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  How to Integrate Ratings and Reviews Into Your Social Marketing Programs

  by Shoma Sarkar

  Word-of-Mouth

  Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing. more
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  The Women of Social Media: Digital Influencer Study [Infographic]

  by Verónica Maria Jarski

  Word-of-Mouth

  Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the following infographic based on the Digital Women Influencers study. more
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  Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]

  by Verónica Maria Jarski

  Word-of-Mouth

  Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes of 2012 and created the following infographic analyzing what made those memes popular. more
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  Social Media Week [Infographic]

  by Verónica Maria Jarski

  Word-of-Mouth

  Recently, the online world celebrated Social Media Week for the fifth year in a row. Find out which countries participated and who the top influencers were on Twitter that week. more
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  The Oscars, Social Media Buzz, and Advertising [Infographics]

  by Vahe Habeshian

  Word-of-Mouth

  With the Oscars all but here, audiences have been taking to social media in the past month or two to cast their "votes" for their choices of award winners.These two infographics assess that buzz from different angles, with some surprising results. more
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  Social Media Tools Galore, a Vine Resume, the Burger King Hack... The Week in Social Media #SocialSkim

  by Angela Natividad

  Word-of-Mouth

  This week was replete with value. Learn the "science of the Harlem Shake," see the first-ever Vine résumé, and score the story—and insights—on the Burger King Twitter hack. Also, we've got tools in droves... more
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  How to Avoid 'False Choices' in Content Marketing

  by Joe Chernov

  Word-of-Mouth

  Our penchant for snappy axioms—most of them a derivative of "set content free"—has put content marketing on a collision course with otherwise sensible business objectives. more
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  Small Businesses Tepid on Social Media, Prefer WOM and Advertising

  Word-of-Mouth

  Only one-third (35%) of small business owners cite social media as a beneficial tactic for their business, though views about the benefits of social marketing vary by industry, according to a survey from Hiscox. more
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  Five Takeaways From Holiday Marketing Campaigns of Years Past

  by Stacey Acevero

  Word-of-Mouth

  Holiday marketing can be tough. But some of the coolest holiday marketing campaigns of years past can prove instructive, so we've identified five campaigns, along with takeaways, to help your holiday marketing. more
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  Use Your Last Event as a Launching Pad for Your Next Event [Slide Show]

  by Christian Gulliksen

  Word-of-Mouth

  After months of hard work, your event was a smashing success. But you've got only two weeks or so after that event to take action if you want your NEXT event to be just as successful. more
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  Halloween Fun: The Online Buzz on Treats, Kids' Favorites

  Word-of-Mouth

  Candy corn is one of most enduring symbols of Halloween—and the subject of more social media buzz than any other type of Halloween candy—according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities. more
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  Three Myths of Social Media ROI [Infographic]

  Word-of-Mouth

  Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. The following infographic sheds light on that myth and others surrounding social media ROI. more
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  Social Media Marketing Disclosure Rules: Five Ways to Steer Clear of Trouble [Slide Show]

  by Malcolm Faulds

  Word-of-Mouth

  When you're driving along a cliff at 100 MPH, it's nice to have guardrails. So for those in the fast lane of social media marketing, here's some advice on how to avoid collisions with the Federal Trade Commission (FTC) and others. more
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  Dissecting Social Media Buzz on Controversial Topics

  Word-of-Mouth

  Not all social media conversations, particular those related to controversial health topics, are legitimate or authentic, according to a study by KDPaine & Partners that explores the nature of viral conversations around three controversial topics: high-fructose corn syrup (HFCS), foods containing genetically modified organisms (GMOs), and vaccinations. more
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  BMOC (Big Marketer on Campus): How Your Brand Can Win Over the College Crowd

  by John Mousseau

  Word-of-Mouth

  The more than 21 million US college students have a total discretionary spending power of $120 billion per year. No wonder marketers are excited about the opportunity at colleges. Here's a quick refresher course on how your brand can make a splash on campus. more
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  Don't Let Negative Word-of-Mouth Hamper Positive SEO

  Word-of-Mouth

  "Word-of-mouth is not what it used to be," writes Bob DeStefano in an article at MarketingProfs. "Just 10 years ago, upset customers, or raving fans, could spread their opinion about your business only to their family, friends, neighbors, and work colleagues." Now, however, a simple Google search displays unhappy vitriol ... more
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  Word-of-Mouth Key to Success of Daily Deals

  Word-of-Mouth

  Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from friends or family as the factor most likely to influence their decision to purchase, according to a report by Constant ... more
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  A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online Image

  by Bob DeStefano

  Word-of-Mouth

  Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that image and manage your reputation. more
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  Four Ways to Get Too Much Word-of-Mouth [Slide Show]

  by Christian Gulliksen

  Word-of-Mouth

  Does your business suffer from too much positive word-of-mouth? Seems like a nice problem to have. If you want your customers singing your praises over and over again, here are four ways to make that happen. more
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  Four Mistakes That Could Damage Your Online Reputation [Slide Show]

  by Christian Gulliksen

  Word-of-Mouth

  To attract customers, you spend hours creating content, blogging, tweeting, and replying to comments. But a few unprofessional missteps could damage your online reputation—and send customers straight to your competitors. more
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  WOM, UGC Much More Trusted Than Email, Social Media, Advertising

