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Brand Management: See all 758 items

See all Marketing Smarts Podcasts

Brand Management online seminar broadcasts from the best minds in marketing

Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
  • Beyond Posts and Shares: How to Select the Right SMMS
    Broadcast on Jul 28, 2015 with Danielle Gerson
    Join us to discover the limitless opportunities that exist for your business when you shift from just being present on social platforms to being a social business. You'll learn about the features of today's SMMS platforms and what you should look for when choosing one for your business. Sponsored by Tracx more
  • How to Build Your Podcast Brand
    Broadcast on Jul 23, 2015 with Nick Westergaard This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll walk you through how to get started in podcasting—from understanding its current state to the mechanics and equipment needed to begin. You'll learn how to develop a podcast that both aligns with your brand promise and engages your audience. We'll also share techniques on how to turn your current listeners into brand advocates, and you'll walk away with actionable tips you can start using right away to take your podcast from good to great. more
  • MarketingProfs University: The Ultimate Recipe for a Great Brand Story
    Broadcast on Jun 11, 2015 with Meg Tripp This online marketing seminar received 1 star(s)
    In this PRO seminar, we'll guide you through the brand storytelling tips, tools, and techniques you'll need to create something your audience can't resist—and that they won't get tired of sharing. more
  • Hooked: How to Create Addictive Content for Your Brand
    Broadcast on Apr 16, 2015 with Andrew Davis This online marketing seminar received 5 star(s)
    In this PRO seminar, Andrew Davis will discuss six simple secrets to create a hook—a twist on a familiar theme designed to catch and keep your audience's attention. He'll share personal lessons learned that you can apply to your content strategy and teach you the A-to-Zs to building your list, driving new revenue, and solidifying a true relationship with an ever-growing fanbase. more
  • How to Integrate Your Brand's Story Into Your Marketing Arsenal
    Broadcast on Feb 5, 2015 with Jennifer Kane This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll move beyond the hype of storytelling and share the essential components of all good stories. You'll receive hands-on, practical advice on what to do after your story is developed and how to strategically weave it into your content marketing plan. We'll also discuss best practices on how to publish and distribute your story to increase audience engagement and improve your ROI. more
  • MarketingProfs University: Building the Living, Breathing Brand
    Broadcast on Jun 13, 2013 with Tamsen Webster This online marketing seminar received 5 star(s)
    This PRO seminar will teach you how to make your brand work for you by going beyond taglines and slogans and giving it the eyes, ears, and legs it takes to become an integral part of your customers' lives. more
  • Brand Yourself: Busting the Nine-Second Barrier
    Broadcast on Mar 14, 2013 with KiKi L'Italien This online marketing seminar received 3.5 star(s)
    This PRO seminar will teach you how to establish a cohesive personal brand, have better personal relationships, and live the life you were meant to live. more
  • How to Become a Trusted Brand and Industry Leader
    Broadcast on Jan 17, 2013 with John Morgan This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to position your brand as a go-to authority in your industry. We'll discuss how to increase your visibility and explore the critical difference between marketing and branding (and how an understanding of that difference can help you). more
  • How to Hammer Your Brand Into the Minds of Your Consumers
    Broadcast on Jul 19, 2012 with Laura Ries This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn about the ten types of visual hammers, why you need one, and how to find the perfect one for your brand. more
  • MarketingProfs University: Understanding and Engaging Today’s Connected Buyer
    Broadcast on Jun 7, 2012 with Tony Zambito This online marketing seminar received 3.5 star(s)
    This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more
  • The State of the Thank You Economy
    Broadcast on Sep 22, 2011 with Gary Vaynerchuk This online marketing seminar received 5 star(s)
    Join us as we discuss the incredible tool that allows brands to show customers that they care: social media. Social media offers brands the opportunity to listen to and engage with anyone having a conversation on these networks. more
  • Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your Industry
    Broadcast on Jun 23, 2011 with Stephen Denny This online marketing seminar received 4.5 star(s)
    Author and consultant Stephen Denny discusses how speed can be used as a weapon to beat your competition in this insightful PRO seminar. Learn how creating a speed culture can not only help you move faster, but push you to make better decisions and pull forward revenue. more
  • Seven Keys to a Successful Blog
    Broadcast on Apr 28, 2011 with Jennifer Cisney This online marketing seminar received 4.5 star(s)
    Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. more
  • Growing Your Fan Base and Engaging Effectively on Facebook
    Broadcast on Jan 20, 2011 with Ekaterina Walter This online marketing seminar received 5 star(s)
    In this seminar we will discuss lessons Intel learned while growing its fan base and how other top brands connect with different audiences through their Facebook programs. Plus, learn practical tips and creative, actionable tactics you can implement today. more
  • The Seven Deadly Sins of Landing Page Design
    Broadcast on Nov 11, 2010 with Tim Ash This online marketing seminar received 5 star(s)
    Learn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash. more
  • Scaling Social Business: How Brands Can Build Their Business  Now (and Position for What's Next in Social Media)
    Broadcast on May 13, 2010 with Jeremiah Owyang This online marketing seminar received 5 star(s)
    This presentation with one of marketing's most forward-thinking leaders addresses how companies should be looking at their current social media strategy and objectives, with an eye on the future. more
  • Turning Social into Local: Generating Local Leads and Customer Engagement
    Broadcast on May 6, 2010 with John Jantsch This online marketing seminar received 5 star(s)
    Join award-winning social media publisher John Jantsch to learn how to integrate social media, local search, and mobile marketing to generate new leads and deepen relationships with existing customers. more
  • 7 Steps to Take Your Brand Social ... and Still Be in Control
    Broadcast on Apr 22, 2010 with Tamsen McMahon This online marketing seminar received 4.5 star(s)
    Discover a seven-step process to help you build a solid, sustainable, and social brand by actively aligning your values and operations (not just your communications) with those of your customers. more
  • Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You Think
    Broadcast on Dec 10, 2009 with Carla White This online marketing seminar received 5 star(s)
    Think putting your brand in someone's pocket is impossible? Maybe not! more
  • The New Consumer and Social Media: Energizing Your Brand
    Broadcast on Sep 10, 2009 with John Gerzema This online marketing seminar received 5 star(s)
    Take a look at how companies are re-invigorating their brands by embracing social media to connect with consumers. more

