can put to work to optimize your forms for conversion, and turn your Website into a lead generation machine. more
Sales marketing guides and reports for the busy professional
- Mastering Lead Marketing: How to Steer the Buying Cycle Your WayThis 29-page guide explains how to engage prospects earlier in the process and steer them into your company's direction in a way that supports prospects' research and decision-making processes. You'll learn 16 "road rules" for lead marketing success in the digital age and you'll get a graphic road map of the B2B buyer's journey marking out where and how you can merge into the flow of traffic.
- Marketing Automation Management: Basics and Best PracticesMarketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
- Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 WeeksMarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
- Influencer Marketing Success StoriesInfluencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
- Social Media Integration Success StoriesTwitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
- Website Conversion Success StoriesMany marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
- LinkedIn Success StoriesLinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
- Facebook Success StoriesWhen it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
- A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and teamThe adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
- Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a TimeTwitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
- B2B Lead Generation: Marketing ROI & Performance Evaluation StudyMarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
- Lead Generation How-To GuideLearn how you can generate leads, qualify and track them through the sales cycle!
- Small Biz How-To Guide: Avoiding Key PitfallsLet's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
- Lead Generation How-To GuideGreat product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
- B2B Direct Marketing How-To GuideDirect marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
- Trade Show Marketing TemplateTrade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
- Benchmark Survey: Marketing to HispanicsLink directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
- Sales & Marketing Alignment - Apr. 2005Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
- Sales and Marketing AlignmentBenchmark Sales Mtkg Alignment
- Marketing ROI and the Sales FunnelIn this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.
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