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According to Brian Clark, founder of Copyblogger, using the right words in the right way in your website copy will consistently help convert visitors to buyers while also determining "how well you rank in search engines and how much traffic you get." In a popular post at the blog, Clark offers ... more
Google Sites comprised the top-ranked online property in July with 178.4 million unique visitors, followed by Yahoo Sites with 174.2 million, while BrightRoll Video Network led in comScore's July Ad Focus ranking with a potential reach of 96% of Americans online, followed by SpotXchange Video Ad Network with 93%. more
Interest in the annual World Series of Poker Tournament drove US Web traffic to online gambling sites in July 2010, while more than 170 million consumers visited an online retail site during the month, shopping for toys, tickets, and other consumer goods, according to data from the comScore Media Metrix ... more
According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her own interpretation, until the final person receives a definition quite unlike the original. "I'm sure the genesis was something like: Someone ... more
Google continued to dominate search in July, accounting for 71.43% of all US searches conducted in the four weeks ended August 1, 2010, while Ask's share of searches reached 2.32%, up 6% from June, according to Experian Hitwise data. more
Driven by gradual economic recovery, advances in digital technology, and secular shifts in business and consumer spending, total communications industry spending is on pace to increase 3.5% in 2010 and post a compound annual growth rate (CAGR) of 5.8% from 2010 to 2014, reaching $1.4 trillion in spending by 2014, ... more
When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, though, for writers and editors. "Editorial staff," he continues, "have to apply sound SEO and online writing practices to every ... more
Want to increase traffic to your site? A recent article at the SEO Traffic Spider recommends using social-media optimization (SMO) as a highly effective method for search-engine optimization of any website. As the name implies, you optimize your site by advertising it through social-media sites and online communities. According to the ... more
In a post at the Online Marketing blog, Lee Odden notes that one of the biggest fears for website owners is a sudden drop in search-engine rankings. Case in point: Google's recent 'Mayday' algorithmic change affecting long-tail searches (see Google Webmaster Matt Cutts' video explanation). It left many webmasters up-in-arms ... more
Small-business advertisers spent on average $2,231 on search advertising in the second quarter of 2010, up 159.7% from the $859 spent in the same period a year earlier, and up 1.4% from the $2,201 spent in the first quarter of 2010, according to a WebVisible study based on its small-biz ... more
"Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, dislikes, and preferences," writes Matt Lawson at MarketingProfs. In other words, the social networking powerhouse is a potential bonanza for search ... more
To help drive viewers to online content, a just-launched platform uses linguistics technology and search marketing best-practices to integrate social media with search engine optimization (SEO). Search engine marketing and design firm Zog Media launched the platform, dubbed Project Redline, in partnership with social media press release builder PitchEngine. more
Tentative growth in the US advertising market has begun to propel the global ad recovery, prompting a revised forecast of global ad expenditure, now projected to grow 3.5% in 2010, up from the 2.2% forecast in April, 2010, according to projections by ZenithOptimedia. more
"The true test of pursuing either an SEO campaign or pay-per-click (PPC) advertising (or both)," writes Scott Buresh in a recent Pro article at MarketingProfs, "is knowing that it all boils down to your company philosophy, return on investment (ROI) objectives, budget, and numerous other monetary and marketing factors." To help ... more
Weakening economic signals are having their effect on the employment outlook for digital and direct marketers in the third quarter (Q3), according to the latest quarterly employment report by Bernhart Associates Executive Search, LLC. more- Though Google continued to dominate search in June, accounting for 71.65% of all US searches conducted in the four weeks ended June 26, Bing's share of searches reached 9.85%, up 7% from May, according to Experian Hitwise data. more
"It doesn't matter how great your video is," writes Larry Kim in a Pro article at MarketingProfs. "[I]f people don't know it exists, it doesn't have much business value." That means you have to optimize your YouTube video for maximum visibility. So, how do you get the crowd to turn ... more
