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Web Sites online seminar broadcasts from the best minds in marketing

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  • How to Optimize Your Website for a Global Audience
    Broadcast on Apr 5, 2016 with Jeffrey Constantin
    Join us for this free seminar where you'll discover best practices and practical tips for globalizing your website so it speaks to a local audience on any channel or device. Sponsored by SDL more
  • Four Ways a CMS Solution Can Drive Agency Revenue
    Broadcast on Feb 16, 2016 with Robert Mattson
    Join us for this free seminar to learn four ways to use your CMS to help your clients get more out of their campaigns—and increase the profitability of your agency. Sponsored by Telerik Sitefinity more
  • MarketingProfs Makeover: Elements of the Landing Page
    Broadcast on Jan 28, 2016 with Brian Massey This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll help you build landing pages that get results. We'll provide you with actionable tips and best practices to navigate the complexities of creating result-driven landing pages. We'll review PRO member-submitted landing pages and make real-time suggestions for improvements that will make an immediate impact. more
  • Going All In: How to Avoid the Perils of a Website Redesign
    Broadcast on May 7, 2015 with Brian Massey This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll discuss the perils of a website redesign, and show you how to design a site for improved performance. We'll also share case studies of redesigns that have succeeded and failed, and you'll leave with practical advice on how to assess your existing site. (You'll also find out how Finish Line ultimately saved its online business!) more
  • Brain Science and Web Marketing
    Broadcast on Feb 26, 2015 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll reveal the secrets of marketing masters and provide you with neuromarketing tactics applicable to the relationship between the brain, behavior, and marketing on the web. We'll share research, case studies, and specific neuromarketing tactics that any brand can use to better connect with their customers—including the use of social proof, psychological anchoring, and how to tap into cognitive biases in your writing. more
  • How to Use Testing to Improve Website Conversions
    Broadcast on Dec 11, 2014 with Justin Rondeau This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll cover the steps you should take to use testing to increase your conversion rates. You'll learn what elements to focus on, including lead generation pages, the homepage, and buttons. You'll walk away with new ideas that you can apply to your website and landing pages immediately. more
  • MarketingProfs Makeover: The Chemistry of the Landing Page
    Broadcast on Feb 27, 2014 with Brian Massey This online marketing seminar received 5 star(s)
    This PRO seminar will provide actionable tips and best practices to navigate the complexities of creating result-driving landing pages. more
  • The Power of More: How Knowing More About Your Website Visitors Drives Greater ROI
    Broadcast on Jun 20, 2013 with Marc Engelsman, Ben Yurchak This online marketing seminar received 3.5 star(s)
    This seminar will delve into some of the challenges marketers face when extracting meaningful and actionable insights from their web analytics data and lead you to more—more leads, more conversions, more sales, more ROI. more
  • MarketingProfs University:  Creating a Winning Web Presence
    Broadcast on Apr 12, 2012 with Philippa Gamse This online marketing seminar received 4 star(s)
    This PRO seminar and first class of MarketingProfs University's Websites That Work course will ensure that you're investing wisely, making the most of all opportunities, and maximizing your ROI when it comes to your Web presence. more
  • The Next Generation of Landing Pages: What's New, What's Hot, What's Performing
    Broadcast on Nov 10, 2011 with Scott Brinker This online marketing seminar received 5 star(s)
    Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action. more
  • MarketingProfs University: Getting Your Website Strategy Right
    Broadcast on Jul 14, 2011 with Gerry McGovern This online marketing seminar received 5 star(s)
    You don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion. more
  • MarketingProfs University: How to Become a Content Juggernaut
    Broadcast on Jun 16, 2011 with Mitch Joel This online marketing seminar received 2 star(s)
    Learn how to write effectively for the social Web—to get attention, invite interaction, and encourage sharing. Join Mitch Joel as he provides practical advice on producing a variety of social content, plus inspiration to help you achieve more with your writing, both personally and professionally. more
  • Conversion in a Social World: From Likes to Leads
    Broadcast on Jun 9, 2011 with Tim Ash This online marketing seminar received 2.5 star(s)
    Online conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers. more
  • Managing Your Reputation in a Social World
    Broadcast on Mar 10, 2011 with Christine B. Whittemore This online marketing seminar received 5 star(s)
    This seminar will highlight best practices and strategies for managing your reputation in a social world. You'll learn guidelines on how to make the most out of conversations with customers. more
  • Cure for the Common Website: Using Personas to Boost Site Performance
    Broadcast on Feb 10, 2011 with Mark O'Brien This online marketing seminar received 4.5 star(s)
    Persona development is one of the most important and overlooked aspects of website planning. During this 90-minute PRO seminar, learn everything you need to know to create personas and use them to develop a highly effective website. more
  • Kick Off the New Year With Seth Godin: 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for You
    Broadcast on Jan 13, 2011 with Seth Godin This online marketing seminar received 5 star(s)
    In 90-minutes with business luminary Seth Godin, learn how can you up customer engagement, be seen as a thought-leader and broaden the reach of your brand. These are real ideas you can use from a master of marketing. Don't miss this fun, fast-paced seminar packed with ideas you'll want to implement immediately. more
  • MarketingProfs Makeover: Optimizing Content for SEO
    Broadcast on Dec 9, 2010 with Heather Lloyd-Martin This online marketing seminar received 5 star(s)
    Join us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site. more
  • MarketingProfs University: Content Rules! How to Create the Right Kind of Content
    Broadcast on Dec 3, 2010 with Ann Handley, C.C. Chapman This online marketing seminar received 5 star(s)
    Your brand is a publisher now. It's not just an option to create awesome online content—it's imperative for your business to thrive. Find out why content matters and why it's right for your company with this special, FREE seminar, featuring Ann Handley and C.C. Chapman. more
  • The Seven Deadly Sins of Landing Page Design
    Broadcast on Nov 11, 2010 with Tim Ash This online marketing seminar received 5 star(s)
    Learn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash. more
  • Sure-Fire Tips for Increasing Your Web Conversions
    Broadcast on Sep 30, 2010 with Amy Africa This online marketing seminar received 4.5 star(s)
    Designing an effective website that generates leads for your business and converts leads to sales is a huge challenge. Amy Africa has perfected the art and science of Web usability and will supply you with tons of proven tactics to increase conversions. more

