• 

  Four Steps to Ensuring Your Strategy Achieves Results

  by Laura Patterson

  Marketing Strategy

  Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious resources. To avoid both and to achieve execution success, check out these four tips. more
• 

  50% of Moms Would Engage With Brands on Facebook If Rewarded

  by Ayaz Nanji

  Marketing Strategy

  Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report. more
• 

  4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]

  by Ayaz Nanji

  Marketing Strategy

  Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report. more
• 

  Seven Online Marketing Activities You Can Start Today

  by Sonja Jobson

  Marketing Strategy

  Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your online marketing. more
• 

  #SocialSkim: Social Media This Week, Including a Content Marketing Children's Story

  by Angela Natividad

  Marketing Strategy

  Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ... more
• 

  Mobile Innovation (Part 6): Innovating Value Propositions Through Mobile

  by Christina "CK" Kerley

  Marketing Strategy

  Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three smart organizations innovating their value propositions through mobile. more
• 

  One-Third of Americans Regularly Listen to Online Radio

  by Ayaz Nanji

  Marketing Strategy

  One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM radio grew from 223 million to 243 million over the past year, according to a recent survey. more
• 

  Mobile Minute [Video]: Why Develop for iOS First?

  by Amanda Klohmann

  Marketing Strategy

  Twitter launched both Vine and its recently released #Music app with no nod toward Android. So why do brands go iOS first, even though Android dominates the smartphone market? more
• 

  Build a Customer-Centric Marketing Automation Strategy

  by Meghan Keaney Anderson

  Marketing Strategy

  The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have to be that way. more
• 

  A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]

  by Verónica Maria Jarski

  Marketing Strategy

  To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" from the 1920s to today. more
• 

  Turbocharge Your Content Marketing Machine

  by Alastair Kane

  Marketing Strategy

  Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three cylinders instead of being a turbocharged V8 behemoth. more
• 

  Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing Survey

  by Daniele Hagen

  Marketing Strategy

  The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot. more
• 

  #SocialSkim: Social Media This Week, Including a PowerPoint Alternative

  by Angela Natividad

  Marketing Strategy

  Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's social goings on. more
• 

  Mobile Minute [Video]: Are Smart Watches a Smart Move?

  by Diego Larrea-Puemape

  Marketing Strategy

  Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches? more
• 

  Digital Video Advertisers Up Budgets, Shift Spend From Display and TV

  by Vahe Habeshian

  Marketing Strategy

  As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those who buy online video advertising have added mobile video to their marketing arsenal. more
• 

  Stop Saying 'Awesome': Five Best-Practices for Americans Marketing to Europe

  by Bob Boehnlein

  Marketing Strategy

  Globalization brings exciting opportunities and enormous challenges for all parts of a business, but nowhere is that more apparent than in the marketing department. Here's how to avoid five common European marketing pitfalls. more
• 

  Mobile Innovation (Part 4): Innovating Product Offerings Through Mobile

  by Christina "CK" Kerley

  Marketing Strategy

  Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives to also improve the products and services they use: your offerings. more
• 

  The Importance and ROI of Events: Marketers Still Face Challenges

  by Vahe Habeshian

  Marketing Strategy

  Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, marketing executives—lacking visibility into the conversion pipeline—don't have sufficiently effective methods for measuring the impact of events and tradeshows on sales and revenue (and therefore can't prove ROI). more
• 

  B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't Miss

  by Vince Stuntebeck, Trevor Jones

  Marketing Strategy

  The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work with B2Bs... more
• 

  Seven Essential Skills for the Content Strategist

  by Jason Hirthler

  Marketing Strategy

  Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets. more
• 

  Sales and Marketing at War: The Game of Thrones [Infographic]

  by Verónica Maria Jarski

  Marketing Strategy

  Though not competing for the Iron Throne, Sales and Marketing have long warred against one another in struggles worthy of a "Game of Thrones" TV episode. Pardot has mapped out the battle between the House of Sales and the House of Marketing. more
• 

  Mobile Innovation (Part 3): Innovating Sales Channels Through Mobile

  by Christina "CK" Kerley

  Marketing Strategy

  As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can be wielded to stimulate sales... more so than via any other medium. more
• 