The manufacturing sector is showing early signs of recovery: 70% of industrial-sector marketers expect their sales to increase in 2010 over 2009 levels and 31% plan to increase their marketing budgets—with much of those dollars earmarked for online channels, such as video, social media, and search, according to a ... more
In a post at the SEOmoz blog, Laura Lippay asks, "What makes your site different? Remarkable?" Stumped? Well, one great way to determine how your site stacks up against the competition is to analyze what your competitors are doing right, Lippay says. She offers some guidelines on how best to snoop: "We're ... more- Google continued to dominate search in May, accounting for 72.2% of all US searches conducted in the four weeks ended May 29, 2010, up 1% from April, while Yahoo, Bing, and Ask received 14.4%, 9.2%, and 2.1%, respectively, according to Experian Hitwise data. more
With the Internet's speed and rate of growth, who has the time to keep up with everything on it, let alone analyze your website's link structure to see what sites are linking to you? So asks Nick Stamoulis in a recent post at the Search Engine Optimization Journal. Still, "it ... more
You may be wondering about the evolution of SEO—and whether you'll get left behind as it grows in sophistication. Well, you're not alone. A recent interview with Nathan Thompson at the Inbound Internet Marketing blog yielded some takeaways that may help clarify SEO's development—and demonstrate how you can beef up your efforts ... more
Worldwide online advertising revenues are forecast to reach $61.0 billion in 2010, up 12.4% over 2009 levels, according to MagnaGlobal. It forecasts global online advertising to grow 11.7% in 2011—and thereafter by an average annual rate of 11.0% through 2015, reaching $103 billion in global spending that year. more
Among social media channels, LinkedIn accounts for the greatest number of referred visitors to B2B websites, but Wikipedia is more effective at delivering relevant and serious leads, according to a study by LeadForce1. In addition, visitors referred to B2B websites from Wikipedia spend more time on those sites once they ... more
With the 2010 FIFA World Cup in South Africa set to begin on June 11, US Internet searches related to the World Cup during the week ended May 29, 2010 were up 10% from levels recorded a week earlier, and up 64% from a month earlier, according to Experian Hitwise. more
Search Engine Marketing articles by the best and brightest in the field
All Articles |
Pro Articles Only- Eight Ways to Improve Your Site Search and Capture More Conversions by Shaun RyanWhether you're marketing an e-commerce, informational, or B2B site, your site search is a critical feature of your site and deserves your time and attention. And by making some small improvements to your site search, you can reap higher conversion rates, more leads, and happier repeat customers. more
- Five Reasons Why Deep Links Help—Not Hurt—Your Site by Larry KimHistorically, companies that monitor links to their websites haven't looked kindly upon inbound "deep links"—links to site pages other than the homepage or other top-level pages. But the truth is that deep links can actually be really good for a website. Here are five benefits they provide. more
- Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce Site by Adam J. ThompsonE-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content. The challenge can be easily (though not necessarily quickly) overcome with these five content techniques that can help you search-optimize e-commerce websites. more
- Content Curation: Engage Your Customers in Three Simple Steps by Pawan DeshpandeMost marketers are eager to achieve a level of engagement with current and prospective customers, but the majority stop dead in their tracks when they consider this question: Where am I going to find the time to develop all the content necessary to do it? But here's a little secret: ... more
- The Fallacy of Search Engine Marketing Only by Scott BureshThere has been much debate in the search community about whether it is proper or even hypocritical for a search engine marketing company to use other forms of advertising unrelated to Internet marketing. The naysayers generally have a common argument: A quality SEM company "shouldn't need" to engage in any ... more
- Winning Facebook Tactics for Today's Search Marketer by Matt LawsonFacebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, dislikes, and preferences. No wonder advertisers are salivating at the chance to reach Facebook users with precisely targeted ads. more
- Search Engine Optimization or Paid Search: What Should Your Philosophy Be?