Brand Management: See all 35 seminars

Brand Management Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

  • Take 10: Three Steps to Creating Elite Brand Ambassadors
    Broadcast on Apr 10, 2015 with Robin Samora
    In just 10 minutes, you'll learn how to identify employees or subcontractors as a brand ambassadors who can represent your product, service, or brand. We'll discuss how to educate them on your company's unique story, company values, and how to help you attract new talent to keep your brand top of mind. more
  • Take 10: How to Develop a Dynamic Creative Briefing Document
    Broadcast on Jan 2, 2015 with R. Stephen Rayfield
    In just 10 minutes, we'll discuss the key components of a creative briefing document. You'll be able to take what you learned and develop a document that provides solid direction and parameters to your agency, internal marketing communications team, and/or any other group that has a hand in developing your product or brand campaign. more
  • Take 10: How to Create an Emotional Connection with a Customer
    Broadcast on May 9, 2014 with Christine M. Barney
    In just 10 minutes, you'll learn three easy steps to determine the type of brand you are, build your brand's reputation, and tune in to your customers' needs. Armed with this knowledge, you'll guarantee the customer experience matches the brand promise and turn fence-sitters into evangelists. more
  • Take 10: Three Critical Steps to Launching Your Audio Brand
    Broadcast on Apr 25, 2014 with Colleen Fahey
    In just 10 minutes, you'll learn how to identify your brand's key values and you'll discover how to turn these values into a musical vocabulary unique to your brand. more
  • Take 10: Striking The Balance Between Merchandising and Branding for Your Ecommerce Website
    Broadcast on Jun 7, 2013 with Brent Niemuth
    In just 10 minutes, learn how to appeal to basic human instincts and create an online experience that will delight anyone who visits your site while encouraging sales. more
  • Take 10: How to Build a Socially Savvy Brand
    Broadcast on Feb 15, 2013 with Heidi Cohen
    In just 10 minutes, you'll learn how to define all aspects of your brand, from colors to images, sound, video, the tangible and intangible elements, and more. more
  • Take 10: How to Create a Customer Advocate Program
    Broadcast on Oct 19, 2012 with Michael Brito
    In just 10 minutes, you'll learn how to create customer advocates and how to leverage them in a way that will help your bottom line! more
  • Take 10: Six Ways to Turn Your Brand Into Eye Candy for Your Consumers
    Broadcast on Jun 1, 2012 with Nick Westergaard This online marketing seminar received 4 star(s)
    In just 10 minutes, you'll learn how to proactively prepare your brand for this social visual revolution and ensure that you have a sexy and cohesive brand image that's ready for consumption by your audience. more
  • Take 10:  Four Ways to Monetize Local Daily Deals
    Broadcast on May 18, 2012 with Amy Fowler
    Just like everything else, there's a right way and a wrong way to add daily deals into your marketing mix. In just 10 minutes, you'll learn the right way to make daily deals lucrative for your business. more
  • Take 10: A Recipe for Success—7 Content Marketing Tips from The Best Chefs in the Biz
    Broadcast on May 11, 2012 with Verónica Maria Jarski
    In just 10 minutes, you'll learn seven easily digestible and tactical tips taken from some of the top chefs in the biz. Paired with your handy Take 10 checklist, these tips will allow you to tackle your content marketing challenges with no reservations. more
  • Take 10: How to Effectively Use Traditional Marketing in the Digital Age
    Broadcast on Apr 6, 2012 with Elaine Fogel
    In just 10 minutes, you'll learn how you can use traditional marketing (print advertising, direct mail, etc.) as the perfect complement to your digital marketing strategy. more
  • Take 10: How to Add a Facebook Like Box to Your Website
    Broadcast on May 13, 2011 with John Haydon
    In this Take 10, social media expert John Haydon will teach you how to add a Facebook Like Box to your website. You'll also learn how to customize the look and feel of the Like Box so it matches your website. more
  • Take 10: Using LinkedIn Company Pages for Networking and Prospecting
    Broadcast on Nov 26, 2010 with Jason Alba This online marketing seminar received 5 star(s)
    Find out why Companies is LinkedIn expert Jason Alba's second favorite feature as he explains where to go on LinkedIn to find key data and how to use it for networking and prospecting. more
  • Take 10: Crank Up Conversions With Your Facebook Welcome Tab
    Broadcast on Nov 12, 2010 with Zach Welch This online marketing seminar received 5 star(s)
    Did you know that for every 100 people who visit a branded Facebook page, only an average of 23% convert into fans? In just 10 minutes, Facebook whiz Zach Welch will show you what to change, and how to change it, so that your fan conversion rates rise and you can effectively continue reaching out to those users. more
  • Take 10: How to Use Google Analytics Filters to Clean up Your Data
    Broadcast on Oct 29, 2010 with Justin Cutroni This online marketing seminar received 5 star(s)
    There are simple fixes that can be completed within a matter of minutes to improve the quality of your numbers and make them easier to analyze. Google Analytics specialist Justin Cutroni is here to show you how. more
  • Take 10: Everything You Need to Know About LinkedIn Events
    Broadcast on Oct 8, 2010 with Jason Alba This online marketing seminar received 5 star(s)
    Take a quick 10-minute tour of LinkedIn Events with expert Jason Alba, who spells out not only how to access and use the Events application, but also how to wield its branding and word-of-mouth powers. more
  • Take 10: Everything You Need to Know About LinkedIn Polls
    Broadcast on Oct 8, 2010 with Jason Alba This online marketing seminar received 5 star(s)
    Join us in this 10-minute tutorial in which Jason Alba outlines the six things you need to do in connection with the LinkedIn Polls application to get your messaging out, establish subject matter expertise, and remind your audience what your brand is all about. more
  • Take 10: Tips for Building Your Online Profile and Advancing Your Career
    Broadcast on Sep 3, 2010 with William Arruda
    Presenter William Arruda, president of Reach Personal Branding, gives you the top 10 tips for ensuring that your online profile presents the image that you want it to be. He talks about Google search results for your name, deadly digital dirt, the three Cs of branding, and more. more
  • Take 10:  Should You Have a Facebook Group, a Fan Page or Both?
    Broadcast on Sep 3, 2010 with Jeff Widman This online marketing seminar received 5 star(s)
    To help you decide whether to start a Facebook Group or Page (or both), Jeff Widman efficiently identifies and analyzes the differences between them. He highlights which businesses need a Group, which need a Page, and which ones don't need either. more
  • Take 10: Optimize Your LinkedIn Profile in 11 Easy Steps
    Broadcast on Jul 16, 2010 with Jason Alba This online marketing seminar received 5 star(s)
    Learn from Jason Alba how to create a LinkedIn Profile that is powerful, compelling and that makes a strong favorable impression on the viewer. more