  B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer

  by Vahe Habeshian

  Marketing Strategy

  US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to the results of a survey developed and fielded by Crain's BtoB magazine and business audience marketing company Bizo. more
• 

  Four Ways to Create an Army of Fans for Your Brand

  by Mack Collier

  Marketing Strategy

  Why do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want to have. But if you think like a rock star, you can cultivate an army of fans for your brand. Here are four steps you need to take. more
• 

  Connect Customer Experience, Convenience, and Differentiation to Business Results

  by Laura Patterson

  Marketing Strategy

  Understanding how the customer behavior you can monitor influences the buying process... is key. Here are three areas to monitor and how to tie them to more outcome-based metrics. more

Marketing Strategy: See all 2327 items

• 

  Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]

  by Kerry O'Shea Gorgone

  Marketing Strategy

  Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms. more
• 

  Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]

  by Kerry O'Shea Gorgone

  Marketing Strategy

  Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community. more
• 

  We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment. more
• 

  The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment. more
• 

  Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Demonstrating value is certainly a fine reason to measure our actions and their results. But discussing marketing measurement with Jim Lenskold during this week's Marketing Smarts podcast got me thinking that we may be thinking about the purpose of measurement exactly backwards. more
• 

  Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between marketing and sales. more
• 

  To Grow You Must Change: John Jantsch on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  John Jantsch believes that if businesses are to grow, they need to be ready, willing, and able to change. To navigate and instigate such change, business leaders need a clarity of purpose and they need to set big, audacious goals. more
• 

  The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too... more
• 

  Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  "There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author (with Barry J. Moltz) of Small Town Rules, which, among ... more
• 

  Does Your Brand Have a Visual Hammer? Laura Ries on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  This week's guest , Laura Ries, believes in tying a brand's core message (the "verbal nail") to a striking visual image (the "visual hammer"). Her premise is straightforward: To leave a lasting impression on the mind of customers and potential customers, brands must rely on images because they wield a ... more
• 

  Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  According to IBM's Yuchun Lee, "every communication has to be relevant. That has to be the bar." So how do you make sure that the messages you send out, the offers you make, and the content you create are relevant? more
• 

  Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one!). more
• 

  Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines—and implements—its content strategy. more
• 

  Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he has used content marketing to grow his business at the Content Marketing Institute. The resulting conversation focused a lot on ... more
• 

  Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and keep advertisers happy. Hear what he has to say. more
• 

  Smart Marketers Road Show Rundown With Jeff Mayersohn and Lou Imbriano [Podcast]

  by Matthew Grant

  Marketing Strategy

  The final stop of the MarketingProfs Smart Marketers Tour was the beautiful deCordova Museum in Lincoln, MA, on July 10, and it was our best-attended. Our guests were Jeff Mayersohn, owner of the Harvard Bookstore in Harvard Square, Cambridge, and Lou Imbriano, CEO of TrinityOne and former CMO of the ... more
• 

  A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts. more
• 

  If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective—and become more human. more
• 

  How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. more
• 

  Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution—and highlighting a critical weakness at the core of marketing communications. more
• 

  What Is Your 'Signature Idea'? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a thought leader. How? By inspiring people to act. And to ... more
• 

  Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this week's episode of Marketing Smarts. more
• 

  Why Unpopular Brands Rule: Erika Napoletano Talks to Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  "Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week's guest on Marketing Smarts. But whatever could she mean? And why would any smart businessperson set ... more
• 

  Marketing Smarts: Why You Need a Marketing Technologist

  by Matthew Grant

  Marketing Strategy

  In this episode of Marketing Smarts, we talk with Scott Brinker of ion interactive about why marketing departments need marketing technologists and why software is the key to creating a memorable customer experience. more
• 

  Marketing Smarts: Startups, Social, and Search: Thoughts From a Serial CEO

  by Matthew Grant

  Marketing Strategy

  Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs. more

See all Marketing Smarts Podcasts

Marketing Strategy online seminar broadcasts from the best minds in marketing

• 

  Sharing is Caring

  Broadcast on Apr 11, 2013 with Stephanie Filer

  In this free MPU class from our MarketingProfs University course, Cracking the Facebook Code, you'll see examples of how Facebook can be used to attract and engage clients and learn how Facebook can be a powerful tool for non-profits and for-profits alike. more
• 

