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Brand Management: See all 735 items

See all Marketing Smarts Podcasts

Brand Management online seminar broadcasts from the best minds in marketing

Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.

Brand Management: See all 30 seminars

Brand Management Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

  • Take 10: How to Develop a Dynamic Creative Briefing Document
    Broadcast on Jan 2, 2015 with R. Stephen Rayfield
    In just 10 minutes, we'll discuss the key components of a creative briefing document. You'll be able to take what you learned and develop a document that provides solid direction and parameters to your agency, internal marketing communications team, and/or any other group that has a hand in developing your product or brand campaign. more
  • Take 10: How to Create an Emotional Connection with a Customer
    Broadcast on May 9, 2014 with Christine M. Barney
    In just 10 minutes, you'll learn three easy steps to determine the type of brand you are, build your brand's reputation, and tune in to your customers' needs. Armed with this knowledge, you'll guarantee the customer experience matches the brand promise and turn fence-sitters into evangelists. more
  • Take 10: Three Critical Steps to Launching Your Audio Brand
    Broadcast on Apr 25, 2014 with Colleen Fahey
    In just 10 minutes, you'll learn how to identify your brand's key values and you'll discover how to turn these values into a musical vocabulary unique to your brand. more
  • Take 10: Striking The Balance Between Merchandising and Branding for Your Ecommerce Website
    Broadcast on Jun 7, 2013 with Brent Niemuth
    In just 10 minutes, learn how to appeal to basic human instincts and create an online experience that will delight anyone who visits your site while encouraging sales. more
  • Take 10: How to Build a Socially Savvy Brand
    Broadcast on Feb 15, 2013 with Heidi Cohen
    In just 10 minutes, you'll learn how to define all aspects of your brand, from colors to images, sound, video, the tangible and intangible elements, and more. more
  • Take 10: How to Create a Customer Advocate Program
    Broadcast on Oct 19, 2012 with Michael Brito
    In just 10 minutes, you'll learn how to create customer advocates and how to leverage them in a way that will help your bottom line! more
  • Take 10: Six Ways to Turn Your Brand Into Eye Candy for Your Consumers
    Broadcast on Jun 1, 2012 with Nick Westergaard This online marketing seminar received 4 star(s)
    In just 10 minutes, you'll learn how to proactively prepare your brand for this social visual revolution and ensure that you have a sexy and cohesive brand image that's ready for consumption by your audience. more
  • Take 10:  Four Ways to Monetize Local Daily Deals
    Broadcast on May 18, 2012 with Amy Fowler
    Just like everything else, there's a right way and a wrong way to add daily deals into your marketing mix. In just 10 minutes, you'll learn the right way to make daily deals lucrative for your business. more
  • Take 10: A Recipe for Success—7 Content Marketing Tips from The Best Chefs in the Biz
    Broadcast on May 11, 2012 with Verónica Maria Jarski
    In just 10 minutes, you'll learn seven easily digestible and tactical tips taken from some of the top chefs in the biz. Paired with your handy Take 10 checklist, these tips will allow you to tackle your content marketing challenges with no reservations. more
  • Take 10: How to Effectively Use Traditional Marketing in the Digital Age
    Broadcast on Apr 6, 2012 with Elaine Fogel
    In just 10 minutes, you'll learn how you can use traditional marketing (print advertising, direct mail, etc.) as the perfect complement to your digital marketing strategy. more
  • Take 10: How to Add a Facebook Like Box to Your Website
    Broadcast on May 13, 2011 with John Haydon
    In this Take 10, social media expert John Haydon will teach you how to add a Facebook Like Box to your website. You'll also learn how to customize the look and feel of the Like Box so it matches your website. more
  • Take 10: Using LinkedIn Company Pages for Networking and Prospecting
    Broadcast on Nov 26, 2010 with Jason Alba This online marketing seminar received 5 star(s)
    Find out why Companies is LinkedIn expert Jason Alba's second favorite feature as he explains where to go on LinkedIn to find key data and how to use it for networking and prospecting. more
  • Take 10: Crank Up Conversions With Your Facebook Welcome Tab
    Broadcast on Nov 12, 2010 with Zach Welch This online marketing seminar received 5 star(s)
    Did you know that for every 100 people who visit a branded Facebook page, only an average of 23% convert into fans? In just 10 minutes, Facebook whiz Zach Welch will show you what to change, and how to change it, so that your fan conversion rates rise and you can effectively continue reaching out to those users. more
  • Take 10: How to Use Google Analytics Filters to Clean up Your Data
    Broadcast on Oct 29, 2010 with Justin Cutroni This online marketing seminar received 5 star(s)
    There are simple fixes that can be completed within a matter of minutes to improve the quality of your numbers and make them easier to analyze. Google Analytics specialist Justin Cutroni is here to show you how. more
  • Take 10: Everything You Need to Know About LinkedIn Events
    Broadcast on Oct 8, 2010 with Jason Alba This online marketing seminar received 5 star(s)
    Take a quick 10-minute tour of LinkedIn Events with expert Jason Alba, who spells out not only how to access and use the Events application, but also how to wield its branding and word-of-mouth powers. more
  • Take 10: Everything You Need to Know About LinkedIn Polls
    Broadcast on Oct 8, 2010 with Jason Alba This online marketing seminar received 5 star(s)
    Join us in this 10-minute tutorial in which Jason Alba outlines the six things you need to do in connection with the LinkedIn Polls application to get your messaging out, establish subject matter expertise, and remind your audience what your brand is all about. more
  • Take 10: Tips for Building Your Online Profile and Advancing Your Career
    Broadcast on Sep 3, 2010 with William Arruda
    Presenter William Arruda, president of Reach Personal Branding, gives you the top 10 tips for ensuring that your online profile presents the image that you want it to be. He talks about Google search results for your name, deadly digital dirt, the three Cs of branding, and more. more
  • Take 10:  Should You Have a Facebook Group, a Fan Page or Both?
    Broadcast on Sep 3, 2010 with Jeff Widman This online marketing seminar received 5 star(s)
    To help you decide whether to start a Facebook Group or Page (or both), Jeff Widman efficiently identifies and analyzes the differences between them. He highlights which businesses need a Group, which need a Page, and which ones don't need either. more
  • Take 10: How to Market Your Products and Services on LinkedIn
    Broadcast on Jul 16, 2010 with Jason Alba
    This webcast shows you how to put your brand in front of people and keep it there. Plus, learn skills to engage in relevant conversations on LinkedIn—or start them yourself. more
  • Take 10: Everything You Need to Know About LinkedIn Answers
    Broadcast on Jul 16, 2010 with Jason Alba This online marketing seminar received 5 star(s)
    This webcast teaches you how to craft questions that put your brand in front of your prospects and clients as well as establish you as a thought leader in your space. Plus, LinkedIn expert Jason Alba shows you how to participate by answering questions from other LinkedIn members as well. more

