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If Big Data were personified, it'd be a kid. As anyone who has children or works with them knows, kids love to ask questions. Likewise, Big Data seems to be asking questions all the time. In this infographic, Infochimps playfully compares the questions of children to those of Big Data. more
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Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan to invest more in marketing in 2013, according to a survey conducted by Web.com and National Association of Women Business ... more![Milestones in the History of the Internet [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/history-of-the-internet-peek.jpg)
With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to new research conducted by Latitude and About.com. Even so, buying decisions appear to happening more quickly than ever, the study ... more
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Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer the question, "Did they see them?" more![Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/080112_baratunde_podcast_lg.jpg)
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Web Sites online seminar broadcasts from the best minds in marketing
Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
Join us to explore strategies and tactics you can use today to improve your e-commerce efforts. You'll learn the elements of a smart online commerce program, from planning and deployment to evaluation and refinement. Sponsored by WhatCounts. more
Learn how to fix three basic digital marketing mistakes and attain a winning digital presence for your online story. Sponsored by Limelight Networks. more
Broadcast on Apr 12, 2012 with Philippa Gamse
This PRO seminar and first class of MarketingProfs University's Websites That Work course will ensure that you're investing wisely, making the most of all opportunities, and maximizing your ROI when it comes to your Web presence. more
Broadcast on Nov 10, 2011 with Scott Brinker
Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action. more
Broadcast on Jul 14, 2011 with Gerry McGovernYou don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion. more
Broadcast on Jun 16, 2011 with Mitch Joel
Learn how to write effectively for the social Web—to get attention, invite interaction, and encourage sharing. Join Mitch Joel as he provides practical advice on producing a variety of social content, plus inspiration to help you achieve more with your writing, both personally and professionally. more
Broadcast on Jun 9, 2011 with Tim Ash
Online conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers. more
Broadcast on Mar 10, 2011 with ChristineThis seminar will highlight best practices and strategies for managing your reputation in a social world. You'll learn guidelines on how to make the most out of conversations with customers. more
Broadcast on Feb 10, 2011 with Mark O'Brien
Persona development is one of the most important and overlooked aspects of website planning. During this 90-minute PRO seminar, learn everything you need to know to create personas and use them to develop a highly effective website. more
Broadcast on Jan 13, 2011 with Seth GodinIn 90-minutes with business luminary Seth Godin, learn how can you up customer engagement, be seen as a thought-leader and broaden the reach of your brand. These are real ideas you can use from a master of marketing. Don't miss this fun, fast-paced seminar packed with ideas you'll want to implement immediately. more
Broadcast on Dec 9, 2010 with Heather Lloyd-MartinJoin us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site. more
Broadcast on Dec 3, 2010 with Ann Handley, C.C. ChapmanYour brand is a publisher now. It's not just an option to create awesome online content—it's imperative for your business to thrive. Find out why content matters and why it's right for your company with this special, FREE seminar, featuring Ann Handley and C.C. Chapman. more
Broadcast on Nov 11, 2010 with Tim AshLearn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash. more
Broadcast on Sep 30, 2010 with Amy AfricaDesigning an effective website that generates leads for your business and converts leads to sales is a huge challenge. Amy Africa has perfected the art and science of Web usability and will supply you with tons of proven tactics to increase conversions. more
Broadcast on Jun 10, 2010 with Michael MillerMichael Miller returns to update you with the latest marketing-oriented features of YouTube. Find out which of these new features make the most sense for your organization, and how to use them to promote your business and products. more
Broadcast on Jun 3, 2010 with Avinash KaushikLearn how to run multi-channel analytics to measure your non-line impact. You'll get practical tips that will help you identify how to measure your campaigns (and hence claim as much of the credit as possible for your hard work!). more
Broadcast on Mar 4, 2010 with Jared SpoolGot Web content? Are visitors successful finding it, or do they give up and hit the Back button? more
Broadcast on Nov 19, 2009 with Michael Goodman, Anna TalericoGetting them there isn't enough. Here's how you can improve the odds of converting a Web visitor into a customer. more
Broadcast on Oct 29, 2009 with Erin AndersonYou'd think that in 2009, effective copywriting for the Web is a no-brainer. Apparently not! more
Broadcast on Sep 3, 2009 with C.C. ChapmanGot content? There's no reason to deliver it through only one channel. You can reach more of your target market with a single message that spans across social networks. more
Web Sites Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts
In just 10 minutes, you'll discover important tips on how to get your site approved by Google. more
In just 10 minutes, you'll learn how to design a user-centric website that performs better and gets the response you’re looking for from your audience. more
In just ten minutes, you'll learn how to optimize your website to increase your conversion rate right away! more
In just 10 minutes, you'll learn three simple and fool-proof tips to help you create an effective mobile website. more