  How to Use a Customer Advocacy Program to Tap Into Your Customers' Hidden Budget

  Broadcast on Mar 28, 2013 with Bill Lee

  This PRO seminar will show you how a growing number of firms are devising creative and effective ways to involve their customers in marketing and selling for them. more
• 

  Trigger Happy: The Next Level of Campaign Automation

  Broadcast on Mar 26, 2013 with Jonathan Lagasse, Ross Miller

  Learn how to use campaign automation techniques across your welcome, order confirmation, and other communications programs to significantly lift program response and transaction rates (not to mention dramatically increase revenue). Sponsored by Experian Marketing Services. more
• 

  Shopping Made Smarter: Employing Smart Marketing in E-Commerce

  Broadcast on Mar 19, 2013 with Doug Broujos, Tim Brechlin

  Join us to explore strategies and tactics you can use today to improve your e-commerce efforts. You'll learn the elements of a smart online commerce program, from planning and deployment to evaluation and refinement. Sponsored by WhatCounts. more
• 

  The State of B2B Marketing Data

  Broadcast on Feb 26, 2013 with Maribeth Ross

  Join us for this free online seminar to learn the best practices for demystifying data to maximize results from marketing campaigns. Plus, we'll share results from the new State of Marketing Data 2013 report. Sponsored by NetProspex. more
• 

  Using Market Frameworks to Analyze Your Competition

  Broadcast on Feb 21, 2013 with Sean Campbell

  In this PRO seminar, you'll learn how to use market frameworks to understand your market and analyze your competition, understand your own strengths, and uncover weaknesses you may not even know you have. more
• 

  How to Use Agile Marketing to Get Measurable Results

  Broadcast on Jan 24, 2013 with Jim Ewel, Bob Canaway

  This PRO seminar will offer busy marketers a new way of doing their jobs that puts the focus on the customer experience and buyer's decision-making process while increasing ROI. more
• 

  MarketingProfs University: Campaign Planning and Management Fundamentals

  Broadcast on Nov 1, 2012 with Jon Miller

  In this PRO seminar, we will go over the basics of campaign planning and management to help you create the framework for a successful campaign. more
• 

  Landing Page Tips to Lift Your Conversion Rate

  Broadcast on Sep 20, 2012 with Chris Goward

  This PRO seminar will teach you how to get the most out of your landing pages' design, copy, and layout. more
• 

  Breaking Down Silos to Build Better Marketing Campaigns

  Broadcast on Aug 23, 2012 with Geoff Livingston, Gini Dietrich

  In this PRO seminar, you'll learn how barriers prevent marketing campaigns from reaching full potential (and how to combat this), how to break down silos, motivate your marketing team, and measure holistic multichannel campaign success. more
• 

  Not Your Father's B2B: Building Business in Today's New World of Marketing

  Broadcast on Aug 2, 2012 with B2B Forum Speakers

  Join us for this free sneak peek for MarketingProfs' B2B Forum 2012 and uncover the latest techniques and coolest concepts that work for real companies like yours. Featuring conference speakers Michael Brenner, Veronica Fielding, Nedra Sadorf, and Roberta Rosenberg. more
• 

  Ten Best Practices for Performing Competitive Teardowns

  Broadcast on Jul 26, 2012 with Sean Campbell

  You'll learn the do's and don'ts of acquiring competitors' solutions, methods to perform the teardown effectively and fairly, and how you can use the results to improve your marketing and sales collateral. more
• 

  MarketingProfs University: How to Effectively Generate and Manage Leads

  Broadcast on Jul 12, 2012 with James W. Obermayer

  This PRO seminar and first class of MarketingProfs University's B2B Lead Roundup course will show you how to set the stage for success by identifying your targets and basic metrics, establishing qualifying buying stages, generating demand, and converting and continually nurturing leads. more
• 

  Sales Messaging That Closes the Deal

  Broadcast on Jun 21, 2012 with Tim Riesterer

  Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
• 

  The 10 Most Common SEO Mistakes Marketers Make

  Broadcast on Jun 14, 2012 with Stephan Spencer

  Learn how to fare better in organic search, outrank your competition, and improve your overall SEO results. more
• 