  Word-of-Mouth

  Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen. more
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  A 13-Step Road Map for How to Go Hyper-Local

  by Tom Shapiro

  Word-of-Mouth

  It's a no brainer. Local businesses that want to maximize their business results should implement hyper-local digital marketing. Learn key tips for effective local advertising that can help take your business to the next level. more
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  Social Media Effective Tool for Event Marketers

  Word-of-Mouth

  Though small organizations still rely heavily on traditional marketing channels to promote their events, social media is also an important outreach tool: 77% of event marketers who work for a small business or nonprofit say they use social media to promote their events, and another 14% say they plan to ... more
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  What's Driving Pinterest's Amazing Growth

  Word-of-Mouth

  Pinterest is arguably the hottest social media site on the Internet—user traffic to the online social catalog has skyrocketed since mid-2011—but the website also boasts strong audience engagement, retention, and "virality" among its core demographic, according to a report by RJMetrics. more
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  Security Concerns Hampering Social Commerce

  Word-of-Mouth

  More than one-half (55%) of social media users in the US say they are uncomfortable sharing credit card information with a known brand via secure payment on a social networking site such as Twitter or Facebook, according to a new survey from Digitas. more

Word-of-Mouth: See all 274 items

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  Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]

  by Matthew Grant

  Word-of-Mouth

  Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford. more
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  Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts [Podcast]

  by Matthew Grant

  Word-of-Mouth

  Getting people to talk about your company in a positive way is far simpler than you think. In the end, it's as obvious as being nice or providing thoughtful customer service. The problem is that many companies fail because they forget "to be human," says Andy Sernovitz in this podcast. more
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  F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]

  by Matthew Grant

  Word-of-Mouth

  In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives on a host of marketing topics. more
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  Can Marketing Get You Out of Jail or Save Your Soul? Marketing Smarts Live [Podcast]

  by Matthew Grant

  Word-of-Mouth

  We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church. more
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  Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]

  by Matthew Grant

  Word-of-Mouth

  In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this week's episode of Marketing Smarts. more

See all Marketing Smarts Podcasts

Word-of-Mouth online seminar broadcasts from the best minds in marketing

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  Turning Social Referrals into Measurable Business Results

  Broadcast on Mar 22, 2012 with Nicole Goodyear

  In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.

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  The NOW Revolution: Make Your Business Faster, Smarter & More Social

  Broadcast on Mar 24, 2011 with Jay Baer, Amber Naslund

  In this session, social strategists and authors, Jay Baer and Amber Naslund, will explain the key changes companies are making to succeed—and thrive—in a world where five minutes feels like an eternity. more
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  Growing Your Fan Base and Engaging Effectively on Facebook

  Broadcast on Jan 20, 2011 with Ekaterina Walter

  In this seminar we will discuss lessons Intel learned while growing its fan base and how other top brands connect with different audiences through their Facebook programs. Plus, learn practical tips and creative, actionable tactics you can implement today. more
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  Kick Off the New Year With Seth Godin: 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for You

  Broadcast on Jan 13, 2011 with Seth Godin

  In 90-minutes with business luminary Seth Godin, learn how can you up customer engagement, be seen as a thought-leader and broaden the reach of your brand. These are real ideas you can use from a master of marketing. Don't miss this fun, fast-paced seminar packed with ideas you'll want to implement immediately. more
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  What Matters Next: Doing Business in 2010, with Seth & Guy

  Broadcast on Jan 7, 2010 with Seth Godin, Guy Kawasaki

  Two of the most prolific and admired marketing minds of our time talk about what should be on your radar for 2010. more
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  A Killer Facebook Fan Page: Building It, Keeping It Fresh, and Integrating It into Your Marketing

  Broadcast on Dec 17, 2009 with Jeff Widman

  A well-built Fan Page should attract visitors, turn them into fans, turn fans into customers, and help make customers your evangelists. more
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  Love or Marketing? How Word-of-Mouth Will Save Your Brand

  Broadcast on Nov 6, 2009 with Andy Sernovitz

  Don't rely on luck and a prayer to spread word about your brand. Have a plan. more
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  The Anatomy of Buzz: Real Life Marketing Lessons, with Emanuel Rosen

  Broadcast on Nov 5, 2009 with Emanuel Rosen

  The Web may have accelerated buzz, but you still have to give them something to talk about. more
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  Kicking Butt with Twitter: Guy Kawasaki's Marketing Tips and Tools

  Broadcast on Oct 15, 2009 with Guy Kawasaki, Ann Handley

  See how Guy and other notables successfully stretch Twitter's limits to engage with people and drive business their way. more
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  Create Once, Deliver Twice: Spreading Content Across Social Networks

