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- #SocialSkim: Social Media This Week: Twitter's IPO, Apple, 'Verified' on Pinterest, Viral Video King
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Search Engine Marketing online seminar broadcasts from the best minds in marketing
- This PRO seminar will explore how a fresh approach to search engine optimization can stop you worrying about search engine updates for good. more
- In this PRO seminar, you'll discover a brief history of the SEO industry's past few years, followed by a thorough walk-through of the industry's most effective strategies. more
- In this PRO seminar, you'll learn why SEO is still important, how to seamlessly build it into your strategy, and how to step into your customers' shoes and understand their thinking to improve traffic, and ultimately, revenue. more
- In this PRO seminar, you'll learn the ins and outs of paid search, including how to set the foundation for an effective strategy, how to set budgets and goals, and much more. more
- Learn the latest about Google Search and the evolving search landscape from the source. Google's Maile Ohye walks us through successful approaches—and pitfalls to avoid—when building a search optimized site. more
- Join us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site. more
- What should you do to best optimize your website for Bing that you aren't already doing for Google? more
- He's back! The maven of Search and Web Analytics returns to tip you off to secrets of getting found on the Web. more
- You'd think that in 2009, effective copywriting for the Web is a no-brainer. Apparently not! more
- If you are considering attending our October event in Chicago, here’s your chance to listen to some of the thought leaders who will be speaking there ... more
- Paid search, or Pay-Per-Click (PPC), marketing isn't new. But what do you need to know if you're just getting started? more
- If you're a marketer looking for a fresh crash course in SEO, this 90-minute seminar is for you ... more
- Tune in to this seminar and get the insider's guide on building great inbound links to climb higher in search engine results. more
- You're familiar with search engine optimization and how there are a certain set of words that people tend to search with. But when people get to your website, a different set of words become important. These are "customer carewords." Choosing the right search keywords will bring people to your website, but choosing the right customer carewords will bring them through your website and complete the sale! more
- Got a large, complex, database-driven website? Then you're in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That's because a large site has so much of what the engines love—content!
Want to know the "magic" that turns that content into an abundance of high rankings? It's all in how you present that content to the engines and link it internally within your site. more
Search Engine Marketing Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts
- In just 10 minutes, you'll learn five powerful SEO tips that will help get your mobile app ranked in the search engines. more
- In this Take 10, you will get the low-down on writing copy that is keyword-rich but never boring or forced. more
- In this Take 10, search engine optimization expert Janet Driscoll Miller explains how to get your brick and mortar location into Google Places so that your business shows up the way you want it to in Google Web search results, mobile search results, and Google Maps. more
- In just 10 minutes, SEO expert Janet Driscoll Miller guides you through the process of setting up a multivariate test using Google Website Optimizer. more
- In this Take 10 webcast, optimization expert Janet Driscoll Miller walks you through how to set up an A/B experiment in Google Website Optimizer. She demonstrates each step in the process. more
- Presenter William Arruda, president of Reach Personal Branding, gives you the top 10 tips for ensuring that your online profile presents the image that you want it to be. He talks about Google search results for your name, deadly digital dirt, the three Cs of branding, and more. more
- In just 10 minutes, Janet Driscoll Miller, the president and CEO of Search Mojo shares her keyword expertise and guides you through the process of knowing where and how to place keywords, how to get your content ranked high by search engines, and even how to work through the problem of page elements not recognized by search engines. more
- Janet Driscoll Miller, president and CEO of Search Mojo, knows everything there is to know about keywords. In this webcast, she walks you through the basics about establishing keywords for search engine optimization. more
Search Engine Marketing marketing guides and reports for the busy professional
- The Marketer's Guide to The ABC's of SEOWhy SEO? Because the majority of online experiences--including those of your customers and prospects--begin with search. This 38-page guide will teach you just about everything you need to know about SEO from how to win top rank in Google's search results to which keywords you should target and why.
- Pay-Per-Click: A Practitioner's HandbookPPC marketing is one of the most popular online methods of getting information to customers quickly so you can sell your products and services. This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential.
- Benchmark Research: Marketing in the Economic CrisisThese economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
- B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 MediaResearch on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
- Marketing Metrics How-To GuideMetrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
- Shopper's Handbook on Search Marketing FirmsThis is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
- Paid Search Advertising TemplateIf you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
- Using Google as a Research ToolThis in-depth handbook will walk you through the ins and outs of using Google as a powerful resource for market research. In 27 easy-to-follow pages with a dozen screen shots, this PDF is a handy tool you will want to print and keep nearby as you learn to incorporate the new techniques into your search routines.
- Benchmark Survey: Search Engine OptimizationLink directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.