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Marketing Strategy: See all 2709 items

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Marketing Strategy online seminar broadcasts from the best minds in marketing

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  • How to Deliver Results by Leveraging Individualized Insights
    Broadcast on Mar 24, 2015 with Wes Moore, Allison Pecora
    Join us for this free seminar to learn how companies are rising above silos and data barriers to provide an engaging and relevant experience for their customers, and deliver results. You'll discover that by getting marketing and technology teams on the same page to find hidden insights and act on them, you can start providing customers with the experience they expect. Sponsored by Teradata more
  • What's Next: Seven Marketing Trends to Watch in 2015
    Broadcast on Jan 27, 2015 with Ashley Lockridge, Liz McLemore
    Join us for this free seminar as we reflect on the current state of cross-channel marketing and predict the hottest trends for the New Year. You'll learn about the emerging technologies, strategies, and tactics that proactive marketers need to keep their marketing fresh and relevant. From tips to creating an awesome customer experience through all parts of the customer buying journey to the latest in mobile, you'll walk away ready to take your cross-channel marketing to the next level. Sponsored by Experian Marketing Services more
  • Make Something People Love
    Broadcast on Jan 22, 2015 with Alexis Ohanian This online marketing seminar received 4 star(s)
    In this PRO seminar, Alexis will share personal lessons learned from co-founding reddit, the world's largest platform for online communities. He'll discuss how he built hipmunk (a travel search comparison tool) in a crowded industry, and created Breadpig, a thriving community to support creatives in the age of crowdfunding—all with next to no marketing budget. more
  • Strategy and Campaign Assessment: Re-Upping Your Marketing Game
    Broadcast on Jan 20, 2015 with Jodi Wearn
    Join us for this free seminar to learn a framework for evaluating and improving your digital marketing efforts. You'll discover how to assess and improve engagement, your creative (content), your database (list building), and your marketing tools (automation). Make 2015 the year you take your marketing to the next level. Sponsored by Silverpop more
  • The Art of the Extraordinary Presentation
    Broadcast on Jan 15, 2015 with Dan Roam This online marketing seminar received 5 star(s)
    In this dynamic and inspiring PRO seminar, Dan Roam shows how, with a little planning and practice, making an extraordinary presentation can be easy and fun—both for you, and more importantly, for your audience. We'll discuss storylines, the use of visuals, and see examples from Dan's own work. You'll gain an understanding of how to add inspiration to your talks, and walk away with a simple set of tools for creating more exciting presentations. more
  • How to Lead the Mindful Marketing Revolution
    Broadcast on Nov 13, 2014 with Lisa Nirell This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn how today's marketing revolutionaries have learned to stop, breathe, and reflect on the more human side of marketing to generate new opportunities and transform customer relationships. more
  • How to Turn Trade Show Leads Into Trade Show Sales
    Broadcast on Sep 18, 2014 with Jim Beretta This online marketing seminar received 3 star(s)
    In this PRO seminar, we'll share proven tips and techniques that will help you continue the conversation after the show, extending the life of the event and your marketing budget. You'll learn how to master trade show data that can lead to big results for your company. more
  • What Every Marketer Needs to Know About Growth Hacking
    Broadcast on Sep 11, 2014 with Sean Ellis This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to align your team and resources to take advantage of the new opportunities that come through growth hacking, as well as how you can put these strategies to work for your business. From finding new areas of opportunity to give you a leg up on your competition, to doubling down on successful channels, you'll walk away with a growth hacking framework that will help energize your marketing and find new wins for your business. more
  • Retrain Your Brain for Healthier Marketing
    Broadcast on Aug 28, 2014 with Lorrie Thomas Ross This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn the marketing concepts that set the tone for optimization, strategy, and most importantly, new behaviors that can directly impact your success. You'll receive a framework to begin the optimization process and set these new actions in motion, and learn simple changes that you can make to ensure your time and money aren't wasted, but invested. more
  • 10 Skills Every Marketer Needs to Enhance the Customer Experience
    Broadcast on Jun 5, 2014 with Larry Weber, Lisa Leslie Henderson This online marketing seminar received 3.5 star(s)
    In this PRO seminar, you'll learn how customer experience leaders are using an expanded marketing toolkit to build a competitive advantage, one interaction at a time. You'll walk away with 10 skills that will help you provide a game-changing customer experience including analytics, marketing automation, website personalization, private and public social community building, and more. more
  • How to Get Your Sales and Marketing Teams on the Same Page to Meet Customer Needs
    Broadcast on May 22, 2014 with John Jantsch This online marketing seminar received 4 star(s)
    In this PRO seminar, veteran sales and marketing strategist John Jantsch will outline today's customer perspective and how to collaborate effectively with your sales team to adapt to your customers' changing needs. more
  • Using Buyer Personas to Make an Impact on Your Marketing ROI
    Broadcast on May 15, 2014 with Adele Revella This online marketing seminar received 3.5 star(s)
    In this PRO seminar, we'll cover a practical plan to ensure that your buyer personas have a direct, measurable impact on marketing ROI. more
  • 10 Keys to Creating a Winning Marketing Concept
    Broadcast on May 8, 2014 with Martha Guidry This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn the keys to marketing concept success. We'll examine real world examples to illustrate the challenges faced when creating marketing concepts, giving you a clear understanding of what an ownable positioning concept really is and setting you up to hit the ground running. more
  • Using Visual Stories to Create an Urge to Act
    Broadcast on Apr 24, 2014 with Andrew Davis This online marketing seminar received 5 star(s)
    This PRO seminar will reveal the secrets to creating great video stories that actually drive revenue. more
  • MarketingProfs University: Finding the True Value of Your Online Marketing Campaigns
    Broadcast on Apr 10, 2014 with Ruth Burr This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn how web marketing programs should target the "sweet spot" between website performance and campaign performance, allowing marketers to take a whole-funnel approach. more
  • MarketingProfs University: PreZentation Techniques to Reduce Public Speaking Stress and Increase Confidence
    Broadcast on Feb 13, 2014 with Beth Buelow This online marketing seminar received 3.5 star(s)
    This PRO seminar will provide you with techniques for calming your mind and preparing yourself to speak up and out in groups with both confidence and authority, even if your knees are knocking. more
  • Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits
    Broadcast on Jan 23, 2014 with Jeffrey Hayzlett This online marketing seminar received 4.5 star(s)
    This PRO seminar, taught by Jeffrey Hayzlett, will reveal how to run and drive change through marketing and business, from getting ready to creating and sustaining momentum. more
  • Eight Secrets to More Successful Collaboration Between Sales and Marketing
    Broadcast on Dec 12, 2013 with Matt Heinz This online marketing seminar received 5 star(s)
    This PRO seminar uncovers eight of the best practices to help your organization (or your clients) accelerate down the path to sales and marketing collaboration nirvana. more
  • The Audience Imperative
    Broadcast on Nov 14, 2013 with Jeffrey K. Rohrs This online marketing seminar received 4.5 star(s)
    This PRO seminar will give you a clear understanding of the principles of proprietary audience development and a leg up on the competition who remain wholly dependent on renting audiences from others. more
  • The Remarkables: How to Win with Word-of-Mouth Marketing
    Broadcast on Oct 24, 2013 with Julie Szabo, Darren Barefoot
    In this PRO seminar, you'll learn what makes up a remarkable campaign and what role of word-of-mouth plays in campaign creation and success. more

