Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the building blocks are all here. more![Taxing Situation: A Lacking Web Presence for Local Tax Preparers [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/Digital-Presence-Analysis-of-Tax-Preparers-vSplash-Infographic-sneak-peek.jpg)
As Tax Day approaches, flustered US taxpayers head online for help filing their annual tax returns. This infographic shows how tax filers use the Web to seek help and how tax preparers can seize the opportunity to engage them. more
Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs are failing online. more
The combination of search and social is revolutionary. Find out the search capabilities of Twitter, Pinterest, and Google+ and how to search-optimize your presence on them. more
This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work from piracy. more- The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them. more
B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to a survey from Ascend2. more
Being in the top 2-3 listings of a Facebook Graph Search results page is key to ensuring a listing is seen quickly and for a relatively long duration, according to eye-tracking research that explored which elements of a Graph Search results page hold the most interest. more
Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what to do instead. more
Led by Facebook, five websites captured 20% of all search clicks from US search engines (Google, Bing, etc.) in the fourth quarter of 2012, and some 500 websites captured nearly 50% of search clicks, according to a new report from Experian Hitwise. more
Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon or discount to their Google search ad, merging special offers with search. more
Much has been said and done regarding post-Penguin link-building. Here are some foolproof tips to not only secure improvements in your rankings but also survive the Penguin update successfully. more
Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and analytics—that can activate consumers at a local level, according to a report by the Chief Marketing Officer (CMO) Council in ... more
Ad clicks via tablet devices are projected to account for 20% of Google's paid-search revenues in the US by December 2013, up from 10.7% a year earlier, according to a new report from Marin Software. That would amount to roughly $5 billion in revenues from tablet ads alone for the ... more
Just what the title says... along with an infographic and a host of examples, illustrations, and explanations. more
Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan to invest more in marketing in 2013, according to a survey conducted by Web.com and National Association of Women Business ... more
Online videos, which users love, have become useful marketing tools—for SEO, social media programs, and mobile and e-commerce. Here's how video will continue to make inroads in 2013. more
Online marketers near and far resolved in January to get to the top of search results this year. If you're still stumped, here are a five simple yet effective tactics to employ during the rest of 2013. more
Today (Feb. 6, 2013) Google announced some major upcoming changes that will make mobile ad campaign management exponentially simpler in AdWords. The new "Enhanced Campaigns" will be available as an upgrade by late February and become the default for all campaigns by June or so. more
Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ready, you could hatch the same kind of profits as chicken farms do on Super Bowl Sunday. more
If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing on the right track in 2013. more![An Exciting Time for SEO in the Enterprise [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/SEOboy-Mavenlink-peek.jpg)
SEO once had a poorly understood role in companies. Now, however, more companies are understanding SEO's importance in boosting business, according to this infographic. more
Though 70% of online adults say they know how to post content on a Facebook wall, only 54% say they understand how the site makes money, according to a survey from The Search Agency. Users seem to have a better understanding of how search engines generate revenue, however. more
Advertisers invested more in paid search ads served via tablet devices than via smartphones in the fourth quarter of 2012, according to the Global Online Advertising Trends quarterly report, a study of key trends in paid search, mobile, and social advertising by Marin Software. more
For the fourth consecutive year, "facebook" was the most popular search term, accounting for 4.13% of all searches conducted in the US in 2012, up 33% from 2011 levels, according to a report from Experian Marketing Services, which analyzed the top 1,000 search terms for 2012. more
![Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130116-podcast-sonia-simone-lg.jpg)
"Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO." more![Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/071211_guy_kawasaki_lg.jpg)
Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot. more![A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/061912_lee_odden_podcast_lg.jpg)
What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts. more![How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/041112_podcast_lg.jpg)
In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. more
Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs. more
Search Engine Marketing online seminar broadcasts from the best minds in marketing
Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
Broadcast on Sep 13, 2012 with Vanessa Fox
In this PRO seminar, you'll learn why SEO is still important, how to seamlessly build it into your strategy, and how to step into your customers' shoes and understand their thinking to improve traffic, and ultimately, revenue. more
Broadcast on Aug 9, 2012 with George Michie
In this PRO seminar, you'll learn the ins and outs of paid search, including how to set the foundation for an effective strategy, how to set budgets and goals, and much more. more
Broadcast on Jun 14, 2012 with Stephan SpencerLearn how to fare better in organic search, outrank your competition, and improve your overall SEO results. more
Broadcast on Sep 15, 2011 with Maile OhyeLearn the latest about Google Search and the evolving search landscape from the source. Google's Maile Ohye walks us through successful approaches—and pitfalls to avoid—when building a search optimized site. more
Broadcast on Jul 21, 2011 with Stephan SpencerUncover which SEO metrics enable you to maximize your website optimization efforts during this PRO seminar with Stephan Spencer. Learn how to expand your keyword list, increase your rankings, and prioritize your efforts. more
Broadcast on Dec 9, 2010 with Heather Lloyd-MartinJoin us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site. more