by Scott BureshIs there a basic philosophy regarding organic search engine optimization (SEO) and paid-search advertising? Is one tactic more favorable than another? How do you know which channel to pursue? Should you do both—and in what proportions? more - Un-Advertising: The Power of Testimonial Video in the Post-Advertising Era by Ted PageMad Men-style advertising, based on interrupting entertainment or news, is still with us—but most marketers recognize that it's unsteady on its feet. The reality is that people are tired of being "targeted" with ads and so are inclined to take evasive action. It's time to dust off the tried-and-true customer ... more
- The Promises and Pitfalls of Translating Marketing Content by Swamy ViswanathanWhen you're marketing to global audiences, your messages must be accurate, concise, and targeted to establish consumer trust and brand loyalty. Satisfied customers often result in repeat purchases and increased return on investment (ROI). That is where translating marketing content comes into play, ensuring that messages are properly conveyed to ... more
- Eight Tips for Optimizing YouTube Videos by Larry KimVideo is 50 times more likely to appear on the first page of Google search results than text. But in order for your intended audience to find your video, you need to optimize it for maximum visibility in Google and other search engines. Here are eight tips for optimizing YouTube ... more
- Three Key Tactics to Ensure ROI for Your Website by Michael WestaferSuccessful business owners understand the value of location, and they will go to great lengths to find the right storefront. Unfortunately, many business owners do not have the same discipline in building a website. Instead, many companies slap a few Web pages together and expect business to start flowing. But ... more
- Google Caffeine: Real Impact or Just Hype? by Brian EasterWill Google's latest search-engine algorithm update, dubbed "Caffeine," change search as we know it, or is it simply a minor update? more
- Nine Effective Tactics to Get Opt-In Email Subscribers by David GodotThe sweeter the deal, the better your chances that your visitor will become a subscriber. Many email-list managers offer a e-book or video download or special one-time discount. Those are basic techniques for email list-building. Here are nine more-advanced list-building techniques. more
- The Top Five Things Marketers Must Do in 2010 by Joel BookThis year will be another year of key strategic and tactical decisions for marketers. With flat or reduced budgets, marketers will once again have to determine where to invest for the best return. So if you want to get the most juice for the squeeze for your marketing dollar in ... more
- A 10-Question Lead-Generation Checkup Checklist for Your Website by Bob DeStefanoIs your website a lead-generation machine? Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline. Find out your website's lead-generation potential by giving it a lead-generation checkup. more
- Five Simple Link-Building Tips by Oliver FeakinsLink-building services are the most commonly outsourced aspect of SEO. The process involves finding qualified and thematically relevant one-way linking partners who will link to your website. Spammy, automated products seldom cultivate valuable links and tend to do more harm than good. Doing it right means link-building by hand. Here ... more
- Revamp to Revenue: Five Ways to Turn on the Profits With Your Website by Greg GaskillIn the current economic climate, more business owners need to evaluate their website and revamp it to turn it into a presales tool, lead-generation machine, or even a revenue-producing cash cow. Can it be done? It just takes a few tweaks to turn on the profits. more
- Tertiary Keyword Rankings: Using Your Search-Engine Presence to Power Your Customers by Andy KomackIn the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things are quality products, great service, reasonable prices, and solutions that increase profits. But what would they really want if they could have anything from you? How about more customers? more
- Five Paid-Search Tips to Boost Quality Score (and Drive Higher ROI) by Matt LawsonBy using new campaign-management techniques, smart marketers can gain a sizable and lasting advantage over the competition in the auction for keywords—ensuring their ads show up high in search results without dampening ROI. more
- Personal Branding Predictions: Top 10 for 2010 by William ArrudaHow will the world of personal branding, and business, evolve in the coming year? Here are William Arruda's top 10 predictions for 2010. more
- Five Ways to Improve Your Landing Pages Right Now by Anna TalericoOnly about 3% of paid clicks convert, on average. That's a lot of conversions left on the table. Here are five things you can do to turn more of your clicks into customers. more
- Eight Ways Marketers Can Benefit From Using Alltop by Mack CollierIn aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an invaluable tool for marketers. This article shares eight ways that we can benefit from using Alltop. more
- Proving ROI for Search-Engine Optimization by Dan SkeenSearch-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom line far more visibly than most marketing tactics. Yet despite all the potential, and the many SEO success stories, it can still be surprisingly difficult to make a case for investment ... more
- Seven Questions Local Businesses Should Answer Before Investing in SEO by Kenton NewbyIn the current economic climate, many local businesses are seeking more-effective ways to market. Since their potential customers are increasingly using the Web as a way (and sometimes the first and only way) to find products and services, local businesses realize that their marketing efforts should include at least some aspects ... more
- Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard by Larry KimYour own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic search) is much more valuable than traditional marketing data, such ... more
Search Engine Marketing case studies, deconstructing real life examples and illustrating lessons learned.
