• 

  How Running a Small Business Has Changed [Infographic]

  by Ayaz Nanji

  Marketing Strategy

  Some 59% of decision-makers at small businesses say it’s harder to run a business today than it was five years ago, and more than half cite the economy as a major challenge. Decision-makers also said marketing, payroll, and the importance of being local have changed significantly for small businesses. more
• 

  Five Steps to Successful Experience-Driven Commerce

  by Loni Stark

  Marketing Strategy

  Competing on price is not a sustainable strategy for most businesses. So, instead of asking "how low can I go?" ask "how high can I set the bar to deliver an experience that connects with my customers?" more
• 

  #SocialSkim: Social Media This Week, Including Apple's Big Announcements

  by Angela Natividad

  Marketing Strategy

  This week was full of surprises. Get the lowdown on Apple's big announcements (and what matters most to marketers). Check out Chirpify, which lets you take payments on Twitter, Facebook, and Instagram. And find out what time to tweet suits your followers best. Skim for flying kisses (really...). more
• 

  Consumers Prefer Brands Associated With Good Causes

  by Ayaz Nanji

  Marketing Strategy

  If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo. more
• 

  Marketing Automation: The Need for a Behavior-Based Program

  by Ellen Valentine

  Marketing Strategy

  Now, more than ever, buyers have more control over the sales cycle. Marketers must therefore evolve with the buying cycle and find new ways to own the early part of the sales process. How? Here are a few steps in the journey toward a buyer-centric marketing automation strategy. more
• 

  Make Content Marketing Authentic: The Case of Customer Stories

  by Jay Pinkert

  Marketing Strategy

  Many see content marketing as just that—marketing. But smart marketers know that what they're delivering is a great story—so long as it's a true story, even if it's not perfect... more
• 

  Marketers Undervalue Email, Overvalue Personalization

  by Ayaz Nanji

  Marketing Strategy

  Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report by the Economist Intelligence Unit and Lyris. more
• 

  Should Senior Marketers Be the 'Voice of the Customer'?

  by Ayaz Nanji

  Marketing Strategy

  Nearly one-quarter of chief marketing officers want a chief customer officer to take primary responsibility for understanding and interacting with the customer, whereas another quarter see the responsibility as their own, according to a recent report. more
• 

  Five Killer Video Marketing Tips

  by Danny Groner

  Marketing Strategy

  No matter what you're selling or promoting, video should be a consideration. Technology is no longer a hurdle, but coming up with the right message, tone, and approach can be. Here's a brief intro to bring you up to speed. more
• 

  #SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded Content

  by Angela Natividad

  Marketing Strategy

  What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? And can you really brand a mixtape? Skim for enlightenment! more
• 

  Mobile Minute [Video]: Mary Meeker's Mobile Trends

  by Jen Quinlan

  Marketing Strategy

  This week, the famed analyst released her annual report on Internet trends, and there were some standout mobile findings. more
• 

  Top Five Tips for Making Content Work for Your Brand

  by Neil Mody

  Marketing Strategy

  Timely, pithy, and unique content is critical to establishing awareness and trust with your audience. The need for you to produce content is not going away. So how do you make content work for your brand? more
• 

  Ensure That Strategy, not Tactics, Drives Your Social Media

  by Rachel DiCaro Metscher

  Marketing Strategy

  Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. So, how can you begin to chart a successful social media route? Map out these five areas. more
• 

  How to Gauge the Power and Value of Your Content Marketing

  by Aaron Dun

  Marketing Strategy

  Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the power of content and the value of your content marketing initiatives? more
• 

  The Nitty-Gritty of Brand Story Power

  by Catherine Sherlock

  Marketing Strategy

  Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, and video as examples. more
• 

  Four Steps to Ensuring Your Strategy Achieves Results

  by Laura Patterson

  Marketing Strategy

  Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious resources. To avoid both and to achieve execution success, check out these four tips. more
• 

  50% of Moms Would Engage With Brands on Facebook If Rewarded

  by Ayaz Nanji

  Marketing Strategy

  Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report. more
• 

  4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]

  by Ayaz Nanji

  Marketing Strategy

  Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report. more
• 

  Seven Online Marketing Activities You Can Start Today

  by Sonja Jobson

  Marketing Strategy

  Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your online marketing. more
• 