  MarketingProfs University: Understanding and Engaging Today’s Connected Buyer

  Broadcast on Jun 7, 2012 with Tony Zambito

  This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more
• 

  Six Steps to Creative Problem Solving

  Broadcast on May 24, 2012 with Alicia Arnold

  In this PRO seminar, you'll learn techniques for generating more quality ideas in a shorter amount of time and how to use creative thinking to tackle your organization's toughest challenges by leveraging the scientifically proven, globally tested, six-step Osborn-Parnes Creative Problem Solving process (CPS).

  more
• 

  How to Get the Most Out of Your Facebook Ads

  Broadcast on May 17, 2012 with Eshwar Belani

  Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments. more
• 

  MarketingProfs University: From Content to Conversation—The Changing World of Online Marketing Writing

  Broadcast on May 10, 2012 with Ginny Redish

  This PRO seminar and first class of MarketingProfs University's Marketing Writing Bootcamp will demonstrate how customers consume online content, share examples of effective online content, and provide practical guidelines for writing great online content. more
• 

  Engaging with Customers 140 Characters at a Time

  Broadcast on Apr 26, 2012 with Scott Monty

  Twitter can be a very difficult platform to master. It takes time, practice, patience, and gumption. In this PRO seminar, you'll learn how to effectively take advantage of this social platform in a way that will yield positive results for your brand.

  more

Marketing Strategy: See all 94 seminars

Marketing Strategy Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• 

  Take 10: Five Rhymes for STORE Merchandising Success

  Broadcast on Mar 8, 2013 with Glenda Lehman Ervin

  Join Glenda Lehman Ervin as she shares five pithy rhymes that will help you turn your retail store into the #1 choice for your busy consumers. more
• 

  Take 10: How to Humanize Your Brand Through Video

  Broadcast on Feb 8, 2013 with Tim Washer

  In just 10 minutes, you'll learn how to connect with your customers using relevant and appealing video content that does more than just push your products. more
• 

  Take 10: A Crash Course in Pricing Strategies

  Broadcast on Jan 11, 2013 with Heidi Cohen

  In just 10 minutes, you'll get a thorough overview of pricing strategies and options you'll want to consider before establishing a price for your products. more
• 

  Take 10: Five Key Ways to Optimize Your QR Code Performance

  Broadcast on Jul 20, 2012 with Brian Klais

  In just 10 minutes, you'll learn five keys to great QR code execution, including how to use QR codes to help build a stronger brand, how to entice users to scan your code, and how to measure the success of your campaign. more
• 

  Take 10: How to Effectively Use Traditional Marketing in the Digital Age

  Broadcast on Apr 6, 2012 with Elaine Fogel

  In just 10 minutes, you'll learn how you can use traditional marketing (print advertising, direct mail, etc.) as the perfect complement to your digital marketing strategy. more
• 

  Take 10: How to Convince People to Take Action for Your Cause

  Broadcast on Mar 30, 2012 with Katya Andresen

  In just 10 minutes, you'll learn how to make your cause stand out by making it relatable; compelling donors to take action. more
• 

  Take 10: How to Integrate Social Media Into Your Daily Routine

  Broadcast on Mar 23, 2012 with Beth Schillaci

  In just 10 minutes, you'll learn how to integrate social media into your marketing mix effectively by working it into your daily routine. more
• 

  Take 10 Author Series: How to Become a Go-To Resource for Customers

  Broadcast on Feb 24, 2012 with Brian Solis

  In just 10 minutes, Brian tells you exactly what you need to do to become relevant and a go-to resource for your customer. more
• 

  Take 10: Three Tools for Website Success

  Broadcast on Feb 10, 2012 with Jon-Mikel Bailey

  In this Take 10, you'll learn about why content is your site's lifeblood and how navigation and layout guide the viewer to take action. more
• 

  Take 10 Author Series: How to Be Bold with Your Social Business Agenda

  Broadcast on Jan 27, 2012 with Sandy Carter

  In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. For companies hesitant to embrace social, she offers a lot of encouragement and practical suggestions on how to experiment. more
• 

  Take 10: How to Create a Lead Generation Form in MailChimp

  Broadcast on Jan 13, 2012 with Christine B. Whittemore

  In just 10 minutes, learn how to create a basic lead generation form in MailChimp. more
• 