In just 10 minutes, learn how to integrate free (or inexpensive) tools like Google Analytics and HootSuite Pro into your website and social media campaigns to help track social media performance and report on social media results. more
In this Take 10, you'll learn about why content is your site's lifeblood and how navigation and layout guide the viewer to take action. more
In just 10 minutes, learn how to create killer home page content that engages your visitors and invites them to take action. more
In this Take 10, multimedia specialist Michelle Schoen walks you through the basics of recording a presentation using Camtasia. Along the way, she shows you how to keep your audio quality top-notch, and even provides some tips on spreading the word about your new creation. more
In this Take 10, internet marketing specialist Paul Chaney demonstrates how you can take advantage of the Photo Strip feature on your Facebook Page. He offers ideas for getting creative in your Photo Strip pictures and shares different approaches for using the feature. more
In this Take 10, search engine optimization expert Janet Driscoll Miller guides you along the important path of creating a site map. She walks you through the process of creating and registering your site map, then verifying your site with Bing and Google. more
In this Take 10, social media expert John Haydon will teach you how to add a Facebook Like Box to your website. You'll also learn how to customize the look and feel of the Like Box so it matches your website. more
Broadcast on May 6, 2011 with Michael MillerIn this Take 10, Michael Miller gives you the skinny on how to create an online press room that generates publicity and new business. Learn what to include, how to promote it, and give investors and the press easy access to the news they're looking for. more
Broadcast on Apr 22, 2011 with Janet Driscoll MillerIn this Take 10, search engine optimization expert Janet Driscoll Miller explains how to get your brick and mortar location into Google Places so that your business shows up the way you want it to in Google Web search results, mobile search results, and Google Maps. more
Broadcast on Nov 19, 2010 with Sean CampbellIn this Take 10 webcast, market research specialist Sean Campbell outlines some of the basic search modes you can use to save time and push the good stuff to the top. more
Broadcast on Oct 29, 2010 with Justin CutroniThere are simple fixes that can be completed within a matter of minutes to improve the quality of your numbers and make them easier to analyze. Google Analytics specialist Justin Cutroni is here to show you how. more
Broadcast on Sep 3, 2010 with Scott SwigartIn this webcast, Scott Swigart, a competitive intelligence and market research expert, will show you how to measure the influence of a website and determine who's behind it. In addition, you'll see how to determine an influencer's motivations, which is the first step in winning them over to your side. more
Broadcast on Aug 27, 2010 with Justin Cutroni
As the old saying goes: "Garbage in, garbage out." We don't want to fill Google Analytics with garbage or it will be useless when it comes time for analysis. In this Take 10 Justin Cutroni will walk you through some of the basic settings in Google Analytics to help make sure your data is correct and useful. more
Broadcast on Aug 13, 2010 with Bob DeStefanoIn just 10 minutes, Bob DeStefano will show you how to boost your leads by fixing your forms. Bob will share a number of successful tips and best practices you can put to work to optimize your forms for conversion, and turn your Website into a lead generation machine. more
Broadcast on Aug 6, 2010 with Michael MillerThis short webcast provides detailed recommendations for planning and setting up a YouTube video shoot. Michael Miller shows you how to prepare a script and storyboard, what equipment to purchase, and how to set up your shots. more
Broadcast on Jun 25, 2010 with Janet Driscoll MillerIn just 10 minutes, Janet Driscoll Miller, the president and CEO of Search Mojo shares her keyword expertise and guides you through the process of knowing where and how to place keywords, how to get your content ranked high by search engines, and even how to work through the problem of page elements not recognized by search engines. more
Web Sites marketing guides and reports for the busy professional
- The Marketer's Guide to Strategic Landing Pages: Learn How to Boost ConversionYou have only a matter of seconds to make a good impression and convince prospects to stay on your site. This 38-page report highlights why landing pages are important, what makes a great landing page, how to integrate them into your marketing mix, and how to get organizational buy-in.
- Landing Pages 101: Common Mistakes that Confuse and Confound -- And How to Fix ThemThe web is a cluttered and oversaturated place; your landing pages shouldn't be. Landing pages are an integral part of your marketing mix that can drive revenue, increase efficiency and create the ultimate brand experience. Landing Pages 101: Common Mistakes that Confuse and Confound -- And How to Fix Them is a step-by-step guide.
- Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 WeeksMarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
- Social Media Integration Success StoriesTwitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
- Website Conversion Success StoriesMany marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
- Social Media ROI Success StoriesLearn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
- The Obama Playbook: How Digital Marketing and Social Media Won the ElectionWant to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
- Web 2.0 Marketing GuideHere's a straight shooting guide on how Web 2.0 can help you grow your business
- Small Biz How-To Guide: Avoiding Key PitfallsLet's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
- Marketing Metrics How-To GuideMetrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
- Online Research How-To GuideSet clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
- Lead Generation How-To GuideGreat product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
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