Web Sites: See all 70 seminars

Web Sites Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

  • Take 10: Five Simple Ways to Lower Your Bounce Rates
    Broadcast on Mar 18, 2016 with Sherice Jacob
    In just 10 minutes, you'll learn five simple ways to lower your bounce rates. We'll discuss the importance of great copy, common layout and navigation issues, and little-known pitfalls that could cause visitors to leave. more
  • Take 10: Nine Things to Remove From Your Website
    Broadcast on Mar 11, 2016 with Andy Crestodina
    In just 10 minutes, we'll ask the tough questions about your website content including: do you really want people to click that? And does it even work as website content? From press releases and email links, to PDFs and cat videos, we'll show you nine things to remove from your website so you'll want to run (not walk) to your content management system for immediate changes. more
  • Take 10: Five Ways to Refresh Your Website (Without Spending a Fortune!)
    Broadcast on Feb 6, 2015 with Sherice Jacob
    In just 10 minutes, we'll share five simple tips to improve and refresh your website. You'll be able to makeover your website so that it looks current, loads faster, and increases your search engine optimization ranking—without wasting your time and money. more
  • Take 10: UX for the Non-Techie—How to Better Guide the User Through Your Site
    Broadcast on Oct 3, 2014 with Jon-Mikel Bailey
    In just 10 minutes, you'll learn some simple UX tricks to improve your website and your clients' journey to ensure that each page contains useful information and a meaningful call to action. Plus, you'll learn how staying agile can quickly enhance the UX and keep your clients' coming back. more
  • Take 10: Merchandising Your Home Page to Increase Sales
    Broadcast on Jul 19, 2013 with Lois Brayfield
    In just 10 minutes, you'll learn the three most important things to consider when merchandising your home page that will not only increase conversion, but also increase your average sale. more
  • Take 10: Striking The Balance Between Merchandising and Branding for Your Ecommerce Website
    Broadcast on Jun 7, 2013 with Brent Niemuth
    In just 10 minutes, learn how to appeal to basic human instincts and create an online experience that will delight anyone who visits your site while encouraging sales. more
  • Take 10: How to Monetize Your Website with Google Ad Sense
    Broadcast on Jan 25, 2013 with Chloe Spencer
    In just 10 minutes, you'll discover important tips on how to get your site approved by Google. more
  • Take 10: How to Design a Website That Resonates With Your Users
    Broadcast on Sep 21, 2012 with Jon-Mikel Bailey
    In just 10 minutes, you'll learn how to design a user-centric website that performs better and gets the response you’re looking for from your audience. more
  • Take 10: How to Increase Website Conversion
    Broadcast on Aug 17, 2012 with Sherice Jacob
    In just ten minutes, you'll learn how to optimize your website to increase your conversion rate right away! more
  • Take 10:  Three Tips for Creating a Great Mobile Website
    Broadcast on Jul 27, 2012 with Heather Clancy
    In just 10 minutes, you'll learn three simple and fool-proof tips to help you create an effective mobile website. more
  • Take 10: How to Easily Measure Social Media Campaigns on a Small Budget
    Broadcast on Feb 17, 2012 with Nichole Kelly
    In just 10 minutes, learn how to integrate free (or inexpensive) tools like Google Analytics and HootSuite Pro into your website and social media campaigns to help track social media performance and report on social media results. more
  • Take 10: Three Tools for Website Success
    Broadcast on Feb 10, 2012 with Jon-Mikel Bailey
    In this Take 10, you'll learn about why content is your site's lifeblood and how navigation and layout guide the viewer to take action. more
  • Take 10: How to Create Home Page Content That Engages Visitors
    Broadcast on Oct 28, 2011 with Heather Lloyd-Martin
    In just 10 minutes, learn how to create killer home page content that engages your visitors and invites them to take action. more
  • Take 10: How to Make Easy Video Demos and Presentations
    Broadcast on Aug 5, 2011 with Michelle Schoen
    In this Take 10, multimedia specialist Michelle Schoen walks you through the basics of recording a presentation using Camtasia. Along the way, she shows you how to keep your audio quality top-notch, and even provides some tips on spreading the word about your new creation. more
  • Take 10: 6 Ways to Take Advantage of Photo Strips on Your Facebook Page
    Broadcast on Jun 17, 2011 with Paul Chaney
    In this Take 10, internet marketing specialist Paul Chaney demonstrates how you can take advantage of the Photo Strip feature on your Facebook Page. He offers ideas for getting creative in your Photo Strip pictures and shares different approaches for using the feature. more
  • Take 10: Five Steps to Creating & Registering a Site Map
    Broadcast on Jun 10, 2011 with Janet Driscoll Miller
    In this Take 10, search engine optimization expert Janet Driscoll Miller guides you along the important path of creating a site map. She walks you through the process of creating and registering your site map, then verifying your site with Bing and Google. more
  • Take 10: How to Add a Facebook Like Box to Your Website
    Broadcast on May 13, 2011 with John Haydon
    In this Take 10, social media expert John Haydon will teach you how to add a Facebook Like Box to your website. You'll also learn how to customize the look and feel of the Like Box so it matches your website. more
  • Take 10: How to Create Your Own Online Press Room
    Broadcast on May 6, 2011 with Michael Miller This online marketing seminar received 5 star(s)
    In this Take 10, Michael Miller gives you the skinny on how to create an online press room that generates publicity and new business. Learn what to include, how to promote it, and give investors and the press easy access to the news they're looking for. more
  • Take 10: How to Put Your Business on the Map With Google Places
    Broadcast on Apr 22, 2011 with Janet Driscoll Miller This online marketing seminar received 5 star(s)
    In this Take 10, search engine optimization expert Janet Driscoll Miller explains how to get your brick and mortar location into Google Places so that your business shows up the way you want it to in Google Web search results, mobile search results, and Google Maps. more
  • Take 10: Dig up the Good Stuff About Your Competitors Using Google
    Broadcast on Nov 19, 2010 with Sean Campbell This online marketing seminar received 5 star(s)
    In this Take 10 webcast, market research specialist Sean Campbell outlines some of the basic search modes you can use to save time and push the good stuff to the top. more