  Broadcast on Sep 3, 2009 with C.C. Chapman

  Got content? There's no reason to deliver it through only one channel. You can reach more of your target market with a single message that spans across social networks. more
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  Lose Control of your Marketing: The NEW New Rule of Marketing & PR

  Broadcast on Jan 7, 2009 with David Meerman Scott

  Kick off 2009 with a shake-down of the outdated assumptions too many marketers won't abandon. It's time to shift some tactics! more
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  Strategy First on Facebook: Opportunities of a Ready-Made Marketing Platform

  Broadcast on Jan 10, 2008 with Jeremiah Owyang

  Facebook—a social network with amazing growth—is all the rage according to media and early adopter marketers. While there are many opportunities with this ready-made marketing platform, as well as challenges, marketers first need a strategy before engaging. more
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  Make Word-of-Mouth Marketing Work for Your Company

  Broadcast on Dec 19, 2007 with Andy Sernovitz

  Word-of-mouth marketing is becoming the most important, most effective, and most ethical way to promote your company. The rise in consumer control of the media, blogs, and social networks is changing advertising forever. Take a look at how this phenomenon has happened—and what we all need to do to keep it happening. more
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  Ten Cravings of Generation X and Y: Satisfying This Young and Lucrative Market

  Broadcast on Jul 26, 2007 with Lisa Johnson

  Today's 18-to-40-year-olds are savvy, sophisticated, and immune to conventional marketing strategies. But the buying habits of this lucrative market can be anticipated—and this seminar will reveal what works. Lisa Johnson, author, consumer expert and CEO of the Reach Group, uses her groundbreaking qualitative research, plus dozens of interviews with maverick thinkers to identify this connected generation’s new rules for engagement.
  
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  How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer Playground

  Broadcast on Jul 25, 2007 with Lisa Johnson

  Old business models are collapsing and there’s a new generation of inspired, renegade consumers who are rewriting the rules. Marketing is quickly moving from a push advertising model to one where highly networked customers spread the word about new products and services, and pull in only the information that they find interesting or useful. Want to crack the code of this new market?
  
  more
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  Blogs, Tubes, Twitters, and More: Emerging Media's Impact on the Customer Experience

  Broadcast on Mar 29, 2007 with David Armano

  In this seminar you will learn why it's so important to get the basics right in any of your interactive touch points, whether it be your traditional site — or that blog you’ve been experimenting with. more
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  Hitchhiker’s Guide to the Metaverse: Second Life for Marketers

  Broadcast on Jan 11, 2007 with Greg Verdino

  In this seminar, you will embark on a "Marketer's Tour" of Second Life. Emerging media evangelist Greg Verdino will take you inside the metaverse for a first-hand look at how marketers are integrating their brands into the Second Life experience. more
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  Eleven Big Ideas, with Seth Godin

  Broadcast on Aug 8, 2006 with Seth Godin

  WIth this engaging seminar, we can promise you a bunch of irrelevant, disconnected stories that are guaranteed to spark at least one big idea! more
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  The Anatomy of Buzz: Lessons in Word-of-Mouth Marketing, with Emanuel Rosen

  Broadcast on May 26, 2005 with Emanuel Rosen

  Drawing on his own experience in high tech as well as on interviews with marketing executives who have successfully built buzz for brands such as PowerBar, BMW and Palm, Rosen discusses proven techniques for stimulating word-of-mouth among consumers. more

Word-of-Mouth: See all 19 seminars

Word-of-Mouth Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

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  Take 10 Author Series: How to Become a Go-To Resource for Customers

  Broadcast on Feb 24, 2012 with Brian Solis

  In just 10 minutes, Brian tells you exactly what you need to do to become relevant and a go-to resource for your customer. more
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  Take 10: 8 Must-Have Apps for Showcasing Your Expertise on LinkedIn

  Broadcast on Oct 8, 2010 with Jason Alba

  In this Take 10, LinkedIn expert Jason Alba explains which 8 applications every marketer and business owner on LinkedIn should consider to use and why they're essential for positioning your brand. more
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  Take 10: How to Build a Twitter Following in a Week

  Broadcast on Aug 20, 2010 with Megan Leap

  In just 10 minutes, learn proven techniques to significantly grow your Twitter following in less than a week. Whether you want to grow a personal or business Twitter account, this webcast is packed with everything you need to know to dramatically increase your Twitter reach. more
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  Take 10: How to Plan a YouTube Video Shoot in 6 Steps

  Broadcast on Aug 6, 2010 with Michael Miller

  This short webcast provides detailed recommendations for planning and setting up a YouTube video shoot. Michael Miller shows you how to prepare a script and storyboard, what equipment to purchase, and how to set up your shots. more

See all Take 10 Webcasts

Word-of-Mouth marketing guides and reports for the busy professional

• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
• Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
  Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
• Small Biz How-To Guide: Avoiding Key Pitfalls
  Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
• Lead Generation How-To Guide
  Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.

Word-of-Mouth: See all 11 downloads