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Marketing Strategy marketing guides and reports for the busy professional

  • Inbound Marketing: The Art of Attraction
    In this 22-page guide, you'll learn how to understand the true value your company has in the marketplace, create great content in multiple iterations that meets customers where they are, and market your content across multiple channels to cement the relationship and convert prospects to leads.
  • Post-Production Game Plan: How to Distribute, Promote, and Repurpose Your Content for the Win
    This 30-page guide covers a four-point conversion strategy for ensuring your content is seen, found, and consumed, with detailed information on where to distribute, how to promote, and how to repurpose your content for the win.
  • Competitive Intelligence: How to Dig Up Data on Your Competitors and Play for the Win
    This 10-page guide will allow you to dig in and learn how to think strategically about your competitors' next moves and the most effective ways to respond and stay one step ahead.
  • Once Upon a Marketing Message: How to Craft Stories That Sell
    This 27-page how-to guide will teach you step-by-step how to choose an appropriate story for your audience and goal, and tell it in a way that captures their hearts and minds.
  • Facebook Marketing: 10 Keys to Lasting Success
    It seems like every time we figure things out on Facebook, Zuck and the gang change it up and throw a monkeywrench in the works. We've had enough and have decided to do something about it. No, we're not ditching Facebook. We've found the source of lasting Facebook success, and we've decided to share it with you.
  • Rock That Presentation: The Guide to Prepping and Presenting Like a Pro
    Presentations can be highly persuasive tools for influencing decisions, as well as for obtaining compliance. But the information you present, and how you present it, must be interesting enough for your audience to pay attention and hear your message—an honor that doesn't come as easily as you may think. We're here to help!
  • No-Nonsense Media Mix Guide for Your Marketing Plan
    This 36-page how-to guide will give you the information you need to make informed decisions about your media mix for your marketing plan and your marketing campaigns. You'll learn how to best reach your target audience (while working within the boundaries of your budget), the pros and cons of various media, and much more!
  • The 25 E's of E-Book Marketing
    E-books have evolved. As a marketer, it's your responsibility to keep up. That's why we've put together this e-book. It spells out how marketers from all industries can use e-books to catalyze their business and marketing objectives and maximize engagement, loyalty, and advocacy.
  • Marketing Automation Management: Basics and Best Practices
    Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
  • A Quick Guide to YouTube & Creating Your Own YouTube Channel
    YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
  • Influencer Marketing Success Stories
    Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  • Research Spotlight: Twitter
    A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  • Social Media Integration Success Stories
    Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  • Research Spotlight: Facebook
    Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
  • Slowpoke's Guide to Digital Marketing
    Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
  • Website Conversion Success Stories
    Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  • LinkedIn Success Stories
    LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
  • Mobile Marketing Success Stories
    Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  • A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
    The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
  • Social Media ROI Success Stories
    Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.

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