Check out our marketing Case Study Collections on hot topics including Social Media ROI, Mobile Marketing, Facebook and Twitter.
- SEO and Sex: A Recipe for SuccessDr. Helaine Smith, DMDCASE STUDY: How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success! more
- How a B2C Website's Landing-Page Tests Increased Conversions 67%BabyCenterCASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page? more
- How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, SalesDiapers.comCASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big. more
- How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, SalesFairytale BrowniesCASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings. more
- How a Video Podcast Series Garnered a Top Industry Award and 68,500 views in 12 MonthsTellabsLast spring, telecom player Tellabs launched its "Get Schooled" video-podcast series as both a way to communicate with customers as well as showcase the depth and breadth of its offerings. Get Schooled did that and more... generating tens of thousands of views, landing a coveted interview, and garnering an industry award. more
- A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site ExperienceSydney's ClosetFive years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach. more
- How a University Embraced Social Media and Scored Millions in YouTube ViewsCarnegie Mellon UniversityHow does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation for an ongoing social media campaign. more
- How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%AutoAnything.comAutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%. more
- How a Marketing Consultant Significantly Increased His Client Base via Social MediaL&G Business SolutionsMarketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way to promote his business would be a blog. His first attempt failed. But not his second. more
- How a Consultant's Internet Radio Show Led to New Business, New Sources of RevenueCRM Essentials LLCAtlanta management consultant Brent Leary launched a radio show in 2006 to help small and mid-sized businesses understand technology. It proved so popular that he evolved the show into a series of online podcasts, bringing new business and (ultimately) new revenue to his 15-year-old consulting business. more
- How Goodwill Attracted Hip Customers via Social Networking, a Virtual Fashion ShowGoodwill of Greater WashingtonGoodwill Industries receives generous donations of clothing, many in good shape and by popular brands, but is perceived as a purveyor of low-quality, outdated merchandise. With a social-media marketing campaign, the nonprofit was able to change that perception and connect with young professional women who buy vintage clothing. more
- How a Viral Campaign Gave OfficeMax Brand Recognition, Drove ShoppersOfficeMax, Inc.Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers. more
- How a Patient-Support Program Increased Therapy Participation 20%, Upped SalesActelion Pharmaceuticals US, Inc.Tracleer won approval in 2001 as the first oral treatment for pulmonary arterial hypertension, an illness difficult for patients to grasp. Tracleer helps patients control the symptoms, but it has drawbacks. Faced with high patient-dropout rates early on in treatment, the drug's maker needed to change patient perceptions. more
- How an Ice Cream Company Increased Revenue More Than 8% a Year With Low-Cost BlogsDenali FlavorsDenali Flavors creates and licenses premium ice cream flavors for regional and store brands. Its most popular flavor is Moose Tracks, which is made by more than 80 dairies nationwide—but many consumers have have never heard of it. The company needed to generate awareness at a little cost. So it turned to (where else?) blogs. more
- How a Dental Office Attracted Clients Using SEO and Other Internet Marketing StrategiesSynergy Dental CenterSynergy Dental Center of Portland, Oregon, wanted to increase its client base, which Dr. Anthony Newkirk had inherited from the previous practitioner in 2003. He hired a marketing firm to develop a client-acquisition strategy, with a goal of 25 new patients a month. Here's how the Internet-based campaign played out. more
- How a B2C Web Site's Landing-Page Tests Resulted in a 67% Jump in ConversionsBabyCenterThe landing page for a top Web site's most popular search term converted about 30 percent less frequently than the company's general landing page. By simultaneously testing four new versions of the landing page, the site was able to ensure relevance, increasing conversions 67%—and decreasing abandonment rates. more