  #SocialSkim: Social Media This Week, Including a Content Marketing Children's Story

  by Angela Natividad

  Marketing Strategy

  Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ... more
• 

  Mobile Innovation (Part 6): Innovating Value Propositions Through Mobile

  by Christina "CK" Kerley

  Marketing Strategy

  Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three smart organizations innovating their value propositions through mobile. more
• 

  One-Third of Americans Regularly Listen to Online Radio

  by Ayaz Nanji

  Marketing Strategy

  One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM radio grew from 223 million to 243 million over the past year, according to a recent survey. more
• 

  Mobile Minute [Video]: Why Develop for iOS First?

  by Amanda Klohmann

  Marketing Strategy

  Twitter launched both Vine and its recently released #Music app with no nod toward Android. So why do brands go iOS first, even though Android dominates the smartphone market? more
• 

  Build a Customer-Centric Marketing Automation Strategy

  by Meghan Keaney Anderson

  Marketing Strategy

  The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have to be that way. more
• 

  A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]

  by Verónica Maria Jarski

  Marketing Strategy

  To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" from the 1920s to today. more

Marketing Strategy: See all 2342 items

• 

  What's the Future of Business? Author Brian Solis Talks to Marketing Smarts [Podcast]

  by Kerry O'Shea Gorgone

  Marketing Strategy

  Providing the best product won't be enough to carry your business into the future: You need to create experiences your customers want to share. Author Brian Solis discusses the need for innovative leadership, the new generation of consumerism, and his recent book, What's the Future of Business? more
• 

  Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]

  by Kerry O'Shea Gorgone

  Marketing Strategy

  National Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging platforms like Instagram and Google+ for increasing your brand's reach. more
• 

  Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]

  by Kerry O'Shea Gorgone

  Marketing Strategy

  Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms. more
• 

  Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]

  by Kerry O'Shea Gorgone

  Marketing Strategy

  Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community. more
• 

  We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment. more
• 

  The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment. more
• 

  Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Demonstrating value is certainly a fine reason to measure our actions and their results. But discussing marketing measurement with Jim Lenskold during this week's Marketing Smarts podcast got me thinking that we may be thinking about the purpose of measurement exactly backwards. more
• 

  Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between marketing and sales. more
• 

  To Grow You Must Change: John Jantsch on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  John Jantsch believes that if businesses are to grow, they need to be ready, willing, and able to change. To navigate and instigate such change, business leaders need a clarity of purpose and they need to set big, audacious goals. more
• 

  The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too... more
• 

  Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  "There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author (with Barry J. Moltz) of Small Town Rules, which, among ... more
• 

  Does Your Brand Have a Visual Hammer? Laura Ries on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  This week's guest , Laura Ries, believes in tying a brand's core message (the "verbal nail") to a striking visual image (the "visual hammer"). Her premise is straightforward: To leave a lasting impression on the mind of customers and potential customers, brands must rely on images because they wield a ... more
• 

  Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  According to IBM's Yuchun Lee, "every communication has to be relevant. That has to be the bar." So how do you make sure that the messages you send out, the offers you make, and the content you create are relevant? more
• 

  Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one!). more
• 

  Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines—and implements—its content strategy. more
• 

  Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he has used content marketing to grow his business at the Content Marketing Institute. The resulting conversation focused a lot on ... more
• 

  Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and keep advertisers happy. Hear what he has to say. more
• 

  Smart Marketers Road Show Rundown With Jeff Mayersohn and Lou Imbriano [Podcast]

  by Matthew Grant

  Marketing Strategy

  The final stop of the MarketingProfs Smart Marketers Tour was the beautiful deCordova Museum in Lincoln, MA, on July 10, and it was our best-attended. Our guests were Jeff Mayersohn, owner of the Harvard Bookstore in Harvard Square, Cambridge, and Lou Imbriano, CEO of TrinityOne and former CMO of the ... more
• 

  A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts. more
• 

  If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective—and become more human. more
• 

  How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. more
• 

  Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution—and highlighting a critical weakness at the core of marketing communications. more
• 

  What Is Your 'Signature Idea'? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a thought leader. How? By inspiring people to act. And to ... more
• 

  Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this week's episode of Marketing Smarts. more
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  Why Unpopular Brands Rule: Erika Napoletano Talks to Marketing Smarts [Podcast]

  by Matthew Grant

  Marketing Strategy

  "Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week's guest on Marketing Smarts. But whatever could she mean? And why would any smart businessperson set ... more