  Take 10 Author Series: How Everything You Learned About Motivation Is Wrong—And How to Do It Right

  Broadcast on Dec 9, 2011 with Daniel H. Pink

  In this Take 10, Dan debunks the many myths surrounding motivation and offers a number of tips and tricks for cultivating a true culture of motivation in the workplace. more
• 

  Take 10: How to Generate Big Ideas in Small, Easy Steps

  Broadcast on Dec 2, 2011 with Alicia Arnold

  The "forced connections" approach requires you to think of relations between two unrelated concepts in order to generate new ideas. In just 10 minutes, learn how to use this exercise in the problem-solving process. Along the way, you will see how posing questions about the problem at hand can help you find a solution. more
• 

  Take 10: Three Ways to Outsmart Your Biggest Competitors

  Broadcast on Nov 4, 2011 with Stephen Denny

  In just 10 minutes, learn the three best ways to outsmart the competition. You'll find out which questions to ask yourself before taking a risk as well as how to best use speed as a competitive weapon. more
• 

  Take 10 Author Series: How to Inject Your Company's Voice Into Content

  Broadcast on Oct 21, 2011 with Mitch Joel

  In just 10 minutes, digital marketing expert and author Mitch Joel shares how to create content that delights your customers, engages your audience, and differentiates you from the competition. more
• 

  Take 10 Author Series: How to Fascinate People with 7 Key Triggers

  Broadcast on Sep 30, 2011 with Sally Hogshead

  In this Take 10 Author Series webcast, Sally Hogshead explains how people and brands become fascinating. She discusses how to capitalize on your competitive advantage and identify your most fascinating trait. more
• 

  Take 10 Author Series: How to Win Big with Content Marketing

  Broadcast on Sep 23, 2011 with David Meerman Scott

  In this Take 10 Author Series webcast, David Meerman Scott explores the implications of the "You are what you publish" mantra, then offers advice on producing good content on a regular basis. more
• 

  Take 10 Author Series: How to Present Ideas That Inspire Change

  Broadcast on Sep 16, 2011 with Nancy Duarte

  In this Take 10, author and presentation expert Nancy Duarte shares her insights into what makes an engaging presentation and offers ideas for harnessing the power of possibilities in your presentation. more
• 

  Take 10: How to Podcast Like a Rockstar

  Broadcast on Sep 9, 2011 with Corey O'Loughlin

  In this Take 10, MarketingProfs content marketing specialist Corey O'Loughlin walks you through the fundamentals of podcast production. more
• 

  Take 10: 5 Rules for Creating Powerful Calls-to-Action

  Broadcast on Aug 26, 2011 with Doug Metzgar

  In this Take 10 tactical webcast, you'll be guided through a checklist of must-haves for creating calls-to-action that convert. more

Marketing Strategy: See all 43 Take 10 Webcasts

Marketing Strategy marketing guides and reports for the busy professional

• Rock That Presentation: The Guide to Prepping and Presenting Like a Pro
  Presentations can be highly persuasive tools for influencing decisions, as well as for obtaining compliance. But the information you present, and how you present it, must be interesting enough for your audience to pay attention and hear your message—an honor that doesn't come as easily as you may think. We're here to help!
• No-Nonsense Media Mix Guide for Your Marketing Plan
  This 36-page how-to guide will give you the information you need to make informed decisions about your media mix for your marketing plan and your marketing campaigns. You'll learn how to best reach your target audience (while working within the boundaries of your budget), the pros and cons of various media, and much more!
• The 25 E's of E-Book Marketing
  E-books have evolved. As a marketer, it's your responsibility to keep up. That's why we've put together this e-book. It spells out how marketers from all industries can use e-books to catalyze their business and marketing objectives and maximize engagement, loyalty, and advocacy.
• Marketing Automation Management: Basics and Best Practices
  Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
• A Quick Guide to YouTube & Creating Your Own YouTube Channel
  YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
• Research Spotlight: Twitter
  A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
• Research Spotlight: Facebook
  Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
• LinkedIn Success Stories
  LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
• Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
  Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
• Benchmark Research: Marketing in the Economic Crisis
  These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.

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