Broadcast on Mar 11, 2010 with Janet Driscoll MillerDon't have the time or money to thoroughly search optimize your website? Learn what's absolutely critical to your SEO success. more
Broadcast on Feb 18, 2010 with Janet Driscoll MillerWhat should you do to best optimize your website for Bing that you aren't already doing for Google? more
Broadcast on Nov 12, 2009 with Avinash KaushikHe's back! The maven of Search and Web Analytics returns to tip you off to secrets of getting found on the Web. more
Broadcast on Oct 29, 2009 with Erin AndersonYou'd think that in 2009, effective copywriting for the Web is a no-brainer. Apparently not! more
Broadcast on Oct 1, 2009 with The MixologistsIf you are considering attending our October event in Chicago, here’s your chance to listen to some of the thought leaders who will be speaking there ... more
Broadcast on Jun 4, 2009 with George Seybold
Paid search, or Pay-Per-Click (PPC), marketing isn't new. But what do you need to know if you're just getting started? more
Broadcast on Jan 15, 2009 with Stephan Spencer, Mark KaufmanIf you're a marketer looking for a fresh crash course in SEO, this 90-minute seminar is for you ... more
Broadcast on Dec 18, 2008 with Stephan Spencer, Eric WardTune in to this seminar and get the insider's guide on building great inbound links to climb higher in search engine results. more
Broadcast on Mar 27, 2008 with Stephan Spencer, Rand FishkinEver wonder what the SEO pros know that you don't? What search engine optimization tools they use every day that you don't even know exist? Take your SEO skill set to the next level, even if you're already a savvy search marketer. more
Broadcast on Dec 13, 2007 with Gerry McGovernYou're familiar with search engine optimization and how there are a certain set of words that people tend to search with. But when people get to your website, a different set of words become important. These are "customer carewords." Choosing the right search keywords will bring people to your website, but choosing the right customer carewords will bring them through your website and complete the sale! more
Broadcast on Jun 28, 2007 with Stephan Spencer, Chris SmithGot a large, complex, database-driven website? Then you're in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That's because a large site has so much of what the engines love—content!
Want to know the "magic" that turns that content into an abundance of high rankings? It's all in how you present that content to the engines and link it internally within your site. more
Broadcast on Feb 8, 2007 with Stephan Spencer, George MichieStephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face. more- Broadcast on Sep 28, 2006 with Stephan Spencer, Brian KlaisHave you been keeping up? Does Google still love your website as much as it did several years ago? Or has it found a new love? Your site can get back in Google's favor, once you understand what Google is looking for, this seminar will show you how. more
- Broadcast on Mar 9, 2006 with Larry Becker, George MichieFor those who have experience with paid search, but need to get advanced techniques and knowledge. more
Search Engine Marketing Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts
In just 10 minutes, you'll learn five powerful SEO tips that will help get your mobile app ranked in the search engines. more
In this Take 10, you will get the low-down on writing copy that is keyword-rich but never boring or forced. more
Broadcast on Apr 22, 2011 with Janet Driscoll MillerIn this Take 10, search engine optimization expert Janet Driscoll Miller explains how to get your brick and mortar location into Google Places so that your business shows up the way you want it to in Google Web search results, mobile search results, and Google Maps. more
In just 10 minutes, SEO expert Janet Driscoll Miller guides you through the process of setting up a multivariate test using Google Website Optimizer. more
Broadcast on Mar 4, 2011 with Janet Driscoll MillerIn this Take 10 webcast, optimization expert Janet Driscoll Miller walks you through how to set up an A/B experiment in Google Website Optimizer. She demonstrates each step in the process. more
Broadcast on Oct 15, 2010 with Michael MillerJoin online marketing penman Michael Miller as he walks us through the seven steps to launching a YouTube Promoted Video campaign that supports your video's rise to prominence. more
Presenter William Arruda, president of Reach Personal Branding, gives you the top 10 tips for ensuring that your online profile presents the image that you want it to be. He talks about Google search results for your name, deadly digital dirt, the three Cs of branding, and more. more
Broadcast on Jun 25, 2010 with Janet Driscoll MillerIn just 10 minutes, Janet Driscoll Miller, the president and CEO of Search Mojo shares her keyword expertise and guides you through the process of knowing where and how to place keywords, how to get your content ranked high by search engines, and even how to work through the problem of page elements not recognized by search engines. more
Broadcast on Jun 11, 2010 with Janet Driscoll MillerJanet Driscoll Miller, president and CEO of Search Mojo, knows everything there is to know about keywords. In this webcast, she walks you through the basics about establishing keywords for search engine optimization. more
Search Engine Marketing marketing guides and reports for the busy professional
- The Marketer's Guide to The ABC's of SEOWhy SEO? Because the majority of online experiences--including those of your customers and prospects--begin with search. This 38-page guide will teach you just about everything you need to know about SEO from how to win top rank in Google's search results to which keywords you should target and why.
- Pay-Per-Click: A Practitioner's HandbookPPC marketing is one of the most popular online methods of getting information to customers quickly so you can sell your products and services. This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential.
- Benchmark Research: Marketing in the Economic CrisisThese economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
- B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 MediaResearch on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
- Marketing Metrics How-To GuideMetrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
- Shopper's Handbook on Search Marketing FirmsThis is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
- Paid Search Advertising TemplateIf you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
- Using Google as a Research ToolThis in-depth handbook will walk you through the ins and outs of using Google as a powerful resource for market research. In 27 easy-to-follow pages with a dozen screen shots, this PDF is a handy tool you will want to print and keep nearby as you learn to incorporate the new techniques into your search routines.
- Benchmark Survey: Search Engine OptimizationLink directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
MarketingProfs uses single