Real-World Education for Modern Marketers

Join Over 605,000 Marketing Professionals

Start here!

Marketing Resources

Access thousands of our Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

Sales: See all 1329 items

See all Marketing Smarts Podcasts

Sales online seminar broadcasts from the best minds in marketing

Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
  • Why Events Are the Best B2B Marketing Channel in the World
    Broadcast on Nov 18, 2014 with Jennifer Hawkins, Justin Gonzalez
    Join us for this free seminar to learn how to get your entire organization excited about and contributing to your corporate events. You'll discover how these events impact every part of the customer journey and what tools, tactics, and strategies (from mobile to social) you can use to ensure killer results. After this seminar, you'll be able to enthusiastically explain why events truly are the best B2B marketing channel in the world. more
  • Five Strategies to Increase Event ROI
    Broadcast on Nov 4, 2014 with Alex Rolfe
    Join us for this free seminar to learn how to integrate marketing events into your overall marketing strategy. You'll discover how to plan properly, set goals, and analyze and measure against your goals. Most importantly, you'll be able to improve the ROI of your events--and prove it. more
  • Marketing Automation: Starting, Switching, and Making It Sing
    Broadcast on Sep 30, 2014 with Michael Berger, Lauren Brubaker
    In this free seminar, we'll review the steps NetProspex followed to set up their new platform, including the must-haves necessary to achieve best-practice level marketing automation. You will learn how they prepared their sales and marketing database for a massive overhaul to get ready for the switch, as well as the light bulb moments they had throughout the implementation process. Sponsored by NetProspex more
  • Social Selling: How to Market and Sell to the Modern Buyer
    Broadcast on Jul 24, 2014 with Jill Rowley This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll cover why, what, and how to use social selling at an individual sales rep level. You'll walk away with fresh ideas on how to find, relate, connect, and engage with your customers and future advocates. more
  • How to Get Your Sales and Marketing Teams on the Same Page to Meet Customer Needs
    Broadcast on May 22, 2014 with John Jantsch This online marketing seminar received 4 star(s)
    In this PRO seminar, veteran sales and marketing strategist John Jantsch will outline today's customer perspective and how to collaborate effectively with your sales team to adapt to your customers' changing needs. more
  • Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
    Broadcast on Jan 9, 2014 with Viveka von Rosen This online marketing seminar received 4.5 star(s)
    This PRO seminar will reveal the five simple steps needed to start generating more leads, engaging more effectively with your network, and closing more deals using LinkedIn. more
  • Eight Secrets to More Successful Collaboration Between Sales and Marketing
    Broadcast on Dec 12, 2013 with Matt Heinz This online marketing seminar received 5 star(s)
    This PRO seminar uncovers eight of the best practices to help your organization (or your clients) accelerate down the path to sales and marketing collaboration nirvana. more
  • Leveraging Data-Based Marketing to Find and Win the Invisible Sale
    Broadcast on Sep 26, 2013 with Tom Martin This online marketing seminar received 5 star(s)
    In this PRO seminar, you will learn how to counter this new reality. We will discuss a detailed strategic and tactical framework that you can use to help these invisible buyers create trackable online buying signals that your sales teams can leverage to shorten the sales cycle and improve conversion rates. more
  • MarketingProfs University: How to Effectively Generate and Manage Leads
    Broadcast on Jul 12, 2012 with James W. Obermayer This online marketing seminar received 3.5 star(s)
    This PRO seminar and first class of MarketingProfs University's B2B Lead Roundup course will show you how to set the stage for success by identifying your targets and basic metrics, establishing qualifying buying stages, generating demand, and converting and continually nurturing leads. more
  • Sales Messaging That Closes the Deal
    Broadcast on Jun 21, 2012 with Tim Riesterer This online marketing seminar received 5 star(s)
    Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
  • MarketingProfs University: Understanding and Engaging Today’s Connected Buyer
    Broadcast on Jun 7, 2012 with Tony Zambito This online marketing seminar received 3.5 star(s)
    This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more
  • Turning Social Referrals into Measurable Business Results
    Broadcast on Mar 22, 2012 with Nicole Goodyear This online marketing seminar received 4.5 star(s)

    In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.

    more
  • How to Build Personas that Persuade Buyers and Increase Sales
    Broadcast on Feb 23, 2012 with Adele Revella This online marketing seminar received 5 star(s)

    Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.

    more
  • Reduce Barriers to the Sale and Make it Easy for Customers to Buy
    Broadcast on Dec 15, 2011 with Kristin Zhivago This online marketing seminar received 5 star(s)
    PRO seminar with Kristin Zhivago: Learn a process for uncovering what your customers want to buy from you and how they want to buy it, plus how to apply this new customer insight to make it easier for your customers to do business with you. more
  • Make Your Next Tradeshow a Qualified Success
    Broadcast on Dec 8, 2011 with Rob Murphy, Ed Jones This online marketing seminar received 4.5 star(s)
    Everything you need to know about generating real, qualified leads from your tradeshow investment, including tips on setting your ROI strategy, capturing quality data, and keeping prospect engagement alive after the show. more
  • 10 Ways to Generate Leads Using Social Media
    Broadcast on Dec 1, 2011 with Paul Gillin This online marketing seminar received 5 star(s)
    Learn 10 tactics you can put to work to leverage search and social tools to generate more leads and deliver results during this PRO seminar. more
  • The Art of Sales Conversations: Winning Clients and Increasing Revenue
    Broadcast on Oct 27, 2011 with Mike Schultz This online marketing seminar received 4.5 star(s)
    Master the skills needed to influence prospects through better sales conversations during this insightful PRO seminar. Learn how uncovering your clients' needs throughout the conversation process can help you increase their desire to buy from you (and for full price). more
  • Conversion in a Social World: From Likes to Leads
    Broadcast on Jun 9, 2011 with Tim Ash This online marketing seminar received 2.5 star(s)
    Online conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers. more
  • Creating Fresh B2B Video Content All Year Long
    Broadcast on May 26, 2011 with Pete Savage This online marketing seminar received 3.5 star(s)
    Whether you're new to video or not, your ability to consistently generate and nurture leads with this medium comes down to one critical area—the ability to quickly and confidently map out and produce video content that prospects actually want to watch. Learn how to to keep turning out enough fresh, quality online video content to last the next 18 months. more
  • Accelerating Sales with Competitive Intelligence
    Broadcast on May 19, 2011 with Sean Campbell, Scott Swigart This online marketing seminar received 5 star(s)
    Sean Campbell and Scott Swigart explain how you can obtain clear and correct competitive insights (on a moment's notice)—and then use that information to strengthen to your marketing and business plans, and accelerate sales growth. more

Sales: See all 59 seminars

Sales Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

Sales: See all 24 Take 10 Webcasts

Sales marketing guides and reports for the busy professional

  • Mastering Lead Marketing: How to Steer the Buying Cycle Your Way
    This 29-page guide explains how to engage prospects earlier in the process and steer them into your company's direction in a way that supports prospects' research and decision-making processes. You'll learn 16 "road rules" for lead marketing success in the digital age and you'll get a graphic road map of the B2B buyer's journey marking out where and how you can merge into the flow of traffic.
  • Marketing Automation Management: Basics and Best Practices
    Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
  • Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
    MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  • Influencer Marketing Success Stories
    Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  • Social Media Integration Success Stories
    Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  • Website Conversion Success Stories
    Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  • LinkedIn Success Stories
    LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
  • Facebook Success Stories
    When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  • A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
    The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
  • Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
    Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
  • B2B Lead Generation: Marketing ROI & Performance Evaluation Study
    MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
  • Lead Generation How-To Guide
    Learn how you can generate leads, qualify and track them through the sales cycle!
  • Small Biz How-To Guide: Avoiding Key Pitfalls
    Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  • Lead Generation How-To Guide
    Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  • B2B Direct Marketing How-To Guide
    Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  • Trade Show Marketing Template
    Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
  • Benchmark Survey: Marketing to Hispanics
    Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  • Sales & Marketing Alignment - Apr. 2005
    Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
  • Sales and Marketing Alignment
    In January 2005, MathMarketing and MarketingProfs obtained the views of marketing professionals from around the world about the alignment between Sales and Marketing. With 1390 detailed responses from businesses headquartered in 84 countries, we have a solid base of considered opinion. 32% of businesses see the alignment between Sales and Marketing as a ‘top three’ priority for the year ahead. This report has been prepared to shed light on why, and what these businesses are doing about it.
  • Marketing ROI and the Sales Funnel
    In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.

Sales: See all 20 downloads

Sales: See all 34 items

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!