- How a Niche Web Site's 'Telechats' Increased Credibility, Visibility and Google PageRankTheSpiritedWoman.comHere's how a relatively new women's Web site gained attention—and more regular readers—at a low cost. Plus, its "telechats" with authors has helped distinguish it from other sites focused on empowering women. more
- How Siemens Medical Proved That a Landing Page with a Single, Compelling Offer Is More EffectiveSiemens Medical SolutionsSiemens Medical Solutions wanted to elminate links that were secondary to the main offer on landing pages. But Marketing needed to prove its case to other departments. The approach? Test, test, test. more
- How an Office Furniture Company Tripled Its Sales by Optimizing for SearchPanel Systems UnlimitedOffice furniture dealer Panel Systems Unlimited found its sales lagging during an economic recession, and knew that it had to act quickly to position itself for the inevitable recovery. Partnering with Medium Blue Search Engine Marketing, it focused on upping its search engine exposure. The result: sales tripled. more
- How Garden Fresh Realized a Huge Gain in Web Traffic and Longer-Term Loyalty via EmailGarden Fresh Restaurant Corp.Garden Fresh Restaurants sought to increase customer engagement with its "Club Veg" loyalty club, totaling more than half a million opt-in members. Its two interactive email campaigns worked like a charm -- leading to huge increases in site traffic and boosting customer loyalty. more
Search Engine Marketing online seminar broadcasts from the best minds in marketing
- Take 10: How to Add Your SEO Keywords to Your Website ContentAttendee rating:
- Jun 25, 2010 - Take 10: How to Select Your Keywords Using a Free Tool From GoogleAttendee rating: - Jun 11, 2010
- Today's Top Five SEO EssentialsAttendee rating: - Mar 11, 2010
- How to Get Maximum Search Results with Rich Content and Social Media (FREE)Attendee rating: - Mar 9, 2010
- Bing Isn't Google: The Differences That Matter for Search MarketingAttendee rating: - Feb 18, 2010
- Monetizing the Long Tail of Search: Rethink Your Keyword StrategyAttendee rating: - Nov 12, 2009
- Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their TrustAttendee rating: - Oct 29, 2009
- It's All About the Click: Fundamentals of Paid Search MarketingAttendee rating:
- Jun 4, 2009 - Search Engine Optimizing Your Website, Soup to NutsAttendee rating: - Jan 15, 2009
- Link Building for Online Publicity, Buzz and SEO: What's New and What's Tried and TrueAttendee rating: - Dec 18, 2008
- Advanced Tactics in SEO: Part Art, Part Science Attendee rating: - Mar 27, 2008
- Customer Carewords: Words on the Web that Make the SaleAttendee rating: - Dec 13, 2007
- Search Engine Optimization (SEO) for Really Big WebsitesAttendee rating: - Jun 28, 2007
- Search Marketing Essentials for Online RetailersAttendee rating:
- Feb 8, 2007 - Getting Google to Love Your Website . . . AgainAttendee rating: - Sep 28, 2006
- Advanced Topics in Paid Search MarketingAttendee rating: - Mar 9, 2006
- Essentials of Paid Search MarketingAttendee rating: - Mar 8, 2006
- Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine OptimizationAttendee rating:
- Feb 16, 2006 - Google in the Real World: How Links Boost Your RankingAttendee rating: - Nov 10, 2005
- Killer Search Engine Content: Create Web Content to Get on the First Page of Search ResultsAttendee rating: - Mar 23, 2005
Search Engine Marketing marketing downloads for the busy professional
- Benchmark Research: Marketing in the Economic CrisisThese economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
- B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 MediaResearch on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
- Marketing Metrics How-To GuideMetrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
- Shopper's Handbook on Search Marketing FirmsThis is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
- Paid Search Advertising TemplateIf you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
- Using Google as a Research ToolThis in-depth handbook will walk you through the ins and outs of using Google as a powerful resource for market research. In 27 easy-to-follow pages with a dozen screen shots, this PDF is a handy tool you will want to print and keep nearby as you learn to incorporate the new techniques into your search routines.
- Benchmark Survey: Search Engine OptimizationLink directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
- SEO Summit - MP3
- SEO Summit 2005 - TranscriptSEO Summit 2005 - Transcript
- SEO Summit – TranscriptSEO Thought Leader Summit
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