Web Sites: See all 27 Take 10 Webcasts

Web Sites marketing guides and reports for the busy professional

  • Website Metrics: What to Measure and How to Improve
    In this 27-page guide, you'll learn how to focus on the website data that matters most when you're intent on getting the most from your website—specifically, that which concerns website traffic, the visitor journey, visitor engagement, and conversions. It covers the various metrics to track in order to assess your website's performance in these areas and offers actionable tips for improving those results.
  • The Marketer's Guide to Strategic Landing Pages: Learn How to Boost Conversion
    You have only a matter of seconds to make a good impression and convince prospects to stay on your site. This 38-page report highlights why landing pages are important, what makes a great landing page, how to integrate them into your marketing mix, and how to get organizational buy-in.
  • Landing Pages 101: Common Mistakes that Confuse and Confound -- And How to Fix Them
    The web is a cluttered and oversaturated place; your landing pages shouldn't be. Landing pages are an integral part of your marketing mix that can drive revenue, increase efficiency and create the ultimate brand experience. Landing Pages 101: Common Mistakes that Confuse and Confound -- And How to Fix Them is a step-by-step guide.
  • Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
    MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  • Social Media Integration Success Stories
    Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  • Website Conversion Success Stories
    Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  • Social Media ROI Success Stories
    Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  • The Obama Playbook: How Digital Marketing and Social Media Won the Election
    Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  • Web 2.0 Marketing Guide
    Here's a straight shooting guide on how Web 2.0 can help you grow your business
  • Small Biz How-To Guide: Avoiding Key Pitfalls
    Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  • Marketing Metrics How-To Guide
    Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
  • Online Research How-To Guide
    Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
  • Lead Generation How-To Guide
    Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.

Web Sites: See all 13 downloads

Web Sites: See all 150 items

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