See all Marketing Smarts Podcasts

Marketing Strategy online seminar broadcasts from the best minds in marketing

• 

  B2B Data: So Fresh and So Clean

  Broadcast on Jun 11, 2013 with Lauren Brubaker

  In February 2013, NetProspex released their first B2B benchmark report during a MarketingProfs seminar. Now during this follow-up seminar, they'll share some important tactics, tried and tested over a three-month period, which lead to a strong improvement in deliverability and conversions. Sponsored by NetProspex. more
• 

  How to Create Marketing Plans that Cross Channels and Deliver Results

  Broadcast on Jun 6, 2013 with Debra Ellis

  In this PRO seminar, you'll learn how to create effective plans that make multiple channels and platforms work together seamlessly to deliver the best possible results. more
• 

  Ain't Nobody Got Time for That: How to Become a B2B Content Brand with Limited Resources

  Broadcast on May 30, 2013 with B2B Forum Speakers

  Email. Blogging. Twitter. Whitepapers. Case studies. Video. Mobile. Facebook. Collateral. DO WE NEED TO BE ON PINTEREST?! The modern marketer's to-do list is miles long and can seem insurmountable. more
• 

  Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now

  Broadcast on May 23, 2013 with John Wall

  This PRO seminar will provide you with a framework that will help you navigate our ever-changing field, and increase your odds of success. more
• 

  Sharing is Caring

  Broadcast on Apr 11, 2013 with Stephanie Filer

  In this free MPU class from our MarketingProfs University course, Cracking the Facebook Code, you'll see examples of how Facebook can be used to attract and engage clients and learn how Facebook can be a powerful tool for non-profits and for-profits alike. more
• 

  How to Use a Customer Advocacy Program to Tap Into Your Customers' Hidden Budget

  Broadcast on Mar 28, 2013 with Bill Lee

  This PRO seminar will show you how a growing number of firms are devising creative and effective ways to involve their customers in marketing and selling for them. more
• 

  Trigger Happy: The Next Level of Campaign Automation

  Broadcast on Mar 26, 2013 with Jonathan Lagasse, Ross Miller

  Learn how to use campaign automation techniques across your welcome, order confirmation, and other communications programs to significantly lift program response and transaction rates (not to mention dramatically increase revenue). Sponsored by Experian Marketing Services. more
• 

  Using Market Frameworks to Analyze Your Competition

  Broadcast on Feb 21, 2013 with Sean Campbell

  In this PRO seminar, you'll learn how to use market frameworks to understand your market and analyze your competition, understand your own strengths, and uncover weaknesses you may not even know you have. more
• 

  How to Use Agile Marketing to Get Measurable Results

  Broadcast on Jan 24, 2013 with Jim Ewel, Bob Canaway

  This PRO seminar will offer busy marketers a new way of doing their jobs that puts the focus on the customer experience and buyer's decision-making process while increasing ROI. more
• 

  MarketingProfs University: Campaign Planning and Management Fundamentals

  Broadcast on Nov 1, 2012 with Jon Miller

  In this PRO seminar, we will go over the basics of campaign planning and management to help you create the framework for a successful campaign. more
• 

  Landing Page Tips to Lift Your Conversion Rate

  Broadcast on Sep 20, 2012 with Chris Goward

  This PRO seminar will teach you how to get the most out of your landing pages' design, copy, and layout. more
• 

  Breaking Down Silos to Build Better Marketing Campaigns

  Broadcast on Aug 23, 2012 with Geoff Livingston, Gini Dietrich

  In this PRO seminar, you'll learn how barriers prevent marketing campaigns from reaching full potential (and how to combat this), how to break down silos, motivate your marketing team, and measure holistic multichannel campaign success. more
• 

  Not Your Father's B2B: Building Business in Today's New World of Marketing

  Broadcast on Aug 2, 2012 with B2B Forum Speakers

  Join us for this free sneak peek for MarketingProfs' B2B Forum 2012 and uncover the latest techniques and coolest concepts that work for real companies like yours. Featuring conference speakers Michael Brenner, Veronica Fielding, Nedra Sadorf, and Roberta Rosenberg. more
• 