Brand Management: See all 22 Take 10 Webcasts

Brand Management marketing guides and reports for the busy professional

  • Influencer Marketing Success Stories
    Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  • Social Media Integration Success Stories
    Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  • LinkedIn Success Stories
    LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
  • Mobile Marketing Success Stories
    Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  • Facebook Success Stories
    When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  • A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
    The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
  • Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
    Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
  • Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
    Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
  • The Obama Playbook: How Digital Marketing and Social Media Won the Election
    Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  • Benchmark Research: Marketing in the Economic Crisis
    These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
  • Small Biz How-To Guide: Positioning, Naming & Taglines
    Spot-on positioning leads to names that attract customers and taglines that sing. Get your small business on the track to marketing success.
  • SWOT Analysis How-To Guide
    This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
  • Lead Generation How-To Guide
    Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  • B2B Direct Marketing How-To Guide
    Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  • Market Forecasting Template
    This guide will give you a mini-seminar on the art and the science of forecasting. Learn the four different ways to create forecasting models and choose the ones that best suit your needs. Then follow these easy-to-follow steps to creating a model where you too can predict the future.
  • Benchmark Survey: Voice of the Customer
    Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are incorporating the voice of the customer into their marketing, their product development, and their management. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  • Trade Show Marketing Template
    Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
  • Competitive Analysis Template
    A thorough competitive analysis is a critical component of a solid marketing plan. It is an exercise that will provide you with valuable insights to guide the development of your business strategy. This 20-page template will make the project quick and easy, and you can end up with a leg up on your compeition.
  • Branding and Brand Equity
    There isn't a single marketing topic that has dominated the last decade of the field of marketing than Branding. And, although it's certain you have at the very least put your toe in the water of the great Branding Lake, you will get nothing but good advice, confirmation of your strategies and tactics, and probably even some new ideas from this Marketing Guide.

Brand Management: See all 19 downloads

Brand Management: See all 385 items

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