Brand Management: See all 23 Take 10 Webcasts

Brand Management marketing guides and reports for the busy professional

  • The Three Cs of Successful Positioning
    In this 15-page guide, you'll learn how to research the three Cs, their importance, and their impact on the positioning process. Just as positioning is the foundation for successful marketing, understanding the three Cs is the foundation for a positioning strategy that will set you apart from your competitors.
  • Influencer Marketing Success Stories
    Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  • Social Media Integration Success Stories
    Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  • LinkedIn Success Stories
    LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
  • Mobile Marketing Success Stories
    Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  • Facebook Success Stories
    When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  • A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
    The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
  • Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
    Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
  • Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
    Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
  • The Obama Playbook: How Digital Marketing and Social Media Won the Election
    Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  • Benchmark Research: Marketing in the Economic Crisis
    These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
  • Small Biz How-To Guide: Positioning, Naming & Taglines
    Spot-on positioning leads to names that attract customers and taglines that sing. Get your small business on the track to marketing success.
  • SWOT Analysis How-To Guide
    This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
  • Lead Generation How-To Guide
    Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  • B2B Direct Marketing How-To Guide
    Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  • Market Forecasting Template
    This guide will give you a mini-seminar on the art and the science of forecasting. Learn the four different ways to create forecasting models and choose the ones that best suit your needs. Then follow these easy-to-follow steps to creating a model where you too can predict the future.
  • Benchmark Survey: Voice of the Customer
    Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are incorporating the voice of the customer into their marketing, their product development, and their management. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  • Trade Show Marketing Template
    Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
  • Competitive Analysis Template
    A thorough competitive analysis is a critical component of a solid marketing plan. It is an exercise that will provide you with valuable insights to guide the development of your business strategy. This 20-page template will make the project quick and easy, and you can end up with a leg up on your compeition.
  • Branding and Brand Equity
    There isn't a single marketing topic that has dominated the last decade of the field of marketing than Branding. And, although it's certain you have at the very least put your toe in the water of the great Branding Lake, you will get nothing but good advice, confirmation of your strategies and tactics, and probably even some new ideas from this Marketing Guide.

Brand Management: See all 20 downloads

Brand Management: See all 403 items

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