  Ten Best Practices for Performing Competitive Teardowns

  Broadcast on Jul 26, 2012 with Sean Campbell

  You'll learn the do's and don'ts of acquiring competitors' solutions, methods to perform the teardown effectively and fairly, and how you can use the results to improve your marketing and sales collateral. more
• 

  MarketingProfs University: How to Effectively Generate and Manage Leads

  Broadcast on Jul 12, 2012 with James W. Obermayer

  This PRO seminar and first class of MarketingProfs University's B2B Lead Roundup course will show you how to set the stage for success by identifying your targets and basic metrics, establishing qualifying buying stages, generating demand, and converting and continually nurturing leads. more
• 

  Sales Messaging That Closes the Deal

  Broadcast on Jun 21, 2012 with Tim Riesterer

  Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
• 

  The 10 Most Common SEO Mistakes Marketers Make

  Broadcast on Jun 14, 2012 with Stephan Spencer

  Learn how to fare better in organic search, outrank your competition, and improve your overall SEO results. more
• 

  MarketingProfs University: Understanding and Engaging Today’s Connected Buyer

  Broadcast on Jun 7, 2012 with Tony Zambito

  This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more
• 

  Six Steps to Creative Problem Solving

  Broadcast on May 24, 2012 with Alicia Arnold

  In this PRO seminar, you'll learn techniques for generating more quality ideas in a shorter amount of time and how to use creative thinking to tackle your organization's toughest challenges by leveraging the scientifically proven, globally tested, six-step Osborn-Parnes Creative Problem Solving process (CPS).

  more
• 

  How to Get the Most Out of Your Facebook Ads

  Broadcast on May 17, 2012 with Eshwar Belani

  Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments. more

Marketing Strategy: See all 96 seminars

Marketing Strategy Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• 

  Take 10: Demonstrate Marketing Success by Setting Clear Objectives

  Broadcast on Jun 14, 2013 with Ruth P. Stevens

  In just 10 minutes, we'll provide you with guidelines you'll want to follow in order to set clear objectives. If you follow these tips, you'll be able to clearly demonstrate marketing success in a language that your senior management team understands. more
• 

  Take 10: What Has Your Lead Generation Partner Done for You Lately?

  Broadcast on May 24, 2013 with Jenny Vance

  In just 10 minutes, we'll review a list of things your lead generation company should be doing for you. Here's a teaser: they should be doing more than just setting appointments. more
• 

  Take 10: A Step-by-Step Guide to Product Selection

  Broadcast on May 17, 2013 with Kathleen Schultz

  In just 10 minutes, we'll share a comprehensive step-by-step approach to product selection that will step up your selling success! more
• 

  Take 10: Five Rhymes for STORE Merchandising Success

  Broadcast on Mar 8, 2013 with Glenda Lehman Ervin

  Join Glenda Lehman Ervin as she shares five pithy rhymes that will help you turn your retail store into the #1 choice for your busy consumers. more
• 

  Take 10: How to Humanize Your Brand Through Video

  Broadcast on Feb 8, 2013 with Tim Washer

  In just 10 minutes, you'll learn how to connect with your customers using relevant and appealing video content that does more than just push your products. more
• 

  Take 10: A Crash Course in Pricing Strategies

  Broadcast on Jan 11, 2013 with Heidi Cohen

  In just 10 minutes, you'll get a thorough overview of pricing strategies and options you'll want to consider before establishing a price for your products. more
• 

  Take 10: Five Key Ways to Optimize Your QR Code Performance

  Broadcast on Jul 20, 2012 with Brian Klais

  In just 10 minutes, you'll learn five keys to great QR code execution, including how to use QR codes to help build a stronger brand, how to entice users to scan your code, and how to measure the success of your campaign. more
• 

  Take 10: How to Effectively Use Traditional Marketing in the Digital Age

  Broadcast on Apr 6, 2012 with Elaine Fogel

  In just 10 minutes, you'll learn how you can use traditional marketing (print advertising, direct mail, etc.) as the perfect complement to your digital marketing strategy. more
• 

  Take 10: How to Convince People to Take Action for Your Cause

  Broadcast on Mar 30, 2012 with Katya Andresen

  In just 10 minutes, you'll learn how to make your cause stand out by making it relatable; compelling donors to take action. more
• 

  Take 10: How to Integrate Social Media Into Your Daily Routine

  Broadcast on Mar 23, 2012 with Beth Schillaci

  In just 10 minutes, you'll learn how to integrate social media into your marketing mix effectively by working it into your daily routine. more
• 

  Take 10 Author Series: How to Become a Go-To Resource for Customers

  Broadcast on Feb 24, 2012 with Brian Solis

  In just 10 minutes, Brian tells you exactly what you need to do to become relevant and a go-to resource for your customer. more
• 

  Take 10: Three Tools for Website Success

  Broadcast on Feb 10, 2012 with Jon-Mikel Bailey

  In this Take 10, you'll learn about why content is your site's lifeblood and how navigation and layout guide the viewer to take action. more
• 

  Take 10 Author Series: How to Be Bold with Your Social Business Agenda

  Broadcast on Jan 27, 2012 with Sandy Carter

  In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. For companies hesitant to embrace social, she offers a lot of encouragement and practical suggestions on how to experiment. more
• 

  Take 10: How to Create a Lead Generation Form in MailChimp

  Broadcast on Jan 13, 2012 with Christine B. Whittemore

  In just 10 minutes, learn how to create a basic lead generation form in MailChimp. more
• 

  Take 10 Author Series: How Everything You Learned About Motivation Is Wrong—And How to Do It Right

  Broadcast on Dec 9, 2011 with Daniel H. Pink

  In this Take 10, Dan debunks the many myths surrounding motivation and offers a number of tips and tricks for cultivating a true culture of motivation in the workplace. more
• 

  Take 10: How to Generate Big Ideas in Small, Easy Steps

  Broadcast on Dec 2, 2011 with Alicia Arnold

  The "forced connections" approach requires you to think of relations between two unrelated concepts in order to generate new ideas. In just 10 minutes, learn how to use this exercise in the problem-solving process. Along the way, you will see how posing questions about the problem at hand can help you find a solution. more
• 

  Take 10: Three Ways to Outsmart Your Biggest Competitors

  Broadcast on Nov 4, 2011 with Stephen Denny

  In just 10 minutes, learn the three best ways to outsmart the competition. You'll find out which questions to ask yourself before taking a risk as well as how to best use speed as a competitive weapon. more
• 

  Take 10 Author Series: How to Inject Your Company's Voice Into Content

  Broadcast on Oct 21, 2011 with Mitch Joel

  In just 10 minutes, digital marketing expert and author Mitch Joel shares how to create content that delights your customers, engages your audience, and differentiates you from the competition. more
• 

  Take 10 Author Series: How to Fascinate People with 7 Key Triggers

  Broadcast on Sep 30, 2011 with Sally Hogshead

  In this Take 10 Author Series webcast, Sally Hogshead explains how people and brands become fascinating. She discusses how to capitalize on your competitive advantage and identify your most fascinating trait. more
• 

  Take 10 Author Series: How to Win Big with Content Marketing

  Broadcast on Sep 23, 2011 with David Meerman Scott

  In this Take 10 Author Series webcast, David Meerman Scott explores the implications of the "You are what you publish" mantra, then offers advice on producing good content on a regular basis. more

Marketing Strategy: See all 46 Take 10 Webcasts

Marketing Strategy marketing guides and reports for the busy professional

• Rock That Presentation: The Guide to Prepping and Presenting Like a Pro
  Presentations can be highly persuasive tools for influencing decisions, as well as for obtaining compliance. But the information you present, and how you present it, must be interesting enough for your audience to pay attention and hear your message—an honor that doesn't come as easily as you may think. We're here to help!
• No-Nonsense Media Mix Guide for Your Marketing Plan
  This 36-page how-to guide will give you the information you need to make informed decisions about your media mix for your marketing plan and your marketing campaigns. You'll learn how to best reach your target audience (while working within the boundaries of your budget), the pros and cons of various media, and much more!
• The 25 E's of E-Book Marketing
  E-books have evolved. As a marketer, it's your responsibility to keep up. That's why we've put together this e-book. It spells out how marketers from all industries can use e-books to catalyze their business and marketing objectives and maximize engagement, loyalty, and advocacy.
• Marketing Automation Management: Basics and Best Practices
  Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
• A Quick Guide to YouTube & Creating Your Own YouTube Channel
  YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
• Research Spotlight: Twitter
  A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
• Research Spotlight: Facebook
  Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
• LinkedIn Success Stories
  LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
• Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
  Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
• Benchmark Research: Marketing in the Economic Crisis
  These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.

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